BONUS #MINDHACK
fMRI studies of the brain activity of young people (20-30) and older people (50+) found that older brains do NOT respond to scarcity and urgency like younger brains do.
Instead, older brains respond to messages that are more like “Don’t forget to order your XYZ” and “Remember, today is the day to get your XYZ”.
We’re not sure why … but interviews with older people indicate that they’ve been around the block a few times and they’ve just been over-exposed to messages like:
‘times running out’ and ‘quick, don’t miss out”
As they say, “A tactic known, is a tactic that no longer works.”
Now … like all experimental findings … you wont know if this applies to your business unless you test it.
So, if you have an audience that is in the ‘been there, heard that before’ age group … consider trying a different call to action … one based on “Remember …” and “Don’t forget …”