In the first 49 mins we talk about Search Experience optimization, followed by the buying cycle, shopping cart look feel and flow, Google Analytics tracking, ATC button improvements, removing distractions and making product descriptions more appealing.

0:00:00 – Home Page is designed for the user to click off the home page. 1.Builds trust. 2. Gives them the ability to find what they want easily. Is not designed to make a sale or keep them there. Homepage is meant to help them find what they’re looking and to do it without having to think a lot.

1:04:40 – Buyers buying cycle (Awareness, they’re shopping, buying). Talk about shopping cart look, feel, and flow. Make the “Continue Shopping” a link I stead of a button. Proceed to checkout button is big and green.

1:35:45 – Google Analytics Tracking. Store Optimization 40 min remaining

• Start with a google doc
• Start with cart page – closest one to the money. This is the one hat will make the change the fastest.
• Get 3-4 Hong’s you can change that will make you more money
• Once Cart is converting better

How do I get more people to add to cart? What on the cart page can improve to get ATC button? How can I remove distraction? How can I improve product description better more appealing Category page, how to I make it easier for them to find? Go to Home page to make better.

2:16:40 – Opt in coupon code. Check tech Tuesday 1/9 on pop up code. Free shipping in standard ship setting.  How does the top banner change dynamically in top banner?