• Mark – health industry. Sales page.
    – adding proof.
    – placement of reviews
    – layout and design
    – how to get your page traffic ready
    – how to turn reviews into a standalone section as a case study with images, headline, and texts

    Michael Johnson – pod canvas – product page and home page
    – the importance of a headline
    – adding social proof
    – placement of reviews
    – adding personalisation copy for each design
    – congruent design with Uvp badges and home page banner
    – story telling of each designer

    Brandon Hass – electronics – sales page

    – headline critique
    – how to write bullet points
    – layout and design
    – making your page look clean and trust worthy

    Aaron Argueta – cbd pet niche – product page –
    – remove distractions
    – how to get to the point faster
    – less is more, how to know what copy to delete