Summary of Jam Session:
In this session, we did 1 critique. Jason Smith – Sustainable products.
Housekeeping:
0:00:00 – Customer serviced closed on Friday, Jan 1st.
Critiques:
Critique 1
0:01:30 – Critique number 1 is for Jason Smith, https://responsibleproducts.com/.
Homepage: Remove auto sliding hero images as this slows down site speed and impacts user experience. Instead, use a static image with a clear call to action. Remove social media icons out of the header. Nontypical positioning of main navigation links. Jacob recommends moving the guarantee, shipping, and contact page to the footer, which would draw more attention to the moneymaking (product) links. Bring out the main collections on the first level of the main navigation, then hide low revenue-generating collections behind relevant dropdown subcategories. Reorder your main navigation links so they are ordered in most clicked. Track everything on the homepage and start removing elements that aren’t being clicked. Mark talks about the trust that is lost when all products are on sale, it devalues the brand. Fix marked down products so it’s not pulling the most expensive variant. There is a disconnect from the ads to the landing page as users are coming to the store to shop compostable bags, but are instead taken to the homepage where there is such a large variety of products that can distract them. Remove quick view from products as this has a negative impact on site speed and users may also interpret this as all the product details. Speak on the fact that the store is USA owned and operated. Email signup is not incentivized. Add an exit-intent popup to capture users’ email before leaving.
Collection Page: Each variation of the same product should not have its own listing, merge the different product listings into the one listing to simplify the category page. The free shipping threshold should be 10-15% higher than the AOV to increase customers to buy more. Add relevant collection filters.
Product Page: There is confusion between the variants on the product page and the different products on the collection page. Remove the ‘Buy Now’ button and just keep the ‘Add to Cart’ button. Include some UVP icons under the call to action. Address shipping information and guarantees on the product page. Add a size chart link under the size variants to quickly explain the difference between each size. Include a subscription option for customers who would like the bags on auto ship. Consider vertical collapsable tabs that give users the option to expand and read more. Remove social media sharing icons from the product page.
Cart Page: Over-sensitive cart page after adding a product to the cart.
Checkout: Include support details in the Checkout logo. Add micro-text to the checkout fields. We recommend postscript & SMS bump for SMS abandon cart. Check your sales through alternate payment methods and suppress anything that isn’t being used. Mark addresses expensive shipping methods.
Noteworthy Topics:
0:04:20 – Auto sliding hero Images
0:08:00 – Homepage tear down