SurvivalLife.com is the biggest survival and prepper media site/brand in the survival niche. Traditionally their model has been to run front end offers to acquire customers and then upsell them into their continuity programs.
SurvivalLife.com is owned by Ryan, Perry and Roland and run by the crew over at Native Commerce. They have been growing at an insane rate and have moved into a serious product retailer in numerous categories. This dissection report came about due to me noticing a change in their email marketing as they started to push a Shopify store.