Summary of Jam Session:
In this session we did 3 critiques. Dustin – Water Vacuum store. Claus Lauter – Gun holsters. Krystie Yeo – Special Education products.
Additional Topics Covered: Engaging ads, Educational Videos, Funnel Layout
Critiques:
Critique 1
0:20:00 – Critique number 1 is for Dustin, https://oceanbluevacuums.com/. Water Vacuum store
Previously Dustin made his money with door-to-door selling and is now looking to kick off the online side of the business.
Matt suggests a video on the homepage instead of a banner. This will educate your customers and differentiate yourself from your competition. Explaining why your product is better/different to other people in your niche.
The team talk about different ways Dustin can come after his target audience. Talking straight to allergy sufferers.
Compliment product descriptions with short videos addressing any common objections.
Critique 2
1:13:25 – Critique number 2 is for Claus Lauter, https://opovoo.com. Gun holsters, EDC & CCW Essentials.
John gives some advice on the layout of Claus’s funnel. Starting with the Hook, Content, then Call To Action. After the Call To Action you can list all the benefits, objections, reviews etc.
Critique 3
1:44:00 – Critique number 3 is for Krystie Yeo, https://shop.adapted4specialed.com/. Special Education Store.
Needs help with improving conversion rate on one of her best sellers. A lot of Krystie’s traffic is coming from Pinterest.
Team begins with advising Krystie on how to provide more trust and clarity in her banners & images. If you have an image ad, ensure your first product image is the image they originally seen. Product image ad needs to be congruent. Changing quantity selector colors to be white or different from your CTA.
Noteworthy Topics:
0:06:30 – Engaging Ads: Understanding your true target audience and seperating yourself from your competition using better creatives, creating better ‘hooks’ to stop your audience in their tracks. Creating video ads over image ads.
0:27:00 – Educational Videos: Team talk about using educational videos on your homepage or your landing page to warm up your audience. Videos are also easy to consume and very powerful.
1:16:00 – Funnel Layout: Team dives deep into the layout and steps of a funnel layout.