NEW: ROAS CALCULATOR! 💰 On the last FB Friday (4/26/2019), I introduced a new Excel model that will help you determine your max acceptable Cost Per Purchase and lowest acceptable ROAS (return on ad spend) for your FB campaigns. Knowing these numbers for your business will help you know when to cut or scale your ad campaigns.
This model will also calculate your ideal View Content and ATC target costs, so you can get early indicators of campaign success.
Here is a short training video on how to use the model. I’ll have to upload the actual calculator (Excel file) in a separate post, since I can only upload one thing at a time here in a FB post. You should see the file shortly in the Files section of the group.
This is a brand new model I created, and I’d love your feedback on whether it’s helpful and how it works for you. Happy to tweak it based on feedback. Hope it helps! 🙂