00:00:14 So we have a question from the 28th. I think Jay, you actually submitted a question, which is awesome. So we just jumped right into that. So let’s do that. You did submit a question last Friday, but I think it might’ve been after the call or maybe not. So let’s do it. Let me add you, get you in here.
00:00:34 Okay, cool. Yeah, I might’ve submitted a question. I don’t remember if I did it. What’s the question I have one from you. It says you’re trying to get your daily spend up to $25 a day with the CBO budget. If you find a winning campaign, I think it was about like budgets and spending and try to, how to scale a winning campaign.
00:00:54 It seems like It might’ve been, oh, sorry. Oh, sorry. You talked. Sorry, your question. So I was really on one year was scaling with hieros was your question? Yeah, that’s one. And then I have this testing question. Yes. So scandal with high ropes, we are just scaling Moana. Like we normally would scale.
00:01:15 And just, but optimizing based off of what the sales data says on hieros I don’t know if there’s something else or another strategy tactic to get that thing going. Hi, rose just sells you the correct data. So that’s the data you should be looking at too, in order to scale. That’s pretty much it like, if that’s that’s how I just use hieros to actually determine how well my,
00:01:40 my ads are doing. So I really just focused on like my naming conventions and my organization of how I build my campaigns and as an ad sets so that if I look at the high-risk data, I know like, why does this have a two row S and this only has a point fibrosis for example, oh, it’s because of this audience or it’s because of this creative or it’s because of this,
00:01:59 because the Facebook data could be saying the opposite, which is the main reason to use high is because if one ad set says a tuberose once has a 0.5 on Facebook and you look at high rows, it literally could be switched, Could be switched. So basically let me share my screen and I’ll show you guys a quick example. Sweet. Cool. Can you guys see my screen?
00:02:30 Yeah. So I’m going to pick something with a bunch of ads stuff I want to do. Okay. And we’ll eczema. We’re gonna look at these ads here. So once the tarot sale loads, I usually focus on unique sales, mainly because ROAS counts like counts. Like basically like the shipping, pretty much every item in the sale as a sale.
00:03:01 It’s a glitch in hieros. So I focus on unique sales, but you can even see here, like this one’s right on point, we see seven sales, we see seven sales. And if we look way over here to our ROAS column, Facebook thinks we’re at a 1.13, we’re actually doing a little bit better. But this one, for example,
00:03:21 things, we have a 1.18. So we would say, oh, well this is doing better than this. However, this is not doing better than this. This actually only has two sales. So instead of me shutting off this ad and leaving this one running, I should be doing the opposite there. And then we can see how often the data is.
00:03:40 So this one, you know, if we just look at the basic, like, let’s just look at the purchases, this one’s off by one. This one’s over counting by one. So that is like a pretty drastic difference. When you realize, when you think about this at scale, this is under-reporting one, this isn’t correct. And this is correct.
00:03:55 So if I was optimizing based off this data, you got to think about how much that would affect the account in a negative way versus optimizing on this data. So the same thing is with scaling. If you’re looking at a whole different bunch of ad sets, for example, we can look at like, you know, these like, which one of these do we scale?
00:04:14 If we look at Facebook, it’s going to say like, these four are the best ones, but we can see that two of these actually don’t have sales. And this one has one and this one has three. So these are correct. These ones are giving sales. So if we started saying like, I’m going to scale all four of these, you’d be wasting money potentially on these two,
00:04:33 versus you could putting all this budget to this one or splitting the budget. You would use the scale, these to put them to these two. And that’s like, the only way you should make decisions is based off this data. Because if you look at this data, you’re going to be making all the wrong decisions. So scale as you would normally scale,
00:04:49 but do it based off this data and ignore everything on Facebook, except for the only metric I really use Facebook for is this CTR link click-through rate. You want this to be as high as you can be. So like, this is the metric that’s going to be accurate on Facebook. Any data that’s controlled by Facebook, which I would say is like CPM is controlled by Facebook.
00:05:12 The amount of clicks Facebook can tell, and the amount the click-through rate, that’s all based on Facebook’s data. But when they leave your website and go to your, they leave Facebook and they go to your website, that’s where all the data they start losing and it gets all messy and whatnot. So that’s the data that’s like here. This data is going to be wrong.
00:05:30 The ROAS is going to be wrong. So really like these, these columns right here are the things that the only things I really use Facebook’s data for everything else. I only use Iris. Got it. Cool. The other question is like, I want to do a lot of split tests and come up with some ads we have about 30 ads. We usually do an experiment.
00:05:54 And one of the meetings, you see your old school and you just kind of let it rip, not on experiments. What’s the best like format for a good way of tests these angles. So this specifically trying to, so like, I think about it two ways, like you can either be just testing specifically to figure out which angle works best. Or do you just want to see like,
00:06:16 do these angles well, will you get sales or do you, are you specifically trying to get like, what’s the main point of information you’re trying to figure it out. Yeah. Sales for sure. But I mean, we just go ahead and go into one funnel in tons of different angles and they’re all a little bit different. We don’t have like,
00:06:37 yeah. So we’re just trying to see which one essentially is the best. So, So what I would do is like, for example, if you’re really just focused on sales, right? I could say, you know, put a campaign budget and put maybe a dynamic ad, put all your hooks in there and let it run. And Facebook will just start off itemizing towards the best one,
00:06:55 but it also is going to start automating towards the best one it thinks. And it’s also going to do that very aggressively to the point where some of those folks might not get tested at all. If you really like want to see what your hook wins, what I would do is have maybe a, a campaign that’s called like hook test, take your number one best audience.
