Marketing

The non-engaged email campaign is a great way to clean up your email list, and make some good money in the process. This process leads to higher open rates, more money in your pockets, and a potentially less expensive Klaviyo bill.

Come and get it… GSD this in the next 2-weeks and give yourself a nice little cash-injection! Complete with every corny pun you can think of, like “Business is BLOOMING”, “Spring into Action” and more! Tanner, Matthew, Nic and I all agreed to do this for you to show some extra love! Now it’s up to you to make it worthwhile and get some sales! Of course, you can repurpose this copy for a FB messenger campaign… And copy the ‘Strategy” for any holiday promotion.

I wanted to give you a little tip, real quick thing, that you can do that is worth about 1200% increase in ROI from our email and customer lists. It’s something that most people don’t do, (because it’s kind of a pain to do) but it’s very important. I also wanted to dispel this myth that your e-commerce list, or your customer list, your email list is worth upon average of about $1 per subscriber. People have been touting that for years that your email list is worth $1 for a subscriber. Well that’s bullshit, most people’s email lists are worth way less than $1 per subscriber, and some people’s are worth way more than $1 per subscriber.

Bret shows a Halloween promotion that you can use to boost your profits during the Holiday season. Of course, the whole process can be re-worked for other events and holiday promotions as well!

How I increased my Average Order Value by $40+ with 3 sentences.

There is one email that gets an astronomically high open rate in almost every industry, and that’s the receipt email. The email they get with their receipt information, after they purchase. It has almost a 70% open rate across all industries. So if 70% of your customers or more are opening this email, then why are you just putting the garbage receipt information in there that looks like crap and that’s it?

I want to tell you about a little recovery strategy that you can use on the backend of your business to increase the lifetime value of your customers and bring back some dead customers. We call it a win-back campaign. This is typically an email driven campaign, and it should be an automated campaign that’s triggered by data points that you set in your shopping cart or your storefront.

Uline got me yesterday for an extra $300 with a more boxes just so you get a chair (which I will I ever sit in it and maybe I’ll probably I’ll take it with us when we go camping but that’s about it). So those little incentivizing tricks to get your cart value up… it works really really well. It works on me, it works in your market, and it doesn’t have to be privatized. It could be as simple as giving them free shipping or giving them a little an extra product or something.