TOPIC:  How to better scale your business with Archer and David Worsham

Intro

:15 min – How to go from $0 to $1,000,000?

:24 min – What is the user generated content?

:25 min – How did you know what content to use for the created process?
Reference:GSD #14 Know your Avatar

:28 min – What is your most profitable audience? What was your most unexpected win?

:32 min – When scaling do you focus on Social media or user generated content?

:33 min – How long are your videos you use for content?

:37 min – Are influencers effective?

:39 min – Do you recommend auto or manual placements?

:43 min – How did you identify the “Hero” persona?
Reference:GSD #14 Know your Avatar

:48 min – What is the best way to promote a retail store?

:60 min – At your peak what kind of numbers were you seeing in terms of traffic, CR, return customers rate?

1:06 min – Should your back end products be hidden? How did you come up with a top and final offer to get the foot traffic?

1:12 min – Do you have any bloggers or SEO strategy?

1:15 min – How do you raise conversion rates

1:20 min – What helps you stand out?

1:33 min – How much should I spend on ads?

1:55 min – Look at what your competition is doing.

1:58 min – How will I know it’s time to scale?

2:20 min – How is your Klaviyo account performing? Are you scaling?
Reference:GSD #15 get customer feed back with a survey

I wanted to share an example of what I meant by Video User Generated Content. Here is one of our video ads now that’s doing really well and we’re scaling it up.
All it took was getting some friends and family to make a quick video, and our video editor to spice it up with music and transitions.

The background music is obviously too loud. Again, it doesn’t have to be perfect the first time. Just make it, put it out there, and perfect it later.  ~Archer