00:00:10	Alrighty. So let's see, next up is going to be, you know, FIO. You think you're still here? Yeah. Everybody should take a stretch break. We're an hour and a half into this going snowboarding today. Dom. Nope, not today. It's still early out there though. Hey, what's up? Hey, how's it going? I'm Doing awesome.
00:00:44	Thanks. Alrighty. Self blenders.com. Let's get this up here. Alrighty. Mobile or mobile or desktop, which would you prefer? Mobile? That's it. 90% of my traffic or the 89. I actually was going through your site this morning and my wife walked into my office and was looking over my shoulder, looking at your site, going there's something on there that really bothers me.
00:01:18	And you know what it is is you, you switch back and forth between the two, the word shakers and blenders interchangeably throughout the site. And it was very confusing for her. So I'm going to, as we go through, as we go through, I'm going to point it out to you, a couple of points cause your, your site is self blenders,
00:01:39	but here you go, lifetime warranty, shakers, you call them shakers. And then when we get down into your product page, you actually do a comparison chart between shaker bottles and blenders and your, and your product. So you're kind of comparing yourself to yourself the way you're using your words interchangeably, but we'll get there in a minute. So let's hit the,
00:02:05	let's just hop right into the, the homepage Domini. I'll let you run away with this one. Let's see lifetime warranty, shakers and gym where that actually fits. Yeah. So I mean, I would, I would say the same thing as the last one. I think that this UVP could definitely be improved a little bit, as well as added upon just through a few simple bullet points,
00:02:31	you know, I would actually probably fit in this audience pretty well. So kind of figure out what your audience cares about here. You know, what are your customers saying and your reviews and any surveys you're running, anything like that, or even go to competitors and seeing what they're saying on there. If you don't have any reviews and utilizing that lingo here in this banner,
00:02:54	I like the image, you know, are you focusing more on the apparel or more on the, Eh, in about a week's time, I'm going to completely remove their apparel and start to going heavily into supplements instead. But then when I used to focus heavily on the, the clothing more than the shakers for awhile. Okay. Yeah. So I mean,
00:03:16	whatever you're emphasizing, you definitely want to use that as the image, You know, learn more. I like these icons, I'd maybe dark in the text just a little bit under those chips in the U S 30 day money back guarantee, free shipping. Yeah. I like those icons a lot. Actually. I would just start in the text a little bit.
00:03:41	Central's our hoodies and our shakers. You know, I just, as far as like design standpoints go, I've been leaning more towards collection images that actually have the text within the image rather than like a big green highlight. I think, you know, just adding, adding a big overlay, that's maybe darker that, you know, builds an aesthetic behind your theme.
00:04:08	Look at, you know, brands like Jim shark and things like that and what they're doing as far as building their aesthetic. And that's really a reason they are so successful. You know, I, I won't talk about aesthetic and design too much, but building some sort of brand can really make a big impact when it comes to your marketing and conversion rate efforts.
00:04:30	I liked the testimonials. I mean, I think it's a pretty solid homepage. I'm not seeing anything major. I agree. All right. Let's hop into, oops. You may want to, I don't know if you just saw what happened for you, but I'm trying to get to the menu, but because you have your user waves thing in that upper left corner,
00:04:54	my click is very easy, especially with a big finger on mobile would be very easy to hit the user way. Pop-up I like putting it center left cause it's kind of or lower left. Cause it's kind of out of the way. Yeah. You say for your menu, you definitely, instead of products, like I would add either collections or the products themselves,
00:05:19	depending on how many you have, what it looked like, you know, you had hoodies and shakers down there and collection boxes. I would just add those to replace products and say hoodies and shakers. Okay. Maybe like a bold line that separates those from the other ones. Again, I'd see if people aren't making accounts and logging in, just remove those no point in having them.
00:05:43	And then just kind of separate the money-making links versus the non moneymaking links and emphasize the ones that are gonna, you know, give you a profit. All right. So we're going to skip the focus on the shirts and we'll just chop right into the blender. So let's click on that. So here's our blender product page. Okay. Imagery is good.
00:06:14	I liked the, I liked the kind of blowout infographic, One thing, working with a guy from Upwork. And so I'm going to implement more, like get images with action, you know, because I noticed myself you're so focused on your store when you visited all the time. And that a lot of my image just doesn't show, eh, powder inside the actual shaker.
00:06:41	You just showed the shaker. Sorry, go ahead. I was just going to say gifs and videos would be a huge win that they're on here as well. Yep. Actually an actual GIF of the product actually spinning would make a huge difference. The other one for me was you've got, so the first image is the one is the product by itself,
00:07:00	you know, kind of spinning. That would be the, the one shadow showing what it does. Then you've got the infographic, which is phenomenal. And then the next three are really kind of the same lifestyle image just slightly changed. It's this guy in his hand, it's this one on his knee and it's this one on the counter, but it's the exact same product image.
00:07:21	It's not showing me anything new about new or different about the product. So it really kind of wastes the image space. I would probably go with one of them, one out of the three. This one's kind of hard because there's so much going on behind it. And the whole thing is transparent. I'm really not seeing any features or benefits of the product in this area.
00:07:42	I'm going to switch those up and have a high quality image as well. The other one that's important and you'll see it as we go down is nowhere on the product page. Do you say how big it is? You don't have size, is it 500 milliliters? Is it X number of ounces? Nowhere on the product page. Do you actually say what size it is?
00:08:06	And that I think is an important piece of information to have. This is all great. Sorry, go ahead. Before I say So. So this is all great. Add to cart is good. Everything from here up, I think is fine delivery. I like this. This is part of the new updated to the super theme where you put in this date range.
00:08:29	That's phenomenal because it tells them what to expect your UVP icons, I think could use some work that they look kind of clip art ish. They're a little small. Yeah. And they're, and they're definitely small. The text is pretty hard to read. So I would, I would definitely look at that. Look at that a little bit more. Yeah.
00:08:52	Don, was there anything on the, up to this point that you to know? We good? Okay. Anyway, so we got down into here and were talking about, so this is not your old scrappy shaker and the text is great. I love the bolding. Again, you talk about shakes and shakers and things like that. And then, Okay.
00:09:16	So one is the Infographic only on, sorry, Dom, is that the comparison infographic isn't on mobile or is it somewhere, did I miss it? Didn't I see a comparison infographic on your site somewhere. Now I got to remember my, My landing page that I sent you. Oh, okay. Well, we'll get them. We'll get into that in a minute.
00:09:42	I was like, cause that was the one that, that sent me over the comparison between the shakers and the blenders. So my, my big thing on this page, and I'd be curious to look at the landing pages. I think there's just a major lack of information on this one. I think there could be a lot more explanation behind the product,
00:10:01	examples of it working, you know, lifestyle shots, things like that. Like a major question I would have is can I put, can I make like a smoothie out of this? Can I put, you know, fruit in here? Will it actually blend that fruit up or is it more or less like water and protein powder? You know, that would be a major thing I'd be curious on before I would buy this and I'm not seeing that anywhere in here.
00:10:26	So I I'd be curious to see that landing page also, mark, and kind of see what we can incorporate on the product page from the landing page. Let's switch over to that. Then let me open up a new, You know, I think a lot of like left-right copy could be utilized on that comparison charts, things like that. And so this is the Lander and it,
00:10:46	so there's no header at all on the, on the landing page, which I'm kind of torn about because you lose all your branding. You'll lose your header information. I would probably keep that in there. Oops. That was me. Is this where you're sending traffic to you? Yep. Okay. But again, most of these on mobile right here.
00:11:05	Okay. Well, let's switch to that. It's funny how they use our way things now is in the top, right? Yeah, definitely. I liked throwing it in the bottom left personally, just to get it out of the way. Okay. I like this a lot. Yeah. Yeah. I liked this one a lot better. This image is great because it really does show the motion.
00:11:28	I love this, these icons a little bit, a lot better. And the way they show the bolded text, it's really kind of giving me the information that we need. And then we get down into the basic shaker and the self blender. And this is where I was talking about before, where you call it a shaker, but then you call it a blender.
00:11:48	If they gates a lot of confusion there Destroying, Okay. I like, I like this page way more. Really what I like to, what I would like to see is you incorporating a lot of DS elements into your physical product page and then start sending people to your product page rather than landing pages. That way you're able to build your brand a lot more.