00:07:12 That could be your 1% lookalikes or whatever. It works really well for you. Whatever targeting works really well for you. And that would have five duplicate camp ad sets all with the same budget. So let’s say let’s do five hooks. So you’re going to have five different ad sets, one for each hook. Maybe we’re just going to do like a $20 a day budget to each one of those $10 a day.
00:07:32 The budget is basically just the bigger, the budget, the quicker you’ll get your information and the lower the budget, the longer it will take to get the information. And I would rather use your abs abs abs. Yup. Yup. And then, so each ad set would have just those hooks. Like it could have the same creative. Maybe it could have like,
00:07:51 however you want to do it. Just make sure the only thing that’s different is the main thing you’re trying to figure out. So it could be different hooks and different creatives. But that being said, like a crate, a hook could be really effected by a creative. So if the hook sucks, but the creative is fire, it’s still, it could convert better than a fire hook and a mediocre creative.
00:08:12 So try to see if you can like maybe keep the creative kind of uniform, even if like it’s the same exact image and the hook is on the image and the hooks are different. That’s fine. But like, if it’s a video ad in here and a static image out here, it’s hard to compare that data, but that then I would run that to like 8,000 impressions per hook.
00:08:30 And then see what the specifically link click through rate is not the CTR all, but the link click-through rate. And that means that like, if you showed each one of these hooks evenly to 8,000 people, which is going to get the most amount of clicks to your store, and that’s going to be your winner. Now that doesn’t mean you might get sales from some of the worst performing ones.
00:08:51 And maybe it’s like one more, like let’s say all of them get a sale. And one of the lesser performed like lesser performing click-through rates gets the most amount of sales. If all of them get one sale, but one of them gets like three sales. I would still take that click through rate as like the data point I focus on because at the end of the day,
00:09:10 what we’re doing is we’re buying traffic and we need to get the highest click through rate is like the name of the game. So those that could be like just an anomaly that like three got one sale and one got three sales, the end of the day. It doesn’t necessarily mean that that hook is going to convert higher than the rest. It just means that potentially if all of that traffic was pushed to only the best hook,
00:09:33 it still would probably have captured all those sales. Yeah. Interesting. So great. Is the, is the, is the magic number I focus on always first for when testing hooks magic, the link click through rate. And I’ll just share my screen one more time. I just want to show you one quick thing. So basically when you get into a Facebook ad account,
00:09:55 I’m sure you guys, some of you use like custom columns or, or, or whatnot. But what I would really say is to test using this performance and clicks column, this is kind of like my default, because basically the main thing I’m looking for is this link click through rate, and they will not show it to you under this here. You only have a,
00:10:18 you don’t have any like click through rate info to grab it on custom. You can grab it on custom to just add, add link, click through rate to your custom. And you can do that. I just only really the only columns I use because Facebook’s data is so trash is link, click through rate. And you know, if you don’t have high rows,
00:10:39 then obviously you have to rely on Facebook’s conversion system, but just understand it could be 40% off and it could be 40% like miss attribute bidding. But really like if you have this CPM cost per click and link click-through rate, these are all three and performance and clicks, and those are going to be your main three metrics. 90% of the time operating in the platform,
00:11:01 the sales are going to come. If all of these numbers are great. If your click through rates are really high and your cost per clicks are low and your CPMs are low, that’s going to mean great CPAs. If any of these numbers are, are anomalies. Like this is an anomaly. I do not like that. That means that my clicks cost this much instead of this much.
00:11:21 Right. And I need my clicks to cost this much because that determines what my CPA is. So just the CTR I’ve been using that the whole time, it really doesn’t matter. Like are people clicking and go into your, are people clicking and going into your store? So unique will be even just like more finite, but then a day traffic is traffic is traffic.
00:11:44 So you can show an ad to multiple people. Like, for example, if I click your ad and then I didn’t buy anything. And then the next day I clicked your ad and I did buy something. That doesn’t mean that like that unique click, the rate would only count me once. Even though I clicked it twice, maybe it was just not the right time of day for me,
00:12:01 for example. So that doesn’t mean the ads are still getting clicks and the ads are still doing their job. They’re just not counting it like unique to person. So if you do unique, it will actually be a lot lower click through rate. But the magic I look at is I try to get this specific one over 2%. If you’re getting this one over 2%,
00:12:20 you’re doing a good job. Yeah. This is, this is like, my I’ve been working on this count for two years though. So, so, so like this is very dialed in, very dialed in. So any who that’s, I just want to say performance in clicks, definitely something to focus on. And then the main metrics I always look at to judge my performance or are these three,
00:12:45 because these are what are going to lead to your, to your actual sales. The end of the day on Facebook, on us. Like if we’re running Facebook ads, we’re not like buying conversions. What we’re doing is we’re buying traffic. And our job is to get as much traffic for as cheap as possible. And sure. There’s things we can do in the ads to make it convert better,
00:13:06 but a bad ad is going to have a low click through rate. A good ad is going to have a high click-through rate and coinciding ads that have high click through rates convert higher. The only caveat I would say is like, don’t do clickbait. Like if you say click here and you’ll get a hundred dollars, then obviously you’re going to have insanely high click through rates.
