00:00:10 All right. I’m going to go ahead and mute myself and took my camera off. But happy Friday, everybody on the Google. Nick is, Nick is coming. I’m not coming this week. Oh, you’re not coming. I never liked Andrews. I’ll be the next one for sure. No question. I just got back from traveling and I got COVID like,
00:00:34 so I’m like, I’m fine now, but I’m like, I probably shouldn’t just like throw myself into the lion’s den immediately again. So next time for sure. You guys acres to everybody, how are we doing? How we doing it? Chris Kim, Krista Mike Theo. I’m going to jump into, let’s have people join. I’m going to start going through the questions and see if,
00:01:07 see what we got going on for the questions today. So I, we have a bunch of pre-submitted ones because we were like, I feel like it’s been forever since we’ve done this call. So, so welcome back everybody. Let’s see. Let’s see what we got here. So we got that one. We do. So we did 14. Let’s see.
00:01:48 E how was everyone’s? New year’s and holidays and Christmas and everything. Okay. Awesome. Awesome. So, so it looks like with the priests made questions, we have, we had one on the 16th from, from Chris, Chris, you talked about optimizing a Tik TOK ads. Was there, was there a, some specific would that, that I don’t remember.
00:02:35 I don’t think we got to it last time. So, and then we talked about one about, you also submitted one about non targeting ad USA, only scaling different audiences. So yeah, if you want to look, we can take a look at it and see, we can go over some ideas if you want. Cool, cool. Let’s do it.
00:02:54 Okay. What’s up, man? How you doing? Happy new year. Happy new year. Happy new year. So tell me about what’s going on. I know you got a, you had a couple of questions about Tech-Talk ads and about, about some targeting and scaling with different audiences. So Yeah. Well, why don’t we just knock the tick tock thing out quick?
00:03:21 Just where’d my phone go. I created a post on Tik talk. Where’s my phone man. Oh, it’s my pocket. And then I was just going to promote it on the phone, but I noticed there’s like no targeting options as, at all. Barely a like, as far as music goes. And now that you’re a musician, knowing that is helpful,
00:03:44 I was just going to target news and media. Yeah. So it’s really tough with tick-tock through the, like promoting inside the actual app really kind of is really algorithm focused about like Tik TOK, finding people that interact with it, and then finding more people like that and kind of like machine learning. It’s really about machine learning. They don’t have a ton of targeting options,
00:04:05 especially the promote. If you actually go onto the actual tick dock ads platform, think about it is even a more watered down version of boosting a post on Facebook. Like that’s what you’re doing while, like, if you add, if you go into the Tik TOK ads manager, it’s like switching to a Facebook ads manager where it’s so much more robust about creating campaigns and,
00:04:25 and things like that. So there is like a tick talk ads manager that people are using for actual, like to talk at the same way you solve to make the Tik TOK in Tik TOK. I’ll show you a quick example. So if you open up any tick talk, if you have, if you have it open, if not, if you don’t have your phone at school,
00:04:44 I can show you for example. But when you bring up a Tik TOK and you have in the bottom right-hand corner, you have these like three little dots. And if you click that, So the right hand corner, the three dots. Yep. And so this menu pops up and if you click the, add it to go all the way to the right on the,
00:05:11 where it’s like the black circles, there’s a ad settings. And when you do that, basically it should bring up a menu where you can put out authorization on. So right here, there’s like add authorization on and you can turn that on. And then it gives you basically like, oh, you have to click the terms and service first. Sorry you have read that.
00:05:37 You click that, this a little check mark here. I don’t even get that. Like, so if I’m on, I’m on my guy there. Right? Yep. And then I click the three dots and then you’re saying scroll to the very right. Yep. And it should say, add settings. I don’t have, I see privacy settings, edit tag people.
00:05:57 Maybe we have to switch the account type. Then Mine’s not a professional mine’s So we might have to do that. Right. But basically what happens is if we switch it to a professional account, we are able to, there’s a section called ad settings and you can set the terms conditions, and then you had click add authorization and you can add it as a timeframe of like 30 days,
00:06:20 60 days, 90 days, let’s say it’s just like 90 days, basically that gives you like, not a link, but just like a string of numbers. And it’s like the unique ID of that tick talk. And then you could bring that in the CIC doc ads manager, and say, like create a campaign with targeting. And then you can put in that Tik TOK ad ID.
00:06:40 And it will just run that tick talk as an actual ad where you’ll have a lot more targeting and a lot more options into like their, their business manager. Okay. I might have to create a separate tick doc account then, because I like this one for my band. Cause then I can add my own music. Yeah, exactly. If I go professional,
00:06:58 I can’t do that. But like, I feel like it’s pretty easy to add another account. Yeah. I think you could add another account specifically for advertising from like, I do that for all my clients that do YouTube ads. Like if they have a really, really big YouTube account, let’s, let’s say they’re an influencer and they have like a million YouTube subscribers.
