00:00:09 We have a new returning e-comm insider on today. His name is Chris Greenwood. He was an e-comm insider left us, but now he came back. So he is back and in charge again, Christy. Hey Kristy, Krista, Michael and Nick. I hope you guys are all doing fabulous today and doing amazing and celebrating that today’s Friday. I mean,

00:00:31 it means nothing to me, but today’s so hope you guys are all doing fabulous. Yes. Great to great to have you all here, Chris, I saw you presented a, a question and I saw your link and it’s, and I’m like, I recognize this and I’ve seen like all of your ads because I am an advantage. So your targeting is a must be on point because I’ve seen them.

00:00:58 I’ve seen them all. So, so yeah. How, how Subaru happy to jump in and see, see where we can, where we can figure some stuff out. Yes. Yes. I’ve some guitars. My, my whole garage is my bands set up right now. We, we upgraded. We were like how to practice space. And then we,

00:01:19 we ended up having to move back into the garage. So we’re back to backs, far roots versus we’re still a lot of fun. So, but yeah, it’s weird. There’s a weird intersection of musicians and digital marketing. Like tons of the media buyers have hired my team. A lot of the people I work with on my team and people I meet like,

00:01:35 there’s tons of musicians who become, get into internet marketing. Maybe it’s because of the creativity or maybe it’s because the marketing elements or maybe it’s because just the way our brains are wired and we’re all psychopaths, but one way or the other, for some reason, I always find like good musician musicians tend to be great digital marketer for, for whatever reason.

00:01:55 So that’s really cool. But yeah, it seems like, I believe that might be the only pre submitted question we have so far. So Chris, if you want, I can bring you in on the call and yeah, we can talk about, we can talk about a little bit and see if maybe I can help you out and we can go from there.

00:02:24 Hey, what’s going on? Cool. Yeah. Yeah, no, I remember seeing your ads over the years, several times that’d been watched, I think maybe I’ve watched one of your, if you did a webinar or something, I remember Washington, I was doing a retreat by your offer for sure. Yeah. We do an info product marketing for a while.

00:02:46 And then I’ve decided just to kind of focus on my music for now and because juggling both was in different ad accounts and yeah, it was, it was a lot. So I had to, I had to choose, man. I remember at the last BJs live, I was telling Tanner, I think that like, I need you to just focus on one and blow that up,

00:03:05 you know? Yeah. I’m trying to, I’m in the same place, kind of to, you know, I, I do internet marketing do have the freedom to do my band and then it’s just always, one’s pulling me in the, in one direction though. And it’s great. I love both. I don’t want to keep it either up, but I get advantage.

00:03:24 It can be it’s stressful. And you always feel like you’re, half-ass in two things instead of whole ass in one thing, you know, But yeah, Into my skin, to my wife, I just did my members call for my fans. We just launched our continuity and it’s only five bucks a month. And my musician membership continuity is like 50 to 99.

00:03:46 I was saying to my wife, I need 10, you know, fans just for this one. And it’s, you know, cause he asked the lucrative, but Yeah, yeah, it’s tough right now, like music industry, like I’ve talked about lots of different industries on my, on all these calls and, and all the ELA coach calls I do and the things I do.

00:04:03 And it’s like very rarely do we get to talk about the music industry because very rarely is anyone ever in it. But man, talk about an industry that’s changed over the last five to 10 years, more than any other, any other industry I can think of as far as like, you know, how to make, how do you make money as a musician?

00:04:20 How do you make money off of a talent that you have? That’s really, that’s really skillful. It’s like the music industry totally changed. So the fact like you’ve been intersected that your music, musical talents with internet marketing and with direct response is like super cool. I’ve always been a fan of it. So, so, so why don’t you just tell me a little about like what you currently have going on and what you’re you’re you’re stuck on currently and maybe we can come with some ideas.

00:04:45 I really know, run Facebook ads and I have an agency that runs Facebook ads and works on offer, offer creation and things like that. We pretty much do the opposite of what BGS does with BGS. We, we don’t really focus on, on the store and the conversion rate of the store and everything like that and what it is that the backend and we really focus on like customer acquisition.

00:05:07 So Sure. Should I share my screen and show you my ads now I’ve been running these for like years. Like I need to refresh this ad probably, but I’ve sold over 25,000 albums doing this. This is a new account. I’m actually having to use my mom’s account because I got the boot for no reason Tends to tends to happen in Facebook land for some reasons.