00:13:23 But you can’t say like, that means that you’re going to get sales. That’s like the only thing I would say is like, don’t just try to get clicks, you know, sell your product, sell your services, sell the benefits, sell the, what pains that your product or service solves lead with all of that and your intentions, and then focus the creative and messaging to improve this link,
00:13:45 click through rate and everything else will fall into place after that. Yeah. Got it. So these tests would be one ad per ad set, right? Yup. And then just check that hook and then do the spot. What if I have more than five, just, just in five different campaigns, five ad sets. What I would do is if you want,
00:14:09 if you have like a based out by, like, let’s say, like, for example, these are like two different hooks. You can kind of tell by the creative, right? You could do it as a dynamic ad, which basically what you do is you click this on and when you jump in here, you could put like all the hooks relating to this style hook,
00:14:27 like all the, all the creative relating to that hook. And that’s going to be only one ad to, to manage versus like having five different ads. If you want to do it that way, it’s still going to test the hook because the hook is set at the ad set level, but you can put all the creatives into one ad to make it easier.
00:14:45 And then you can just see which hook has the best because all the different creative will be tested together. So, okay. So one campaign five ad sets, one ad in each ad set and it’s dynamic. Yeah. So how many things in the dynamic ads should I be testing? You know, there’s so much to tasks that I just want to test.
00:15:07 One thing it’s like, So when you say hook, are you relating the hook more to the creative or more to the ad copy and headlines or, Or all of the ad copy and the Headline? So what I would do is probably just put two, maybe let’s just say like two images, two of your best performing creatives. They should all be the same,
00:15:25 like two images or an image and a video that way, like the creatives are all a hundred percent uniform. And then just the only thing different on the ads will be that, that hook per ad group. Okay. Got it. Cool. Well, good luck jump on next week and let me know how it goes and we can always, you know,
00:15:45 take it, take it to the next level. Sounds great. Thanks man. No problem. Okay. So Theo, I know you had some questions and whatnot went jump into those. So I know you asked, I think you asked in the group too, in the chat here and on the forum. So you talked about getting your business manager verified and able to pump a bad spin.
00:16:10 I’ve done that once I reached out to support, they said my account was too new that I still can’t pump it. Okay. You can only spend about around $25 a day per on each ad set. So if you have a winning campaign, would I be able to duplicate the campaign to do the exact same one and exactly the same, same audiences with a new campaign,
00:16:27 launch it and have both campaigns running and get the same results? Yes, I would say that is fine. I would say that like, as you spend more money, Facebook kind of considers that audience overlap. So I wouldn’t do it forever. And if you do start scaling, I would say like, you want to try to like have, if you’re gonna use the exact same audience,
00:16:49 try to have not too many of the same ad sets running the same audience because they just kind of realize as that is like, you’re trying to game the system using the same audience on multiple campaigns and multiple ad sets when they’d rather you be instead of spending $10 on four different things, they’d rather you spend $40 on one thing since it’s the same audience.
00:17:09 So I don’t like that. Obviously I don’t always like follow that a hundred percent, but I do keep it in mind that like having audience overlap and stuff can affect you. So yeah. So if you spend $50 a day, for example, or let’s say three campaigns, that’s winning then $75 a day. So usually the, the ad spend limit is on the account level and they don’t really care usually how much you spend per ad set or campaigns.
00:17:39 It’s usually like on the specific ad account. So until you can get that entire ad account lifted, like the spend limit lifted, like you’re probably going to be stuck. If your ad account spend limit that they’ve set for you because you’re a new advertiser is $50 a day. Then it doesn’t matter if you have five campaigns running for $50 a day. That doesn’t mean all of a sudden you’ll be able to spend $250.
00:18:06 It just means that like when it hits $50, it’s going to stop, which is stupid because you’re trying to give them more money, but it just kinda is what it is kind of to play the game, but just keep advertising. And the one only way around this I know of is you could be running multiple ad accounts. So you could have like another ad account that’s max spend is $50 a day,
00:18:27 share all the audiences over from that one account to the other account. And then you can actually just like launch in multiple ad accounts until the ad account that you’re mainly trying to work in, gets its ad limit raise. I would just maybe try once a week to talk to support and ask them about getting your spend limit lifted, and eventually they’re going to do it.
00:18:45 And when they ask, if they say how much, say, like what you realistically need and also some room for growth, it’d be like, if I could have this be a thousand dollars a day, that would be great. And usually they can do that. And then if you ever do get up and past a thousand dollars a day, you can always ask again.