00:07:14 When I run ads for them, I create kind of like a burner YouTube account, just so that if I get in any trouble or do something wrong, it’s like, can’t have any effect on their actual, like YouTube account and things like that. So I try to keep trying to keep the advertising separate from that. And like you think I’ll get,
00:07:32 everyone’s just saying, I’m going to get cheaper click-through rates than Facebook. For sure. Last I checked the tick-tock campaign had a 50 cent CPM. So if you’re talking about like volume of clicks and the cost of your clicks, it’s going to be incredibly cheap. And like I saw a campaign that spent a hundred dollars on a Tik TOK followers campaign. And the Tik TOK was just like,
00:07:57 if you like these bands follow me type thing. And obviously the creative is incredibly important, but I’ve seen like thousands and thousands and thousands of followers for like a hundred bucks. Like it can be really strong just because the CPM is so cheap. I will say with Tik TOK that the algorithm isn’t quite as advanced as Facebook and it’s not going to be great for e-com in general right now it can work.
00:08:20 I’m not saying it won’t what tick-tock ads work the best for now is either like building a following. I would say generating leads is probably a really strong tool for it. Like you could say, like, give me your email and I’ll send you a free copy of a digital version of my CD. So you can build an email list or something like that.
00:08:36 Or what I see in industries it’s working really well on it’s like app downloads. So like you had an, a game, like some type of tech TA like a game that you could show someone playing on Tik TOK and then derive into an app to download the app. So app downloads work really well and then lead lead generation. For sure. I know of people who are running Tik TOK ads too,
00:08:54 like lead generation for, so like, are you interested in computer programming? Look here to get information about how to get a degree in computer program. Like things like that work really, really well. But as far as like driving people through an external landing page games of buy something, it’s a little bit more difficult and their conversion tracking. Isn’t amazing.
00:09:10 So just keep that in mind either way, like it’s an amazing marketing tool because the CPMs are so cheap. Like you’re not going to find CPM 50 cent CPMs anywhere else in the world right now on a platform. The only thing is you have to have your creative be a tick talk like it has to be a tick doc style, creative. You want to work if something’s working on Facebook,
00:09:30 that just doesn’t mean you can run it on Tik TOK. So maybe you have to be clever, make the creative like, seem like an organic tick talk post. So when it shows up on their feed, they’re just consuming the Tik TOK. Cause that’s what people do. They just see random tick docks. And they decided whether they want to watch or not.
00:09:45 So have the creative be like an actual entertaining tic talk or clever creative, funny, informative, something like that. And then if it does work really well on Tik TOK, what I would do then is export it and use that asset as a Facebook ad. So I do it that way. If you have a really good take talk, a high converting tick talk,
00:10:05 that’s like for your CD offer and a digital offer, that asset might work really well as a Facebook ad. Okay. Okay. I’ll try that man. I’ll try it. I’m trying, I’m doing it the other way right now. I haven’t done the tick doc ad, but I will I’ll have that and I’ll have some data before next week to sweep all.
00:10:24 Let me show you what I’m doing on Facebook. I obviously I’m able to spend some more money, which is good. And the algorithm is dialing in nicely for me. And so I’m running a no targeting campaign. Where is it too many windows open? Let me just share my screen. So I’m going to sell out a CDE. So I’m going to have to change the offer in,
00:11:04 And I have a new album coming out, which I got to start promoting, but I want to at least sell the rest of these and get, get rid of them freezing where I am in Toronto. And I got COVID just a few days ago, Tuesday. Oh man. It’s like everybody. I was telling people, telling my friends, I was like posting your positive COVID test last week seemed like posting your Spotify and raps.
00:11:29 Like everyone was just like positive test positive. But yeah, I got it last week. I’ve had it. I just got over it. So I had it last week. Sucked. I’m glad you’re better, man. I’m glad you’re alive. You sit back buddy. So twofold. I want to look at the free plus shipping and then the digital is still struggling,
00:11:50 unfortunately, but that’s okay. We’ll get there. So let’s get in here. So right now let’s just do the last seven days. Even this one’s been doing really good for me to know targeting. I was doing like, like other targeting, but like I felt like I was burning out that audience. I had, I’d done it, no targeting before.
00:12:13 And I want to just see if the pixel would pick it up. And honestly, in the last seven days it’s already got me 40 purchases. I only had one ad in there though. I just added a another one right now. 17. Yeah. That’s still, it’s still super high per purchase. That is Canadian. Those. So at least it’s okay.
00:12:33 So it’s gone down to 11 today, which is, which is better average add to cart is 15 us. So that’s really only eight. So I’m I’m profitable today right now, but I’m only spending like 2 45 on a no target. Like that’s, it’s all of the U S so I just bumped it up a little bit more. I did another 20.
