In this session, we did 3 critiques. John Carlson – Essential Oil. Trish Whitney – Coyote Rollers. Danielle Malconian – Women’s Clothing.
Housekeeping:
0:01:10 – BGS Live Location to be determined
0:04:50 – Ecom Insider Updates
0:06:35 – Revenue Suite coming soon
0:08:50 – Utilizing available resources
Critiques:
Critique 1
0:19:45 – Critique number 1 is for John Carlson, https://foresterjohn.com/.
Homepage: The team recommends John optimizing his existing theme. Matt breaks down issues with popups. Your main navigation should contain your money-making products/collections. The search bar should be a prominent section. Matt recommends what to include on the homepage and its main purpose.
Collection Page: Add filters to the collection page, this could be broken down by different forests. The collection page’s main purpose is to help the user find the right product.
Product Page: Product images should be the same size so your product image section doesn’t jump up and down. Matt and Tanner give some ideas on how John can be more clear with his products and utilizing his story to sell. “Fast Shipping” is a very vague value proposition, you need to define how long it takes to get to your customer. The ATC button should be on its own line and not share space with the quantity selector. Change “Product Info” to “Description”. Do not make a business problem a customer problem, you need to simplify information for your customers.
Cart Page: The team recommends removing the extra step to get to the Checkout. Remove unnecessary information about processing in USD, especially since all customers are in the US. Remove popups from Cart Page.
Checkout: Change the micro text within the Checkout field to match BGS best practices. John sparks a great idea for BGS to test by changing the micro text within the coupon field and shipping calculated section.
Critique 2
0:18:00 – Critique number 2 is for Trish Whitney, https://rollersdirect.com/.
Homepage: The team suggests where Danielle should position her video to get more eyes on it and some variations for the homepage banner to better explain the product as we established the product takes a bit of information for customers to understand. Remove the auto-scroll for the reviews. The team suggests including a clear call to action to a getting started section that educates the visitors.
Collection Page: Add filters to the collection page and label the title of the collections so it is clear what the subcategories are. Add a custom contact section on the collection page to give users an easy way to contact you regarding specific queries. Daniel suggests merging the reviews on the product page, as it technically the same product just different lengths.
Product Page: Make sure links are obvious and underlined. The team discusses how Trish should present the different bracket choices. Information should be broken up by vertical tabs.
Critique 3
1:39:05 – Critique number 3 is for Danielle Malconian, https://www.plusbydesign.com/.
Homepage: Matt and Tanner talk about risk reversal and how you can position a risk-free proposition. Tanner talks about utilizing store credit in email marketing. Homepage does not have a call to action button and isn’t clear that the banner is even clickable. Matt breaks down the value proposition in the banner. A visual product such as apparel should be no more than 3 product listings wide on desktop and 2 on mobile. Reviews should not be auto-scroll, and the text is cut off.
Collection Page: Matt and Tanner suggest removing the price from the collection page to allow the users to click through to the product page, as it is a high-priced product and may scare users away before reaching the product page. Add the trust value proposition above the product listings.
Product Page: Size guide above the size option should be underlined and blue to appear as a link. Also, the size chart needs work. Matt and Tanner get deep into helping Danielle understand what she needs to do to drive more revenue! Focusing on new client acquisition.
Noteworthy Topics:
0:23:30 – Should you swap to the BGS theme
0:26:00 – Our problem with popups
1:45:20 – Using store credit in email marketing
2:12:00 – Chatting client acquisition