• #1:
    Niche: POD shirts, hoodies, etc
    Problem: Product description

    – Tweak headline
    – Use proof “150,000 happy customers” as pre-headline
    – Add review in box under headline
    – Make one-sentence paragraphs
    – Rearrange bullet points
    – Add descriptive punch words to boring bullet points
    – Add top UVP as one of the bullet points
    – Consider using icons instead of bullet points
    – Add bridge sentence between bullets and warning copy
    – Add CTA copy as last sentence and remind them of guarantee

    #2
    Niche: Pre-used and NEW wooden barrels
    Problem: Home page copy and description

    – How to make copy jump out so it doesn’t get missed
    – New design concept for shipping areas
    – Increase font size to 16pt on description
    – Add review under headline and statements
    – Add pre-headline that says, “Thousands of customers
    – Get user video reviews and test in description
    – Get more user review with pictures of themselves in it
    – Delivery guy should ask customer to take photos in use
    – Create your own video for description
    – Try Influencer marketing as another traffic source