Member: Leo Patel
Niche: Air filtration units
Critique: Home and product page

– Big idea for lead generation using QUIZ funnel.
– book recommendation m, “ASK” by Ryan Levesque
– how to improve your banner layout
– finding your 3 UVP’s
– using infographic on banner
– repurposing reviews throughout the store

Member: Mark
Niche: wearable infrared
Critique: Email

– how to improve your email subject line
– why and how to shorten email copy
– pathology begins knowing what you are really selling
– how to approach third party practitioners to sell for you
– what you can learn from using an in house tele marketer
– how to tell stories in email
– using the Tarantino effect in your emails to drop your seating into the middle of ‘drama’ so they keep reading
– how to repurpose reviews
– why being a great story teller is better than being a great Copywriter

Member: Emily Scott
Niche: fitness apparel
Critique: UVP’s

– why clarity trumps creativity
– making descriptions congruent to headline
– how changing the arrangement of words can improve the meaning of a sentence
– how to inject edgy copy to attract like minded audience