00:00:14 So Theo, you submitted a question I saw, and I have your, I have your website up right now with yourself lender landing page, and yeah, you asked about company, your company is familiar with any pages and works them a lot and I’m checking out and see if there’s any red flags. So I’ll, I’ll, I’ll admit I’m not a landing page expert.
00:00:44 You know, I started to stick more on the media buying side, but obviously I have insight into it. And there’s people on my team that deal with landing pages all day, every day. So looking at I’m looking at the landing page right now, let me share my screen and maybe we can talk through it and come up with, with some ideas.
00:01:02 So let me see if you’re a cool, so here’s the landing page you sent? So cool. So I’m sure, you know, some people at BGS and the bill gross Gehl team could definitely chime in a lot more on, on these dilating pages, but it looks like it was built in Zipify. It looks like it’s in five page. So just looking at some things,
00:01:32 I love the fact you guys have testimonials. That’s great. Love the social proof here. People talking about the products. I, I really liked. I really liked a lot of stuff on this page. I feel like the formatting is a little bit, little bit odd, not terrible, but I feel like we could be doing a little bit more as really turning this into like a true,
00:02:00 true sales funnel, as far as the landing page sales funnels. So let me see what I have access to. I can show you as something that maybe a comparison to something that we can kind of AB test something. That’s that’s really, really working. Let me just check with my team and see if I can craft that. All right, he’s going to send it,
00:02:49 send it over. It’s going to be a different product Theo, but it’s going to be something that we built for a client that is, is definitely working pretty well compared to what we were running before, before we were kind of running their products, Shopify store, product pages, homepage of the Shopify store, individual products. All right, he’s sending it over right now.
00:03:28 But what I want to do is kind of like AB test it, because this is an example of at least something that’s in your demographic and in your, in your market that I think you could use to kind of like, just think about like the elements on the page. Think about how maybe you can build out your landing page to be kind of similar or different to it.
00:03:47 So he’s going to send that over. He’s describing the link right now. So just bear with me for a minute. Yeah. It’s definitely going to be, it’s definitely going to be like testing headlines and stuff. Absolutely different, completely different pages Theo. Cool, cool. Just waiting on that. All right. Okay. So here we go. I got it.
00:04:41 Thank you for bearing with me. Here’s what has been working really, really well, feel a cell in the supplement space, same demographic, probably as you, but this is a landing page we built really, whenever you’re looking at landing pages, I also want you to look at them on, on mobile. So when we look at your page, we look at kind of like the mobile version of it.
00:05:07 This is pretty much how probably people are going to see it. Most people, since we’re running Facebook traffic, it’s probably going to be, it’s probably going to be like, this would the image of the top product and then a lot of these testimonials and info. So this is kind of what we are looking at with your page. And this is how it loads on desktop.
00:05:32 Here’s one that we worked on for a client that’s performing well. And if we go to like the mobile version of it, it really is almost like what we consider a sales funnel. So when we talk about the, we talk about the best performing elements and what elements different than yours is these main, these main elements of what the benefits of the product are.
00:05:59 You know, you can tell them in a format that’s like easy to consume and read bolding words that are important, including graphics, scrolling down, social proof, them talking about, you know, all this product on the Joe Rogan show, lots of information talking about the product, social proof of exactly what’s going on. When you use the client, the,
00:06:25 the product, why it’s, what are the benefits are, then we’d go into social proof. And then finally we give them the option to buy. Once they’ve kind of been, been sold, and if they need more information, we have all the science behind it and everything like that. So this is, and then we go into the standard, you know,
00:06:44 for product reviews and that, so this is a very, very robust sales page, right? Am I seeing you have to do all of this, but I’m saying, just think about the way the page is built. I’ll show you some more examples of things that are working really well. This is a another page that’s working really well, very similar style,
00:07:04 but this one’s basically talking us more of a long form blog page that also sells the product. So this is one that’s working really well. Obviously it has probably more copy than what you need because your product doesn’t necessarily need to have a ton of information while this is like a test offering supplement. So I’m going to go look at a couple more versions that we might have.
00:07:31 Here’s another version of a landing page. You can see these same things of the graphics with the benefits, the main benefits, a lot of the same elements we see across all these pages. And we got that one. Cool, cool, cool. So these are examples of landing pages, sales, like landing pages that are working really well for us in the,
00:07:57 in the supplement space. So when I look at your page that you sent over and we look at the mobile version, we got the product, but there’s not too much more about the benefits of, of the product, the lifetime warranty shaker. I think that is a strong marketing point. However, I don’t think it’s the main marketing point. Like there’s there.
00:08:21 The main marketing point is be it being leak-proof self-cleaning self blending, whatever is the best ad you’re running. There’s probably a marketing hook associated with that ad. I would have that marketing hook from that ad, be right here at the top. You want to lead with like the strongest value proposition of the product or a testimonial, like the last shaker you’ll ever need to buy something like that.
00:08:46 Right? We have reviews this buy to get free shipping, I think could maybe be positioned in a different way. I do like that. I do like that offer. However, it could be done maybe with Zipify one click upsells or something like that. It could be something like that. Or this could be like a remarketing offer or something like that.
00:09:09 Buy to get free shipping. I love the future of shakers, this whole story. I think like the future of shakers could maybe be up here. That could be a headline test. And then maybe talk about why all of this, maybe all these main benefits could be at the like V I’d say from like here up could be at the top of page,
00:09:29 maybe different font, bold different colors. Maybe it’s in red, maybe it’s in this blue, but something that really, really pops. So the first thing they read, like reinforces everything they learned on the ad, whatever they’re reading on the ad and they’re clicking through, we want to reinforce as much as we can above the fold on top of here.
