Niche: Baby Wear

Home page:
– Too much copy on homepage banner
– Copy & Image clashed
– Replace strong “Male” words with softer ‘female’ words
– Main headline didn’t get the message across
– Make button point to best sellers
– New suggestions made

Product description:
– Add headline above description
– Add sub-headlines
– Add short review in box
– Break up the big paragraphs into one-sentence paragraphs
– Turn some of copy into bullet points or icons
– Add sub headlines and maybe images
– Maybe add specific reviews under certain sections to validate
– Add dimensions to images
– Turn text black (not grey)
– Add CTA (Call to action)

2. Niche: Jewelry
– Ideas to add more scarcity…
– Add COVID19 text because it’s top of mind
– Put in box so it gets read
– Replace one sentence with a CTA sentence
– Add PROOF elements (3,465 reviews and/or over 100,000 products sold) to product descriptions, and even a bullet
– Add five stars in the sections that has reviews
– Add headline above reviews
– Test to add an image
– How to get good quality review images from clients
– Test adding box over the reviews.

3. Niche: Apparel for swimmers
Home:
– Test a more vibrant hero image
– New headline ideas to test
– How to add other benefits with icons
– Why PROOF ELEMENTS are vital
– Why adding where products are made will instantly illuminate most objections

Product description:
===============
– Add proof elements to headline above description
– Add money back guarantee to one of the value proposition icons
– Add short review in box
– Rework opening line so it makes sense and kept them engaged,
– Break up the big paragraphs into one-sentence paragraphs
– Turn some of copy into bullet points with icons
– Add some important text from other tabs, into the main description.
– Add CTA (Call to action)
2:19 AM

#4: Meal Replacement Program
Home:
– Banner looks too dull
– Claim to be #1 in USA
– Brainstorming other benefits
– How to layout copy
– Getting better images
– Getting better designs on product labels