ApeTape Physical Product Case Study

Here is a “behind the scenes” look at the ApeTape Product. We’ll give you a look at one of our private label products that we had engineered, and figured out. We’ll give you the branding behind it; the packaging; why we chose that product, the evaluation techniques, all the different things that we did. Then we’ll even show you how things backfired on us, because sometimes things don’t work out as expected.
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Product Photography Crash Course

Learn how to make your product photography the best! A quality photograph should sell by showcasing your product; showing different angles and views; and show the product in action and where it's used.
We will cover:
Using a Smartphone
Using a DSLR
Product Photo Processing
Proto Processing- Lightroom
Photo Processing - Lightroom / Photoshop
and a bonus Photo Critique
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Limiting Your Products By Using A Deep Niche

So your niche—your market. I want to talk to you about going deep– not wide. This is a common misconception that a lot of people have, because they look at major retail as kind of a goal or an angle to go for. You know, the bigger the market, the harder it is for you to grow an ecom business.
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Ecommerce Strategy – are you selling a commodity?

Are you selling products that everybody else is selling? There’s a thousand other sellers all selling the exact same product and the only thing left to you to do is to compete on price.
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Using Arbitrage As A Testing Model

Arbitrage is nothing new… it’s basically making money off the middle. You find a product at one price, and you sell it at a higher price, and you don’t buy the product until you sell it.
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Private Label Products Or OEM (Original Equipment Manufacturer)

Let’s talk today about the difference between private label products or OEM (Original Equipment Manufacturer). These are the 2 main types of product manufacturing that people will use when they start their own brand.
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