00:09:49 And the image actually looks really good. So I like that potentially there could be some type of motions or, or graphic, or maybe a video of someone using it, a demonstrating how to use it. That could be a really, really good thing to test. And then what we have is we have our, our testimonials here. That’s all great.
00:10:08 And then under the buy now button on mobile, this kind of gets cut off. It looks a little bit, and you have this kind of scrolling buy now button. I always like to just double check that all the buttons work for whatever reason. Okay. There we go. That took a minute, but it worked. And then let me make sure this works.
00:10:24 Okay. Well, it could be interesting is having two different options to buy here. It could be like buy one and it’s 34 95 or buy two and it’s $60 in free shipping. Right? So it just encourages people to do that to option. So maybe it’s like buy one, there’s a button by two, there’s a button. Maybe we show three,
00:10:46 two different options. I can show you another example of, of a, of a sales page. I use that converts pretty well. This is a long form one. So we want to do, let’s do another one. Okay. So this is an example of like a really, really optimized landing page. We talk about a insane marketing hook with a sub headline.
00:11:21 We have a testimonial, we have a video talking about the product and this is how it loads on your phone. We have a doctor testimonial endorsing their product. We have all this social proof from these news outlets and whatnot. And then if you look like I said, graphics that demonstrate the benefits of the product. More social proof, more social proof.
00:11:44 We have this kind of like recent buyers widget. That’s like showing people who are buying the frogs in real time, testimonials from doctors. But then we finally introduced the product, right? We don’t introduce necessarily the products all the way until down here. I’m not saying that’s what you guys have to do. This is just one example of like what direct response marketing landing pages look like.
00:12:05 We could easily be having the product above the fold and be talking about it. But we have, we have our, our sticky button up here. And when they click it, it takes us to where we can buy the main skew. We want them to buy. We want them to buy this six bottle skew. And we’re talking about the price per bottle.
00:12:24 We’re not talking about the entire price, right? Plus free shipping. And then we have a lesser offer that has, you know, clearly less perceived value. And then we have a one bottle option that, that is basically, you know, just significantly more expensive when you, when you buy just one. And then I think all the way back down here,
00:12:51 that’s when we start talking about the warranty, that facts, nutrition, all the resources and stuff. So this is like what a, a optimized to the 10th degree landing page selling a product looks like on mobile devices. So just think about all the different elements that are on this, this page. And I can send this link so you guys can take a look at it.
00:13:13 And that way you can use it for like your reference of what, like probably one of the highest converting pages I’ve seen convert. And because it has all these elements that would, that all play a part in selling the product. I will say this page, I believe is built in click funnels, not in Shopify. So what we do is we build the landing page and click funnels.
00:13:38 And then when they click the buy buttons, it takes them to the Shopify checkout. So let’s say they buy now and we can go to a, a checkout that’s run by Shopify. This is where we have kind of the scarcity. Like the item is on hold timer countdown before their special savings is released. And, you know, even adding all the social proof on the landing,
00:14:02 the a cart page helps a ton as well. So our team built this funnel and build these landing pages. So if it’s something and you guys are ever interested, I can get you in contact with kind of how we do it. But this is definitely kind of what a super optimized landing page looks like. I’ll send you some more examples here, too.
00:14:28 Some landing pages that we built that are working well. And I do think we have a few more, these definitely these blog pages work really well too. So if you potentially ran traffic to like the top three blender bottles on the market, and you put yours as number one, like that’s a blog page that could convert really highly to Facebook traffic. When we go to this,
00:15:07 this landing page here, let me show this one again, show this one here. Obviously this is the homepage of the Shopify store, but it has a lot of great elements, like an element like this of like comparing your bottle to the other bottles. This could be a great marketing tool to put on your landing page. And then obviously the more social proof you can add the better,
00:15:31 right? So I would say these are kind of things that to think about when you’re doing your landing page. So when we look at yours, definitely want headlines up here being split tests. I don’t think this, this headline is probably going to convert very well. This is like one selling point, but the, the headline and the hook should really be,
00:15:54 you know, why people are buying your, this bottle versus other bottles, sh blender balls. It should be because it’s self-cleaning itself blending. It’s made of it’s durable and it comes with a lifetime warranty. It’s the last one you’ll ever have to buy. It’s rechargeable, like all those, all of these great, great selling points. We want to be told up here.
00:16:16 And it should be really obvious so that when they get to this landing page, everything they needs is above the fold and they can see everything. They want all the information they need to make the purchase. And then, you know, all the social proof you’re having testimonials. I love all that as well. I would say probably that sticky buy button that’s on mobile.
00:16:36 I might put this up here somewhere at the top, instead of at the bottom. And maybe some of these testimonials, right? These, these, like here, these could also be above the full too, like maybe just one testimony all above the fold. So really just thinking about the page structure and, and make sure that before they have to scroll their phone,
00:16:59 they get all the information they need so that they’re able to. So they’re able to make their purchase and complete confidence is probably the, probably the way I would move forward. So also just it’s being called self blender. Like you could call it like the world’s, the world’s greatest blender bottle, the last blender bottle you’ll ever need, like really sell the benefit of it and why they need to buy it.
00:17:30 Self blender, I think is a great name of, of, of a brand and the product. But I do think it needs like a marketing hook. This right here, stop buying bad shakers. This is your solution that could even be up here. And then you could just have the lifetime warranty here. So I think just some ad copy tweaks and some reorganization of the information,
00:17:56 not ad copy, landing page, copy tweaks organization of where elements are on the page could go a really long way. And if you ever want to talk to our, our funnel development team, you know, they might be able to help you too, but I would definitely continue to test on the page. Normally, what, what people struggle with is not necessarily the ads side of things,
00:18:20 because you’re able to get traffic. You’re able to get your cost, your, your click through rate up, you’re able to get your cost per click down, but the conversion is the hardest part. And that really has nothing to do with the ads. The landing page has to be converting at over 1%. Definitely like 2%, 3% is like the conversion rate we want.