00:12:57 Would you, what would be your suggestion here to just like, what have you seen? Like as far as budgets, I could probably go a lot higher than that. I would think. Yeah, absolutely. So what I would say is whenever I get to the point where I’m trying to scale, really, and I’m seeing the metrics, I really have to make sure that like,
00:13:20 everything really makes sense. So it may make sense to try to see what we can, if there’s anything we could do to get that CPA a little bit lower so that we are a little bit more comfortable if it like scaling eats into, cause it’s scaling, we’ll just in general eat into a return on ad spend and profitability. It’s just unfortunately, part of life.
00:13:39 So if we’re really close, then we may want to try a different, maybe a different bidding strategy. So for example, if we tried maybe like a cost cap bidding strategy, which cost cap basically tells Facebook that right now you’re saying Facebook spent $245 a day. I don’t care if you spend the entire budget, but just give me as many purchases as you can.
00:14:04 And when that’s working, it works really, really well, right? Like there’s days where you make it like 20 results and you’re like, that’s crazy. And there’s days where you may only get three and you’re like, Jesus, my CPA is $40 today. That sucks cost cap is allows the algorithm to say, yes, get as many purchases you can,
00:14:23 but we would love the average amount of CPA, the average CPA to be this as, as you optimize. So let’s say you put that you duplicated this campaign, you put the budget at $500 a day or $300 a day to start, but you put that cost cap at like maybe a $12 or $13 or $14 or as close as whatever the number it is.
00:14:49 And you let it and it may start out spending. It may not be great the absolute first day, but over time it should start optimizing closer and closer to that number. You want. One thing I will say is like any type of advanced bidding strategy like that, it uses the account’s performance as the, the metrics. So let’s say you set a cost cap of $5,
00:15:12 right? It probably wouldn’t just spend your budget because it’s saying I can’t, I can’t do this. You are always are getting purchases around 12, 13, 14, $15. So like, I’m, I, I can not spend your money because you’re putting your costs out too low. So I would put it as something that’s realistic and feasible and understand. It’s like a little bit more of a volume play.
00:15:33 Like you’re just trying to get more and let the algorithm try to optimize. Cause your most important thing is to not get those conversions over 15. So that’s something you could try because the great thing is, is when that does work, you’re able to put the budget a lot higher and you’re a little bit more protected because the worst case scenario is like,
00:15:50 it might just like not spend at all. Okay. So maybe I’ll let this run today, duplicate and schedule one tomorrow. And I’m like, say I can, I just do, I’ve never done a cost thing before. Oh, show you real quick. You don’t have to publish it, but we can walk through it. So let’s duplicate it.
00:16:14 And you’re using campaign budgets. Yep. Cool. Yeah. Cool. I remember a long time ago we had an agency do that and it was, it was always messing around with the numbers. I think like how much, like what, what you said, what the CPA is, what you’re willing to let them spend. I never set it up before though.
00:16:39 Yeah. So basically we’d go. I think we would have to set this up the campaign level. So let’s go, let’s go to the campaign just because it’s the campaign budget. We have to set it there first. So if we edit the campaign, we just duplicate it. You don’t have to publish that. You can hit close And then let’s edit that,
00:16:58 that green pain. Oh, Sorry. So, okay. You’re right. You’re right. You’re perfect. You’re doing, you’re not using campaign budgets. Let’s go back and edit that set where you’re actually on track. I thought we were doing campaign budget and reason. So edit this ad set. Yep. And let’s scroll all the way down and right here.
00:17:21 So like let’s put, you know, whatever you think like $12 would be like a healthy, like $11, let’s say $12. Right? And then you would say it automatically defaults the cost gap. So Facebook will aim to get the most purchases and try to keep your average cost around $12 using Costco bid strategies. Some results may cost more and some,
00:17:39 it costs less. So some days it might be better. Some days it might be worse, but it’s trying to avoid those days, those really bad days and try to like optimize over time to, to get not just the most amount of purchases and not spend your entire budget no matter what, but trying to spend as much of your budget as it can while reaching that cost cap.
00:18:01 Yup. So that’s something you could do to try to scale a little bit because you could increase the budget knowing that you, you are going to be okay. And then when it comes to increasing the budgets on things that are working, my rule of thumb is just no more than 10% of budget increase a day. So like, let’s say you ran this for three days.
00:18:20 It works really, really well. You wanna increase the budget? I would increase it $24 and 50 cents at max at a time you could increase it multiple times a week, but just, don’t try to double a budget. If you try to double a budget, it’s going to restart the campaign from scratch just at a higher budget. So this allows the,
00:18:38 it doesn’t really mess with the learning. If we do like 10% boost at max, like a day or every other day. Okay. Okay. And so say I LA I scheduled this for tomorrow. Maybe I’ll put 300 bucks, 100 bucks. I don’t know. I don’t even know how many I got to see how many CDs I have of this morning left.