00:05:36 So I’m running two ad sets right now. Well, there’s three here, retargeting. I wanted to look at this one last cause finally I got a purchase on it, but this is the one just targeting Facebook. Only the feed. Only as I’ve been running that long, I’m not just allowed like they just me to spend more money. So that’s why the budgets are really low.

00:06:02 The most I’ve ever gotten this up to for my music is about 800 to a thousand a day. I’d love to get back. They’re only targeting us because it’s a free plus shipping. Yep. Both of these ads, especially this one impossible I’ve been running for probably three years, believe it or not. And so if we can come up with a new hook,

00:06:23 any ideas, you know, that’s, that’s really the hook, right. There is a free seat send directly to your door, kind of calling out fans here. And I have a music video. Sweet. I love that. I love that. That hook. I’m giving away copies of my album to specifically to Lincoln park fans. That’s really cool.

00:06:43 I’ve never, I haven’t seen that one before. Yeah, I love it. So, so the main problem we’re having right now is, is I would say like anytime I talk to anybody who’s like running ads now is like, it’s always like pretty much impossible to be able to compare even what we did six months ago right now, because so much change in digital marketing specifically with Facebook ads and the updates.

00:07:06 And while it’s gotten harder and harder and harder with the lack of tracking transparency with tracking and with, with, with all the data being lost with the iOS updates, we also have seller problem where Facebook continues to increase their prices and how much they’re charging us for to run ads, those CPM numbers, because they still want to be able to have record breaking quarters and to report great earnings on their earnings reports.

00:07:33 So the only way they can do that right now is really by increasing the pricing that people are advertising. So it’s kind of like we just have to have a reset and think of if Facebook’s going to increase our prices 20% over the neck, over the last six months and maybe more in the future, how can we improve our marketing 20% to be able to just be able to,

00:07:53 you know, do exactly what we did six months ago. So just looking at this ad right away, one thing I would say is a lot’s changed it from probably when you’ve run ads even last year to now I’d say that there’s been a huge focus on, especially since you’re doing feeds only, I would say a huge focus on aspect ratios. So for this video,

00:08:13 I think you could really improve click through rates and improve conversions by either cutting this ad into a perfect square or even the, they call it like the four-fifths. It’s not like a selfie like full rectangle, but it’s like, I’m sure you see it on Facebook all the time, but it’s like a taller rectangle it’s called like a four, four or five.

00:08:33 And you can actually even just edit the ad and crop it in Facebook. If you want, you can like, you know, export the ad and do it this ad the reason why I’m sure it has some great chews behind it is because you have so much social proof on it. Like 4,600 comments, 23,000 shares that helps a ton with conversion. So what I would wouldn’t say is like mess with this one.

00:08:56 What I might do is just, you know, maybe start working on some new verses of this exact same ad, but at some of those other placements, the reason why this is so powerful is because when you have that four fifth placement compared to a year ago, or a couple of years ago, almost overnight, 80 to 90% of all Facebook traffic is now on mobile devices.

00:09:15 So when we think about our, our phones and our feeds, and we go on Facebook, when we have something like this, this is like, where yours is showing up right now. You can see how much of the space it takes up. Maybe, maybe 25% of the screen. While if we go to something like this, it’s actually not for,

00:09:35 for my band. This is, this is a tall rectangle. You can see it’s taken up like so much more of the feed compared to when you’re shows up. It’s like this. So it’s so much more thumb stopping Big time. What’s the, what’s the fourth. Cause I use Camtasia to export my videos. What’s the dimensions of that is that I can just,

00:09:56 Yeah, so it’s going to be, so right now you’re doing, what is it? A 10 80 tall by nine I think like 1920 by 10 80. So it’s going to be, I think it’s going to be still a, it’s going to be 10 80 wide instead of 19 $20. And I believe it’s going to be like a 10 80 wide by like 1450,

00:10:17 I believe. Just, yeah, look the forfeits aspect ratio right now you’re 16, right? And then there’s, you know, a 10 80 by 10 80, which the square. So I’d say recommend doing the tall rectangle and the in squares, just because you’re going to take up so much more feed. That’s gonna increase your click-through rates. That’s going to help.

00:10:34 If we could increase the click through rates, you’re going to get more traffic. It’s going to get more conversions for the same amount of money that’s going on at the time. Another thing would be a that’s big right now is because so much traffic is on mobile devices. I’ve seen huge, huge shifts in click-through rates by the thumbnail of the actual ad as well.

00:10:52 The thumbnail, if you’re not on wifi, a lot of people’s phones, won’t auto play a video. So they have to actually like click to consume the content. So the thumbnail, the video, even something where it’s like showing your face or something. If there’s a frame in the video, that’s really eye catching, I would say test different thumbnails to that can be great.