00:18:41 If we’re sending someone who’s really interested in the product to the page via Facebook ads, we want probably 3% of those people to buy the product, at least. So what I would do is look at your ads, see how many unique clicks clicks you’ve sent to the landing page and divide that by how many actual purchases and conversions we’ve had. And if that is,
00:19:03 you know, less than 3% or, you know, it might be less than 1%, then that means that it’s really a conversion problem. And you really need to be focusing on the landing page. I always think of it like the ad can only send traffic to a store, but the store has to convert them. The ad cannot convert them. So just some things to think about Theo when you’re,
00:19:27 when you’re working through this, these landing pages and things like that. I think, I think you’re probably making lots of great progress on ads and we could probably do a lot better job with our, with our landing pages to be able to get a high converting landing page. So cool. We shoot for, we shoot a D it depends. So I would say,
00:19:51 yeah, we’re looking for a 3% conversion rate on any landing page we’re using. And we test, you know, the homepage of a Shopify store versus the product page of a Shopify store versus the civic simplified landing page. We see which one of those works best and we start there and then we continue making new versions of a Shopify or a Zipify landing page to try to get that up and trying to consistently increase the,
00:20:19 the conversion rate. I can show you another one that converts really well. There’s one verse really well. So when we look mobile, we have the product of, of like, best-sellers buy now button at the top. Like we talked about social proof at the top, like we talked about immediately talking about bestsellers, and then we have the pro products,
00:20:52 customer reviews, the different products people can buy. And then lots of information, lots of graphics, landing page. We have video testimonials, we have social proof, pretty much everything. That person needs to be able to make their decision. And, you know, if you notice what there’s a lot of, it’s a lot of social proof. This is I believe the same thing,
00:21:17 the landing pages in Shopify, and then it goes, click funnels, and then it goes to Shopify. So once you go to buy, you’re taking to Shopify. So this is a, when you click the product, this is also a landing page we use to, to drive traffic directly to, and this works, this page works really, really well.
00:21:43 Let me see if I can get the best converting page for them as well. And I’ll, and I’ll show that to you. We do either Shopify click funnels or a combination of both to where the page is built and click funnels. But when actually someone clicks add to cart, they are taken to, to Shopify. But let me see if I can get the best converter one,
00:22:14 But cool. Yeah. The I’ll give you a couple more examples. If I can find them I’ll drop in the chat. Nope. It doesn’t mess up tracking. We have the same fixed Facebook pixel on all of it, and it’s all under the same domain. So Google analytics doesn’t care. We just have different sub domain for the, for like the Shopify landing page.
00:22:50 And then when all we do is we hard-code the button of the Shopify page, the ADKAR pine. We just directly send them to a Shopify checkout. Would that product in the cart? If that makes sense, Jake, I wanted to make sure you had some time since you had some questions about your ads. So when I jumped, let you jump in and we can,
00:23:14 we can go over some stuff. And I know you have some, some Facebook ads questions, so we’ll say, cool, What’s up. Jay has gone man mean, we’ve got a light call today and we got, we got four of us jumping in, but it’s all right. It means that you help everybody today. It’s awesome. Check one,
00:23:50 two. You got me. Got you. All right. Yeah. You’re good, man. Are you good? Yeah. So got these two ads are, are Roaz decent, but for some reason, our click-through rates, aren’t great on these and I don’t understand why, and maybe you could kind of look at them and pick them apart. Yeah.
00:24:10 Go for it. Yeah. Go for it. I want me to just Pace in the post. Yeah. You can do that. Or if you want to share your screen either way, it’s up to you. Let me see. Yeah. Let me just post them in here. I mean, this stuff you can just find on Facebook library, but you got that versus What is the click through rates on 1.1
00:24:37 0.56 on one and 0.8, six on the other. Cool. And not sure why these, these are, we tested tons and tons of copy. And these were the two vessel on they’re still really low and I, don’t not sure what’s going on or how we could maybe improve them, but they’re pretty good ads. And Let me, I’m going to share my screen just so we can take a look at it as a group.
00:25:09 Cool, cool, cool. So, so we have like, kind of like a, like a, like a boomerang cell kind of, kind of kind of gift, I would say 99% of the time or sitting mood on 90%, but like 80% of the reason that click through rate could be improved is probably because of the creative. I do like the ad copy.
00:25:32 It’s really good. I feel like it can maybe be formatted a little bit sometimes just kind of like taking sentences and kind of like bring them down a space so that they’re like individual it’s kind of makes it a little bit like less dense and easy to read sometimes that can help. And then maybe adding a testimonial into the, at the bottom of the ad copy or something that could help with click through rate.
00:25:55 And then also, I, I would say like, I know you’ve tested lots of ad copy, but maybe just like really leading with a marketing book. That’s like a question, you know, sometimes that works really well, like leading with a question and then immediately going into this diatribe. So it could be like, you know, bringing it down one space,
00:26:12 having a question that is a question that’s like a pretty much a rhetorical question that, you know, every potential customer would say yes to. That could be great. Potentially adding the link right here underneath where it says, yes, he’s a real members potentially adding the link right here and say, click here to learn more, click here, to get started.
00:26:34 Something like that can help click through rate just because some people love clicking, CTS. Some people love clicking links in the post. You just, you putting it both places just can kind of help, can help give them more options of places to click. That always helps. I love the amount of engagement we have on here. This is a great sign.