00:12:17	If you have more products, apparel, upsells, things like that, it's going to be a lot easier to get your customers to buy those when they land on your actual store rather than a landing page. This page does a lot better obviously than the Shopify one. Cause you've clearly put a lot more effort into this one than the other. Yeah. So that's really one thing that I would really like to see.
00:12:40	I'm not a huge fan of utilizing landing pages unless it's very specific. The only time I like landing pages is building specific landing pages for very, very specific audiences and very specific niches. Other than that, if you're just sending all your traffic to a general landing page, I would really emphasize trying to get this into Shopify into your product pages themselves. Okay.
00:13:06	Now, is this actually done in Shopify or is it just a redirected page to an outside thing And from a sympathy? It is Shopify. Okay. So then you Simplify Pages. Okay. So in Zipify you can actually put in your entire header through, from your regular store into the Zipify page. That's just a block that you copy into the Zipify pages and say,
00:13:31	use your store header and throw that in there. At least then they feel like they're part of your store. And then if they click your, if they click on your logo, it'll take them to the, to the, to your regular homepage. So there'll be able to interact with your store, like an actual store. And then they've, you've got the,
00:13:50	you've got kind of the three choice option, which is hard on mobile. It's great on desktop. So having the kind of three choices pick the one in the middle kind of thing works amazing on, on desktop. It's a, it's a harder thing to do on mobile because what they're seeing is they're seeing the left option, then the center option than the right option.
00:14:16	So they're really not getting that side-by-side comparison that makes them want to choose that middle choice. I sorta dropped down or something like that. Again, you know, I feel like I'm probably in your audience for this. I would see no reason to order three of these personally. You know, the Crazy thing is that most people actually do. Okay. Then what?
00:14:40	I don't know either, but I guess they get free shipping and that's exciting. Yeah. So I would have just one box and then have a dropdown. So I have it start at three shaker option and then perhaps throw a dropdown that gives them the selection to do once a year or two shakers. Yeah, absolutely. Because especially on mobile, like creating this comparative imperative buy is definitely much harder.
00:15:07	And so they get free shipping on two, they get free shipping on three. They don't get free shipping on one. So it definitely a lot more confusion there. Yeah. When it side-by-side, it's easy to compare and see, but when they're stacked on top of each other, it's, it's a lot harder. Yup. Something else. Obviously I talked to you about the shaker versus the blender thing already,
00:15:34	but both here and in the product page, one of the things that's also missing is the whole thing about the rechargeable batteries, how it charges is in the product page. I think it said that it includes a USB cord, but Yeah, if you, if you go to mobile version of this page, it says rechargeable. I don't know. He says he used speed course though,
00:15:58	lower down. He continues. It's like a bit longer than the desktop version. Yeah. Okay. So yeah, so this, I didn't see on the desktop and that's where I was like, okay, I know it said it included and then you've got the three and then you got the choice again. Okay. Yeah. I would definitely tweak this a little bit more on the,
00:16:21	on the mobile. Unlike Dom said, if you can bring in a GIF or a video of it actually spinning, and then the details that he talked about as far as what its strength, can it, can it make a smoothie or is it only product protein powder and food and liquid, then that'll make a big difference as well. Would that be good to have as a first image on their product page as well?
00:16:44	Like a gift? Yeah, absolutely. And you're even an FAQ in here could answer like that question that I had, you know, you don't need full sections for a lot of those questions, but a basic FAQ answering questions from your customers that you're actually getting would be a big one. Okay. All right. And then I'm, I'm assuming the rest of it is cart and checkout are,
00:17:08	are pretty normal. The checkout. Yeah. Oh, it goes directly to checkout. Yeah. From here because it looks kind of glitchy when it goes to cars from this page, those like some middle mix. Okay. I would definitely increase the size of your, your checkout logo. Cause I can't really read the email address there. You can fill up that full width.
00:17:34	Let's see. And then the rest of the standard stuff, do you take PayPal? Yeah. But I looked through one of your courses and he said that he recommended to remove it on a first page. They shop, we did. And then Shopify, we thought, I thought Shopify removed that functionality. So if yours isn't showing on the first page,
00:17:57	you're lucky. Yeah. But I actually hired a developer yesterday to remove it's Shopify plus. No. And we made it to talk online because I didn't think we, at least from last time I talked to our devs. Yeah. I'd love to figure out how we did that. So anyway, yeah. Checkout looks fine. I mean the rest of it is,
00:18:22	is all pretty standard. So did you, did we answer your questions? I mean, I want to make sure. Okay, cool. Well awesome. Thanks for hopping on and all right, you're welcome. Awesome. All right. Let's knock you back. There we go. All right. Next up is going to be, Hey Christina, did you get your coffee break?
00:18:51	Yeah, I was telling everybody coffee break. No. All right. Let's see. We got last two are Laurie. And So let's go with Lori's next. Laurie, let me promote you to panelists. Hey Laurie, how's it going? Hi, I'm good. How are you? Oh, great. Alrighty, why don't you give us a little rundown on your store,
00:19:37	your numbers, and then we can get rocking and rolling. What do you mean by numbers? About how much traffic you're getting, what your sales look like, what your conversion numbers are currently. Can I have an overview, a 30,000 foot view of your store? What your customer base is? Okay, so I'm new to this. So I'll start with that.
00:20:03	And the, the person that has been working with me has been a part of this program for the past year. So I sorta took on, come in. Right? So Explain this to me. Okay. I don't know the terminology. I'm the, I'm the co-founder of the company and I've got to get up to speed on something. But care.
00:20:27	Beauty is a skincare brand for women who are over 40 experiencing hormone decline and menopause. And we launched January of last year. So during the pandemic where we're achieving minimal success of between, you know, 10,000 and $20,000 a month. And, and right now it is investing in Facebook, Google a little bit of Tik TOK, and we're just, it's,
00:21:00	it's going backwards in terms of conversion rates and traffic. So what I suspect is, is happening and you'll tell us, is that our unique value proposition isn't right. And that our conversion funnel isn't, isn't as smooth as it needs to be, or as quick as it needs to be. So that's why I joined this to really sort of tighten up on the things that need to be done.
00:21:31	We just did the Shopify update. There are a number of things I'm finding that are broken every day. So I just, I just figured out on mobile, there's something broken. So we won't look at mobile right now. We'll look at desktop, but it's very frustrating because it seems as though the Shopify update just threw things into a whole nother place,
00:21:53	even though it does have some great benefits. Okay. Well, you know, yeah. Unfortunately the update kinda messed up a lot of stores and we kind of have to just, you know, piece through it one step at a time. That's all you can really do. I mean, don't let it overwhelm you, you know, when you find something,
00:22:12	we just take care of it one step at a time. And that gets us from here at point a to point B, that's the only real way to do it. There's you know, your, your message. Let me just share my screen real quick. So Don can see what we're working with. So a lot of your, a lot of your branding is awesome and your messaging I actually think is really,
00:22:34	really solid. There's a few things along the way. There's some things like, like you've got a great opt-in pop-up that comes up here at the beginning. And one of the things we normally say is, you know, the more information you ask people for the less response you're going to get. Cause there's so many people, oh, I don't want to give that information.
00:22:59	I don't want to give this information. And especially if they don't know you, they don't know why you're asking. They don't know why you want this information. They don't know you well enough to trust you with the information. So when you have pop-ups like this at the very beginning of the process, you know, email, most people will give an email pretty readily.
00:23:22	First name and email is one step harder on them. We'll lose a percentage of people, even just as interest, even just a simple pop-up like this, where it's saying, I'm interested in learning more about these three things. One of these three things, you're going to narrow down the number of people who are going to answer that just by the sheer fact of answering the question at this stage,
00:23:44	because they don't trust you yet. So by moving things like this kind of question into more informational boxes on your home page, you can allow them to self-select later on without feeling like you're imposing on them to answer this question. I did an AB test and this one out, but I was thinking of going back to a simpler one. So Again, you know,
00:24:13	we, we go by, we go by what we see across the board, but AB tests and specifics, every store is different. So I can only, you know, what we'll talk about is a lot of general generalities and the testing that we've done, if you're, if this one continues to win, then absolutely leave it. Oh, I see.
