Member: Rachael Lee
Niche: Quilt patterns
Critique: product page
– add reviews top fold and in description
– add risk reversal under button for subscription
– improve the UVP’s icons
– add clarity for what they get
– add better images thst complete the story
– highlight the video tutorials in copy and images
– add more info pop up to explain options
– add images for each sections of description
– add more reviews
– add expandable sections
– clarity on PDF downloaded
– add info graphic

Member: Eric
Niche: Galaxy light
Critique: Home and product page
– better hero image
– better headline area
– adding proof/ products sold
– adding reviews strategically
– adding gifs
– adding video maybe as banner
– more clarity on the pricing
– making description easier to read, shorter paragraphs, debriefed
– increase font size
– breaking description into sections
– repurposing customer images
– adding collapsible sections

Member: Kevin
Niche: Men’s fashion
Critique: home and product page
– need RO critique
– adding more content to description
– using less superlatives (hyper promises)
– creating custom reviews from Facebook
– breaking up the kit into individual items
– adding reviews
– success by subtraction by removing non selling ties
– using images for each section
– info graphic to show what they get
– buy tie get accessories free
– sell the sizzle for each items, including the gift box

Member: Leo
Niche: Air purifier
Critique: 2nd round home page
– great use of proof
– adding review to banner
– new image of Tamika so she’s looking at camera
– next test of quiz by adding images
– adding custom reviews

Member: Jessica
Niche: Woman’s fashion
Critique: affiliate page
– great example of using imagery to clearly tell the story
– needs to add reviews when they get their first affiliates
– update page to show total of affiliate income paid out

Member: Nick
Niche: security camera
Critique: home and product page
– improving the headline copy for hero image
– matching images to copy
– replacing stock images with actual images from camera
– injecting believable emotion through images
– using better images to clearly tell the story
– prioritising the structure of hone page to show top objections
– adding reviews in sections
– adding gifs to demonstrate