00:26:52 I love, we got like testimonials here. This is all great. So we’ll keep using this ad. I think it’s, it’s, it’s rock solid. I would say if I was going to critique anything, maybe just, and for me, I’m having a hard time immediately knowing what exactly it is we’re selling, you know, created the best booty bands,
00:27:20 barbells and dumbbells. So I think just like knowing what booty bands are and why they need the dumbbells and what it is. So like the creative like starts off great. I feel like this could be like, you know, the first two seconds could be something like this and use this creative and then immediately go into like a UGC video of someone like either unboxing,
00:27:41 booty bands, showing what comes in the booty bands package, like the booty bands starter kit, what it comes with, how to use it. It also comes with this at home guide or like, whatever it is, that’s the, the entire offer. So if we go look at the landing page, we can kind of see, you know, what the,
00:28:00 what the best selling products are and what it is site looks great by the way. So like something like this, like you could talk about the complete booty bands home gym, right. As the ad. But that doesn’t mean we have to send them to this landing page, but you could talk about this kit that it comes with because that’s just going to be enticing.
00:28:17 People love when things are like done for you. They’re there in like a neat little package. So women who might be interested in getting into shape, and they’re seeing this ad and they’re seeing this girl workout, but they’re not exactly sure what they’re getting when they buy it. When they get the link, it could, it could be harder because it’s kind of like figuring out exactly where to start sending them to like your absolute number one,
00:28:40 best-selling skew. If it’s like, you know, this type of package or maybe sending them to the bestsellers page or something like that. But figuring out a lot of times what it is is like figuring out a hero skew and using that as your absolute number one marketing tool, selling the one hero skew. Because once you acquire a customer on Facebook ads,
00:29:00 you can cross sell them a million things in the world. You can cross sell when cross sell them. But like, what’s the number one thing people are buying and focus really like laser focused on selling that one thing. So if it was that home home gym kit, sure. It’s a little bit pricey. But if all of our ads were dialed in to only these benefits selling this and the ad was explaining exactly what everyone gets and what the true value is,
00:29:27 that could be a really strong, a really strong ad to test. And I really think it’s just kind of honing in on how we sell one product and how do we sell a ton of that one product at a good Roaz and then work your way into cross selling those people, other products, or then start working on selling the second product. Maybe you have a second heroes.
00:29:45 You are a third year of skew, but I think that’s going to go a really long way because you guys have so many different skews and so many different product lines, but you could see when I was running the supplement company and I was showing that landing page to Theo, right? Like this page that we talked about, this is selling one, one thing,
00:30:08 all of this is this talk about solving one problem and selling one thing. The only thing is different is the amount of quantity they can buy. So there’s something for people who are not quite ready there. They want to try it. There’s people who are sold and impulsive. They want this. And then there’s something for people in the middle, giving them those options goes a long way and there’s no other place they can go,
00:30:30 they can’t get distracted and we’re selling them booty bands and they go look at supplements. They can get distracted and go look at other products and be like, you know, have that prowess is by analysis of like shopping, like not knowing where to start. I think you guys like have a few like kind of complete done for you. Skews kind of like this one,
00:30:46 I really liked this. So I would say potentially pick one of these and have that be your main focus. And then they all your creative elements that include this and maybe combine them into an ad that, that sells this and explains exactly what individual product is, what each individual product does. And have that be built in this video. I think the video is probably doing a great job,
00:31:05 getting people to kind of like stop in their feeds with the look and feel your best. But it’s really not talking about the, how we have the, like, we have the what, and we have the why, why we want to look our best. We want to feel our best. Why so we can look and feel our best, right?
00:31:18 Why do we need to buy this? But like how and what is it we’re actually buying kind of getting that 10 minutes a day. I think that’s awesome. Like, and video that’s like how to get, look and feel your best, get great results and only 10 minutes a day. And then you’re explaining that with like the one hero skew, how those 10 minutes go,
00:31:37 what it includes and explaining how this is kind of all a nice packaged up for the customer and a nice little brat with a bow wrapped on. It’s great. Now just to save up like this, this is selling one single skew. But if we go to, if we go to like this client, they have, they have a, they have a store just like you,
00:31:59 right? So they have an awesome, awesome landing page too. And when you go to their store, they have all these different skews and all these different products. They have all of these, they have all of these, but I do not run Facebook traffic to here. I don’t even run facility. This is the same product, right? So here’s the Shopify store page,
00:32:19 but here’s where we drive Facebook, traffic, not this one. This is where we drive Facebook traffic, selling this one skew to these one people. So I can really hone in on who’s going to buy it this. And once they buy this, then I run ads selling all these other supplements, but we have landing pages for each, each one of these,
00:32:36 we have landing pages like this. So I think that would be probably like where I would say like the focus and then that creative will fall into place, because I know for a fact you showed me enough creative. You do have this entire story of these packages. You know, I’ve seen the people trying the different supplements and different proteins. I’ve seen videos about the barbells.
00:32:55 I’ve seen videos you have about the booty band. So I think combining those into a skew and just really focusing on selling that and make, make sure you just, we have like built pretty good built-in margins in that skew. And that it seems like a really good deal. I would say maybe like a hundred to $200 price point. Maybe skew could be really good for this.
00:33:14 And then maybe there is three different options at the bottom of the page. Maybe it’s like, just get the booty bands and the barbells get the booty bands and the barbells, plus the supplements, plus all the home gym stuff, plus the workout guide, plus all that. And then maybe there’s like an intermediary where it’s like, you know, a little bit of each,
00:33:33 I think that would go a long way, giving them those, those three options. But I, yeah, this is just like for people who find the page organically, but even then you can see the TLC that this client puts into their product pages on their Shopify store. Lots of, lots of content and then the same triple buy button by options down here.
