Using UTM codes to track from Ad to Sale.
UTM codes help you track all the way through from ad to sale. UTM is an internet-standard tracking taxonomy, so most third party systems can receive and store the data you pass using them, allowing you to create some cool reports. You should be using them with every ad. There is a single copy/paste script that I show in the attached TXT file that makes it really easy to add your tracking.
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