00:18:58 There’s another one I’ll have to do this for, but say it gets me only a few purchases. Like, like say I get a few purchases or I get a lot or it doesn’t really dial in and it’s not spending, I probably need to increase the cost control rate a little bit to see if I can get it to spend. Would that be okay?
00:19:17 Exactly. Exactly. Yeah. Yeah. And don’t get me wrong. Like sometimes if I’m like have a really a really close eye on it, I might put the cost cap like at right. Just right under my break, even number because I just keep an eye on it and just see. Cause the days when it is good, it may be much significantly lower with,
00:19:39 with cost gap because on those days, we’re just in general, we get more sales on certain days of the week. Like a lot of e-comm stuff, you get more sales on the weekend, then you get during the week or like Tuesdays, worst day of the week for e-com. So it allows those days to be a really good when you are giving it that,
00:19:55 that freedom. So I don’t say like, you know, cost cap is the best way. Lowest cost is the best way. They’re all just different tools and different things to test like a hammer, a screwdriver, a range by cost cap is a wrench. What it does is allows us to increase our budget without like, if you were crease your budget to $500 a day at lowest costs,
00:20:14 that first day it’s going to spend $500 and you better hope that you get enough purchases that it’s profitable this way, you can put it at $500 and sleep a little bit better at night. Knowing like it’s it’s goal is to optimize for $12 target. Yeah. Yeah. I’m not, I don’t really want to lose my shirt on that. Yes. I don’t want you to either.
00:20:35 So, but I think this is relatively, this would be relatively safe in my opinion, that it may come in a little bit higher than $12. It may, that the worst case scenario would be 15 or maybe like somewhere between 15 and 20, but over time, it’s going to optimize and try to bring itself down. And really the worst case scenario is it might just eventually stop spending because it gets to the point where like the average CPA is exactly that,
00:20:58 that 12, that $12. But this is a great, a great way to add a little more scale and be able to, you know, safely scale. And it’s a great cost cap is a great tool. I recommend everyone test for their Facebook ads just because some people will get amazing results from it. And it helps you a little bit sleep and put a little bit at night.
00:21:18 Okay. Okay. Killer. All right, I’ll get that going. One more thing is this digital funnel, like we got some purchases in one day. I was like, okay. Yes. You know this one for girl from Germany, she bought, spent like 30 something bucks on digital downloads, but then I didn’t get any more purchase. And then it just like died out.
00:21:40 This is like during like Christmas, it’s this one right here. No, it was this international one. Oh, it looks like I’m even right. Looks, it looks like I’m even running ads to this one or even right now. Yeah. And it’s just not working there. Do you wanna look at the performance in? Yeah. Yeah. Let’s just go ahead and discard what we were,
00:22:03 what we were talking before. Just so it cleans up the, the account. Let’s just at the very top discard drafts. And you can always go back and duplicate that cost cap campaign if you want to. But right here is cool. So it looks like we got two from each ad. One of them got a significantly lower cost of purchase, which is great.
00:22:22 So when we go over, we look at the performance. We can keep going. Let’s get to like our cost per link clicks, CPMs, things like that. CPMs, not too bad. $15, $16 is normally what we see. Also just keep in mind, if this is running through the holidays, the CPMs were a lot more expensive. So right now CPMs overall are down like 30,
00:22:44 30% from the holidays. So this should start performing better. Now we can see now, like already, it’s going down a little bit. So we can just see that this Atul had three link clicks, but it seemed like it had a couple, at least this last seven days, let’s keep going and see what that link, click through rate is.
00:23:05 Cool. 1%, 1%. Let’s change this to maximum just so we can see like all the data. Yeah. Cause I only cranked it up again and I didn’t spend nearly as much. Yeah, Exactly. So it clicked it. Rates are pretty, pretty good for some reason. They’re a little bit lower the last seven days. And they were like in general,
00:23:25 but also like if this is a brand new funnel, it’s gonna take a little bit of time, any type of new funnel. Even if, like, for example, I’ve worked with a client last year and in the middle of December, they changed, they removed a button from their landing page. So they have originally had like a buy button right at the top of the page,
00:23:43 they removed it cause they thought it was ugly. And for whatever reason, it just completely threw off the pixel completely. That pixel also has these micro events and things that tracks. So for example, so if we’re launching this brand new thing, it’s going to take a little bit more time. It’s not going to perform exactly like a funnel that you’ve run a lot of,
00:24:01 lot of traffic to. So that being said, our cost per clicks, aren’t too bad that that impossible, original ad has an awesome click-through rate. Not as much volume, but a still a really good click through rate. So I would say it might be worth like seeing if the impossible ad does truly work better than the Renegade’s original ad because the Renegade’s ad is right now sucking up the majority of the ad spend for whatever reason,
00:24:25 probably just because in general, the Renegade ad, if I had to guess has had more money spent across that P that video like that Renegade video has probably had a lot of money put behind it over the years. So it’s just default putting more budget to it where the data says, like if these things were equal, it might be pretty close, but it,
00:24:45 you know, impossible, original ad looks to be a pretty good, pretty good asset. There’s a way we should be able to get this click through rate a lot higher though. Yeah. We want to see what my call to action Is. Let’s look at the ad. Cool, cool. I love It. I wish should say like 80% off or something like that.