00:33:53 Got it. Okay, cool. So yeah, put me in touch with your landing page guys, and we’ll jump on that call and get this cause we’re sending stuff pretty much to the Shopify store it’s working, but it, lot of operationally heavy stuff, and we want to try to, I get it. It’s a tough time sometime like trust me,
00:34:12 like us as Sawtooth, we have internal offers that we own and we run and there’s supply chain issues and advertising Facebook advertising is a mess right now. And you know, there’s just so much going into it to understand that the, probably the, all the, all the moving pieces you have going on. So yeah, I’m going to get that calendar link over to you.
00:34:30 So you can schedule a call with Nick. Who’s our head of CEO of like all the funnels development and he’s built multiple eight figure sales funnels for, for products. So I think he’ll be able to help you a lot. Sweet man. Awesome. This is a great appreciate it. No problem. Cool. Cool, cool. So I would love to see if anybody else in the chat had questions or something.
00:34:50 I can help them with Amanda or, or, or Chris that if there’s something that you need help with today, and if not, then I can kind of just go over, you know, go over, go over something that might be tips or tricks or something, and they might be able to tell me you guys out. Cool. Great. Great.
00:35:12 So let’s see. Let me find something that has been a big win here. I’m going to find that other landing page have the other landing page. So we’ll just keep work rocking on landing pages today. Cause I feel like everyone kind of has a little bit of, of landing page Len page questions and stuff like that. So let’s see. Let’s see,
00:35:55 just so you guys know how advanced it is. I’ll show you like insider quick little trade secret. So at Sawtooth, what we do is we run ads pretty self-explanatory most of the stuff we talk about here is about how we run ads and how we do things to talk to you. But we also have our fall division. We’ve talked a lot about funnels.
00:36:13 So this is the granularity that you really need to be looking at when you’re looking at your sales funnels and this is what we do. And we build these out for all of our clients. So have you guys see here we have, this is one client that ASL X client. And so this is the funnel audits and master scorecards of basically all the data we have for this client.
00:36:42 We, we do this every single week where we talk about the start date, the end date, how much revenue spend we spent to this landing page, how much revenue was generated from this landing page with a revenue return on ad spend was overall, whether it’s the click funnels or the Shopify, how many customers, what the average order value was, which is how much the customer spent,
00:37:02 what the CPA was for this. And then we can see any recurring revenue, how much the actual client pays offset saw tooth for to, to work on the project. And then the overall total of like overall total, what is this week look like from revenue? And this is like, normally it’s something you’d probably expect to have you be doing yourself,
00:37:20 but this is something we go above me on and Sawtooth. So with this full transparency of every single thing we’re doing for our clients, and we also break it down by funnel, by funnel. So we have funnel performance by each individual funnel. And that goes into the, how many ad impressions we had, how many people saw an ad, how many of them saw a sales page?
00:37:45 So we have a percentage of, we have a 1.919% conversion from ad impression to sales page view. So this is basically like a 1.19% click through rate. And then how many of these people made it to an order form? We had 6% and we had 35 actual purchases. So, you know, really good, 25% conversion rate from the order form to the purchase.
00:38:06 And then these are our one-time offers and how many people took those. And we do that for every single funnel we build and every single funnel or run for every single one of our clients. And we do it week over week, over week, over week, over week so that we can see are we making progress? Where’s the biggest leak? Do we have a leak from the click through rate on ads?
00:38:23 We’ll know that right here. We’ll know kind of like what the click-through rate is on the ads. I know that if, if we’re pretty much missing the mark on the ad side, are we missing the mark from the sales page, going to the order form, could we make improvements to the landing page, be able to get more people to get to the order form when they get to the order form,
00:38:40 what’s the conversion rate to get them to actual purchase. And then what’s the conversion rate of each one-time offer, which is after they’ve purchased what we give them several different, other things. Would you like to double your order? Would you like to triple your order for a percentage off? So things like that. So this is what our, our funnel audits look like,
00:39:03 and we do it per channel. So this is our Facebook traffic. This is our Google traffic. When we look at exactly how the Shopify store is performing, and then we also do it based off products. So this client has like a lemonade product and they also have like a capsule pill style product. So we have that. This is tracking pretty much all the different split tests we’re currently running for this client on the page.
00:39:28 So basically this is like a split test. We’re running on the page and we’re seeing the number of impressions and it have an increase or decrease change over the control of the landing page we’re testing. And then we have our funnel pathways. So whenever we work with a client, we build you a funnel pathway to exactly where it is. So we have like a Shopify landing page and then we may have like the buy six bags,
00:39:54 three bags, one bag when they go, which order form do they go to? And then what is the OTO structure from there? So which Otiose did they get? So they only buy one bag. They get a different one-time offer. Then they buy six or three because if they buy six or three, they are a higher tier customer. Who’s willing to spend more money so we can send them a higher tier one time offer.
00:40:15 And we split tests and track every single thing we do. So like, this is really what it takes to really like make a really bad ass e-commerce product work in, you know, 20, 22, because you know, it used to be, we could just throw anything up on Facebook and it would work, but this is the level of control and tracking.
00:40:33 We have to be able to get clients to a million dollars a month in ad spend at a positive Ross. So when we talk about the actual funnel pathway landing page, this is the landing page for the lemonade. So we talk about right here is where we are in the funnel. So here is the landing page that we are testing here for this one.
00:40:53 I put it in there so everyone can use it. For example, if you wanted to see a landing page that’s working, working well. And when you’re looking at these, honestly, like trying to look at them Mo on mobile, most of these things are going to be viewed on mobile, just because you’re driving traffic from Facebook and almost all of Facebook’s traffic is on mobile.
00:41:10 So we see elements. So emotion elements, we have all the benefits of the product. We talk about the, you know, how quick the product works, what people can be expecting, testimonials, nutrition, facts. And then we have the different options of subscribe and save or one-time purchase. And like I said, what do we do? We give them three options.
