This is a older training we did specifically on how to write fast easy sales letters.
The principles and methods taught here are directly applicable to the type of Ecommerce copywriting you need to do.
Tanner teaches simple effective sales letters, a basic course in copywriting.
This is not a typical copywriting course. This is simply a quick and dirty way
to get sales copy written. The most important thing is that you get a salesletter
created, and get it out there. Imperfect action is always better than perfect actions.
1. Prehead:
The first part of your sales letter is what’s known as the “prehead”.
This is a short, introductory statement located at the very top of your sales page that is used to…
2. Primary Headline:
This is your main headline – located at the top center of your sales page.
3. Post Headline:
This is similar to the “prehead” in that it’s a brief connecting statement.
4. Problem:
Virtually every good sales letter begins – in one form or another – with an introduction of a problem.
5. Product:
Now that you’ve established a problem, it’s time to share the solution – namely, what YOU have to offer in your “product”!
6. Proof:
Anyone can make claims about what they’ve done and what they know, but how many can prove it?
And, when they prove it, how much more effective is their claim?
7. Bullet Points:
Using a “bulleted list” of benefits is one of the most effective ways to really drive home the “reason why” the reader would want to purchase your product.
8. Call to Action:
Tell them what to do!
9. Guarantee:
Risk reversal is the ultimate way to remove any remaining barriers between you and your potential customer.
10. Order Section:
You’re ready to take orders and start making money!
11. Post Script
Immediately below your name at the bottom of your sales page should be a postscript” (P.S.)