00:11:14 Potentially making that bread. You know, the, the red making that like bright red with white letters that could make it pop. Most of the battle these days is people are being advertised to so much on Facebook. That’s just getting them to stop and view something. So if we get, if, if even if it changing the color scheme to make it pop a little bit more off their phones,

00:11:33 that could make a huge, huge, drastic difference. So I’d always keep an eye on those, on those links, specifically link click-through rates. And that’s the main metrics. So I’ll show you some real quick, if you X out of this preview and you see where those, those three columns there, it should be kind of towards the top, right underneath the ads tab.

00:11:53 Yeah. The one to the left of that, where it’s a, the three vertical ones. Yeah. Change that to performance and clicks. This is going to be the main data set. I want you to check out if you scroll over to the right is going to be this column called right here, this CTR link click-through rate. So you can see the why,

00:12:11 the reason why impossible’s probably working the best you’re getting the cheapest cost per clicks because your click through rate is so much higher. You can see directly how your clean click-through rate, which is them clicking the link and going to your landing page, the higher that the lower your cost per click, which means that’s how you combat Verizon traffic costs. So the CPM number is how much Facebook is charging us.

00:12:32 So for whatever reason, this Renegade ad they’re charging us a little bit less for this Renegade ad, which tells me there could be some opportunity there to potentially see if we can make some tweaks to the ad itself, to get the click through rate up. Because if we can have a higher click through rate and a lower CPM, that’s going to drive that cost per click down and with impossible,

00:12:49 maybe we could, you know, mess with a thumbnail or maybe we can potentially change some of those aspect ratios. Maybe we can get that click through rate over 3%. And if we can get that over 3%, then that maybe that cost per click goes down under 50 cents. It’s just going to cause massive can cause mass massive swings, especially at scale.

00:13:08 So those are some ways I always think is like testing different aspect ratios for different placements that the feed fee placement you’re going to want to be using those for Fisk placements or those, or at least the 10 by 20 squares, just so that you can take up some more feed and then potentially those thumbnails to something a little bit more eye-popping, there’s a reason why those YouTubers have like,

00:13:28 you know, mom caught me, walked in on me, you know, messing with the cat. It’s like bright letters and stuff. That’s right. It’s cause they’re trying to get our attention. Not saying we do that, but just something we can do, you could even upload a custom thumbnail. It could be something like a promo photo of you.

00:13:44 It could be something with some text on it, but just something that’s still going to play the music video when they click it. But just something to, to get the thumb to stop in the scroll could be a big swing there. Okay. I’ll try that man. That’s that’s great ideas, man. And I’m running. Do you, are you,

00:13:59 are you a fan of automatic or sorry, automatic placement. Like just give it to everything. So, so if you can use auto placements. Yeah. I’d see if like, if you see like 90% of your conversions are all coming from from one placement, then I totally say like, you can just go for that one placement. I have seen,

00:14:18 if you do use auto placements, you might get a slightly cheaper CPM, that CPM number. So kind of just costs cost analysis benefit. If you run a test on auto placements and see what the CPM is, compare that to when you’re only doing, you know, that, that one placement and then just compare the two, my re I think a reason why you’re getting a great click through rate on this is this ad is just had so much traffic behind.

00:14:40 It gives so much social proof. Facebook loves when you have an ad that has that much, that much power. So if we could potentially find a way to revitalize this ad and start getting some of that social proof on a version that’s in four-fifths format, we might be able to, to, to revive and, and, and get those probably probably back when you used to run these ads,

00:14:59 maybe those CPMs were only $10, less than $10, 10. Maybe that’s the difference why it’s not working like it used to could just be how much Facebook’s charging you. So we just have to find a couple of unique ways to combat those other statistics that we do have control over. Considering we don’t really have too much control over what, what Facebook charges us.

00:15:17 Okay. That’s good, man. That’s really good here. Can I show you my retargeting and love finding things wrong? Because that means there’s opportunity. Yeah. Yeah. And honestly, nothing’s wrong. It’s just, there’s, there’s, there’s obviously stuff to test that might be like, wow, that did it. You know, It just created, so this was my retargeting one that finally got a purchased today.

