1. Importance of a value proposition esp on the homepage and hero image.
Ask the question: Why customer needs to buy in our store and not with our competition?
2. Show Confidence and Proof – 2037 items sold.
3. Stacking Numbers – ex. years of experience, free shipping, lifetime warranty
4. Conversational Connectors – On the content under the product page ex. Let me tell you a story of this 53 Gallon Barrels.
5. Give your product a personality.
6. Give your product an intrinsic connection with customers so they can relate to your products fully.
6. Avoid long sentence. Limit to 7 words is just a goal and does not include the small words like a, it etc. Take away the opportunity to stumble while
reading your content.