Todays video talks about something odd from what most ecommerce businesses think.
A large percentage of ecommerce businesses don’t need to be using an ecommerce platform/store. Store platforms are not the best for converting sales. A store is basically an online catalog.
You might be better served by using a sales funnel approach similar to what information based marketers use.
To get the full story, watch the video above!
This video is going to talk about something a little bit odd for what most ecommerce businesses would think okay and that is that I would venture to say that a large percentage of the ecommerce businesses out there don’t need to be using an e-commerce platform in other words they don’t need a store okay which that sounds kind of weird right I mean you’re in the econ business and e-commerce businesses use storefronts right how are you gonna sell otherwise well reality is that econ storefronts are very inefficient platforms they are not the best at converting sales they’re not really the best of anything other than organizing and displaying lots of products all right all the storefront is is basically an online catalog right they took the trade catalogues with direct mails and days and they threw them online I made a catalogue where you can purchase straight out of the catalogue the problem is like I was saying they are vastly inefficient they have terrible conversions they are clunky they’re they’re hard to keep up with they don’t have all the features that most of them you want for track you know a lot of these different pieces but more so than that when you have don’t have a ton of products you’re not leveraging the power of the platform and you would be better served a lot of times and a lot of e-commerce businesses are this way better served by using a more sales funnel in direct response platform approach with where you have a shopping cart that is just hooked up to you you know individual product payments so they can choose it you know a product they buy they can choose the quantity adds to cart they may be the next part they purchasing the sequence would be an upsell or a down cellar or side sell or something like that and it would be more of a funnel based a pro similar to what information marketers use when they sell courses okay that is actually much much more effective in converting sales whether it’s physical products or digital products than an econ store and unless you have tons of products where it would negate the ability for you to create all those different funnels you might as well be using the funnel platform okay we do this we have stores for sure but we also have funnels all right and our funnels outperform our stores all the time usually two to three to one okay so if you don’t have a lot of search you only have three or four products then think about positioning your best product your best selling product as the front end product and then the other ones in a sequence in the inside of a sales funnel okay get rid of the cart sales funnel conversions on the front end are usually starting at four or five percent with a physical product okay in your e-commerce cart you’re looking at around a one to two percent global average for e-commerce conversions so what makes more sense send the traffic to your storefront with more one to two percent converting the customers or send it to you know a landing page sales funnel type system where the front end is going to convert three four percent five percent without tweaking and can easily get into the tens and you know twelve fourteen percent range so think about that guys can your business operate as a s’more streamlined funnel approach and just forget about the supplements or excuse me forget about the storefront a niche of companies that use this really really well is the supplement industry okay if you look at a lot of the biggest supplement companies that are really really doing well online they don’t have a traditional storefront everything runs more as a sales funnel type approach so these guys have much tighter margins than a lot of other people to have to work with so they have to do what works alright so there’s a reason they’re using this approach and there’s a reason that they’re so successful because it works so food-for-thought guys maybe your econ business should not be run as an econ business all right talk to you later