00:15:46 And then I’ll just show you it’s the same copy. And then it’s me holding the CD. So I just got, don’t forget to claim your free manifest rock CD and poster share, you know, that’s people that only landed on the page, right? Yup. Yup. Okay. One thing I will say is one of the biggest things happening with,

00:16:10 with Facebook ads right now is with the new iOS updates, you gotta figure, you know, 89% of all traffic on Facebook, the app is on the app and it’s mobile. So right now, every iPhone is able to say an update, a pop up that says, do you allow this app to track? Let’s say 50% of the people say,

00:16:29 no, probably it’s more than that, but let’s say 50% for math. So you have all the traffic to Facebook being mobile, 80%, 90%. You have half of that. People are opting out of tracking of those ones that are on iPhones. So if you know, most of the traffic’s on Facebook is mobile. 50% of those people are in iPhones.

00:16:48 And then 50% of those people are opting out of tracking. It means that when they click your landing page, we’re actually not able to retarget that batch of people. It used to be, we’d get a hundred percent of the people who visit our site. We’d cookie them all would retarget them all beautiful. Now, now it’s getting harder and harder with more and more people opting out of tracking.

00:17:09 So these audiences are going to be smaller than they used to be. And it’s harder to get some of those people in those remarketing lists. So I have the video views 50. That’s a great, that’s a great method to, if you are optimizing for, you know, you do the video views that cause anything that exists on the Facebook platform, which is engagement.

00:17:27 So that could be something you test is people who engage. If they comment or like, or share, that’s a great audience to remark it. The site visitors is great too, but it’s not going to be as powerful as it used to be simply just because we’re missing out on a lot of that for every 10 people that visit your site, potentially,

00:17:45 maybe only five to six of them might actually ever make it to that list. And then on top of that, so you have your video views, your engagers, and then your site visitors. I might try to combine those three into your remarketing audience. That way you can have a little bit more robust group of people so that you might be able to get some more results of that way.

00:18:06 And then definitely definitely tests. So maybe some videos of you talking like some selfie style videos talking for remarketing ads, you know, a lot of what’s working really, really well on the platform. And I always talk about this on these calls. There’s stuff that will be call it UGC, which is user-generated content where I’m sure like you’ve run ads in the past.

00:18:24 Sometimes if you’re like have a fancy camera setup and you look real official and you look like you’re, you’re important that used to work really well, but what’s working a lot really well now is stuff that seems like, you know, it’s, it’s like a tick talk or something that’s where like organic or natural, it’s like you actually talking to them. So test them different ways of you talking about how,

00:18:45 like I’m going to ship you a free CD right now, all I’m asking is that you help cover the cost of shipping so that I can get this music in front of many people as possible. And maybe you, you’re doing a selfie video that you just do it with some maybe cool different, unique backgrounds and just see which one connects the best. And maybe just a few different ways of saying it,

00:19:03 test a few of those. And seeing if that, that can connect a little bit better just because something like this, it may just be doing it, not a good enough job, getting people to stop in their feed. Well, whenever you see a video that’s taken on a selfie style from a phone, naturally just the psychology of people on Facebook.

00:19:19 They’re more likely to be like, what is this? I’m curious, is this someone I know a friend? Is that someone I went to high school with who’s who’s on my feed right now talking about to talk to me, it’s just a little bit more engaging. So as though it’s great idea, man, do all those that’s killer. Yeah. Cause right here I Brett and Anna,

00:19:43 because on the page, I just had that other one, but I added this right now. Just so it’s a little bit more personally can actually see it’s a CD it’s fold-out poster, you know, but you’re, I need to do like a video holding that or something walking or something. Yeah. Something, something in the, something as like a headline test,

00:20:02 the test. So we have like, you have come back to claim your free manifest CD plus poster. And we have that kind of in the ad copy to, there may be a way we could get some of this, this messaging into the, into the graphics or something like it could be a cool one could be a video of someone like unboxing getting their free CD.

00:20:22 It could be a cool piece of content, like have a friend or someone like open up a package with the CD and be like super stoke, like, like, like that’s a piece of content that’s really big right now is like I’m boxing style videos. But then that headline could be like, you know, adding some, maybe scarcity of talking about only five only,

00:20:41 only 122 copies left or something like that. I’m giving away a thousand free CDs. I only have this many left adding a little bit of scarcity to, it could definitely help would that, or talking about just how many have been claimed, like I’ve already given away X amount of 5,000 CDs. I want to give you my next one or something like that.