00:19:03 So to your questions about hieros yes, hieros tracks like basically I’d say over 90% accurately when it’s all set up and reporting correctly and it starts at about $350 per month. So it isn’t expensive. And it basically the price of hieros scales as you scale. So as your let’s say, you’re tracking a Shopify store, that’s doing up to $40,000 a month in revenue.
00:19:33 When that allows you on hieros to pay $350 for use of the software. But however, if you, all of a sudden your store is doing like $50,000 per month, you have to then pay more for hieros. And it goes all the way up to where whenever you’re spent, if your store is doing more than 1.2, $5 million a month, at that point,
00:19:53 you have to pay $4,000 a month to use hieros. I will say though, no matter what spend level you’re at, like, if you’re at a level where having 300, like the accurate data will be helping a ton, the $350 usually will pay for itself. So if you’re going to be spending a few thousand dollars a month on ads, the $350 in hieros will probably at least pay for itself.
00:20:15 But if you’re spending less than a few thousand dollars a month and only spending a few hundred dollars a month on ads all the way up to, I would say like, hieros should be like, if you’re spending, you know, you know, somewhere between, you know, 50 to $100 a day and you’re making that back profitably right now, hieros will probably pay for itself to the point where you’re going to be able to optimize correctly.
00:20:39 And you’re going to be able to shut things off that are underperforming a lot faster and the things that are performing well, you’re going to be able to scale that will, it will pay for itself quickly. So to answer your question Theo, yes, it’s absolutely worth getting hieros and it does track accurately. However, it’s it’s like because of the costs and entry,
00:21:01 I could see, you know, it being, not in the price range for everybody. For example, my agency, I have about 30 brands I’m working with and it’s mandatory to use hieros if you’re going to hire my agency, just because like, I don’t want to set my self up, not for like, not for success. So we actually have an agency account at hieros where we get discounted pricing for bringing so many brands over.
00:21:29 So when brands do work with my agency, we’re able to get a discount on hieros and we like have hieros for every single client we work with, because it just is that Facebook is like that bad right now, for those of you who might be like looking at your sales on Facebook and looking at your sales and Shopify, and maybe some days it doesn’t line up,
00:21:49 like Facebook says you made a thousand dollars a day, but your Shopify store only did $600 today. Like it’s just because Facebook is like doing the best with the data it’s given. So we’ll see kind of how that, all that all goes going forward. So now I think we’re through most of the like pre-submitted questions. Yeah. So Theo says, okay,
00:22:14 great. So we’re on two CA two, a campaigns on two accounts at the same time on Facebook and somebody that yeah, you can do that. Yeah. There’s no problem. You can share the pixel and all the audiences from one account to another account. I believe each business manager on Facebook is allowed to have five ad accounts when you first get started.
00:22:30 And especially if you verify your business manager, then they like are allow you to have more accounts. But right now, just for example, the client I showed my share my screen with I’m running probably 10 Facebook ad accounts right now for that one client. Like I use multiple accounts for multiple reasons. I might use multiple accounts to organize by product. So let’s say I’m want to spend 5,000 to,
00:22:55 I have like a $5,000 a day spend limit on my account Facebook account. And I want to spend $5,000 a day just on product a and then I want to spend $5,000 a day on product B I’ll run product, being a different account. Also a different count. It could be different. Creative could be different messaging. It could be remarketing an entire account just for remarketing and the entire account just for like prospecting and cold traffic acquisition.
00:23:18 Then it could be prospecting product, a product B probably product C. So you are allowed to run in multiple ad accounts. As long as everything you’re doing is compliant. And you’re not trying to like be like shady about anything. The reason you’re allowed to run in Meltwater accounts, that one ad account has a spend limit that a new ad account will have another spend limit.
00:23:38 It’s okay to run it all from the same page, same ads, same URL. You can share the audiences. You can share the pixel. Everything will be fine. The only problem is if you get, like, let’s say you get an ad account disabled, then you go to jump into another ad account and start running ads again. That is where you can get in trouble because now what you’re doing is you’re circumventing their policy.
00:24:02 And now that they’ve disabled, you you’re just trying to go run ads, even if they told you not to run ads. So as long as like, that’s not the situation, you can run in multiple ad accounts, but as long as you feel like you’re not doing anything sketchy, you’re probably not doing anything sketchy that could, that could raise any flags for them.
00:24:21 Cool. Cool. So, so sweet. So Theo is that, did I answer your question? Do you have anything else? That’s really weird in that case then I would just say, yeah, have more campaigns run more campaigns you can have, as I like, like I’m running, I’m running like 20 campaigns in one account right now. So that sucks.
