:05 minutes – Casey describes what Split Testing is and why the benefits.
https://www.optimizely.com/
https://buildgrowscale.com/5-common-a-b-testing-mistakes-every-shopify-store-owner-needs-to-know/

:31 minutes – What is the best place to do a test?

:34 minutes – Can I do any testing in my checkout section?
https://nimbusweb.me/s/share/4327926/kii7xmytrw51b44rz7vi

:51 minutes – Can you do split testing on mobile vs. desktop?

:54 minutes – Have you ever done a test and got results and then did another test and got different results?

:56 minutes – Have you tried moving large chunks of pages around for A/B testing?

:57 minutes – What are the key metrics that you look at to indicate that you need split test a certain item?

:60 minutes – What to do if your store does not have a log of traffic?

:62 minutes – How long should I run a split test for?