00:21:01 Also, maybe sometimes also like I’ve found, especially just like doing museum work myself, always sometimes adding reviews, like adding like a review, like 9.5 out of 10, the must hear rock record for Lincoln park fans or something. You know, they hear that they’re intrigued and then they hear they’re going to get the CD for free. That’s great. Another way could be potentially,

00:21:23 you know, looking into potentially like including a digital copy of the CD too, because so many people now like kind of want, want digital things. So like you get that on The sales page, but I haven’t been saying that on that Say like, you’ll get a digital copy, a physical copy and a digital copy, which you can listen to on iTunes or,

00:21:42 or, or, or whatever it is, could be just a great, another less added bonus. Any times you can like value stacking the ad, especially in retargeting adds value stacks, state bonus, but you’ll also get a free digital copy. So you can listen to it today while you wait for your CD to come. Something like that could help to That’s great,

00:22:01 man. Yeah. That could be a big piece that I’m missing. Okay. All these there’s little things that get those click-through rates up as we slowly inch, those click-through rates up, it starts coming in. But what you’ve already built is, is incredibly, incredibly impressive. That 2.6 or whatever, it was percent click through rate on that video ad.

00:22:18 Like that’s like, like I talked to Facebook reps in Israel who are in charge of accounts, spending millions and millions of dollars a month on ads. And the Facebook standard click through rate on ads is 1%. So you already, you already have some asset at 2.6%. That’s really, really impressive. So a couple of tweaks like could really pour some,

00:22:38 pour some gas on it, but yeah, it looks great. Okay. Okay, cool. Yeah. I don’t want to take up all your time and I feel like there’s other people that have questions. The only other thing was, I think I’ve got all my audiences in there. Yeah. I think I did. You gave me a lot of stuff to run with,

00:22:58 so I just got some of that One last nugget. I’ll send you as have you. Maybe you’ve already set it up, but you have, then, then I’ll, I’ll shut up right now. But have you heard of, or set up a conversion API? No, I’m running conversion ads, but not APS. Okay. So basically is everything built through click funnels or your store?

00:23:19 So, so basically it used to be like someone would click your ad. They’d go to your landing page and they’d get that cookie. Right. They get cookied and then they made it to your thank you page that second cookie would say, this person became a customer. They fire that data back to Facebook right now with all those people opting out of tracking that cookie.

00:23:40 Even if someone, you know, buys your CD and claims the offer and gets that, thank you. It may never actually ever report back to Facebook ads. That money will still be in ClickFunnels, but it won’t accurately show your data on here. And why that’s important is because that data will never get to the pixel. And we all know how important that pixel is.

00:23:59 The pixel is what’s helping machine learn how to go find more customers. And now what we’re finding is pixels are going to continue to get weaker and weaker and weaker and weaker as time goes on because more people are opting out of tracking. And if you got to think about websites like nike.com and cnn.com and all these huge websites, they have millions of visitors a day.

00:24:22 They all have Facebook pixels. They’re all funneling that data to Facebook. Now you have all these people opting out of tracking and they’re visiting these websites. That data is not going to Facebook. So Facebook just in general is getting less and less data. So conversion API allows click funnels to send the conversion directly to the pixel and to data so that you can get as much of that data as possible.

00:24:43 It’s not going to be a hundred percent, but it’s going to allow you to get more conversions reporting to your campaign. So you’ll actually be able to see maybe the 75 website purchases. Maybe it’s actually 92 click funnels. Maybe you see more than what you’re seeing on Facebook. So I’m looking to conversion API. There’s one that’s called, I believe, copy box C a P I B O R X,

00:25:04 but it’s specifically for click funnels and it allows basically click funnels servers to send that customer data to the pixel. So if they’ve opted out of tracking your pixel, we’ll still get that purchase information of that person. They can still try to match it up with a Facebook profile and you can still get that data because ClickFunnels is the one sending the pixel the data,

00:25:26 not the, the, not the cookie in the browser pixel. Okay. Okay. Killer dude. That’s great, man. Oh man. If you want to do some of those tests and jump on next weekend, we can, we can go over and see if it comes a couple of ideas. I’m going to listen to the other conversations and start editing some videos.

00:25:48 Right? Sounds good, man. Very great meeting you, man. Yeah, I agree. Yeah, absolutely. All right. It’s actually a minute. Okay, cool. We got a couple more questions here, Michael, I got your question. I saw it come through. That was when I was going to get you next. Facebook is restricted.

00:26:06 Your out account, reached out to Facebook email and no success, and also try and tell the owner of the business page and trying to work with so, so yeah, I remember I was troubleshooting your, your account a bunch. It seems like it may be at the point where that one Facebook page specifically is tied to like a different business manager. It’s seems like it’s owned by someone else.

