Part 1:
Member: Jared Mitchell
Industry: Phone accessory gadget
Problem: Critique a Click funnels sales page
Summary:
– Mobile view was missing important pieces of copy
– Headline size was too small on mobile
– Visual hierarchy tips for readability
– ‘Junking’ up copy so it breaks up monotonous text
– The importance of good spacing margins
– Why alternating image/text helps readability
– Demo video should be under headline area
– Order button should be under video
– Add review under the CTA (call to action) buttons
– Good use of storytelling and why it’s important
– Turning large paragraphs into bullet points
– Add text and pointers to images (See Amazon examples)
– How to repurpose testimonials to they get READ

Part 2:
– Bret’s story of how get got into the copywriting industry and went from $60,000 to $200,000 in 12-months, then helped contribute to over $250-Million in sales.
– About Bret’s $3,000 12 x part copywriting course that’s inside the members area for free.

Part 3:
Brief product description critique on Personalised teddy bear products
– Good use of emotion.
– Try not to be too clever
– Use ‘every-day’ language
– Add a review on there.
– Use “Sticky” CTA button on mobile so the order button is always visible.