Summary:
In this session we did 3 critiques. Sam Hewitt – Health/Supplement store. Jana Nikov – Dancewear clothing store. Chris Greenwood – Music & Merchandise store. Additional topics covered – Homepage best practices, Copywriting Psychology.
Critique 1
0:01:05 – Critique number 1 is for Sam Hewitt’s store, https://turmericvitality.co.uk. This store is in the health supplement niche, mainly selling Turmeric. Sam is weighing up whether he should transition to ClickFunnels and work on a main funnel for his best sellers in a subscription model.
On the homepage we dig into what features are relevant above the fold, what can be removed completely or at least moved to the footer. Removing the sliding banners and increasing the size of the menu items and search bar.
Moving on to the product page, Sam tells us his troubles with subscription model. Aleks and Matt offers some great advice on removing clutter and adding the most relevant information. Aleks rattled off a number of best practices that Sam could straight away implement.
This critique mainly focuses on the homepage and product page.
Critique 2
0:41:05 – Critique number 1 is for Jana Nikov’s store, https://jansaran.com. This store sells Dancewear in the Clothing niche. This is a very new store that have yet to implement any of the best practices. Our team point Jana in the right direction on what to do next with her store.
Critique 3
0:55:00 – Critique number 3 is for Chris Greenwood’s store, Chris is an artist himself that offers a Music & Merchandise store. Team notices a few things that could be improved on the homepage. Reducing all the clutter, clarity trumps persuasion! Removing Clickfunnel favicon and affiliate link from the bottom right to avoid customers potentially leaving the site. We take a look at the readability of the funnel, changing the background color and the text to reduce strain on the eyes.
We get into some copywriting psychology and how Chris can improve his punchwords on his funnel. Ask yourself 10 questions why somebody would want your product then use your answers to convey your message. Adding solid testimonials will increase trust and reinforce your message
Noteworthy Topics:
0:31:00 – Homepage Best Practices – Team lists a number of best practices that everyone needs to know
1:00:00 – Copywriting Psychology – Team discusses how Chris can improve his headers, CTA’s and punchwords within his funnel.
Ane Susanto
When you’re in the CF page editor, go to Settings > General > Affiliate Badge and toggle to Hide to hide the ClickFunnels badge.
That SHOULD work. But sometimes it doesn’t. So you can also add this code to force it hidden. Only do this if toggling the Show/Hide badge doesn’t work.
Still in the page editor, go to Settings > Tracking Code > Header code. Add this at the end:
.nodoBadge { display: none; }