Advertising

Justin Sardi is our go-to ninja guy for YouTube ads. A founding member of the Black Label Mastermind, he shares a case study on how to drive ecom sales using YouTube ads.

In today’s video, Victoria shows a tip to keep your Facebook ad campaigns organized by the way you name your ad campaigns, ad sets, and ads.

This Facebook tip comes from Victoria Griggs. Victoria shows how to use Smart URLs to test multiple landing pages with the same ad. Tracking your numbers on a weekly basis to get the best business results out of Facebook, you need to be looking beyond Facebook. With SmartURL, you can actually change the destination of that link after you’ve created it. When you are running ads, you are not having to create new ad sets over and over, with one change in Smart URL, you can change all of your ad’s destinations in one place without having to start over.

In this video, Victoria shows how to use this spreadsheet for
(1) planning your ad campaign to make sure the numbers work, and
(2) to do “what if” analysis.