00:41:34 The cheap people will buy this people undecided we’ll buy this. And the big spenders will buy this. That way. We know that we can send them a separate order form. And then as we keep going, we also say like, limited time we give them something free. This is like a digital product. So this is basically just something that’s emailed to them.
00:41:53 It has no cost to us. It just basically is attached to their order form after they buy, when they complete their purchase, they get this for free. So they’re thinking, wow, I’m getting an extra $30 worth of value. If I can do a purchase today, go into lots of social proof like right. People want to see before. And afters people want to see,
00:42:14 hear from people, look at all the different, all the comments. So much social proof. This is really, really important. This helps conversion rates a ton. Let me keep going. We’re still talking about the benefits. We’re still talking about the benefits, give them another option to buy. If they make it all the way down here, then there they’re like kind of like still on the fence.
00:42:31 This is where we talk about our warranty. Try risk-free love it. Or don’t pay. We do this for most of our offers just because it’s going to be, it’s easier to just, if someone really wants a refund, they just say, okay. And we give them a full one year because it’s going to be the same percentage. If you say it’s a 30 day money back guarantee or say it’s a one year,
00:42:51 pretty much the same amount of people are going to request it. It’s not going to increase or decrease the amount of refunds you get. It’s just going to increase conversion rate because people wants to know that they are protected. It doesn’t mean that they’re actually going to return it. And it’s also better to do this and just give them their money back then to have them hard,
00:43:08 charged back their credit card, potentially cause merchant process or problems for you guys, which always sucks. So if someone’s, customer’s unhappy, just do whatever it takes to make them happy and move on. So they don’t hard charge back to you is what I would say. And then we always say like a lot of things you guys have seen on every single page we have like,
00:43:26 you know, these FAQ sections too. So this is just 1, 1, 1 example here. Let’s see, like what it actually looks like when we were talking about the, the order form, because the order form is just as important as the landing page in the conversion. So when someone orders this to the order form, right, right. They order, they put this six bags,
00:43:50 this is the six bag option, right? So they’re going to say, I’m going to buy six bags and then click that they get taken here. Now what we do is we say, you’re getting this or a discount of only $55 for bag, but you’re also getting free shipping. We’re adding that as a line item, that’s free riding the water bottle as a line item for free.
00:44:07 And we’re adding this recipe guide for free. Now, one thing to note is that the shipping and handling this water bottle, I don’t think we really even mentioned in the landing page. So it’s so that when people get here, they see the added bonus and it helps them complete this order by giving them this extra added bonus. This is all just based around it’s like buyer psychology and customer journey.
00:44:28 So giving them an extra free thing that they didn’t even know about, they got to this page just helps them even be more likely to complete this and not leave this page and stop their order. Cool. And then we will talk about what it looks like for a three bag. I assume it’s probably gonna be similar, however, yeah. Very same thing,
00:44:51 basically. Same thing. So let’s go talk about our OTO. So this is our one-time offer, and this is how you get high average order values, where people are spending more money than they were expecting. So after they actually complete their purchase, this page loads, which says, wait, please customize your order. We are triple your results. And we are offering them the other product.
00:45:13 So we talked about like, we have like basically doubling their order for only 44 50 per bag, saving $91. We see only a handful of people actually takes this. However, if people do take it, then you’re getting an insanely hot, like boost in revenue. And if they say no, then it’s totally fine. You know, at the end of the day,
00:45:38 even say no things, I do not want to receive this deeply discounted price. And then it goes, what do you buy? Just a single bag. Right? We’ll sell you one. We’ll give you one for just the $55, which is $35 off. Yes. Double my order or no things I don’t want to. And then they get taken to OTO number two.
00:45:58 So this is cross selling another product there, their, their power greens product, right. And same thing. It’s basically just getting them to see if they can want to buy more, more things essentially. And if you still keep saying no to all of our products, then it pretty much, you know, gives them one last chance to get the full transformation kit for $97.
00:46:18 So we build it, we build out each one of these OTOs in the funnel. We’re not talking about just like landing pages. We build out this entire funnel. So you, that’s how you can get the customer from potentially, if you look at our, our Facebook conversion this one week is maybe the most recent we can see, we add 30, 24 purchases.
00:46:39 Four people also took the OTO one and one person took the OTO two, which means that this product added an extra $73 and $97. And that brings our average order value to a hundred dollars. Right? So this is how we get them from, you know, a $91 average order value to a $107 average order value. And if you’re adding $10 to every single time someone buys something from your store,
00:47:06 this is a combination of both. Some of it is manual, but our team does like we are, our funnel team does. This is it’s part of our, it’s part of just how we do this. This is all proprietary to us like this isn’t some, this is something we came up with. So a lot of this data is loaded, but some things from the Facebook stats and stuff like that,
00:47:26 we add manually and also works. Some of this requires a little bit of like concrete, like cognitive thinking too. So it’s not just all a hundred percent loaded, but you can see kind of how it breaks down the weighted average based on what it is. And then what’s the actual net funnel revenue for that week. And we can compare that if we’re testing multiple funnels,
00:47:45 then we can kind of see where funnels need to be optimized. And then we can go in and test different landing pages, test different elements, test different colors, all these different things. And we have software that can proprietarily do multi-variant split tests on all these pages. So of changing the button color from red to blue, to green, to yellow,
00:48:02 whatever it is like, you’d be surprising and cause massive swings in performance. And so you’re not having to like wait a week, like change it to green, run, travel for a week, change it to red, one track for a week. You can actually do this all in real time and get the data from this. So we still have a little bit of time,
00:48:21 so we can go over what the, the, the rest of the funnel pathways. Look, we can look at another example. So that was our ages, lemonade funnel. Here’s our main ageless capsule funnel, which I’ll send to you guys. Here’s our landing page for, for this one. And when you see it, it’s on, on mobile.