00:26:32 So I’m not sure how to get that on hooked from that person. So it may be worth trying to advertise for maybe one of your other pages. If you have a different Facebook page or creating a new Facebook page, and that might be the best way to move forward, just because it can be very tricky if you’re not having any luck with Facebook support,

00:26:56 to all of a sudden, expect them to be able to help you trust me. I have a hard time getting Facebook support when I can get ahold of them, let alone when you’re, you’re unable to get ahold of them. So that being said, it may be best to either try advertising from a different page. If you’re having still having a lot of trouble,

00:27:20 it may be worth honestly, advertising, creating, setting up this whole resetting of everything from scratch, from a different Facebook account. If you have a, a colleague, a business partner, a family member, or someone who has a Facebook account, who’s never advertised before and maybe start from scratch because it seems like there’s some type of level of, of compliance that has hit you to where they’ve they restricted your ad accounts.

00:27:46 And, and, and on top of that, it seems like that you might have some trouble ever getting that page. If it’s owned by another business page or under a different business manager, if I’m, if I remember correctly to page was owned by a different business manager and that business manager is restricted from advertising, which at that point, it’s very hard to be able to get that page unlocked just because they’re already kind of in the Facebook dog house.

00:28:11 So I know it’s not the news you probably want to hear, but Facebook is, is they can be one of those companies that it’s like, like very unforgiving. You’re not innocent until proven guilty, you’re guilty and you don’t get a trial and they have final say and whatever they say goes, and they don’t care who you are, how much money you have.

00:28:33 Their decision is final. I spend millions of dollars a month on Facebook and I’ve had pages taken away from me that I’ll, I’ll never be able to get back for whatever reason, and they’ve not been able to ever help me, even though I can talk to them. But they’re one of those things that they just say, this is our final decision.

00:28:51 And, and, and that’s it. So it can be very, very, very frustrating. That being said in those as a Facebook Friday call, but there’s other advertising platforms. We have clients running YouTube ads. I have a great success, YouTube and Google ads. You can run ads on and get great success in right now. They’re way, way more lenient than Facebook.

00:29:13 Facebook is the most strict, the most strict platform we have as far as advertising is what you can do, what you can’t do. And if you don’t follow the policies extremely, extremely, closely and fine tooth comb, every single thing you run can be very, very hard to dig yourself out of the Facebook dog house, unless you’ve been, you know,

00:29:32 in their good graces since day one. So I’m not saying you did anything wrong. I don’t believe you did anything wrong. I’ve seen so many people lose advertising access for no reason. Even just, you know, talking, talking with Christus, we were just talking about Chris, lost his advertising account for no reason. So it seems like it might be at that time.

00:29:52 Yeah. So basically if you have another Facebook page and you do have a business manager that is working, basically, if you want, I can, we can maybe screens here. I can, I can walk you through it and we can get that. Maybe that other page can, can work. Let’s see what we can do here. Yeah. Like Chris had get new credit card to they.

00:30:17 They, they tied all together. Facebook account credit card business. I know people who have, you know, the furthest line of demarcation I’ve seen for someone to run Facebook ads is, you know, step one a, is it going, man? I’ve seen people, you know, get a new Facebook page, set up to Ft. People get new Facebook,

00:30:41 get a new ad account. I’ve seen people, new Facebook page, new ad account, new business manager, then get a new whole Facebook ad account, like create a new, create a new Facebook account, like run it under their wives’ Facebook account. And then I’ve seen people legit have a, have a computer that’s plugged in somewhere at, on or uncle’s house.

00:31:00 And it’s logged in to a Facebook business manager. And what they do is they go on their computer and they, they use like a desktop mirroring where you can remote desktop, like in remote from my computer to control your computer. They control the other computer to run ads from their computer because they were not allowed to, we don’t want to get into that business.

00:31:20 That’s the furthest way. But yeah, then so, so what do you, so you’re specifically trying to run ads to, to, to, to your business. I’m just trying to be perfectly honest. I have no idea, but I’m just trying to set this up on the back. End of Shopify on the, on the shopper, on the Facebook manager and the Facebook of a shopping cart or what have you,

00:31:47 whatever it’s called. And I, I can’t, as you know, we did this about three weeks ago and I can’t, it says something about the pixel. It says something else, you know, that the owner is, is not. Yeah. Which is me. There’s nobody else that had, that has had that, that page, but I’m the owner,

00:32:12 but they’re saying that it’s not me. So I don’t know what to do. Starting over from square one. I have, I have another page at, I, I would, you know, post stuff too as well. I don’t know if that would, would work. I mean, if you see, I I’m gonna, if I click, will this be sharing or no?

