00:00:10	Hi guys. Good to say. Welcome Christian and Joe to the, to the family. Awesome. To have you guys here, I'm just going to bring up the, the form and see who's who's on the roster today. And also tonight. What time are you? What time is that view? And in Ireland, 11:00 PM. Phil say, have you,
00:00:39	have you got requested a critique as we'll make sure you get first? Excuse me, bring up the citizen in new. Yes, you have. Cool. Awesome. All right. All right. Cool. So you first, which is great, then have got Samantha doesn't seem to be here. Oh, that was last week. So that's okay. Cool.
00:01:21	You're the, the only one is re made a request for this week, which is cool. Christian, Glen and Joe. If, if you guys need any, any critique or want me to look at anything or discuss any copywriting, leave a message in the chat there so we can make sure your next cab off the right now. I'm just going to bring in now panelist.
00:01:50	Oh, Did I get a Hey I'm awesome. Awesome. Thanks. Yeah. Awesome commitment. Sticking that til 11. O'clock just to start that's that's my, as it how's things been good. That's good. Yeah. Yeah. I mean, sales are not amazing, but, but, you know, keep on keeping on and it's yeah. Just keep making changes and I'm trying to learn Google analytics to work out.
00:02:34	What's working. What's not, but yeah, it's a pretty steep learning curve, but I'm working away. Yeah. I know Alex, you just did the Google analytics course. He said my goodness. That was like, yeah, very state-level or you just shared a link with your, so your ads. Yeah. So it's just, we're running a lot of ads at the moment.
00:03:03	They're not, they're not doing great. So I just, I would love if you had a chance just to have a look at the copy and just, you know, let me know what you think and what any new direction or new magic words and you anything. Yeah. Cool. Yeah. Thanks. Thanks for doing that. Now I'm just going to bring that out to,
00:03:25	well, I'm just going to share my screen. Yes. It's a funny thing. When it comes to Facebook ads, just imagine random things work it's so I will definitely give you some feedback. So tell me where, what, what, what do you want me to look at here? So maybe down to the pay. Well, they're all free samples which are going,
00:03:59	which are going. Okay. So maybe scroll down, cause it's a free sample. So maybe scroll down a little bit and there's the flash, the two flash sale ones. They're really not doing much at all. Right to know. Hi. Okay, cool. So just a lot of the imagery looks, it looks nice. Hold on one second.
00:04:24	I'll just quickly check the on a design on one second. Hold on. Okay. It's not that it's the resident graphic arts expert. Let's see. She's Let's see. All the CS is coming on now. There's no video sharp or, But I'll I'll I'll while I was jumping on all, just ask you a few questions with the, with the copy of his award winning essential oil blends.
00:05:30	Yep. Get 10% off. Limited time only use code. Yeah. Cool. So have you, have you tested, put in a, a review in there as well, putting the five gold stars and because I know you've got a hundred and twenty-five characters before the preview, just before I start throwing some ideas at you, have you tested putting a review upon?
00:05:57	No. Okay. So, so yeah, definitely test that and see if that gives it a bump also. So I know, I know. Hi Ana, how I am. Thanks for jumping on. Appreciate it. And thanks so much for coming on. I don't know what you're doing. Thank you for jumping on. Yeah, yeah, yeah.
00:06:42	Because the sample ones are working well and yeah. So the sample ones are working well. So I noticed you've got some bullet points there and, and, and what you've done here to you, you've talked about some benefits here where ones down here, you haven't even said a word went in, here's a discount and for an audience that knows you that's sometimes good enough because you can just announce,
00:07:11	but sort of all the audience is you want to try and test still reminding them of, of, of the benefits or overcoming objections. So I'll be, and, and also, yeah, the first hundred and 25 Kara 125 characters is, is the key thing before they press signal. So you can test, you can test starting off with a review in the first 125 at characters.
