Summary of Jam Session:
In this session we did 4 critiques. BigDaddyOutdoors – Outdoors Store. Svetlana Zhitnitsky – Kitchen Accessories. Claus Lauter – EDC, CCW. Junior, Vegan Apparel and Accessories.
Additional Topics Covered: Copywriting for a Safety tool, Raw Copywriting critique, Double Readership Path.
Critiques:
Critique 1
0:06:00 – Critique number 1 is for https://bigdaddyoutdoors.com/. Outdoors Store.
Bret and Tanner kick off the call with critiquing a funnel selling a safety tool. The copywriting is great above the fold, it’s targeting the emotions of the customers and is engaging. Although the images are cheapened with a top border of a logo.
For the testimonials there is too much text, the images are very small and not sized correctly. Trust and authenticity is so important, fixing these issues will provide that.
Critique 2
0:28:00 – Critique number 2 is for Svetlana Zhitnitsky, https://trivae.com/. Multifunction Kitchen Accessories.
Svetlana is looking for advice on different variations of an ad. How to reword scarcity in ad descriptions and utilize your list to find your customers biggest problems in your niche how your customers speak, and incorporating their responses into your copywriting. Writing as you speak to be more human like and relatable. People buy from people.
Critique 3
1:12:40 – Critique number 3 is for Claus Lauter, https://www.opovoo.com/. Claus submitted his request to have his raw copywriting critiqued for a concealed carry bag he is selling.
Bret gives an example of how Claus can use a heading and a subheading. Typically when writing copy, proof is a huge selling point that a copywriter will use as soon as they can to validate what they are trying to sell (how many products have you sold). If you have not sold any products yourself, but others are selling the same or similar product, reach out to the Aliexpress supplier and see if they can tell you how many they have sold and use that figure (do not say you have sold that many).
Trying to inject emotion into your copy will benefit you. Try not to be boring or matter-of-fact. Is there a story behind a story for your product, try to fascinate your reader to keep them reading.
Bret speaks about Double Readership Path. How customers will only read headlines, subheadlines and skim read. He gives an example of how people read newspapers and how you can utilize this to benefit your copywriting.
Critique 4
1:33:05 – Critique number 4 is for Junior, https://theveganeden.com/. Vegan Apparel and Accessories.
Nic starts the call off with discussing Facebook policies, regarding calling out certain attributes of facebook users can damage your reach and results.
Some examples of how you can present your tee designs on facebook, for more clarity and really showing off the details of your designs.
Noteworthy Topics:
0:06:00 – Copywriting Breakdown for a Safety tool
1:12:40 – Raw Copywriting critique
1:30:00 – Double Readership Path