00:24:46 That’s only $25 a day, but I would run a campaign maybe for like interests, maybe run a campaign. That’s like your best lookalike audiences, maybe run a campaign. That’s like maybe open targeting a campaign. That’s remarketing all your middle of funnel. People maybe like start thinking about any custom audiences you can make. Yeah. And that way you can have multiple campaigns,
00:25:08 but they could have different targeting and they can have the same targeting as well. Cool. Yup. Yup. So do you can have more than one prospecting campaign. I would say, you know, probably only have one remarketing campaign just because those audiences are a lot smaller, but your prospecting campaigns like feel free to duplicate and have multiple running at a time and just like,
00:25:33 keep it on it. The ones that worked great, you can leave them running the ones that start sucking. You can pause them so that you’re not creating as maybe as much audience overlap. Overall. I would say ads in creative is if you want them to be the same, you totally can still be fun. You can run the same stuff. Yep.
00:25:55 Yep. Yep. The only thing that you don’t want to overlap is like over time don’t you don’t want your audiences overlapping too much. So if you’re using like a 1% look alike audience, or like this one interest that works really well. And then you have like 10 versions of that. Eventually Facebook is like considers that like audience overlap, you’re trying to run multiple campaigns that all target the same exact people.
00:26:17 And they’re not too crazy about that. So they could start raising your CPMs when that starts scaling. But at a low scale, it should be fine because those audiences should be very large and they all should work. Like hypothetically, like if I launch five things that are identical, maybe two to three of them will work. And one to two of them won’t work.
00:26:36 That’s fine. So maybe just duplicate like one, as soon as the ones to underperform, you can duplicate it scheduled to go live tomorrow and pause the old ones. And you can just kind of rinse and repeat that and have multiple of them running. Cool. Google Maya’s asking for a new brand. What would be the most out approach and strategy would you recommend optimizing for commercials right away?
00:27:02 Yes. I always say optimize conversions, like the sooner, the better the end of the day. It’s if you can figure out the right ads and the right messaging and the right audience, like if you figure that out and you have something that works and people, people really want it, it should work. Now what happens is we launch something that we think is going to be awesome and very rarely does it like take off and work right away,
00:27:29 no matter what. So what it is is like where I think about media buying, like you, we do our best at the star PR approach and strategy. Optimizing for conversions right away is totally fine. And we see kind of, we buy the data we bought, we’re buying data, we’re buying like 8,000 people worth of data, right? So,
00:27:50 you know, we’re going to run this, these ads to the till 8,000 people. I’ve seen them. And at that point we’re going to make decisions. And if it bombed and it didn’t work and we didn’t make any money, that’s fine because we, what we’re doing is we were buying the data and we need that data. So we’re saying like,
00:28:06 here’s a bunch of ads and came up with here’s the audience. We believe that we should be targeting. Do they, do they respond to our ads? And if that’s no, that’s okay. Cause we can go in and identify like what’s the weak point and be like, let’s improve this creative, let’s change these headlines. Let’s do this. Let’s see what what’s broken.
00:28:23 So once we have that data, that’s when we can really start digging in. So I would say the best approach would be to really start with a prospect and campaign thinking about who your target demographic is, then if they’re male or female, or maybe both think about if it’s a specific age group and then think about interests, start thinking about what they’re interested in.
00:28:44 Start thinking about competitor brands, start thinking about any ways we can like find ways that we can target them. Once you have those ideas, it’s very easy to scope out what that build out would be. But we’d build out a prospect and campaign. We’d set a budget to whatever you’re comfortable with. It could be as little as $10 a day. And we would come up with creative.
00:29:05 So images or videos, if you think about like that’s the visual component of it and the headlines and the ad copy, we’d figure out what URL we want to drive them to. For example, if you have a Shopify store, then driving them to the home page of the Shopify store may not be advantageous as of driving them directly to a product. So let’s say you have a Shopify store,
00:29:23 it has 20 products and your ad is talking about one product. It’s much easier to advertise one, sell one product and then take them to a page that sells that one product versus going advertising multiple products and sending them to a home page. But then they have to go find the product. So think about one product skew. That’s like the best skew that hero skew their best performer.
00:29:45 From what I see most brands have like one hero skew that most of their prospecting and product acquisition comes from. And that, well, maybe you have two hero skews, but it’s usually one or two. And then basically you cross sell everything else. So if you have like 10 different things, maybe product, a product B or the best sellers product C D E F,
00:30:04 and G is what we do is when they buy product a and B, we try to cross sell them the other products versus trying to make all of them convert to cold traffic. It’s so hard to make one product convert to cold traffic until you are absolutely crushing with that. I wouldn’t waste your time with another product, unless you think another product is going to sell better.
00:30:24 But if this is like your best seller, which usually is pretty easy to identify, that’s what you should be starting your whole advertising project around. So yeah, so like, you know, my, if you’re going to be launching ads in the near future, you know, and want to like, you know, do a screen-share, we can like jam and we can kind of come up with some ideas and start pointing you in the right direction,
00:30:50 but optimize for conversions right away. Definitely. I always say, when you’re working with Facebook, specifically, Facebook ads, platform optimize for what you want. If you, you don’t want link clicks, you want buyers, you don’t want people to add it to cart. You want people to buy it. You don’t want traffic. You don’t want engagement.
