Copy Critique Summary:

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DEVEN: Jewelry
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💥 Amazing use of “PROOF”, but is it enough? See how to add more without making it cluttered.

💥 BIG IDEA around the warranty/guarantee that could instantly seperate them from ALL competition!

💥 How to neatly turn your images into selling messages

💥 The perfect layout of a review so they get read!

💥 The single best place to inject reviews into your product description (so people don’t think you’re lying)

💥💥💥 [SURVEY] One simple question to ask subscribers that will instantly help you write copy like a pro!

💥 “If you can describe someone’s problem better than they can, they will automatically believe you have the answer!”

💥 Why segmenting survey questions by age or problem will improve your FB ads and page conversions!

💥 A “New-Creative” idea around incentivising customers to leave a video review for a ‘mash-up’ review video reel.

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LANA: CBD OIL
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🎯 Home Page Headline (Value Proposition) critique

🎯 Key questions you must answer to help turn a boring headline into one that SELLS!

🎯 A TWIST on finding your unique promise to differentiate YOU between competitors (even in a crowded market)

🎯 One place on your product page you never want to WASTE with unimportant information

🎯 Where & how to inject an emotional-connecting personal story

🎯 When ‘clever’ imagery doesn’t help! (Eg: Made in USA flag needs to be instantly recognizable)

🎯 How to skilfully weave reviews into product descriptions without it looking too cluttered.