00:32:40 Yeah. If you go to the, if you go to the bottom of zoom, you can click the green share screen and we can see if we can sort through it. So hold on for a second. Can you see my screen? Yep. Yep. So this is the, the Facebook pays that I, you know, that I always do or,

00:33:11 or what have you, but I have this one and, you know, a couple more, but just for, you know, I’ll go to this one. Yep. So, you know, I don’t know if, And so we’re specifically just trying to connect, connect Shopify to, to, to the Facebook for Facebook shop, or are you trying to run Facebook ads or what’s the end goal?

00:33:42 Both. Cool. Cool. So let’s go to your business manager and let’s see what we can, we can do here. If we can go to, let’s see here, let’s go to business.facebook.com and we should be able to see what steps we can do to get Kikkoman. You said Business.facebook.com. Yup. Okay, cool. Cool, cool. And,

00:34:34 and the bottom left, can you click that gear that says settings and what we want to do is go to more business settings. So right there. Yeah. Let’s go there and let’s see which business manager is business manager. It looks like it is, it is good to go and let’s go to pages, which should be right there. And cool.

00:35:02 So this looks like we’re all set up and good to go. The page is there. We should be good to go. I see Shopify system, user shop or resource management. So this one does looks like, look like it’s it’s, it’s set up. So if we’re going to Shopify, can you show me where you’re kind of getting stuck as far as the Shopify setup goes,

00:35:22 Okay. There it is. So any of these, so just like it’s Shopify shop Shopify. I mean, Facebook marketing, It looks like Facebook shops should be ready to go. So we check out that one, see if we can connect that page and maybe that will work. So, yeah. Cool. So we got that one zero issues looks like we got Facebook shop shop there,

00:36:08 which is great. So cool. So let’s go to the Facebook marketing one and see if we can get that one working to, Okay. What are the, I think there’s one right next to it. Oh yeah. That right there. And then let’s click. Yeah. Let’s keep it continue set up until You set up. And then Facebook account is this.

00:36:33 So this is what yeah. Yup. So connect. Yep. And then I get this Ad account. Yup. Because Kent, like your pixel tracking, acting your pixel to your ad account from Facebook. Okay. Okay. Let’s from, there’s a prong cream because it couldn’t look your pixel. Okay. Let’s go back to the business. The business settings one.

00:37:10 It should be, I think this taps you right next to it too. Yeah. Let’s go to the one next to that one. The next one over. Yeah, not that one. Maybe it’s the one all the way at the end. I know there’s one business setting on there. There we go. Okay, cool. So let’s go to ad accounts,

00:37:26 which should be there on the left. This is the one that has them to Sable. That’s why that’s right. That’s right. That’s right. Okay. So the problem is that this business manager can’t have any more ad accounts. Okay. I remember now why we got stuck is because this business major can have any ad accounts and you couldn’t contact Facebook support and even going through account quality,

00:37:53 we couldn’t submit or review, click see details just so we can kind of see if it’s still giving us the same errors. Got you. That’s right. It was account restrict December 29th, 2020. And it was so long ago, man. It was like a year ago. Cool, cool. Cool. Okay. So what we can do is when we, can you click the under account quality?

00:38:27 There’s like that drop down menu. I just want to see if there’s like another business manager. So we have this other business manager. We have a couple more business managers do. Let’s try that blue one to see what we got going on here. Cool. Cool, cool, cool. And let’s try it. Let’s check out that gray one as well.

00:38:45 This is why we had, there was three of them was a pink purple blue, gray. Cool, cool. And that one seems like it has page. Let’s go to the blue one. Let’s try that one. The next one. And let’s look that, go to business. Home you button. Yep. Cool. And we’re going to do this click.

00:39:07 Let’s go to settings and more business settings and show through the whole regular role, more business settings. The Laval, they make this so easy and seamless navigate. Cool. All right. Cool. Cool. Cool. So we got you in here. We are. Cool. Let’s go to pages. Let’s see if this page is here. This is the one I believe this is the purple one.

00:39:26 So let’s do that. Drop down menu and go to the, I believe it’s the blue one as the blue one and go to pages and let’s click add that blue button is right in the middle of the screen. There’s a big blue add button. You go to add page and let’s go to that. That, that other page you have. So if you go to,

00:39:54 I think it’s that Facebook tab you have open. It should, should be the one with the blue circle in the F few more over, I think there’s like three tabs. The left. No, the next one over. Let’s go to, yeah. And one more over to the next, the next one over. Yeah, right there. So let’s grab this,

00:40:16 let’s grab this entire URL and, and copy it. Cool. And let’s go over that very last Tabby I’ve opened. Yep. We’ll paste that in there. See if let’s us do this and yeah. Could there and add page. So with e-commerce count moved, please disable a commerce account for man. Why can’t it just help us out wanting to get into so much trouble.