00:31:12 Like we’re spending money. We want to make money. So I always say, just go, go for conversions. A lot of advertisers might say, you know, start with traffic and then work your way up to this. And then we’ll be up to this. You don’t absolutely have to. You really don’t. The traffic campaigns are just going to give you bad data.
00:31:32 And it’s going to be like, Facebook’s algorithm is so advanced. It knows like a bucket of people thinking about like, if we bucketed people into different groups and like, these are people who click links and don’t buy anything. These are people who add things to click links and then add things to the car and don’t buy anything. This is groups of people who add click links,
00:31:52 add something to cart and then actually buy it. If you’re targeting this people, Facebook’s smart enough to know who these people are and who these people are and who these people are. So just start going after these people, no matter what, because at the end of the day, like that’s the goal. So we might as well start. Like, it doesn’t mean it’s going to work right away,
00:32:09 but it’s not going to work right away, probably either way. So, you know, Facebook ads is like, like to get something from like where it is to where it needs to be. Even with someone like me, who’s been doing this mine, you know, the last 10 years, it could take 90 days because you know, it’s, it’s,
00:32:24 it’s not like a, it’s not super, super easy. And it’s very expensive platform to use at this moment. So just keep that in mind. Like, you know, you don’t have to go overboard, right? The beginning, you don’t have to give up at it. Right. It’s beginning. Like it is what you’re doing is you’re building an advertising asset that you’ll be able to use for years to come.
00:32:43 But it does take a lot of work. Like anybody in here is doing it themselves. They can attest to like how much stress, annoyance and pain the acid is. And especially if you don’t know what you’re doing and you’re trying to do a trial and error, that means it’s, you’re just like texting the workload and it’s going to take you 10 X longer.
00:33:01 So that’s why a lot of people like come to a company like, like, like Sawtooth the company ion to, to just pretty much, you know, run this all for them. And even then it still could take us 90 days. Not saying it’s, it’s, it’s an exact science. So it’s, it’s very much like an art form. And you know,
00:33:22 just because you, you, you don’t have 90 days to paint a painting. Doesn’t mean you’re a good painter. You know, if you’re really good painter, like I am, then you could probably figure it out faster, but that doesn’t always mean that, you know, it’s gonna work so sweet. So does anybody else have any other questions or if someone wants to share something,
00:33:41 a screen share and have me look at something or troubleshoot something, or I have a question that’s been itching them about the industry in general or anything by all means we can jump in and, and hit the chat. And if not, then I can, maybe I can just come up with some stuff to show you guys. So I haven’t eaten anything literally all day yet.
00:34:07 It’s 2:00 PM here. Okay, cool. So if you guys have questions, jump in the chat or not, I’m going to, I’m going to dive in and show you guys some stuff that might be really, really advantageous and helpful. So I know a couple people have asked about Cairo, so I’ll show you how it works. So that way you guys get to the point and you want to start using it,
00:34:35 you know, you’ll at least have a background of what it is and what it does. And if you think that Facebook ads is going to be a big part of your business’s future, then you probably just want to have this on your radar. There’s probably other competitors as other people do. Things is the best one I’ve found. I’ll tell you why in a second.
00:34:55 So here’s Hearos, we’re going to log in and I’m just going to go over one of my clients. So here’s one of our clients, basically what happens is you guys see my screen. Okay. We don’t check up on our own. Okay, cool. Google, Google, Google let’s do this. So how it works is on each one of your ads,
00:35:29 you are running on Facebook ads, every single ad. There is a little of code that lives at the very, very bottom. So I’m just going to pick an ad. I want to pick one that has actual data today. Cool. So let’s look at this ad and come on. My computer’s going so slow right now. Okay. So let’s look at this ad.
00:36:02 And at the very bottom here, you put a little script. This is it right here. This little script goes here. What this does, is it connects this ad to hieros. Yeah, it might be. It might be maybe they changed their pricing. I would definitely say it’s worth, it’s worth it. If that, if that’s real to see if there’s any type of like,
00:36:32 if there’s any type of like catches or gotchas with that, but for sure you add this, there’ll be a script to every single ad. So every single ad I run, I make sure I put this in the URL tracking parameters that connects the ads to Harris’s database. So in settings, what I do is I go in and I integrate all my Facebook ad accounts and all my Google AdWords accounts and any of your running ads or any of these other platforms,
00:36:55 you can integrate them. As far as like ad tracking. You can add track. These platforms, pay processors. You can add your payment processor, which you do have to do. You can also connect your Shopify store directly. So basically what happens is that that little piece of code sends this data to hieros through Facebook direct to Kairos. And then basically you connect your Shopify store to hieros or route commerce or whatever platform you’re on.
00:37:23 And basically that click gets tracked all the way from when they click the ad all the way through to hieros. And they’re able to match that up in a database with your Shopify store. So if someone comes through by something goes makes all the way to a thank you page. It reports that exact click all the way back to the ad. The problem we’re having right now is that so many people have opted out of tracking on iOS devices.
