#1 – Krystie Yeo
Niche: Early education
Problem: Home page and product description

Ideas for a adding a value-proposition headline to the product description.
Headline structure:
Pre-headline: Proof & credibility
Main-Headline: Biggest emotion & benefit
Sub-headline: Other top benefits
Rules for text size difference and layout for headlines, compared to body text
Use red-text to draw attention to the sentence that overcomes main buying objection
Adding reviews in the product description
Importance of spacing around ICON’s
Homepage: Layout critique for Headline Text that was aligned to the right, and looked broken. Should be left or centre justified
Value proposition headline should include the PROOF stacking. Currently it’s lost in small text.
How to use multiple headlines without hurting the design.

#2 – Danielle Malconian
Niche: Plus size fashion
Problem: Home page value proposition headline

Best questions to ask to uncover your unique value proposition for the headline
Headline tip: Proof “stacking” – “Loved by Over 3.2-Million Woman Around the World over 25-years”
Colour change for sub-headline text to draw attention
New design suggestions for hero image
Suggested new theme

#3: BJ Smith
Niche: Natural Beauty Product

Email Strategy Review for Post-Purchase
Subject line feedback
Reorganized order of emails
Best frequency and why
Copywriting tips to improve sales!