00:24:31	Yeah. Designing it anyway. So perfect. Okay. Should it come up? I'm sorry, Sorry. Just before we go off this first quick thing is when you say it one, did it win from a number of opt-ins perspective or did it win from the number of people who end up like what it converted to in the, in the end, you know,
00:24:52	dollars. Yeah. So you, you know, yeah. You may have gotten more people to put in their information, but of the people who put in that information, get it directly translate to better revenue and higher conversions at the end, you kind of have to look at both sides of it. Right? Well, our email conversion is very high.
00:25:15	Our site conversion is very low. How the question was, how, how, how many seconds should this pop up? When should it come up? After person comes onto the site? W I personally don't have any kind of, pop-ups like that. Come on my site until people go to leave. If they're not Leaving The exit intent. So if they're,
00:25:39	if they're not leaving, then I don't have that. Pop-up come up at all. Right. This is exited. Yes, it's on exit. Alrighty. So have you looked at some of your competitors as far as other skincare lines that are targeting the same demographic as yours and kind of look at, you know, compare some of the things that they're doing really well when you're doing really well,
00:26:08	and to look for a competitive, kind of a competitive analysis, We have the challenges that skincare is usually a one size fits all solution, and it's not specifically aimed at any age demographics. So we have to look at brands outside of the category, such as supplements for women over 50. Is this the way they're positioned or there's a haircare brand out there for women over 40?
00:26:37	So this is a whole new segment that is age specific versus, you know, the traditional L'Oreal's of the world or Estee Lauder is the world. That sort of say, okay, no matter what your age here, come get this. Okay. There are a couple of skincare brands that are specifically targeted to women in that same demographics. Kim just boom.
00:27:00	Is the example. I know. Yeah. So I would definitely look at some of the things that they're doing and the messaging that they're giving and see, I mean, as Lara has built a tremendous brand there, so I would definitely look at that. All right. Let's, let's start rocking through Tom. You want to take the homepage? I love this banner.
00:27:23	It's fantastic. Branding. I love the copy. The only thing that I would test changing is actually the initial UVP. So the over 40 and loving it. So when I actually land on this and I just read the UVP, I don't know what you're actually selling. I know that it's skincare over 40 and loving it. It doesn't tell me what the product digital.
00:27:46	So I would have something that, that actually explains what the product is a little bit, and then put everything else that's already there below it. You know, you should really land on this page and within five seconds know exactly what you're selling. So that's really the only thing on the homepage banner. Other than that, I think it's phenomenal. Okay.
00:28:07	This is the a B test, a test starts out with the skincare proposition and Laura. Yeah. We've been testing a number of banners, which is trying to get to something. So I'll go to the copywriting session because we haven't nailed it yet. Okay. Clearly winning. Yeah. Yeah. And Brett, Brett and Ana will definitely be able to guide you really well with the cop from a copy perspective.
00:28:35	Okay. The only other thing for me is that you have this reviews tab on mobile. It is fairly, you know, kinda sticks really into the page pretty far and takes up a lot of space. And as we go through different areas of the store, because it's here, I would probably remove that and just leave it. Cause you have, you have a reviews thing in the footer.
00:29:00	I believe When you say remove it, you mean Get rid of that tab, Get rid of the tab, Get rid of the tab overall. You could, you could choose to add something into the header menu. If you want to, you already have it in the footer and you're going to have your reviews on your product pages. It's just the way it is in the center.
00:29:22	On the left here, it does get in the way of some buttons as they go through, as they continue through their shopping experience. All right. I love the, your, your social proof here is amazing. I love the quote. I would probably tighten up some, this white space Broking. The video is specific, But I can see it on my desktop.
00:29:49	I don't know why it's not showing up on yours. Okay. All right. Yeah. Same thing happened earlier when I was reviewing it before the call. So I didn't see a video there either. We'll just have to, You know, you don't see it. No. And that means there's two panels that are going to be missing. Okay. I'm not a huge fan of this scrolling banner.
00:30:13	It definitely, you know, it can be distracting for a lot of people. So having just a alternating row of, of logos would definitely make a big difference as well. I would just have it as a slider and put little bubbles below it. So there's arrows on both sides and you can slide through them All a slider. Yeah. I would have there rather than an automatic video or slider,
00:30:45	I guess. And I'm trying to figure out how many there are, but it definitely something that we can see that the customer can control themselves would make a big difference there, clean skincare for hormonal Oz. That's great product badges. I really liked the vegan and cruelty-free and, and clean that, that was definitely stand out. Is there a process or a,
00:31:18	because between the, the blue one and the, on the other one, is there a kind of a rhyme or reason to it or is it just the way they talk About in terms of the colors? Yeah. Oh, we just alternated them too. They all be the same color. No, not necessarily. It's just, if there, you know,
00:31:38	as we get to other pages, as long as the, as long as it's alternated and it shows through from the others as, as we go through the store, that's fine. Just if they show up differently or clustered, then somebody's going to ask, Hey, what's this, what's the difference kind of thing. Right. One question I have is on this product section is most beauty companies put,
00:32:02	add to cart buttons right there. And when I added them, all the pricing went away. So I was still trying to fix that, but I wanted to come in here and ask what's the best practice so that I could then figure out how to, Normally we say not to put, add to carts on collection pages or the homepage, because does the customer,
00:32:29	you have to ask yourself the question, does the customer have enough information to make a buying decision at this point? And if the answer's no, then you need to get them to the product page to give them more information. So the average woman would say, you know what? The average woman come in here and not know your brand, just be the first time visitor and say,
00:32:49	yeah, I'm going to add this to cart and try it for a hundred dollars. Not knowing anything about it, what's in it. How to use it. The answer is usually no. So we want to get them to the product page to, to educate them some more, to make a good buying decision. Okay. The other thing I would do is I know you've got the duo in here,
00:33:09	but doing something that says like it's a bundle or it's a, you know, something to point out that this product is the bundle of this product and this product would help along that process as well, because the discount is kinda, it looks kind of weird until you look at it and you say, okay, 56 and 52, I'm getting a price break because it's a bundle.
00:33:34	So what you're saying is the words duo are not clear enough, Right. Also, this is just kind of random the line slash to the eight makes it look like a hundred. So I thought it was 5 cents off $8. I didn't even notice that until just now. Yeah. I thought it was only 5 cents off. So yeah. Well, I don't know if I can,
00:34:01	I don't think move the line easily. You can't move the line. That's just the way the strike out is Just The way the aid is. There's Yeah. I added that in because weren't showing any kind of a discount, Right? Yeah. There's no way of doing it, but I think it it'll make more sense if it's clearer that this is that,
00:34:20	that the bundle is product a and product B together as the bundle, normally like we had talked about earlier up above, normally we don't like a lot of scrolling stuff on its own. It can be very distracting to customers. They, they try and sit there and, oh, it's scrolling. So I have to sit here and read it instead of doing something else.
00:34:44	So it, you may want to make this like just a block of static bullets or, you know, something that they can control, maybe an infographic of some kind or, you know, some information and just some other format. That's not as distracting for the, for the user. Okay. Love the love, the icons. They, they fit in your niche really well.
00:35:07	They're, they're like the cruelty-free and the vegan or identifiable across all skincare brands so that these are things that definitely people would be looking for. So that's really important. It may almost be important enough to bump it higher up on the page. Not as high, not above this, but depending upon what your video that we're, we're missing shows possibly right below the banner,
00:35:30	right. At the top, just so that you address that right. From the beginning, This is, this banner is great. Yeah. Right. And I just did this. This is a new homepage. This is not even a month old. So this is where the video is missing. I have the video, I have the two panels on my screen.
00:35:55	So when you finish, I can show you what those two panels look like so that you can, if you have time. Well, yeah, if they're, I mean, if it's definitely, let me just try refreshing the page, just to see I it's something about the custom CHAM out. So I, oh, there it is. Yep. See,
00:36:14	just refreshing the page. Okay. So you're streaming this off of YouTube. I would definitely look at self hosting, the video I'm using. So instead of streaming it through YouTube, you actually posted on, on Vimeo and you run the player through Vimeo. The reason for that. Yeah, yeah. You can do that. And the reason is, is that at the end of this video,
00:36:38	it's going to take them to other videos that are related off of YouTube. And that will a percentage of your customers will go down that rabbit hole and stop start watching YouTube videos. When you self hosted on Vimeo, what, at the end of the video, you can either have other videos of yours, or you can just have a static end image page that says,
00:37:01	you know, it gives them a call to action and tells them to do something. Got it. I thought it couldn't do that. So I have a baby I'll count. Yep. So you just upload it into Vimeo and then for the individual, and then you embed the player code right into the page. Okay. All right. So if that one loaded,
00:37:22	then, Hey, this one loaded too. Here we go. So same thing would go for this one. How, how long are these videos That long? Okay. The first one is probably like two minutes. This one's slept like 15 seconds. Okay. And if this one is just texts that is there, is there any spoken Word on, Okay,
00:37:46	then you can't use a gift, but I would, I would look at seeing, you know, obviously anything you can do to get the image, get the message across without having them having to play a video. That would be great. And then let's see own, the family saw that earlier reviews are great. And this is blog posts. Yeah.