00:37:48 So apple devices that about like 50% of people on Facebook are not being tracked. So if someone clicks an ad and they go to your website, and then they buy something, 50% of that data is not getting back to your Facebook ever. And that, well, we can’t fix anything about that. We tried, you know, like there’s server to server conversions,
00:38:07 you can set up is always eight guys. You can stop, but still that data can take 72 hours to get back. And all it’s getting is the data that there was a conversion, right? It’s not getting the person’s information is not getting their email address. It’s not matching their Facebook profile, blah, blah, blah, blah, blah. So Facebook doesn’t know,
00:38:25 it just knows. Hey, I got a conversion into what they’re doing is they’re using statistical modeling to try to put that conversion where things that came from, and a lot of the times it’s wrong. And then a lot of the times what’s happening right now is like campaigns that will be paused. Will all of a sudden have sales if you guys have seen that.
00:38:43 So what this does is it matches that transaction from the click all the way through a database, to your Shopify store, and then it’s able to organize that for you. So how, what I can do at any given point is I can run a report for today and I can look at the real data and you can straight up, see how off Facebook is from a revenue perspective,
00:39:05 this whole tool. This is a media buying tool, a Facebook ads, media buying tool to, in order to understand how much revenue you’re making at the most granular level as possible also with the most amount of accuracy. So this report is going to take a couple of seconds when it loads, just because this is a big client. So it’s gonna be a lot of data when it loads here it comes,
00:39:25 we’re going to be able to see. So basically what we see is that with Facebook, for example, we can see it by ad account. So here’s the ad accounts I’m running, right? And so let’s look at these ad accounts and let’s see, does this sort of by like how much money we’ve spent today? So in this, in this ad account,
00:39:50 for example, we spent $868 right today. This is today and we have made $1,300. So we have made $500 in profit, according to Facebook, which is this reported number. We actually only made $830. So if I didn’t have high rows, I will be missing out on $493 in revenue being reported to my ads. So I would be thinking,
00:40:18 I need to go shut all this off. It’s like breaking, even I’m not making any money, but I actually am making 50% return on my investment. Now this one, you know, it looks the same. Like it’s pretty accurate, like either way I’m losing money, but that’s fine. I, I know that like, today’s, I’m losing a battle with this ad account,
00:40:38 but that’s okay. The good news is, is that I know that I’m losing a battle. There’s oftentimes where it is reversed. So right here we made, we spent 900, we’ve spent 800, we’ve made nine 50, but Facebook thinks we made $1,100. So we’re actually $400 negative less than what Facebook is thinking. So if I’m making decisions based off Facebook,
00:41:06 I think I’m killing it here when I’m actually not. I’m actually only at a 18% revenue, instead of Facebook thinks I’m at, you know, probably like 30 to 50% revenue. And so you can see the exact data and this is coming directly from your Shopify store and exactly from Facebook. And it’s able to show it. So on top of that,
00:41:31 these are accounts. So you can even get more granular to where you can say, like these are all my ad sets so I can see exactly which ad sets are working. So here’s all my ad sets that I’ve run just today. This ad set, this ad set is, has $534 in profit, but it’s also has $150, $55, more reported revenue than what Facebook says.
00:41:58 And this one has 300 more dollars than what Facebook says. So Facebook is just like wildly off from these. So Facebook is reporting that these have sales when they do not have sales. Facebook is reporting that this has one sale when it actually has two and as three, when it actually has five. So I can make, if I make all my media buying decisions based out this data,
00:42:22 instead of Facebook’s data, think about how much over time that saves you over the course of the entire month. And think about how much that will say to you at scale, when you’re making these decisions, when you’re spending, you know, $10,000 a day, it’s the difference between making money and not making money, you know, at the, at,
00:42:40 with how much Facebook costs. So that’s why I support the reason why I was the best. The reason why Jairus is so much better than the competitors is because they’re the only one right now that has an extension to, like you said, the, oh, I can look at this black column. So you can’t see it on the campaign level. You can only see it on the ad set level,
00:43:00 but let’s look at the ad sets I’m running today. And you can see this back column will populate. Basically what it’s doing is that it’s connecting to hieros and telling us in real time how we’re doing so this, today this says this, we are actually at a 5.5 return on ad spend while Facebook things, right? At 1.79, this one’s pretty accurate.
00:43:21 This one’s off a little bit, but you can sell right here. How drastic of a difference it is like, you know, four row missing. So this is, I can make these tools without these changes, without having to like go to hieros and then go back to Facebook and then go to hieros and go back to Facebook. And all these other platforms,
00:43:39 what you have to do is like analytics, like Google analytics, you can’t overlay data from analytics on top of your Facebook. So when I’m optimizing and my team is optimizing, we optimize based off these columns and you can change these columns anytime. So if we wanted to change the columns to show whatever data we wanted from IROs, we could show basically,
00:44:03 let me go back to one second. We could show, you know, w as a customizable columns, just like Facebook has customizable columns. So any data you want marrow, so you can get overlaid. The only thing is it only tracks on the ad set level and on the ad level, it doesn’t actually track on the campaign level, but just,
00:44:21 it’s just like a mind shift, change that stuff. That’s all it is. So, so yeah. API integration with channels is Facebook. Yeah. Yup. Yup. And, and hieros is the only one that I know of that lets you see the data on your Facebook ads manager and your Google AdWords. Every other platform like might be able to give you the data like wicked reports can do this.