00:25:20 Cause that’s what I say on the actual landing page. Like when you hit the yeah, yeah. We’ll actually pull up or there we go. You know, I got like 70% off and this page is the one that is converting the most right now. But Yeah. I wonder if there’s something sexier I need to put in that headline, are those really matching up to the other question?
00:26:09 Right. So I would say definitely the most, if this is a really good converting page, I would say that that should be the hook for the ads, like get three rock albums for the price of one. That should probably be the headline for the ads. And then scription could match that with the, with the download for albums with over 43 songs,
00:26:27 you don’t have to put the price there, but like you could say four albums includes over 43 songs and then you can put the, get three rock outs to the price of one, like test that as a headline and see if that helps. It may not even just help right away with a click through rate, but it definitely might help with the conversion rate for the people who do click when they see that matching matching,
00:26:45 anytime we can do matchy-matchy on a landing page or anytime something on a landing page is working, if Mo is always helps to mimic it on the ad. So that’s the same customer journey. What could work well is potentially instead of the, like maybe putting a video here that talks with you, talking about giving away your CD, like a mini like VSL,
00:27:07 if you just talk about like, why, why you’re doing this, why is it such a great value and anything like that could be cool help. The conversion rate to as far as click through rate goes, I would say the normal things I would say is, you know, potential different formats. Maybe what you can do is take the impossible video and,
00:27:28 you know, reformat it to the tall, like Tik TOK style ad. And then you can add overlays on it and stuff like that. And take talk then export that out and run that as a video ad that could work really well because honestly, 90%, like we talked about in the previous one, eighties, 80%, 90% of all this traffic is going to be on mobile.
00:27:48 So if you go back to your ads manager, I think these ones are still, They’re going to, it’s just going to be really small. It’s going to be a small ad on the feed. And if it was like a Tik TOK and it looked, it kinda felt and looked like a tick talk, and maybe you have the little tick-tock logo.
00:28:02 Naturally these, the net, these days, people are just more drawn to a Tik TOK. It’s the same type of mentality when back in, I’m sure you remember, like, you know, five years ago, 10 years ago, people would run Facebook ads that all look like news reports or like look like a news headline. They were like trying to trick you into thinking it’s a news news report because that’s the type of content on people want it to deal with on Facebook and say,
00:28:26 have a content. People were consuming on Facebook. So if you make yours seem like a tick talk, it’s just naturally like right now, people want to consume tick talks and stuff like that. So it might, it might work really, really well. Okay. Okay. That’s a good idea, man. All right. I got lots of work to do.
00:28:41 Gotta, I gotta, I gotta get out of the two thousands come to the 2020s here, man. Old school marketing here. Yeah. I would say in general, there’s like all video ads, all ads. You probably be squares or tall rectangles. Not, not a 16 by nine. Like I know it’s hard for us as artists because like art is 16 by nine,
00:28:59 like all video film, music, videos that, but like, unfortunately Facebook, the platforms are really pushing towards square formats and tall rectangle formats. And it’s really hard because sometimes it’s hard to make a music video that was filmed in 16 by nine look actually good in a Tik TOK format. Like some of our videos work really well. Some of our videos do not work well in that format because it’s too busy.
00:29:20 It’s it’s, it’s the focus is off the center of the frame isn’t there. So there’s some videos where what we have to do is make it like Tik TOK format size, right. Which is the tall rectangle, but we have to take the video and edit different parts of the video. So it’s almost like a highlight reel of the music video and then put the song overlay on top of that because the natural music video just doesn’t flow in that format.
00:29:46 If that makes sense. Yeah. I could probably probably get to get someone hire someone on Upwork or something like that to make some better video content, get an editor to help me. Yeah. Just be like, I want this video. Here’s the video file. I would love, you know, different Tik TOK format versions of it. And then you can test them and see which ones get the best reaction.
00:30:07 Right. If you can say like, okay, this is the one I did that I took like my music video. I made it intake, Tik TOK format. I made five different parts of the song, like verse one, verse two, chorus, one, whatever. And then I ran that as a task when I figured out, which was the winner.