00:40:52 Cool. So that one is going to do a commerce account. Let’s go back to Shopify. Let’s try this. Let’s let’s keep scrolling down a little bit. We have that one disabled Facebook page. Let’s click that Facebook page dropdown and let’s disconnect that page. Cause that’s the one I don’t think we want to use. Yeah. Let’s just think that one disconnect that.

00:41:28 Cool. Cool. Cool. And let’s click connect again on your name and see what we can do here. The silicone needs to be used. The business manager let’s look, use different ad account, click different. Yeah. Use if not account. Yep. Okay. Okay. So I think we’ll just need to create an ad account. Let’s go,

00:41:53 let’s go back to your business manager. I think it’s the very last one. Yeah. Let’s go to ad accounts, which should be a right under pages, right under where you have selected. Yeah. Yup. And let’s let’s click add and create new account and you can call it whatever you want. And then just click next. The only thing you’ll want to do is like later on,

00:42:22 you can go in and add that the payment info and stuff to it, but right now you can just call it whatever, whatever really you want. We call it max muscle stone mountain, or call it something unique so that we’ll be able to find it super easy. Just Maxim muscle nutrition cope. All right. So you can hit next and say my business and then hit create.

00:43:02 Cool. And then click that where it says your name, click that circle next to it. Partial Access. Yeah. You can click there. Yep. Click there. Are, are you sitting next to my name? Yeah, just click that circle. And then at the full control manage ad account, click that like slider to the right. Oh Yeah.

00:43:25 Just turn all those on and that one underneath it too. Yeah, that one’s good. That one’s good. And then the one at the very bottom yeah. Click that I’m going to hit assign. Cool. And then you hit close there. You’re going to want to go out a payment method later, but you have to do that right now. You can exit,

00:43:40 you can go do that later. You just have to add your credit card, but don’t need to do that on the call. All right. Let’s scroll down a little bit more to where it says data sources. Cool. And then go to pixels and add, and we’re going to, you’re just going to hit continue. And this is going to add a new pixel and continue managing my business.

00:44:08 Cool. And then you click that button that says add people, which is going to be right in the middle of the screen. Yep. Right there. Yep. And then just click yourself and same thing, slide over those two, those two sliders, just like you do on the last one. Yep. Boom. And then good hit assign. And then you can hit done and let’s click the right above that.

00:44:34 It says add assets. And you’re going to click that, that right there and click add. Okay, cool. So we are making, making some progress. All right. So let’s jump back on the Shopify now and see if we can get this to work. So if you scroll up a little bit, we’re okay. We’re going to put that connect button next to where it had your picture and your name again.

00:45:02 Yep. And we’re going to use a different ad account. Let’s see. Try it again. And click add account. Let’s see. And click add account to connect. For some reason, it’s always attached to this business manager, which we wanted to a different business managers trying to get this different business manager connected. So let’s click create ad account. Let’s see what happens if we click that one.

00:45:40 Yeah. Yep. That’s good. Fair. Go to Facebook. Yup. Cool. So this is the one we want to connect is the blue one maximum nutrition and the business manager ID. Let’s go back to Shopify. I don’t know why it’s we’re we’re getting stuck here. Click getting this ad account because it’s so it’s so forcing itself to be connected to that business manager that is not there as we’re trying to figure out how to add a new business and he had canceled.

00:46:20 And what I might do is contact Shopify support. And it basically what happened was, what I think is happening is right now it’s Shopify right here. This 1 6 5, 7, 6, 6 number that’s the business manager. That’s disabled. And that’s the business manager that’s connected to. That’s like showing up as the default connected business manager. Let’s share one more thing. If you scroll up a little bit and go to that business manager,

00:46:53 dropdown and disconnect there, and let’s scroll up a little bit higher. Let’s go to Facebook account and disconnect there again. Let’s see if we can make this work. So we’re going to try to start from scratch with this new business manager and see if it lets us connect it. Okay. And let’s draw connecting account. Yeah. I don’t know what happened here.

00:47:40 I just see like a gray square. Oh, you don’t see. No, I don’t some reason. Okay. It says Shopify is requesting management managing. It says Shopify is requesting to manage ads for ad accounts that you have access to manage your business access profile and posts from Instagram accounts. And then it, it says not now. Yeah. Yeah.

00:48:10 You to continue. Okay. You sign your life away. Yeah. