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Product Description Critique
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– The ideal formula for a product description
– Why you should have a Headline on your product description
– 3 ways to create the best headlines
– How to inject the most benefits and emotions in just ONE headline area
– Best ways to use “Reviews” INSIDE your product descriptions
– 2 Ways to use ICONS in your product descriptions
– How to minimize ‘verbal-diarrhoea’ in your copy
– What copy (and layout) to use in your other TABS for product descriptions
– How and why to use sub-headlines
– “Junking-Up” technique to improve readability
– CTA (Call to actions) scripts for your product descriptions

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Digital Product Copy
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– How to be a ‘sales detective’ and uncover why something isn’t converting
– Improving headlines so people instantly want to read more!
– The power of Video (when done the right way)
– How headlines and videos should work together
– Why never to rely on just video without copy
– Reframing your OFFER so visitors clearly see the value!
– 3-Part Headline formula to highlight your best “reasons why” to buy