Bret shares one of his resources that he uses to help in writing copy. Punch Words
are words that add “flavor” and “color” to any paragraph, sentence or headline.
These words make people “feel” something. Over the years, Bret has collected a set of punch words that he has put together into a great resource.
Before you sink your fangs into this juicy report, let me give you some quick instructions on how to use it…
First up, why should you use ‘punch’ words & phrases in your copy? Simple answer – In most cases, it’ll make you more money. I know… a big sweeping statement, but let me explain…
A copywriting motto to never forget is, “The more they read, the more they buy”. What that means is, to get more sales, our goal is to increase ‘readability’. We do this because the more time they read your copy… the more time you are building trust, rapport and likability.
You see, people buy off people (or brands) they like. True or true? And as long as you don’t screw up your offer, you’ll get more sales!