00:07:46	And ideally if you can, if you can have a, a fascinating story that, that ends on the dot.dot I have to click same audit to click it. That would be ideal. Not, you might not be able to do that, but that would be a worthy test. So, and instead of the, the top line being award-winning, maybe you,
00:08:11	if you've got somebody that works here, you could say a word with an essential oil blends to come energize and balance. Just to talk about the, the benefits or if there's, if I was writing copy for you, I'd be asking what the number one as a shed, commonly a common objection. Objection is because if you can hit that straight out of the gate,
00:08:41	that would be, that would be cool. So there's another thing that you could test and some something, I don't know what the answer is here, but, you know, advertising is more about really capturing attention. It always has been because it's interruptive marketing, but it's, it seems to be more and more going for the shock factor. So, and it might not,
00:09:12	some brands can get away with just doing something crazy on the first line, but I'm just wondering if there's any, any shock factor that you can stop and, and, and that you could start with. Maybe I'm not sure because I don't buy essential oils. I'm, I'm kind of shooting the breeze here, but is there any fascinating facts that makes yours unique that we,
00:09:41	you could say, or, or is it, can you say benefits in a certain timeframe? I dunno, I'm just kind of spitballing here because this is the research I'll be doing if I was having to write for you just to try and just to try and jolt people into fascinating them enough to want to read more. Yeah. Yeah. I guess about the,
00:10:03	the power of the sense of smell. I don't know how interesting that is to people, but usually they, they're pretty surprised when they hear, you know, that it actually disrupts neural transmitters in the brain and, you know, just instantly changes your entire nervous system. People don't know that, but I don't know if people are into that really it's a bit sciency.
00:10:22	Well, this is a worthy test. Say, you want to treat the opening line as a head headline, right. And, and, and, and a framework for a headlight is the question headline, did you know, boom, boom, boom. And I'm like with all the testing we've done with Shockey's brand, which is the energy thing, one of the best headlines that it's rare to beat is what if waking up early was easy.
00:10:52	It's been really tough to beat that, ask a question, headline that for some brands carries a lot of light. So because, you know, if, if you can, if, if you can enter the conversation people have in their mind and pose a question that, of course they want the answer to a download. Yeah. So maybe, maybe test that as well.
00:11:22	So I went on the flesh. I like that. I in love with these doors, you've got a review here and both of these aren't doing great, but I do like that. You're showing the product and putting a review here, but I don't have much feedback on the imagery. I think it looks nice thought, but what are you recognize anything with Imagery?
00:11:56	I think your CTA needs to stand out for you. So it's kind of washed out in their most popular ones, because a lot of people have a banner blindness to that shop now button now. And so you want your CTA stand out on ads because for the most part, they're going to be coming in on mobile. Right? So, I mean,
00:12:24	this is on, Brett's gigantic monitor here and it looks, it looks small on here. So on a mobile device, it's going to look really washed out and small, I think. And then also the, the five stars, they don't jump out. I mean, they also need to, I think, cause you have it in a box and then another box,
00:12:54	which is not typically how it's presented, like five-star reviews are presented. So you want the, you want five star reviews to look like all like every other store. So people instantly recognize it as a five star with a handle, the way Amazon has it, the way everybody has, when you start presenting it like this, where it's kind of different and it doesn't look like.
