1. Niche: athlete’s compression boots – product description.

– brainstormed better unique selling propositions.
– needs more proof
– get some influencers to review tire product and use that in your description
– change structure of benefits so the best ones are at the top
– possibly add words to some of the product images
– add specific reviews under your claims
– create new sections to highlight quality and medically approved
– email customers and incentivise them for reviews
– highlights features that other brands take for granted
– add call to action at the end

2. Arbucklecoffee – product description

– use video to tell your story
– use nostalgic anchors for tor demographic
– font size too small
– add headline
– create sections with images
– use specific reviews underneath claims and benefits
– BIG IDEA! We brainstormed ideas to sell more subscriptions
– create a reward system and a ‘club’ feel for subscription
– how to increase the front end offer for subscribers