00:38:12	Some reason the images are not the right size. And then Instagram, shoppable, Instagram, some sort of app. I just added it. Yup. So it's so one of the, Tom, do you remember the app we're using for shoppable Instagram? Isn't it called? Shoppable, Instagram or something that I it's something like that. It's like four 60 or something like that.
00:38:43	So there's a, there's an app for, there's a Shopify app for Instagram. I think it's, it's either called like it's shoppable, Instagram by four 60 or something like that. But what it allows you to do is actually tag specific products. So when like right now, if I click on this, it's going to open it up here and I can scroll through,
00:39:02	which is great, but that would actually add a product link into the shop to make it shoppable. So, Oh, well I have the one that was just flashed up on the chat it's feed. So That's the one I can make it shoppable. Oh, I didn't know that pretty nice Bucks a month. You can make it shoppable. There you go.
00:39:25	Right. I wasn't spending the money. Okay. 3 99. Yeah. I probably am spending the money. So, so there you go. So you, that would allow you to just add a That's perfect. Because I was trying to figure out how to do a shop now at the bottom, because I'm like, we're missing sort of the, the,
00:39:46	the shopping piece at the bottom. Oh, there you go. All right. And footer, so a lot going on here, but it kind of all needs to be there. Any, any thoughts on, on this, You know, any, any links that like the affiliate program or something like that, if that's a heavy mover for you guys,
00:40:13	you know, maybe emphasize any of those links more just cause there is so much going on. How do you emphasize a more Bold it? Yeah. I mean, there's, like I said, there's a lot, there's a lot going on here. So you've got privacy policy. So, you know, you have stuff, names, the name is do not sell my personal information.
00:40:36	So I'm assuming that's your privacy policy. Yes. Yeah. And then he says stability statement. Yeah. There's just a lot going on here. So if there's a way of kind of narrowing down this a little bit, that would be great. But if not it, the people that are looking For the information, Yeah. You may want to look at it,
00:41:02	dividing it up a little bit. Like, you know, you, it's great that you have this, this little bit about you over here, but given what you have in some of your menu items, maybe you get rid of this little blurb here and make us another menu here that talks about, you know, more about, are more about Claire B care beauty.
00:41:19	And then you have your story, the clinical proof, the conversations, the press, all in a separate menu. So they're kind of dividing it up into informational stuff. Learn would be, that could be your learn. More, more information about the store experience would be your things like your reviews, your subscribe, and save your gift cards, your Afterpay,
00:41:45	like that would be a section. And then you have your help section. Cause then you even have a links page down here that we don't even know. I don't even know what that does. They could just, as like, I, I just haven't figured out how to take that away. I built a separate landing page and I, I have to go into shop.
00:42:06	Okay. So anyway, so yeah, I would think about more about just the different ways of dividing things up to get the information out there. And we talk about this a bunch for an opt-in. If you're going to give them something, so people aren't going to subscribe unless they know what they're getting. So, so, and They're to add the amount,
00:42:31	Add an amount at a discount at a, you know, receive sleeve, exclusive updates and deals. What does that mean? How often do you get an email? Them? Just a little bit more so that way they know why they're wanting, why you're wanting them to sign up and you'll see the commitment issue there as well that we talked about earlier.
00:42:52	They want to know how often you're going to email them. Not necessarily, but if you're going to email them a newsletter, what do they care about getting a newsletter, Right? Why should they care about getting a newsletter? Okay. So you have to give them, give them more reasoning behind, behind why they should sign up. And if you're going to incentivize it with a discount or a deal,
00:43:16	you know, on the, on the opt-in up at the front, we had a discount. Now, if are they still getting a discount? If they opt in here, are they getting a coupon code? Anything like that? Incorporating that in here as well. I like the sticky menu at the top because that followed us down and it was pretty cool.
00:43:36	So shop now best seller. Yeah. Am I missing anything or is there anything that you saw absolutely should remove from the homepage? Yeah, I really like this homepage. Okay. I agree. I think for your, for your demographic and your product line, everything is you need the most of what's there to communicate the trust and build the trust with your customers and share the information.
00:44:11	So I probably, I, I don't think there's anything necessarily I would remove. I would rearrange things a little bit and make them flow a little better, deliver them in a slightly different way. Like we were talking about with the auto scrolls and things like that. But I, I don't, I wouldn't necessarily remove anything that's on here. Remember that our goal is to move people,
00:44:31	the process from, so they land on the homepage. They need to get them enough information to decide that they want to know more and browse your products, see what they want to do next. Right. That, that goes somewhere. The only thing I'm building to replace the group of women with the clinical results is something that has the ingredients on one side and the clinical results on the other.
00:44:53	So that there's a little bit more around the science. And then the proof it's hard to combine those two different things, but I don't want to add like page. Well, it's also, it's also a challenge because you have to be, you have to be careful nowadays with all of the advertising requirements around medical claims and things like that. So you want to make sure that whatever you're putting there,
00:45:24	like if you're using this as your landing page, like let's say you're running Pinterest ads. Pinterest is vicious about not making any medical claims when they, when you land on the page on the landing pages. So if you're driving traffic from Pinterest to your homepage than any medical claims can get your ad account shut down in a blink of an eye. So you've gotta be really careful about where you're driving your traffic from,
00:45:51	in relation to what information you put, where like adding those ingredients and the clinical information to the home page may not be the best place for it. It may be much better residing on the product pages That was where really applies. And you have some of that information on the product pages already. It's just a matter of putting it in a way that makes sense,
00:46:14	just to hit something up here in your menu. So shop now. And when you, when you listen to a few more jam sessions, you'll hear Matt talk about this a lot shot net shop now requires a lot of commitment. So browsing products has a definite different level of commitment than shopping now. So just think about how you're communicating to the audience.
00:46:40	We try and use more of a browse language that we're, you know, learn more language than a shop now, instructional language, just because it's not as forceful and, and the customer doesn't feel like you're pressuring them to make a purchase. I'm fine with that. That's what we do better with, on our Facebook ads. Yeah. So like, I w like even here where you're talking to this,
00:47:03	so this goes to collections, the skincare collection. And so does this, I would probably make it browse products or, or learn more or something like that. Probably browse products makes the most sense bestseller. I take them to a specific product, right? The duo, The duo and the shop now is the collection page where we drive a lot of traffic to,
00:47:23	Okay. Conversations is your blog. So I would be more in, you know, what do you mean by conversations? You know what you mean? But they may not know what you mean. So you can call it a blog. You can call it something else. Or if your blog doesn't get a lot of a ton of traffic from within your store,
00:47:45	then just leave it in the footer and not worry about it. Your story and your about us are way more important in the, in the main navigation, we try and limit the upper main navigation to be money-related, you know, money-related links. Okay. All right. So let's go look at the collection page. One thing I have to figure out is with this update to our theme around turbo,
00:48:16	is there any more flexibility too, on this header or what you're saying? Cause on mobile, this is a lot of words, but people are landing here all the time. So I feel like I'm missing something from a visual standpoint. Oh, actually, so this is what I was talking about before with this tablet And stuff, But have even having this up here on the collection page isn't necessarily,
00:48:44	you know, does it serve, does it serve a purpose? Like, are you driving, are you driving the majority of your traffic from, from cold ads to a collection page or to a product page Collections? Oh, you driving them to this collection page? What has the reason that we're doing what we were doing that is because the product pages in the theme didn't have flexibility to add more information now that the product pages have been updated so that you can actually build them more like your homepage.