00:13:20	Yeah. Yeah. That makes sense. Yeah. Yeah. I have a question about, award-winning like for me, I look like what a war, you know, like, did you so Lots of awards we've won of quite a few Words, but I mean, as far as what if I saw an ad that said award-winning, especially when you lead with award-winning instantly,
00:13:49	my head is like, well, what a war does, essential oil blends when you know, so I'm assuming this is cold, cold to coolest traffic. So people probably won't necessarily know off the top of their head, what awards you would've won. And it just kinda sounds like though, I know, like I made a claim that just put up there,
00:14:13	unless you actually have, you know, like me from the war. Yeah. A badge or whatever Brett was saying about, sorry, Brett, what he was saying about using a five star review, as you're, as you're happy your league like far, none. My best converting ass is a five star review, which is great. Cause then I don't have to write the copy,
00:14:45	you know, do it for me, but that's all I it's, it's absolutely hands down. That's Dr. Chest that can't believe that. Okay. Well it's no secret, like UGC is winning is winning in every platform right now. So in fact, you could do some more outrageous tests with the imagery and just turn it into a UGC kind of pitch of a user and highlight their review and then put fast flat-out 10% off,
00:15:19	you know, those. Yeah. So you could kind of keep it a bit creative with the, the design and turn it into a more UGC focus as a sub suffice to say, I also noticed the ones that are working, you've got bullet points in there. So, so yeah, I, I always look for what's working and maybe carry some bullet points over there.
00:15:45	And also maybe that's a space where you could do what I said. I've mentioned the awards and it just take out one bullet point just to mention some of the awards. And if you want to a really correct outrageous to my surprise, like some of the ads that I've seen work in, they, they just take a meme, right. And it could be about a movie or something that ended out this,
00:16:15	modify it to match your brand. One of the ones that's working now for, for BGS different market of course, and an education market. But there's a, there's a, there's a main where there's a bus guide around a curve, like a cartoon one. Guy's looking out into the view, the other guy's looking into the, just a wall of a mountain and it was something like,
00:16:43	you know, someone with a low converting, a low converting store and someone with a high conversion story. That's a very quick comparison. And for reasons that that really makes sense. That's the winning. Okay. Plus a lot of metaphor. Yeah. So like, and, and, and that seems to be more what I'm learning when saying Kevin on different ads and is,
00:17:12	you know, when I come up with ideas, right, I've always played in the, in the scary, ridiculous space and, and, and give yourself permission just to, just to, just to try something outrageous and just create some space to think and say, save on sea level. If it's brand related, you know, of course you've got a nice polished brand feel,
00:17:40	but eh, that's, that's why with it, with tick-tock now, you know, more, more than many alums, but you just find out what audio or song is working and you can literally just slot your message in and it's going to get tracks. And just because of that association of the, the cold chain, would that be right? That's what I'm learning.
00:18:08	I don't know. I mean, I I'm, I'm super newbie to the tech track and I, but yeah, I'm learning if you're used to use a trending effector or trending audio, you're get so many more items. Totally. Totally. Yeah. So it's, it's fascinating time, but UGC is always, yeah. You're going to try and find creative ways of doing that.
00:18:40	In fact, there's, there's an app called sallow S I L O, where it gives you an opportunity as the business owner to do a review, like of maybe somebody, somebody review. So you do a business owner's review of someone who's really, so you've got your video in the top corner, and then you can read through it and talk about it or whatever.
00:19:09	There's, I, I guess the main point of that is this. So what we're doing now is instead of playing one review where we're slicing timestamp and all these other reviews and doing a mash of them all together, and I just happened to be following a copywriting flow, which is here's my problem. Here's what I was skeptical about to my surprise. This is going to change my life and the call,
00:19:36	or you can have all these different people saying that with some cool music behind it. And, and now we're, we're realizing that we can actually still do that and have that have that actually really only occupied a third of the space and even a quarter or a half. And the other half, you can have some bullet points like a steady. So people are going to hear that and see it and still read some things as well.
00:20:07	So, so the lesson there we're finding is if you get some good UGC content, there's multiple ways to repurpose it. You know? So, so I'd love you to just thinking that spacing and tests test some of those things That S I That's the name of the app to stitch, to stitch 'em to do the side by side. Yeah, yeah,
00:20:43	yeah. That's it sallow. It seems to be an easier way where you can and, and why, the way we're getting chunky to use it is, oh, he's something cool. What we're doing is we're doing this is, this is an example of playing in the scariest space. We're doing a video talking about our one-star reviews. So Chucky, Chucky,
00:21:10	and Shelby are going to be there in the corner. And they talk in the, and they get to read it out and got, have a little bit of a laugh and, and talk about the ones that cause some of the one star reviews this person gave a one star review said, you send me outdated stuff. And then they replied that no,
00:21:28	actually that the year 20, 23, it's actually, you know, so you can just go to the next one. The next one, someone goes, I love this. This is the best thing, Emma, one star. And I get, okay, thanks for the style. You know, you can just be polarized in a little bit and have some fun with those kinds of things.