00:48:49 It loads kind of like this. Yes. I want help. Like when you’re saying like, yes, I want younger looking skin, hair and physique. You’re not just saying I want to buy now because people don’t want to buy something. People do not want to buy something. Right. They, they do want to buy something, but like, that’s not what they’re thinking.
00:49:06 They want the benefit. They don’t necessarily want the, they want the end result. They don’t want to spend money. So when you are leading with, with the results, it always works. We always talk about the actual, like we talk about exclusive physician formulated, patented clinical, proven 50 plus clinical studies, thousands of results in the last two weeks look and feel younger,
00:49:26 stronger, more beautiful than ever. So Theo, if you look at what your landing page, it said, like, I think I still might have it up, but your landing page pretty much talked about just the warranty at the very top. I don’t think I have it up anymore, but should be things right here. Cool. So if we look at just like kind of the difference,
00:49:48 the lifetime warranty shaker versus this, this is about what we’re actually selling. Right? We’re selling the new, we’re selling them hope. We’re selling them a product, but we’re selling them the benefits of the product. We’re not just selling them a product. We’re not just saying pills that make you look younger, right? It’s all just like the benefits of it.
00:50:10 Social proof, three options also plan we’d split tests, all these pricing options. These are not random. These are very calculated based on testing, based on actual conversion rate testing, sometimes increasing a price can raise the conversion rate. Sometimes reducing a price can raise conversion rate. Sometimes taking off the cents can add a convert, can add to the conversion rate.
00:50:35 Sometimes removing how many cents can remove it. Talk about the results, social proof, more social proof. What makes it powerful benefits science. We talked about like a lot of these things you’ll see are kind of like unique, like not unique to the offer, but they’re, they’re consistent to every single landing page I’m showing you guys FAQ section. Cool.
00:51:04 So with this one, let’s go to our six ball order form does, like we talked about, and this one is just, we’re just doing the, the products. We’re not doing any bonuses for this, probably just because we’re not doing we’re focused. We’re probably only optimizing that lemonade funnel right now. It’s probably been our main source of revenue and traffic.
00:51:28 So this one kind of it’s kind of standalone, but we do have these Otiose. So that’s what I want to talk about. So after they purchased, they’ve already given us their credit card, right. And they get taken to this page. And if they click add to order it immediately just adds it to the credit card. They don’t have to enter their credit card again.
00:51:47 So this is post purchase. This is why ClickFunnels is so powerful because this is all going to be post-purchase think about it like a Zipify one click upsell somewhere to that. So triple your order, just like we talked about, if they want, they can get this one-time offer to get it for 36 falls. And if they say no, they get the pop-up to even cheaper to double their order.
00:52:11 They still say, no, we keep working. We get taken to the greens. Just like we talked about. And you still say, no, we had taken to the transformation kit. Yup. One, one click upsells. Yeah. It’s the best job if I has, but it’s extremely limited. And you can’t do upsells and down sells. So when I say upsells and down sells,
00:52:35 these are the upsells. These are the down sells. So like, Hey, do you want to double your order for $50? No. Do you want to w order for 45? No. Do you want to double your order for 30? No. Okay. Do you want to get one extra bottle for 5% off? Yes. Okay. Do you want to get two more bottles for an extra 10% off?
00:52:55 Like this is all just like buyer’s psychology. A lot of people are just going to say no to all the offers and that’s totally fine, but the people that do, it’s going to increase your average order value. And then if you’re optimizing those one-time offer pages, you’re able to get a lot more revenue. So this is our funnel structure for every funnel.
00:53:11 And we actually do this per platform too. So Google traffic is going to act differently than Facebook traffic. So we built an entirely separate funnel and optimize it independently than what we do for Facebook. Because if they’re on Google, they’re going to be a more qualified buyer. They’re probably searching for us. Maybe they’re searching already for a solution to anti-aging or anti-aging problems.
00:53:34 So they’re going to be more qualified customers. So we don’t want to treat them like a Facebook customer or a Facebook customer probably just saw her out on Facebook and they clicked it. And now they’re on our website, Facebook, Google customer, potentially. They’re looking for the solution to their problem and we’re presenting them a solution. And so they’re much more qualified to begin with.
00:53:52 So we optimize separately. Cool. So I feel like that’s probably a lot. I think that there’s anything here. Here’s just the URLs. We keep track of all the URLs we do and all of our UTM tracking so that we can get UTMs all the way through passing an analytics, passing into everywhere. We need to go. As far as tracking goes,
00:54:11 same thing with our pathway sheet, for our Google ads. And then we also have a monthly ads dashboard, which is just our ads, performance. This client, we are not only, we are not only doing their funnels, but we’re also running. I’m not sure J just because this requires a lot of, lot of upfront work, but obviously you can talk to Nick,
00:54:36 I’ll get you on call with Nick and he’ll, he’ll up be able to talk a lot more about the fall division. I’m really just like stick to me by division, but I, I understand how all this works cause I, I have to work in these sheets too. So one thing I want to say is when you get to the level where you have funnels like this,
00:54:55 your business kind of takes a turn because if you look at the return on ad spend is right around a one bro ass, right? Why that’s not a bad thing. Why is because our goal is to spend as much money as we can at a one break, even Rojas that doesn’t make sense. Why do you want to spend money at a breakeven for a client like this?
00:55:15 Their business model is getting people into recurring people, getting buying more than one of something cross-selling to other products. And also like with supplements, people may be a 30 day supply, so people might need to buy it every 30 days, every 45 days, every 60 days if they like it. So acquiring a customer at a breakeven is a absolutely profitable venture because the segment of those people are going to buy a second product,
00:55:40 a third product, fourth product, a fifth product, be able to buy the product the rest of their life. So also as a media buying team, what we’re trying to do is see, you know, gain the Facebook system as much as we can to acquire as many customers as we can because of, because that means a segment of all of these 600, 600, 600, 500 people are going to be buying another product.