00:49:15	We've now added to testing, driving ads, the product agents. It would probably remove most of this from the collection page and just leave it, leave the information on the product pages. And cause the goal from a collection page is literally just to stop and get them to the product. So sh I should talk to them about that in the copy session copyright yes,
00:49:41	yes, Absolutely. Yeah. You're going to definitely have to work on, on some copy stuff overall. As far as the rest of it goes, I mean the reviews are in there. That's all good. Hey Dom, if we run a test recently on the yellow stars versus the colored stars, and I know we did a while back, Not that I know,
00:50:10	All right, then I won't go there. So overall, I mean, as far as the rest of it goes, I like your product imagery. I think it's great, but we need to need to figure out, does the customer have the information that they need to make it to know where go from the collection page to the product page? So by reading your names,
00:50:32	cause that's really, what's all that's in front of them is a pretty picture and a name will the customer know which product to go look at or which product fills the need that they're looking to fill Now. So then we need to figure out how to put that information on the collection page, whether it be through filters or through more information in the, in the image and the product image,
00:50:57	just something that will help the customer move from point a to point B. Okay. And again, that's something that copy can work with a little bit and then you'll, you know, you'll have to kind of do some testing and see what makes the most sense. Let's go into this product. Page me, switch back to desktop. Your product imagery I think is,
00:51:19	is great. The only thing for me is that you've got this product image, which has the background and the badge. Then you've got this, which is the almost same image without that. And then you've got this, which is the almost same image again that has this logo on it. So it's, they're not really, you know, and we've got this one and all in a pretty set up.
00:51:44	So until we get to image five, we're not actually really seeing any more information that we couldn't get from one product image. Okay. I'd emphasize some more lifestyle images in here as well of people in the product or even just images of women that have used the product. Yeah. I totally agree with that. Cause we're really getting a lot of, a lot of images of clothes bottles and things like that.
00:52:13	I understand. So we've got this one is, does a pretty good job of showing me ingredients. But if you look it's a much different product image size, cause we lost everything else. Scroll down the page. This image is so much taller than all the others. So you've got this discrepancy and the product images going up and down. You want all your product images to be a consistent size so that we don't keep losing this scroll or as we go Up and down the page.
00:52:43	Okay. The difference there, and also this image while I know you're trying to show the, in the directions and the ingredients, you're going to have to do some kind of mock up image or something because you can't really read it. Even if you zoom in, you really can't read it. Let's see. So we've got our one-time purchase our subscribe and save subscription details you want to and on the,
00:53:19	what are your thoughts on this description and the layout? I mean really just the layout, that giant block of white space to the left. So these could either be laid out full screen or something could be added to the left, like some sort of image or something like that. She shifts, we shift a full width here. I think this, I think this white space is actually created because that image is so long.
00:53:46	Yeah. Yeah. I, again, I, even, from what I said, I think it was the first one. I love starting it with these icons too. Like if you scroll down, you have these really, really, really good icons starting the break of the fold was something like that. I found a lot of success with. So that could be worth testing as well.
00:54:07	Moving those up and kind of starting to break with that, That that's that's that requires coding, right? Yeah. Okay, Nice. I like this. Do you talk or you scroll up a little bit more something I really like too is talking about the specific ingredients. So if there's three ingredients or something specifically that are, you know, really natural,
00:54:38	like a lavender Sage or you know, anything that could be in this talking about those and why those ingredients are in here, it gives people peace of mind and could definitely be worth testing as well. There are no ingredients up on top above that. No. Alright. There's an ingredients page, Right? Okay. Yeah. So the, yeah, so I don't know what any of these mean or why,
00:55:08	and you know, I would assume most people probably don't No. So these are just straight ingredients and then the other tab must explain, okay, let me, let me, I'll look at it again. I put under key benefits. I put what the benefits of each are, but what you're saying, I should highlight the ingredients differently, Bring it all together.
00:55:28	So you've got, you know, this ingredient and then Y you know what that ingredient is all about, then the next ingredient, what the next ingredient is all about, just to kind of, and you can do that. There's a couple of sites that do it, very visual, where they have a product of, you know, the, the plant or the leaf or the whatever.
00:55:46	And then the description next to it talks about what that is and why the why it's important. Like, like I think Organifi does that on all of their landing pages, But they do a really good job at that. They they've been testing for the last five years. So anything that's on that site is working Just to, just to note on this one while I'm scrolling down.
00:56:12	So this learn more button takes us out of the product page to the about us page. You don't want anything in this process that takes them away. So I, I would probably just remove that button or actually move this piece. Okay. Again, like Tom said, you know, we love this left, right. It looks great. And it definitely gets the information.
00:56:34	And a lot of the stuff that Dom's talking about, you know, restorative, usefulness firms hydrate, a lot of the content is here. It just made us have to get laid out a little bit differently. Key benefits. Then again, here, like this takes them to a way to the study page. Probably wouldn't want that on the product page and then reviews.
00:57:00	You're using a Kendo. So there's, I mean, it's pretty straightforward. Okay. Yeah. Well, I mean, the layout is new to me. So then I have to figure out if the copy on the left of each panel, it goes throughout the theme. So in terms of laying it out differently, you have to do it in an image.
00:57:29	So this is site. These are site-wide, they're not within the specific, The, these little boxes. I guess what you're saying is I could create a new panel, right? Like a, get one made that allows me to do more with the text. Right. Okay. Okay. That's a good idea. Yeah. Like right here, some moisture boost,
00:57:53	this is this erotic acid, firmer, firmer, upper. This is the GF one peptide. So it's got the information that Dom's talking about. It's just how it's presented. Right. Right. Well, before we didn't even have that right before, it was just like, you had a product name and then all the tax was below. It couldn't even do any of that.
00:58:13	So this is all new. Yep. Okay. That's a good idea. Thank you. Let's add to cart and At least full length at the minimum and probably not have it be pink, But this, this cart, the way it pops out. So it's actually tied to the header. Cause I was, I was kind of here and I click add to cart and all I saw was this.
00:58:41	So you want to see if you, if the theme has a setting where you can make this kind of full lane from the left side, or I'm sorry, on a full length on the right side and not paint, like make it just like a border with, but make it white. Imagine so that it would pop out, but not be so overwhelming.
00:59:02	I know it's to kind of keep your branding colors and stuff, but it's a little bit overwhelming. Yeah, No, I don't even know how to change it, but I'll, I'll I'll And then a couple of things here would be, we don't normally use order notes, have that turned on, unless there's a specific reason that you need for your product line or anything,
00:59:24	because otherwise it's just one more thing for the customer to think about. Unless you know, All the time we get asked as if, when it's a gift and we don't have any other mechanism for someone to give up, send us a note that it's a gift. Okay. How often does it, well, it's a two questions. One. How often does that happen?
00:59:43	It doesn't happen often, but when they, oh, so what you're saying is they can just email us. Yeah. Just have an email. You know, you can have immi, you can put a line in the order confirmation email that says, Hey, is this a gift? If you're sending this as a gift for somebody contact our support and let us know,
00:59:59	blah, blah, blah, blah, blah, whatever information you need, or if you don't need any special information, because they're sending it as a gift, then just don't have it at all. I mean, I, my, my store is a jewelry store. I send, we send probably 30% of our, our orders go to somebody other than the person who bought it,
01:00:22	but we don't ever have them give us this information. Cause we don't need it for anything. So how do you get the gift information? Well, the shipping address, the name and shipping address that they put on the order is who it's going to. So there's no note from that. It's a gift. And who is from the Yeah. Well,
01:00:42	our, our packing list actually shows the purchaser and the, we, we use a custom packing list that shows the purchaser and the shipper both on it. Oh, Okay. But that's the only thing we do. There's nothing, there's nothing special. So then you can just say in your order confirmation, you can say, if you're sending this as a gift,
01:01:02	just let our support team know by emailing this, you know, responding to this email could change this within your settings. But we, we usually like to say proceed to checkout here. Cause you're telling them they're going to the checkout. They're not actually checking out. As soon as they click this button, they're going into the checkout section and that doesn't even take them to checkout It.
01:01:28	Doesn't No, it took them. It took me to the cart page. Oh, it's too many steps. I don't know how to, I don't know how to stop that. Okay. Well you have to check within the theme. So there's two options there. You can remove the slide cart that comes out of the side and just take them here when they go to add to cart.
01:01:49	Or if there's a way of going from that slide cart to the checkout, you'll probably have to look into the theme settings for that. I mean, this is turbo, so it's, it's gotta be in there. Yeah. Well we had a one click upsell in and that's where the slide cart came from. But then it started messing up my subscription.