00:30:23 I paused the other ones and I was like, this is the one I just started pushing out out more and more. And as soon as we switched to those tall four by five and formats, our click through rates definitely went up hundred percent went up. Yep. I got work to do, man. I’ll get On it. Absolutely. Well, yeah.
00:30:42 We’ll next week. Let me know how it goes. And My brother, thank you so much. No problem. Take it easy to get better. Thanks man. Okay, cool. Okay. So we’re going to keep cruising here. It looks like we have a, a question from FIO. Theo is asking about prospecting focus, Friday, call wondering I’ve currently got budget spending limit due to country.
00:31:18 I live where I’m supposed to live, supposed to something like that. And I have set up, was thinking about running re target campaign. The problem is, do you think I should instead focus on launching a re-engagement campaign to target Facebook and Instagram and music during the last 365 days. Cool. Let’s let’s talk about it. I’m gonna promote you feel to,
00:31:42 to a panelists and we can, we can chat about you. Maybe give me a little more background into what your goals are with this. Oh, I think he’s hopefully, well maybe you dropped off. Oh, there we go. It’s like game outta there. Go, Hey, Theo has going Hi. What’s up? How you doing? So talk to me a little bit about how about you?
00:32:20 Yeah. Doing good. Talk to me a little bit about, about what you’re working on. Okay. So I pretty much just started to launch Facebook ads one and done it too much before and I’ve logged on before, but I, I don’t know if it’s my country I’m from Sweden or people just get different kind of settings because I like twenty-five dollars a day,
00:32:51 which is quite hard because I have a question about that as well. Do you recommend doing CBD when I can turn 25 a day or doing at the ad set level because then I could spend like $60. It really doesn’t matter. So I really think about, I really think about, about the different bit, those different budgets, strep strategies, as more as more of a as,
00:33:20 as two different tools. So ad set budget, lets you have a lot more control over a specific specific audience. Let’s say you add four different audiences and you really wanted to test them each using ad set budgets. We could put $10 in each of those ad sets and spend $40 and be able to determine which one of those works that best. Let’s say we don’t really care,
00:33:42 which one of those audience works the best. We just want to get good results. That’s what I would use CBO because CBO, we could put that budget as let’s say, $40 on the campaign budget. And then it’s going to spend across those four ad sets to try to just get the best performance. So if I’m really testing and I’m really trying to answer a specific question in my mind,
00:34:02 then I use ad set budget optimization. And if I’m just focused on trying to get results and I’m just focused on like scaling or I have something working, that’s when I would use a campaign budget, Even though my like limit is very low per day. Yeah. So if your limit is really low and your audience isn’t going to be segmented a ton,
00:34:23 I might still use ad set budget. Why would I do that? Because potentially what I could do is let’s say I wanted to test for different pieces of creative, like four different ads. I might put one ad in each ad set that way. I could spend $5 in each one of these ads and see which one gets the best results. And they all could have the same exact audience that way I could say,
00:34:42 Hey people in Sweden, which one of these ads do you resonate with the most? And then maybe I’d take that winning ad, that winning audience. And I put that into a CBO with my entire daily budget. Cause I’ve answered that question I had in my brain. So that’s kind of the way I think about it is ABO. I really use the segment and it has different things to get at,
00:35:02 to answer a question in my head. And if I’m not trying to answer those questions, if I’m just trying to find performance and see what works, then definitely you could just use a CBO with a bigger budget and it’s going to already start optimizing it, spend based on whichever ad set is performing better that day. Okay, perfect. Eh, I dunno question as well.
00:35:24 When I asked, do you think I should do retargeting or should I do even a thing except prospecting. They have a very small audience. There’s not many people to retarget every engagement in stem. Yeah. So how I always structure it is top of funnel, middle of funnel, bottom funnel. I usually say 60% of my daily budget goes to top of funnel.
00:35:52 So that’s going to be your prospecting, your top of funnels when you’re prospecting your middle of funnel. What I like to call that is a remarketing campaign, but it’s a very specific, it’s going to be those engagers. It’s going to be the engagers of Facebook, engage with Instagram and also your site visitors. So your site visitors who have visited the site insurance for visit,
00:36:13 it could also be people who watch, let’s say you run a video ad. It could also be, people will watch like 75% of a video ad. Like they’re, they’re more qualified than a prospecting person, right? So that middle of funnel is going to be people who have shown some interest by either watching a video, engaging with a page or engaging with an Instagram account or visiting a website that is going to be probably about 30% of my budget.
00:36:36 And then that last 10% I would say is what we call bottom of funnel, which would be basically just people who have purchased in the past. If you have a product that can be purchased multiple times, like let’s say a supplement like a supplement is a 30 day supply of a supplement. You could be putting them in your bottom of funnel to get that second order.
