Member: Ruben
Niche: woman dance shoes
Critique: Homepage and product description
– adding proof
– what are your customer objections
– why aren’t people buying?
– overcome top objections on your banner bullet points
– add celebrity endorsements into banner
– add gif demonstration
– adding headline for description
– adding reviews in product description
– adding call to action
– uvp tips

Member: James
Niche: apparel
Critique: Facebook ads critique

Member: Aaron
Niche: Pet CBD treats
Critique: home page and product description
– layout
– adding benefits
– proof
– length of copy
– adding more CTA (call to action) buttons
– adding reviews
– increase readability

Member: Kenny
Niche: travel tokens
Critique: home page and product descriptions
– adding emotion to headline
– adding Buttler points for more emotion
– strategic advice to build on the ‘club’ benefits
– recognising members when they buy 10 or more
– adding headline to product description
– adding reviews to descriptions
– adding call to action on product description