Call 1: Mark GettFit sales page review for his inferred light wearable jacket
– how to improve your headline
– how to increase readability
– how to inject storytelling
– how to simplify the top fold
– using customer reviews
– why adding proof and credibility is key
– making your site look more believable and trustworthy

Call 2: Trish – coyote roller direct
– selling more via email
– cart abandonment best practices
– asking people why they didn’t buy and using each objection as content
– making your store easier to understand
– simplifying the order process
– getting your blog post read more
– getting more sales from blog posts
– running email campaigns with discounts

Call 3: Zane Gilbert
– removing products and categories and only focusing on main product/s
– price elasticity. When it’s okay to drop the price
– finding a lost leader
– adding more trust to your brand snd product
– improving product images
– tapping into new markets