00:36:54 And that bottom of funnel could also include people who like added to cart and never bought. They were like right close to buying and they didn’t buy that way. That 10% of the budget you can run to those people who are your like hottest customer, but also you can, you can also give them a specific offer. You know, you can talk to them differently than you’re going to talk to your prospecting people.
00:37:15 So those bottom of funnel ads, you can treat them special. You can say, you can buy one, get one free. Here’s a 10% off coupon. Here’s something really specific offer for you. Your middle of funnel, you know that they’ve shown some interest in the product or service. So your middle of funnel, which would be those engagers and site visitors,
00:37:34 maybe those people you’re focused more on just knocking down barriers to entry. So what’s the number one barrier to entry for the product. Could it be price? Could it be convenience, maybe people need testimonials. So those middle of funnel ads, which is going to be 30% of your budget, those could be like testimonial ads, maybe people talking about the product,
00:37:53 maybe the ad copy. And the ad is just five star reviews about the product because you don’t have to do as much selling. You’re just trying to get them over that goal line. And then your bottom of funnel, you can be really aggressive by offering them a discount or a special offer. And your prospecting audience is going to be 60% of your daily budget so that it can continue to fill those buckets of bottom of funnel and middle of funnel people.
00:38:16 Okay. Perfect. Does that make sense? Yep. Sweet. Love it. Do you have any other questions? I don’t think so. Do you have, do you have any thoughts on, or have anyone in this group experience issues with budget limitations before like this low? Because I’ve people that have like $200 per day at first. Is it your ad-words?
00:38:40 Is it your Facebook account? That’s only me letting you spend that much. Yeah. Budget limits. Yeah. So that happens all the time. It gets increased just by, as you increase your ad performance, I noticed them, but it’s yeah. You can reach out to support. I would say you can reach out to Facebook support requests increase. Yeah.
00:39:07 Yeah. I’ll try that. Yeah. See if you on Facebook chat support and just say like, Hey, my, my budget is currently limited at that. Usually what happens. It just has to get through like a couple billing cycles of like at charging your card or charging your account when it gets to the point where they like know that like this is an actual credit card,
00:39:25 actual account then. Yeah. So just, just see if you can get Facebook support to increase your spending, spending limit or increase. And it helps if you say a specific amount, like if you see like I’m trying to spend $500 a day, then they can usually push that through. Yeah. Okay. Perfect. All right. Well have a great have a great weekend and,
00:39:49 and hope to see you on the next one. Okay. We are to keep cruising. Cool. Cool. Cool. So, Michael, I know you had, I know we’ve been trying to work, work on a setting of your Facebook shop and your Facebook marketing. Cool. We can, we can never take a look if you want. Dang.
00:40:29 Sorry to hear Christa seems like, like everybody’s kids. Can you hear me? Yeah. Okay. I doing I’m Good. I’m good. Did you have a good holidays? New year’s everything absolutely. Sweet. Sweet. Yeah, I know. We keep trying to, we make a little bit of progress every time and we, I guess haven’t quite gotten there yet.
00:40:56 So if you want to show me kind of where we’re at, where we’re stuck right now, maybe we can make a little more progress today. Hopefully This is why I’m here. No worries. Don’t don’t apologize at all. Hold on for a second. So share screen. Yeah. Can you see my screen? Yep. We’re Good. So which one?
00:41:30 I mean, it doesn’t matter. Facebook Or Facebook marketing. Marketing. Yeah. So it says, so let’s start Facebook marketing 108, 11 products are approved by Facebook. So it says they’re approved, But it’s okay. Yeah. I think that’s just probably saying that, like, you know, it’s, it’s able to send the product skews you have through from Shopify,
00:42:01 send them into Facebook so that you could run, they have these ads, they’re like dynamic remarketing ads. So basically like let’s say someone’s viewing a specific product on your store. It makes it so that Facebook can automatically show them an ad of that product. So what we’ve done is we’ve connected Shopify to Facebook so that they’re sharing data with each other so that they can do that for us.
00:42:22 We can say like, Hey, just show ads to the people who have viewed products and stuff like that. So I think we should be good to go as far as like the Shopify and phase of being connected, the next steps would be to, to be creating some actual ads in the business manager in Facebook. I know that here we have like a untitled Facebook campaign and draft,
00:42:45 but we’d probably want to do is go to our business manager. Cause I think everything in Shopify is, is connected. Right. So what’s the next, the next step for us is you’re trying to run some Facebook. Are you trying to run those specific Facebook ads? Yeah. Yeah. I mean, if it’s, if this set up correctly, I want it to,
00:43:06 you know, test an ad or run an ad or, or what have you. I, I just been spending so much time trying to get it set up, you know, We should be good. You know, let’s, let’s pick out our business manager, Facebook business manager, and we’ll see kind of where we’re at. So here we go,
00:43:30 we got that. We got our Facebook shop. Cool, cool, cool, cool. Zero issues that sort of like do so let’s go to the, the bottom left hand where it says that gear, that special gear we love. Yeah. Business settings. We go, so let’s go to pages. Let’s make sure this is the one that has our page connected.