00:56:03 So let’s say 10% of these people place an order next month. That’s, you know, you know, 60 people at a hundred dollar average order value. So that’s $6,000 next month in net profit for free. You’re starting the month with, just from the customers you got last month and that compounds month after month, month. So the next month it’s going to be 120,
00:56:26 the next month. That could be, you know, more and more, not really a minimal monthly monthly spend, but really to work with us. It really just like, we’re not, I would say we’re a more of a boutique agency. Like you can see all like what we can do and the amount of money we do spend. So obviously our goal is to win big and scale of customers as a customer’s business,
00:56:55 as much as we can. So there is not a minimum monthly spend, but if you are, if you’re interested in learning more, we can just talk offline, send me an email and we could talk about it. What, what, what the product looks like [email protected] my meal. So yeah, so this is where we just track our ad spend.
00:57:27 And you can see, like, I’m just talking about like, when you make that fundamental shift of realizing that return ad spend is just one metric. You don’t always have to be profitable on the front end acquisition. If you are able to have a product that can be bought multiple times, like Theo, probably your, your business structure is probably going to be trying to have as much return on ad spend from day one.
00:57:50 But Jay, for example, with your supplements and things like that. People can be buying multiple times if they like it, they’re going to want it so you can get people into recurring. So you may have different goals for those, sell it. When you sell those products on ads, versus when you’re just, you know, selling the, the barbells and stuff like that.
00:58:09 And the booty bands, maybe those are like, kind of one-time purchase. Maybe people will like eventually people buy more, but it’s not going to be like something you can get people into recurring. So, yeah, let’s see if there’s anything else, last stuff in here that might be a value. So this is about like our daily report. So this gets changed every single month where you can see exactly how we’re doing on a day to day spend when you’re a client with us.
00:58:32 And we track the exact amount of the exact amount of data and return ad spend. So our clients can check in on this anytime. And we also do it by platform. So we’re running ads on Pinterest. We’re running ads on Facebook, running ads, some Google, we are running ads on Tik TOK. That must just be on a separate sheet.
00:58:50 And then we have all the previous months, so December, and here’s where we really track like our ads. This one is not filled out, but I’ll show you one example real quick. And then we’ll, this’ll be the last thing I call is my damage control sheet. But basically what I’m doing is I’m tracking my ads. I’m tracking my ads based on performance.
00:59:17 So we see a client like this. Basically. I want to be, to see at any given time ads I’m currently running. So I can go see that this ad, for example, and I can bring up a live version and I can see a live version of the ad. This is a carousel ad. We can see the amount of social proof on it.
00:59:37 And we can see if people are responding to comments. This is really so that people can go respond to people. Comments. If they have questions, this is really important, Jay, I’m sure you get tons of people commenting on your stuff. So having being able to go in and just respond to comments for a half hour a day to all these people goes a really,
00:59:57 really long way. Facebook loves it too, because you’re, you’re fostering a positive Facebook experience for customers. And then I track by color code ads that work versus ads that don’t work. So green is good. Red means it didn’t work that well, as you can see, I have more dud ads than green ads. So it just goes to show guys,
01:00:16 you got to be testing, testing, testing, testing, testing, testing. If you’re not testing, you’re going to just be like, oh, why am I as not working? Right. My ads aren’t working. But if you look at the ads I tested before and after it is because I learned so much about what didn’t work, I made ideas about what to test that would work.
01:00:33 And then as we go on, we have less and less red as we kind of move on every now and then. No, you don’t bat. You don’t bat a thousand, but cool guys. I hope all that was informative. If anyone has any, any further questions. Yeah, yeah. Theo said, could I make like a similar landing page that you guys had earlier and test against my landing page,
01:00:56 even though there were a lot of different things? Yeah. So what I would do is I would, I would have it two separate, complete landing pages and then have like a campaign going to page a and the campaign going to page B and just, you know, keep an eye on it and just see what the actual results are from page a first page B,
01:01:14 I will say in click funnels, you’re able to have two versions of a page, right? And let’s say, they’re going to blender bottle.com. You can create two versions of a page, send them to blender, bottle.com and there’ll be a slider. And you can go to a hundred percent, one way, a hundred percent of the other way or in the 50%.
01:01:30 And what it will do is we’ll funnel the traffic to one or the other, and then you can see which one’s winning and then you can move the slider to a hundred percent to the winner. And then what you can do is start planning your next look, test where that becomes your control. You create a new version and then you bring it back to 50.
01:01:46 And with click funnels, you’re able to do that. And you’re able to do all those one click upsells. The only thing with ClickFunnels I will say is like they don’t collect tax on physical goods, which is why sometimes I will redirect people to Shopify, to buy, to check out because that Shopify collects tax. If you don’t, if you’re using click funnels,
01:02:10 selling physical goods and you’re not collecting tax, just keep in mind, you’re going to have to still like keep track of the tax of your revenue because Shopify collects it for you, but you’ll have to pay it. So you want to build that into your price, right? So you want to just probably add like, I don’t know, 5% price increase if you’re running to a click site so that you can factor in that,
01:02:28 that tax sales tax for whatever states and whatnot. So, but if you guys have questions about like, obviously everyone at Sawtooth here is, is here to help out and yeah. Feel free to shoot me an email. If you have any more questions, Jay, I’m going to get you a Nick’s Cal Calendly link. So you can throw something on a schedule next week.
01:02:48 And other than that, how everyone has a good weekend and we’ll talk we’ll trip. We’ll talk very soon. If not, then we’ll talk on Friday next week. All right. See you guys.