01:02:08	So I removed it. So I think there's still a glitch. Okay. Yeah. And you can, and you can check the, you know, OCU support is really good so you can contact them. But I know they do with subscriptions. Now they work with ribeye. Is it ribeye or, Oh, not one click upset by engines is what I use.
01:02:27	And then I have to turn it off two weeks ago. Okay. So yeah, you can just check with them and see if there's a way, if there's some extra code in there that they can get rid of for you. Okay. Plant-based free shipping made in the USA. They're a little light. No. Yeah, they are. Yeah. They're good though.
01:02:46	I like the content. Yep, absolutely. I like this total savings thing here. And then when we go to check out working on it, I think it's working on there. It goes. Yep. Standard cart. When I would probably, you can definitely, you can edit this logo to add in like a customer support, email or phone number up in this white space.
01:03:16	Here. We talk about that in the, the revenue optimization fundamentals course as a quick and easy thing you can fix. But basically what you do is you can always, you just add in a, you know, for any questions, contact our support and have the phone number and the email address appear right in this white space. Okay. Okay. All right.
01:03:44	What was the name of the course Revenue? The revenue optimization fundamentals force. It's in the it's in the e-comm insiders members area. I don't remember which module it's in, but I believe there's, it's, it's definitely in the checkout section and there, it gives you an idea of how to create that logo to make it show that information. I think that's it.
01:04:08	I guess y'all, this is a done there for you to work on and, and, you know, tweaks to make. And then love, love to have you come back in, you know, a few weeks and go through and see the updates and the progress. Okay. All Right. Thanks for your help. All right, Lori. Thanks a lot.
01:04:26	If you have any questions, just reach out, you know, Christina's, Christina's amazing. She's there to help. We're also post in the EDI group. If you have questions, you know, we're all here to support each other in the community. So if you have a question on how to do something, just posted in the AI group and somebody will chime in and give you a,
01:04:42	I didn't even know there wasn't an AI group, so I'll have to look for that. All right. Thank you so Much. Have a nice day, everybody. You too. Alrighty. Let's see. Right. All right. Big stretch everybody. Last one, Joe is hanging on until the end, like a trooper. Hey Joe, I got you in here twice.
01:05:15	Which 1:00 AM I using? Oh, and you raise, raise hands on the, I gotcha. Hang on. Promote the panelist. Is that the same link? Hello? Hey Joe. How's it going? Thanks for hanging in guys. Appreciate you. Thank you. All right. Why don't you give us the 30,000 foot view of your store and your business,
01:05:58	and then we can hop in. Yeah, so I'm Joe DeMarco. My dad, buddy to mark is also on the call, but we're a local long island company that my dad and I started back in 2017 called solar long island. We started the business because we wanted to be like the big guys, vineyard vines, Tommy Bahama, Southern tide. And we've grown tremendously over the past four and a half years from selling t-shirts at local fairs and now to feel retail stores.
01:06:24	So our retail business is super consistent, super busy. We provided the design from scratch kind of clothing made in all our factories around Peru, China, Bangladesh. So we do everything basically soup to nuts. So we've got a good manufacturing side, good retail side. We're lacking in the e-commerce side. So I joined e-comm insiders about 13 days ago and I crushed the ROF course.
01:06:47	I mean, I, that that's a grind, so whoever's listening do it, but it's a grind. And we're just looking for feedback. I didn't go live with this site that I sent you yet. I want to go live with it. But like I said, I'm, I'm kind of a rookie here in 2021. We were 4% of our business was on three com and our,
01:07:08	our site on my current site converts at less than 1%, well, we have a hell of a product. I mean, our customers come back to our retail stores nonstop. And if I can, I've never driven website to my traffic, to my website using Facebook or anything like that. So I'm as fresh meat as it gets on this. So,
01:07:28	and I'm also coming down to Florida in two weeks to meet all you guys and network and learn all even deeper dive. So Awesome. That's me. That's awesome. Love to see you down there. I can't wait to see you down there. What part of long island do you guys in Mass Pega. We have a store in Huntington and a store in the Hamptons.
01:07:49	So two really prime locations If I grew up in long island. That's why I was wondering What part Of Glen Cove and port Washington. Yeah. So I'm just, I'm just dead south of you on the 1 35. So Yeah, before I escaped New York and moved Florida where it's sunny and warm and we don't have taxes. Yeah. Smart man. I'm gonna move there soon.
01:08:11	Hopefully. Awesome. All right, well, let's jump into this. So right off the bat, a couple of things for me, you got a lot of pop-up stuff happening on happening on here. So you got this spend 60, get a free hat thing that pops up before I even really get anywhere. So I'm gonna close that. And then you got this nice to see you here.
01:08:32	We have a $10 or 10% off promo code for you down here in this corner. And then I think there was a third pop-up that came up in the middle at some point. So there's a lot happening. We try and keep pop-ups really all the way at all about exit intent. So, you know, definitely want to look at that from your branding.
01:08:54	One of the big things is that so saltwater long island is your brand logos, this fish, but I got no name of anything up here. So it's like all I got to fish. Got It. So I definitely get your company name, your branding up here so that it appears on your, on your site. Other than that, the header is all good.
01:09:18	Spring starts now comfort with coastal edge. Not really feeling that, that doesn't really tell me, Hey, you got this guy fishing and I understand the saltwater on the sleeve, but it doesn't really tell me, you know, what you offer, who you are. It doesn't tell me anything about your brand. Okay? So when I land here, you know,
01:09:40	it's always hard to make a transition from, from a retail location to an e-commerce because the mindset is completely different. The mindset of the mindset on the e-commerce side is you got to assume that you've got somebody from the middle of Kansas. That's never heard of you landing on your site because they saw a Facebook ad and you got to tell them, you got to educate them about you in five seconds so that they know who you are and what you offer.
01:10:04	So I would definitely jump on a copy call and work on some UVP PS about your brand and get that nailed down. This is great. Although the image is a little small, depending on orders over 1 25, same day shipping local business visit us are two locations. What are your thoughts on the UVP? I mean, I think they could probably be improved for e-commerce again,
01:10:49	local business isn't necessarily a like an e-commerce UVP. Their family business definitely could be. And then the free shipping on orders over 1 25, that's kinda confusing. Cause you have to read the icon and it's kind of hard to read. Yeah. It's hard to like limit the size of those things. Like so heavy that, And, but you're also, you you're,
01:11:15	you're using space from two different messages here, right? So it's, so there's the free shipping on orders over 1 25 and then also same day shipping. So you can separate those two out to make the space for the, to make the messages consistent by the UVP. I just got a bloody nose guys. All right. Let me just mute his end just in case.
01:11:40	All right. So yeah, I would look at your messaging. The, the local businesses would be important once you get the transition. You know, when you're, when you build up your e-commerce side, where people are relating the e-commerce side to the physical store side, then blending, the two becomes important. Are you and I, I didn't get into enough into your store.
01:12:04	Like, do you offer local pickup? If they buy online, you can offer pickup. So there's a couple of stores. There's a couple of other EDI members, Christina, if you're there, can you help me out? Who's got who's rose Jessica rash. Right? So if you're, if you comment on Stephanie and talk about your, you know,
01:12:32	that you have a local store brand, you, you you're kind of blending the e-commerce side with the physical store side. We have a couple of other EDI members, G Jessica Russia's. One of them. She owns a brand called JIA rose. She actually has a boutique women's clothing boutique in Kansas, and she has her online store and she drives a lot of traffic back and forth between the two.
01:12:57	And then Also has a boutique as well. Who is that? Kim? She was just starting earlier. Okay, Kim, and then there's also Tony and Kristen, Kristen Leidig. She, they own a toy store in Pennsylvania and they have a, an online store and then they also have their physical store and they do a lot of crossover between the two.
01:13:22	It is a different animal because you want to, you want to blend the messaging across without making one overpower the other. So you want to let people know that you have the physical presence, so they have pickup as an option, but it's, you don't want it to overpower the store for, for all the people who are not, you know, in your local audience.
01:13:44	Yeah. I was trying to use that as kind of like social proof that people see, these guys are the real deal they have to, they have like locations, you know? Right. And your, and your reviews will also contribute to that over time. As you build the online store, you know, you'll be able to bring in a lot of reviews from,
01:13:59	from customers who bought in person as well as bought online to really build that social proof. That way featured collections are awesome. So you've got hats desk performance. Do you sell performance boats or do you sell performance shirts? Got it. Shirts And Lees. So I definitely got to keep your messaging consistent. I like this fish. It's kind of cool family first mentalities.
