Summary of Jam Session:

In this session we did 1 critique. Andrea Butter – Polynesian Art on Leather.

Housekeeping:

0:01:38 – BFCM Form for members to fill out

Critiques:

Critique 1

0:17:40 – Critique number 1 is for Andrea Butter – https://nakoa.com/. Polynesian Art on Leather.

Homepage: First impression of Tanners is he didn’t know where to look right off the bat. The headline on the banner doesn’t pop. Add a little about the brand on the homepage. Create a story for your products. Look into a foundation that you may be able to give a certain % of proceeds to to invoke emotion of your customers. Call out what discount your customers are getting when they sign up to your newsletter.

Collection Page: Add collection filters, we recommend the Product Filter & Search app.

Product Page: The product title name is confusing and needs different formatting. Do not have the whole product title capitalized. Your free shipping threshold has to be higher than your AOV otherwise it should just state free shipping on all orders. You should not have scroll within your description, it should be all expanded. Break relevant information into different tabs. Fix the review bug and remove the write a review option. You need to convey that you sell quality leather products. Tanner talks about creating brand content.

Cart Page: Only have one proceed to checkout button and test removing the reviews.

Checkout: Turn off express checkout options apart from PayPal. Add support details within the checkout logo.

Critique 2

0:59:05 – Critique number 2 is for Chuckie Gregory.

Chuckie wanted to know the best method of incorporating his new product into the customer experience.

Tanner and Chuckie talk about different upsell offers and what upsells work with supplements.   

Noteworthy Topics:

0:04:30 – Free Shipping thresholds

0:10:30 – Arrives before Christmas delivery message UVP

0:59:05 – Discussing upsells