00:21:47	I see that a lot on the IgG reels, people, people will call out negative comments like businesses will say, well, we'll actually call out a negative comment. And then, you know, whatever the real, whatever the real is about bill, you know, they'll answer it or make fun of it or whatever. Usually a, a brand will answer a question,
00:22:16	That kind of thing. So I do see that. I see that popping up a lot now. Yeah. And then there was another one star view and say, it's been two months and the product still hasn't arrived. And this was like an old, old review. And they've since changed their things. There's an opportunity to do acknowledge it. Yeah.
00:22:33	There are some then on what happened there, but you know, we'll, we'll send you another one, but since then, what we've done is change out some, you know, so there's, you know, you can have some fun, just be real authenticity has been for many years finding number one, currencies. Yeah. So I want to play in that space a bit.
00:22:54	Cool. Yeah. Thank you. That's a great idea. Now you had another link you want to me, do you want to keep talking about that or we want to move on to the next? No, I'm happy to move on to the next one yet. So the next one is just a basic landing page, which I'm going to do up on gem pages.
00:23:12	So that's just the purpose is again, it's just an email grab with giving offering and free course, but I just wanted the words underneath. I think I'm a bit too close to the whole thing too. Yeah. Because none of the words are compelling enough. That's it? I just, it's just a couple of lines. Okay, cool. So what I'd love to see straight away is a headline.
00:23:38	So you're missing an opportunity cause don't, don't expect that people just kind of, you want to start reading the body copy. So come up with a headline that catches their attention enough. So they actually have a desire to read what's underneath. And then the next task is to make the first sentence equally. Fascinating enough. The opening line is just because someone,
00:24:07	this cause you do your job on the headline. Doesn't mean they're going to read the whole lot. You generally go to, you've got to carry that through an interest credit enough interest for the, for the next line. So they want to read the next line. Generally, if, if my little micro seasons three or four times, I'll, they'll have some momentum and keep rating.
00:24:29	That's like with, with a subject line and a preview line. If you do a well enough, you can actually switch them, but both have to be create enough curiosity. You don't want to give away what's in the what's in the email, in the preview line, there's no need to click. You've always got to sell, sell them to, to take the next action in this case is to read more because the more they read,
00:24:53	the more they buy and a cool formula for ads and at any, you know, basic formula is a, I D a Aida, which is attention, interest, desire, action. You can look it up. I R D a it's the oldest copywriting formula on planet earth. And there's a zillion more, but that's a really good framework. Right?
00:25:18	And, and, and you can, you can use that as your go to add framework or email framework. Another, another very basic one, which works is PIs problem aggravate solve. Here's the problem. Here's, here's another example of the problem. You twist the knife and like, you know, really described the problem in a bigger way. And then you offer the solution,
00:25:40	right? And while you got your pen it down, the next next version of that is pad SCA, P a D M S C a. It's a problem aggravate and discredit other solutions like ethically discouraged. So I've tried that and all the rest, I mean, you need more space to do this, but this could be a sound that a framework or that's a discredit and then credibility and then solution,
00:26:11	and then action to credibility is what you've done there, awards, you know what I mean? So that's, that's a bit more of an advancement. So I don't want to give, like, I'm very mindful of giving away too, not giving away, but sharing too many formulas because you know, sometimes just sticking on with one, this is easy and those three are those really good.
00:26:34	Okay. So if I read this shift into the ideal state of manifesting with the multi-sensory effect, meditation breath work and essential oils, I said, cause I'm not your market. I'll, I'll, I'm just going to assume that out of all the years you've been into this, that that's the hierarchy of the most important things people want is, is that,
00:26:58	would that, It's just a very rare combination putting together meditation breath, work and essential oils. And that's kinda my thing that not a lot of other people do and teach about and talk about, and this here, I'm trying to attract people who are into manifesting, who probably haven't thought of using essential oils specifically for that purpose. Yeah. Yeah. Cool.
00:27:22	Yeah. Look, yeah. I mean, that's, that's, that's not bad. I mean, there's probably, otherwise you could say the same thing, but I don't know if that's gonna work or not, but I, I, I hear what it's saying. Shift the ideal shift into the eye or shift into your would probably be better. Just make it more about them.
00:27:44	My ideal state for manifesting with multiple sensory effect of meditation. Like it's, because I'm not in that market, it's a little bit heady for me, but so I only say that because when do you want to get feedback from someone or get feedback from someone in your audience, you know, essential oils speak directly to the subconscious mind from where we met,
00:28:14	where we manifest powerful combination tossing to Y saying, okay, how, how do you use essential oils for manifesting? So how do you use essential oils for manifesting access or, sorry, that's two separate things, right? Yeah. I found that confusing. So if, if you wanna, if you wanna, if you want, that's the way you've done here,
00:28:51	a is a headline and sub-headline you, you don't want to make the same size because I stumbled. And the people don't have, if you make them stumble, that's cause a sales friction. So either make that, make that a headline, a bigger, bold, and then make that a sub headline access a free mini course. You know what I mean?
00:29:16	Yeah. Is your video about access and accessing the course or about how to use essential oils for them? How do you use, so that's just a gift. And then when they put in their emails, they'll get filled, they'll get the, they'll get the frequent to three-part mini course. So they'll get that for free when they just give us the email.
00:29:41	So you're going to use this gift. It's not going to be a video. The, that is a gift of, of the video. Yes and no, they got to give us their email address. And then, then they'll be taken to a thank you page with the first of the three videos. Okay, cool. So if not in the email,
00:29:59	but definitely on the landing page, have you think about some bullet points about what people read were great bullet points because on mobile, that's probably it's going to, you know, a lot. So I want to know that doesn't work for today. Yeah. Just, just look for opportunities to do bullet points. Cause mobile view that might be, you know what I mean?
00:30:30	It's, it's a lot chunky copied or to read. So I try and try and make sentences short punchy for, for a while. I used to try to have a rule where I try and keep my sentences seven words long or less, not including a, you know, it doesn't always happen, but I try and do that. Like a lot of people use comma,
00:30:54	comma, comma, and this is the only caveat to the, to the principle of right as you speak, because we speak in long sentences. But when it comes to reading, that's like throwing banana peels on marbles at someone's feet when they're walking, it gives a more chance to trip up and then now starts. So I try and I try and make short sentences all the way through.
00:31:16	And then generally I have a one sentence per paragraph, all in emails. It could spacing so that I can just, I can really fly through it. Her imagery, you were saying that meditation breath work and essential oils, that's the trio that you're your, the combination that you don't that's that no one else is really talking about that. Right. So would it be safe to say that if I'm new to this,
00:31:49	I would be discovering that trio. So, so when you're doing the imagery, I know this is just a drop of the poppy, but when you're working on the imagery, I would have three icons, one that represents meditation. One that represents breakthrough, breathwork sorry. One that represents essential oils and have those three together. So, so instantly they see that those are the three things that they'll be learning.
00:32:23	Yeah. All right. Good point. Yeah. That's a good one. So the only other thing that's missing here is another corner of action down the bottom. Yeah. So I've always finished off with, so what are you waiting for? Kind of thing. And yeah. So I'd definitely try and put some turn some of those into bullet bullet points.
00:32:56	I mean, ultimately that this email you want to get the click, you don't want to give away the farm so that I can make it just fascinate them enough to, to click through. Yep. Okay, Cool. Thank You. I've always, you'll be dreaming about copywriting or not now. So Looking at the picture that's Costa Rican wishing I was back there.
00:33:25	That's awesome. Well, thanks. Thanks for you. Keep showing up and keep coming back. Valuate. We'd love to be on the January down. Appreciate it. Thank you so much. Thanks, Bye. All right. All right. All right. So let me soundbite cross here. So Christian, Glen and Joe, did you guys want us to have a chat about any,
00:33:58	anything when it comes to copywriting and conversion, you want to pick up Brian's volley here or happy to be a spectator and all the rest and they sign up because that's, that's it. And we only had one, one person, which, which is, which is okay. The last one was like three hours. Yeah. It was about stuff. Unless you names now.
00:34:27	Yeah. We've got Christian and Joe and new members from the, from the challenge, which is exciting. Yeah. Yeah. Thanks guys. If not now, guys, you can put in an application to, to get a critique in two weeks time, we have these copywriting things going every two weeks and yeah. And even if your site isn't that you think it's an absolute mess,
00:34:52	it honestly does not matter. I we've all been there is nothing just, yeah. That's what you hear. And the people who are really crushing it, like, ah, in, in this, in this family, people you keep showing up so well done for doing that. Joe said, yeah, I'm happy to be a spectator. Just get them through the ROF.
00:35:12	Cool. Cool, man. That's awesome. That's good. Move. Good. First move on. Anything you needed to tell about? Are you good? Okay. Nope. Just I'm good. Just ramping up for international women's day. And most of my buyers, almost all my buyers are the good thing about it is it's not necessarily a gift giving one,
00:35:44	so there's no like, so there's not a, a shipping deadline. So it's actually to celebrate yourself and yeah, it's more like a promo for yourself. Like a treat yourself, gift giving one stress me out because the way the shipping. Yeah. Yeah. Well, that's cool. I'm in the, on the, in the middle of doing the next GSD,
00:36:16	which is the Easter promotion really important for you, but you know, you know, my Mo the challenge I always have is I can't talk about any specific problems. So it's literally just emails with the corniest puns about Eastern hopping mad. And, and I excited about, you know, that this Give me a credit for this, because, I mean,
00:36:50	I read all of that with an odd one, and you have absolute cornea with fall and autumn corny. I like, oh, man. I don't know. I think I told you this before, so I'm excited about your, My audience. Oh yeah. That's all I can do when I can't write about a specific niche, but yeah, just as long as you're prepared,
00:37:31	it's the same thing. Like, I'm not sure if you've got this St. Patrick's GSD. I haven't done. No, I get my super late. It's already sent. Yeah, that was last month as in pets campaign. Okay. I mean, I just got January, like two weeks ago. Yeah. Yeah. Mine gets mine arrives. I mean,
00:38:01	it's, I don't know, like for some reason my mail just late and I'm not, I think I'm also like, I don't know why it always arrives. Yeah. All right. Cool. Well, there's plenty of 'em. Well, that's, I think the it's March 17 is some pets. If that's going to fit into your campaign calendar, but there's plenty of swaps in there for that as well,
00:38:28	but that might interrupt with that when when's the international women's day. Yeah, yeah, yeah, yeah. Cool. I'll hold on. Christina said it's in the mouth for everyone. I still have not gotten much GST for February. Yeah. Okay. Perfect. Cool. All right. Yep. Cool. Well, I will. Thanks for jumping on.
00:39:10	I appreciate it. Early mark and Christian Glenn. Thanks for jumping on guys. We'll catch you in two weeks, or if you need anything, urgent, drop a message in the Facebook group, and I'd be happy to help in there as well. Thanks guys. The blessed. Thanks again. Bye.