00:44:47 We can, reports is a lot more complicated. Sweet. Yeah. I’d say, go for it man. And try it out. And this, the one caveat I’d say is like, let’s say you hooked it up today. It only starts tracking based on the day you install it. So if you install it today, you can only look at the data from today on Horace won’t retroactively,
00:45:05 go look at previous data and tell you how you been doing basically the day you put it on from that moment forward, you have to think of like, this is a restart. Like I can only look at data starting from today forward because that’s the only time high-risk has started tracking. So the sooner you get to install, the sooner you can start like using it.
00:45:24 So just to keep in mind, if you are looking at data from before high rows existed, it’s going to be incorrect. So let’s say I installed hieros yesterday. But if I look at my data for the entire week, it’s going to pull the ad spend from Facebook and it’s going to show that we spent like $5,000, but hieros is only going to be able to track the revenue from like yesterday.
00:45:50 So if you spent $5,000 and yesterday you made $500, how is it going to be like, yo, you’re doing terrible. However, if you only looked at, from like the day you installed hieros forward, then that data’s always going to be 90, 90, or percent accurate or more going forward. So just make sure that like you keep that in mind if you go with high-risk.
00:46:10 So basically I set it up in like September. So I never go back and look at data before September because I can’t use hieros and hieros is like the Bible that’s like where we go for all the answers instead of Facebook ever since this kind of iOS 15 updates. So hopefully that was all valuable to you guys. Some of that means somebody hieros is like down the line for you.
00:46:34 Maybe it’s not like something you’re gonna use right away. But if you’re going to be running Facebook ads and especially if your business is going to be running Facebook ads, then it’s something that definitely just like be aware of that exists and why it exists and why you need it. And that way, when the time comes, you’ll be ready to pull that,
00:46:47 pull that trigger and you’ll be a lot more comfortable. You won’t have to go like look for a solution necessarily. And if you do want like discounted pricing on it, it seems like that that, that $99 a month is, is awesome. If you’re able to do that, that’s a really good deal. So good deal guys. So does anybody have any last minute questions while we have 10 minutes left and let’s see if we can provide as much value as possible.
00:47:23 Cool. Cool. I can. It’s not, this is like, I kind of do what I’m doing right now. Like a one to one to many, but that being said, I do like praying teams and I can do hourly. We just have to like scope, scope it out. But yeah, maybe someone can do, I’m just really,
00:47:49 really busy Andrew at Sawtooth, [email protected] and Saatchi’s media group is my company. So if you guys want to check it out, that’s my company. We do, we do media behind. Obviously I’m a theme about like eight bad-ass bad-ass media buyers like myself. We do creative production. So like videos, images, tic talks like everything. You actually need to be able to run as ads because that’s the most important thing.
00:48:34 Like I love to say like, what I do is the most important thing, but the most important thing is like, what you give me, give me bad-ass videos. Give me bad-ass commercials. It’s like watching a commercial, a daytime TV versus watching the super bowl, which is going to have better commercials. Right? If you give me that, I’ll make you rich.
00:48:52 If you don’t give me that, it’s going to be tough. And that’s like for all you guys running ads for yourself too. Yeah, for sure. For sure. So we’re kind of a, a boutique agency. So we usually work with brands that are like up and running and are doing well. And they’re really looking to like take things to the next level.
00:49:13 So we have pricing packages for like Allah cart. Like if you just wanted to do, you know, potentially do some creative work with us, we could like scope out some specifically what your creative needs are and fulfill that if you want to work on like a month to month management where we’re running the ads for you or creating content for you on a monthly basis,
00:49:31 we have options for that. And then the last thing we do at our agency is we do full funnel development. So like, you know, sales pages, landing pages and optimization. And I will say like, that’s probably the most badass thing we do. I’d love to say as myself. But the most badass thing we do is we have proprietary software at our company that if you give us your landing page or your sales page and we can run some tests on it and we can probably get the conversion rate up hundreds of percent.
00:50:00 And I wish like I wish it wasn’t like, I, it sounds unbelievable when I say that, but we literally had a page that had an increase in conversion rate from 390% from one specific landing page. So if you say, figure you’re driving, paying for traffic to go to this landing page, you want it to optimize, to be convert as high as humanly possible.
00:50:20 So yeah, you guys got my email. You guys can shoot me an email. If you have any questions or you to talk pricing and stuff. Well, we can do it there. And other than that, yes, we can also do, like, if you guys want some more like one-on-one attention with me potentially. We can, we can talk about that too.
00:50:39 So yeah, I’m here for you guys either way. So every Friday we’re going to keep jumping on here. Feel free to bring stuff, feel free to submit questions, feel free to come here. Like if you’re stuck, have a problem or just need some advice about anything to do with advertising. We’ll we’ll we’ll jam on it. So everybody have a great,
00:50:58 have a great weekend. Everyone be safe, be healthy, and I’ll see you guys next week.