00:43:55 Cool, cool, cool. We’re good. We got Shopify. We got that. And let’s go to ad accounts. What should be right underneath where the pages was? Yeah, the look there. Cool. Cool. Cool. So let’s open that in ads manager. That top, top right button. So ads manager is basically now that we are good to go,
00:44:19 you want to hit no on that. Just does maximum muscles, stone mountain focused on politics or advocating for Nat issues in Nash. Borns, go ahead and say no there. So we just get taken out that and you can X out of both of those alerts, the additional information never had one yet. We don’t get this and then hit no on that one.
00:44:35 Cool. So this is basically where we would be. Can you highlight that a create button, put your mouse over it, the green create button over there. See Y verify your business email too. Okay. So let’s click go to business settings. All we have to do is verify your business email. So right here, you’re just gonna want to enter the information here.
00:44:59 You’re a business name, address, phone number website, and, and tax ID. And then when you enter your, if you scroll a little bit more down, it should have your email section right there. So you want to click a resend verification email and it’ll send an email to that email and then you’ll just have to verify it. And then we should be good to start working on Facebook.
00:45:23 So this email right here, should it be my business email or my personal email or It really doesn’t matter. I don’t think it really, really matters too much as long as you have access to it and whatnot. I just didn’t know if it was something that the customers would see. No customers won’t see it. Nope. Okay. So it’s a recent verification email.
00:45:44 Yep. And then when you go in and verify the email address, sometimes those emails go to my spam folder. So just check that. And once you get there, you should be able to go into your ads manager and we’ll be all set up to start building out some ads and we should be good to go from there. All right. So you’ll,
00:46:11 you’ll go back into the, the ads manager and you’ll hit create, and that way you create a campaign and then you should be good to start building it out. And yeah. If you get stuck and have any questions, next time we can, we can jump on and maybe build out some campaigns together. What, What should like your budget be?
00:46:34 I mean, Yeah, so basically the main things I would focus on first is like, what, what, what do we want to sell? Like if we want to send them to a, we do want to sell a specific product, a specific service. What’s the, the, the like hero skew. What’s the number one thing people buy from you.
00:46:51 That would be a smart idea to start advertising where what’s going to be an easy way for us to make some revenue. So a single product, R a single collection. Yeah. Either, either one. Yeah. It’s collection or a product. And then what I would do is try to figure out the, the ad copy the creative, which would be like an image or a video about that collection.
00:47:12 And the, the, the headlines is where kind of the marketing hat comes on. And then basically what we do is we build out that campaign with the targeting. We want we’d upload that creative, the video or image we’d add in our ad copy or headline. And we would the website as like the destination, when they click the ad, we want to send them directly to that product or directly to that collection.
00:47:36 So known, send them to like the homepage. If they click an ad for, let’s say whey protein, we want to send them directly to the place where they buy that location. So then we just be focused on, now that we got it all set up and the nitty gritty and messy stuff. Now we can just focus on who’s our target market.
00:47:51 Who do we want to advertise to what products do we want to sell them? And how are we going to market the products? Like God knows, like the next, the next phase is figuring it out. But everything, as far as us being like, I think stuck from running ads, I think we’re past all that at least for now. Okay.
00:48:07 Because when, when I look at, when they show like the, you know, look at the beauty shop or what have you, if I look at the, the products, they all have like red lines going through them or On the Facebook shop, this should be different. The Facebook shop is, is basically think about like, if someone goes to your Facebook page and they go to the,
00:48:29 the max muscle Facebook page and they can be, they can buy products from directly from that Facebook page. But this is going to be different. This is going to be us sending people directly to your Shopify store. So we don’t have to worry about the shop too much for now. I think we have everything we need as far as being able to run ads and get ads on people’s newsfeeds to go to the Shopify store.
00:48:51 Cool. All right. I will get this going and, and see, see if I can get up and running and then go from there. Thank you very much. Sounds good. No worries. Appreciate it. Okay. So I wanted to say, I have a couple of last minutes. If Krista or Kim had any questions or anything they needed help with,
00:49:18 and if not, then it’s all good too. But if you guys have anything on the top of mind or a question you had about anything or anything wanted me to look at, we have 10 minutes left. We can, we can do that. And if not, no worries. Cool. Cool, Kim. Awesome. Well, hope you guys have a great weekend.
00:49:37 Everyone stay safe and healthy and we’ll see you guys next week. If you guys are, have going to BGS live, have some fun for me. I’m not gonna be able to make it this time, but hopefully next time. And we will, GM’s more on all this next Friday. So I’ll see you guys later.