Summary of Jam Session:
In this session we did 4 critiques. Patrick Shirley – Skincare. Jessica Rush – Women’s Boutique. Brandon Hess – Smart Cameras. Aaron Argueta – CBD for Pets.
Critiques:
Critique 1
0:01:50 – Critique number 1 is for Patrick Shirley, https://sens8ate.com/.
Homepage: Jacob recommends capping the height of the banner on desktops. Add placeholder text in the search bar to encourage users to search for the product they are looking for. Also, ensure you have smart search. Consider including benefits in the main banner instead of product features. Joe discusses UVP’s. Include incentivized exit-intent popup for email capture. Fix the skincare link in the main navigation. Joe recommends bringing the main collections out of the skincare dropdown and have them on the first level of navigation.
Collection Page: Consider installing a filter app such as Product Filter & Search to allow users to sort through your products.
Product Page: Ensure you have product titles for your products. Make sure your key ingredient images are congruent and high quality. Include an ingredient label in the product images. Key ingredients are cut off on mobile. Include Shipping & Returns information on the product page, also consider showing shipping information close to the buy section. Easy Tabs app is a great app that allows you to incorporate progressive disclosure. Deven mentions how it is important to tell stories for your products. Past customer’s experiences etc.
Cart Page: Remove payment options from the cart page and replace them with unique value proposition icons. This could include shipping, returns, etc.
Checkout: Add support details in the checkout logo.
Critique 2
0:44:10 – Critique number 2 is for Jessica Rush, https://giarose.com/.
Homepage: Add a View All subcollection within main collections. Consider not using jargon that is cryptic or not typically used. Capitalize the first letter of each word for product titles. Product listings should include the price, especially for products that are not high ticket items. Consider having collection-based reviews instead of product-specific reviews for boutique products. Use a geotargeted popup to invite customers to local events instead of showing it to everyone.
Collection Page: Consider swapping to product filter & search to save some money. Use color swatches for color choices than text.
Product Page: Consider looking into the kiwi size chart app for powerful size chart capabilities. Hide the quantity option if there is only 1 unit left. Add some brand story on the product page, you have some unique value as being woman-owned and operated. Include phone number and address in the Shipping tab for in-store pickup. Travis recommends running a post-purchase survey to gather insights on what almost stopped customers from buying.
Critique 3
1:14:00 – Critique number 4 is for Brandon Hess, http://www.crorzar.com/.
Homepage: Have a dedicated homepage banner for both mobile and desktop and ensure that the text and CTA are breaking correctly at different screen sizes. The banner is missing unique value propositions. Bestsellers or main categories should be on the main navigation and not behind a product’s collection. Remove the home button, users know the logo will take them to the homepage. Best Sellers and Featured Collections should have a section on the homepage. Travis mentions adding a “past clients” or “as seen on” section to add some trust. Remove autorotating reviews, include arrows to give users the option to click through the reviews. Add an incentivized email capture popup.
Collection Page: Avoid having aliexpress/amazon looking titles that include heaps of information. Instead, include this information on the product page.
Product Page: The product images are lacking any lifestyle images, showing it off in their homes etc. It is hard for customers to judge the size of a product with just cut-out images. Consider including demonstration videos in the product images as well. If you have videos on your product page, make sure you limit the amount of controls users have. Do not allow suggested videos or sharing features. Only enable volume and pause/play. Consider including vertical tabs instead of horizontal tabs. Consider changing over to stamped.io for better review capabilities. Remove the paypal icon on product page and move it to the cart page. Joe talks about including a value proposition regarding customer support for products that attract an older demographic. The team discuss the confusion with the upsell popup.
Cart Page: Remove top proceed to checkout button. Ensure UVP icons are the same size. Remove the reviews on the cart page.
Critique 4
1:52:20 – Critique number 3 is for Aaron Argueta, https://x1cga4ff8sibmhp7-2548465729.shopifypreview.com/.
Homepage: Include some information about being backed by a veterinary expert on the homepage to add trust. Talk about the face behind the brand, the pug! Travis talks about the headline in the banner not being immediately clear about what the product achieves, we then discuss what is the main UVP’s are for Aarons CBD brand. Deven advises adding more stories, fewer claims. Add wholesale link and information in the footer.
Collection Page: The collection page should have relevant filters that can break down by collections and size of the dog. You could also filter by health concern.
Product Page: The team talks about grouping variations of products that are separate product listings into one product listing. Clearly display how long a variant will last e.g. 30 day supply. You can hide certain product images depending on the variant a user selects which could be useful for a product with many variants. Use vertical tabs instead of horizontal tabs. The team discuss targeting email contacts who haven’t purchased with your trial bags.
Cart Page: Consider removing reviews and the top proceed to checkout. Remove the duplicate UVP icons. Remove autoslide reviews from cart page.
Noteworthy Topics:
0:23:15 – Put collections on the main navigation, not behind links.
0:45:35 – Add a View All subcollection under main collections
1:32:40 – Avoid extremely wordy Product Titles