Member: Leesa McGregor
Niche: kids educational books
Critique: Home and product page
– adding social proof to banner
– Changing headline away from a generic ‘me too’ promise to a strong unique position
– changing the banner design to show community
– using the stacking number of 60,000 sold as a headline
– adding specific reviews to match Problem or promise
– making your free bonus more attractive, as if you are actually selling it

Member: Paul Jenkin
Niche: yoga swing
Critique: Home and product page
– story story story! Tell the origin story of how it’s made
– make the Bali vibe dominant all thorough the store and particularly the banner
– sell against everyone else with your unwieldy story and higher quality
– strategic placement of reviews
– remove copy that isn’t necessary
– changing the offer in the exit pop up
– choosing your poor of difference without neglecting the main pain points of your market.

Member: Mike Armstrong
Niche: Veterans POD
Critique: Video script to re-engage unsubscribers
– amazing examples of writing conversational copy as your market speaks
– how to shoot a video in one shot without reading a script
– Mike shared a hack on how to get financial ‘tips’ or donations.

Member: Ruben
Niche: dance shoes
Critique: Home and product page
– feedback on stunning imagery and infographics
– great example of a banner with all right elements
– changing from ALL CAPS to Title Case
– removing sections that are repetitive
– strategically placed reviews
– changing the multi coloured sections and simplifying the colours
– adding a call to action at the bottom of each tab on the product description.
– adding a headline to each tab
– carrying over the great design elements to the pop ups
– increasing font size on description