01:14:27	This is great. This, this messaging is important because it's all about building the brand shop. Instagram that's shoppable, right? Bum bum, bum, bum, bum, bum, bum, bum bum. Again with the logo. Definitely just add your name to the logo. Okay. So overall I love the layout of the homepage. It's very clear.
01:14:52	It's concise. It gets everything across your, if you look at your, your messaging here or your menu structure, one of the things that jumped out to me when I was going through your store was there's some crossover between some of the menus. Like you have stuff repeated, like you have hats as an accessory, but you have the hats column here.
01:15:16	You have the lightweight hoodie tees down here, and then you have lightweight hoodies over here under shirts. Are they the same thing? Or are they not the same thing? So just want to clean up the mess, clean up the menu structure. You don't, you don't want repeating. My thought is like, you would catch them if, oh, they looked at outerwear or they saw this now,
01:15:34	or just gets confusing. Well, you know, it's like, if you're, if your hoodies are going to be at a shirt, then that's fine. But then on over outerwear, then you've got this hoodies and you've got these lightweight footy tees. So it's like, it's, if you are, if the products are the same, then you don't need to separate them into different menus.
01:15:54	And if they're not the same, then you just want to make the, the labeling to be a little clearer about what's contained within there. Cause you really want the, the menus, you know, as with anything else, when you're shopping online, the goal is to narrow the customer down to what they're looking for. So how do they figure out what they're looking for?
01:16:16	Are these four categories. Your are these four collections, your hot best-selling collections. I'll be honest with you. Those are kind of some of the best photos I have. So it's kinda, we're shooting a shoot, more lifestyle photos for the website. We're planning on do like four shoots a year. That that's why I use those contracts. Okay. Well,
01:16:40	you know, you definitely want to make sure that you are, so the goal being conversion and everything else, obviously, you know, your best converting stuff is where you want to be driving your people. But I understand why he did that. All right. A Dom, I muted you while you were gone. So if you want to unmute, there you go.
01:17:02	If I, I dunno if you want to just run through and see if there's anything that jumps out at you, we got as far as here. So Yeah. I mean really just everything you were saying. I love that family first mentality. And that can even be, I know you mentioned earlier, as far as like the social proof of having two stores,
01:17:22	you can definitely still throw that in somewhere on the site. I just don't think it belongs as a UVP icon, but it could be, you know, something throwing in here, like in a banner like this or something like that. Or even in this banner, it could be, you know, something like that. Cause it does, it is valuable,
01:17:39	but just not for like a UVP icon, things like that. And then like what you were just saying, as far as the lifestyle shoots, those are going to be huge. Look at brands like, like Seger, Howler bros, like a lot of those, those companies do incredibly, incredibly well. Iron and resin is another really, really good one that does a really good brand with their apparel or does a really good job with their apparel shoots and definitely,
01:18:10	you know, something that we could model after that. As far as like lifestyle pictures, they're, they're gonna, they're more oriented towards like camping outdoors and the mountains. Obviously this is more like the ocean type thing, but similar images could be utilized. So look at those companies and to spark ideas. Got it. Thank you. Alrighty. So what's what collection is your best selling collection?
01:18:37	I would just, I would just go to short-sleeve for now. Cause he got spring coming up. All right. That's all. That's on exit intent. So I must, so it takes an intense, I must've just gotten far enough outside the window. Okay. So I know we haven't done any testing recently on this, but I'm, I'm, I've always been torn on this collection image because banner,
01:19:09	because it's so big, it really pushes everything down the page quite a bit. So I tend not to use it on most of my stores. The, the question is, yeah, yeah. It shows off that this is a short sleeve shirt, but on a, in a normal environment, like let's say on mobile, mobile is not bad, but on desktop it's really throwing up half the screen.
01:19:37	Right. So you kind of have to decide on that. You can do some flip split testing on it, but at least in the beginning, you're not going to really have enough volume to get accurate AB split test results. Right. So pick something you like stick with it for a little while, see how it plays out. And then if it becomes an issue,
01:19:55	you know, you can swap it for a couple of weeks. See if it makes a difference, you know, use the use the poor man's split testing method. The I'm assuming shorty T is, this is kind of a slang for, for a short sleeve. Yeah. Okay. Tall guys. Don't like that word. Just so you know, I'm a short guy.
01:20:26	So a little bit of white space in here overall it's overall the layout's fine. Do you really get sale re reasonable amounts of sales on all of these colors? Because I talked to Igor yesterday and some of those swatches that are popping up, he said it was an issue with the disabled swatch thing. I don't have those in stock, so they shouldn't be there.
01:20:53	So I'm working with him on that. Okay. So the idea is that, you know, in certain seasons I sell more yellows and tans. And then in the other season I sell more Navys and grays, but I don't want to delete the products because I lose their barcodes and all the information that goes with it. Okay. Yeah. As long as they're,
01:21:11	you know, definitely do the, do the kind of 80 20 thing because you definitely want to be showing up what, what you actually, both what you have and what's actually going to sell the more, the more options that you show, the, the less people are going to make their, you know, make a decision. So overall, everything else you're is good.
01:21:31	You should check with Igor and see if there's only one color swatch. If there's a way of disabling the swatch. Okay. Just because there's no point in it showing if it's only showing 1 39 38, that's the pricing is fine. Once you start getting some reviews, you would probably want it. You're going to want to add the review app to your collection page as well.
01:21:53	But don't do that until you get some reviews in the system. I still might re Google my business. You can, you can, That's what I'm using for, from parent reviews. Just Yeah, no, that that's different than a product specific review. One of the things you can do is because you've got five years of history or six years of history on a,
01:22:17	on a real bricks and mortar business. And you've got a good list. One of the things to do would be reach out to your existing customers and ask them, you know, Hey, if you send in a sending, sending a review of the product, you know, that add a photo of the shirt that you bought from us, and we'll give you this 20% off coupon for the next time you come into the store kind of thing.
01:22:41	You know, there's nothing wrong with bribing, for reviews, Of course. And then you can take those reviews. And if you're using an app like looks or stamped, you can import them in to the specific products. Okay. But other than that collection page looks great. I don't think there's anything I'd changed there. Dom, there isn't anything you noticed on right now,
01:23:07	as you get more products in there, I would definitely look at something like a filter and sort like product filter and search option. But when you only have eight or 10 items per collection, it's really not necessary. Got it. I talked to Igor too. About when you scroll over the pictures, I would like for them to flip. So you could see both sides and say right now you're seeing the back of all the t-shirts.
01:23:31	Cause that's kind of a developing thing that he's got to do. Yeah. There's a, there's a switch on hover option. Yeah, yeah. Yep. All right. Let's look at this fish like this fish. All right. So you got the back to the shirt, you got the front of the shirt and that's all good. I know the,
01:23:53	the, the zoom thing is great on desktop, but on mobile it can get a little crazy. So it's up to you. If your designs have a lot of detail in them, the thing to do would be to third, put a third image, which is just a closeup of just the image to get the detail. I would rather do that than do the zoom in thing,
01:24:16	because especially on mobile, it's, it's a much harder experience. Got it. Then you've got size chart. That's an option within the theme. Definitely turn that on and upload a size chart. So you'll have the link right here. And if you're having Igor do some custom work on your theme for you, things like if there's no color selection and he can hide that label,
01:24:44	Because right now it looks like there's something broken. Okay. Delivery. That's good. So you, you definitely want to put in some UVP icons, you know, fash, you know, where your shirts are made or where your shirts are printed. Yeah. I mean, he has some bullet points right there that could be utilized as a Oh yeah.
01:25:07	Made in America a hundred percent cotton. These can be, these are great UVP icons. So put them, put them right underneath here. Do you ship out of your stores? Are you shipped from somewhere else if you're shipping out of your stores? So fast shipping from New York. Okay. I was looking at some competitor websites or what I like to think our competitor websites and they didn't seem to have any of those or maybe because they just don't need them.
01:25:34	But if it's a big enough brand, they feel they don't need them. Although our testing has always proven that, you know, even if they, they think they don't need them, their numbers go up when we put them in. Right. Gotcha. And you also will be, if you're re if your descriptions are short, like this, there's probably no reason to have this lower button.
01:26:00	I'd probably turn it off. You have shipping shipping on orders, 1 25. I think that mobile, the bottom button kind of helps, but maybe I'm wrong. Yeah. They're both still on the screen. Yeah. Not, not enough. Your descriptions aren't long enough to make that big of a difference. Shipping the shipping is kind of a little wall of text.
01:26:30	I would definitely break that up a little bit into some bullet points As also a little confusing, because you've got this $125 number that gets repeated like three times. So people are going to be like, all right, why are you stressing this so much? Got it. Yeah. And then, you know, really, as far as apparel sites go,
01:26:54	you can really go one of two ways and then you keep it pretty basic like this and market and NC how it performs or really see if you can build a genuine brand through the store. And that's going to be really built through a lot of imagery, check out those companies. I mentioned earlier, like seeker, they do a great job. Iron and resin does a really good job at that.
01:27:17	These are massive brands that have built basically entirely e-comm and it built a really, really good brand behind themselves. You know, it really depends how you want to go about that. Obviously that's going to be more the route of like hiring a developer designers, things like that depends how hard you want to push e-commerce compared to your retail stores, but looking at those brands and kind of,
01:27:41	you know, see what you think and see if that's something that, you know, a road you'd like to go down as well, which is not necessary. You know, we, there's a lot of econ stores, apparel that do really well with a very basic outline and things like that as well. So just something to keep in mind too. Cause really like with basic themes like this,
01:28:00	you do want to keep it basic. You kind of either want to go all in or keep it, keep it simple. And that's where I've seen the most success is in, you know, one of those two Janez If that makes sense. Yeah. Totally Awesome. All right. So pairs, well with, I understand that's a cross sell, eh,
01:28:24	you kind of want to look at it and see if there's value in that. You know, again, it's all going to be about testing, but those, you know, that usually works well. The review thing again, that's fine. And then the rest of it's going to be pretty straightforward. It's the slide card For me, the color is a little harsh and maybe it's just my screen,
01:28:47	but that green is a little bit in the neon range. And I know, does that match your fish? Yeah. Okay. I'll stay on brand. Yeah, no, that's fine. Then there's nothing wrong with that. I would probably, I can probably change that. Say that again. Probably change the text to black on the, on the,
01:29:06	on the shipping bar. Yeah. You may want to do that and then proceed the checkout. That's all fine. And then you were in the preview theme, so we can't do that, but yeah, I mean, overall, everything is, you know, everything else is good. One of the things you may want to have Igor do, and I know he can do this pretty easily is because I used to run an apparel brand is unselect the size to start with.
01:29:39	So that actually nothing is selected here. They actually have to choose a size because one of the things that you'll find is you'll find that people won't think about it and they'll just say, oh yeah, that's what I need. And click add to cart and you'll get a slew of orders for extra small and then you'll get a lot of re return requests,
01:29:56	exchange requests, and stuff. The other thing that he can do is turn on where it puts the size here in the S in the slide cart. So they're seeing it as they're going through. So it's kind of, oh, wait, I didn't want an extra small, I need this other size and they can go back and fix it. Got it.
01:30:22	Yeah. I think that's about it. What app are you using for your chat Video? Okay. Yeah, I would definitely that, that open thing that started at the beginning, I'd probably turn that off, but this is fine. Do you guys have a recommendation on gift options? So a big thing in our retail stores has been buy two items,
01:30:40	get a free hat. I currently, I just installed it yesterday. It's called gift box, but it's pretty aggressive with its popup. You have any recommendations on that. And in the short term here, I know we can let Give them less options. And that's for sure, because there's just too much going on here, but the other option would be to isn't there one Tom,
01:31:10	you may remember. I know, I mean, see, on our amplified stores, we normally custom code this, but I know, I thought there was an app that actually did this in the cart. I'm not, I can't always custom coded it. Yeah. We can maybe want to ask in the, asking the AI group about a free gift app if anybody's using one,
01:31:36	but I am pretty sure and Igor may know because he may have had to add some code for it, but there was one app I looked at that actually put it here. So when in the cart there was a, there's a way of having it. There's an app that shows up where it adds it into the cart. So on here, it,
01:31:53	when they reach the threshold or when they, you know, they'll show the threshold and I'll say, when you add 22 more, you can pick one of these free items. That would be ideal for real. Yeah. The, the other one to look at, just from a, from a business standpoint to throw it in, there is on an apparel brand hundred and $25 for a free shipping threshold is really high.
01:32:18	Okay. Oh, you got to look at your numbers. I mean, it's, it's compared to your physical store and everything else, but I would definitely look at that, especially when you're in the 38 $40 range for shirts. So then have the free shipping threshold be really for shirts. Yes. So for example, our average order value in stores about 125 bucks shirts.
01:32:44	And my, this item that I sell by highest item is about 159. So if you picked any other item to have any other items, you typically add that 1 25 threshold. You know what I mean? So it's hard to, I mean, you have a recommendation for a price based on your experience. You really got to kind of play with it based on your margins and your markup and because,
01:33:07	and because you are comparing it to your physical store, you know, are, are like, are these shirts $38 in the store? Yeah. Then, you know, so the question would be, the question would be, you know, can, can you make it fifth? Can you get away with $50 for free shipping thresholds are 75. So,
01:33:28	you know, just figure out where that number is. But 1 25 for a three sh a free shipping threshold is pretty high, pretty far up there. And you got to look and see where the, where the numbers are going to come in. I mean, yeah, you've got some higher end stuff, you know, that are higher price, you know,
01:33:46	a hundred dollar items and stuff, but I would bet at least from the beginning, your low hanging fruit traffic generation from a social media standpoint is going to be the t-shirts and the hats. That's where you're going to be getting your traffic from. And, you know, 30 bucks for a hat and $38 for a shirt, it takes quite a bit to get that free threats,
01:34:11	free shipping thresholds. Understood. So, yeah, I gotta, I gotta somehow separate the e-comm from earlier. Yeah. The, the, the mindset has to the mindset's completely different. I'm such a newbie here. You could. It's pretty obvious. Oh man, it's all, it's all good. And I mean, you know what that word, that's what we,
01:34:28	you know, it's part of what we're, we're, we're kind of bringing, you know, trying to help you guide the, the, the differences from what you're used to in the, in the retail space, over to the e-commerce space and how things are different. But because you're going to drive traffic bolt back and forth and have the free pickup,
01:34:45	you Def, you have to keep both in alignment with each other. It's not like you could offer the shirt for $5, less or $5 more online because you are going to have customers that are going to cross from one platform to other. So you've got to keep everything. Exactly. So awesome. Yeah. You did a great job. We getting everything customized on the theme.
01:35:09	I mean, it's definitely leaps and bounds, you know, along the route that what's your, what's your timeframe and your plan for getting it lives. I don't know. I was just going to S I was gonna do it. I was going to do it, Just do it. You know what? There's no, there's no reason not to. Yeah,
01:35:27	for sure. I appreciate you guys. I owe you a beer. If you drink beer down in Florida, if you're going to be there, if not, I'll take a soda. I'll get you a soda. Alright. Sounds good. Appreciate it. All right. Look forward to seeing you in Orlando in a couple of, in a couple of weeks.
01:35:41	See ya. Bye. Alrighty, everybody that let me, boom. All right. That takes us to the end of another three-hour long marathon jam session. Just a reminder about the workshop. If anybody, if you haven't registered yet, we do have a couple of spots open. It is going to be a fun event. We got a nice tight knit group.
01:36:10	We're going to be diving into stores, doing all sorts of, you know, kind of take the jam session and put it on steroids. That's pretty much what we're doing, going through all the front end stuff, big stuff on product, page optimization and everything. So definitely join us. If you can look forward to seeing everybody who can make it there.
01:36:31	Christina, any other announcements? I know we've got copy. Call is tomorrow. Yeah. Yeah. I wa I just wanted to squeeze that in there. Copy called tomorrow. Remember the copy calls for the next few months are going to be the same week. We have jam sessions. So keep that in mind. So three o'clock tomorrow, And then Friday morning is traffic talks. talk Friday.
01:36:51	Definitely jump on that. If you need some creative help or just any type of advertising help, Andrew can help you out. Awesome. All right, everybody. Thank you so much. And see you in a couple of weeks.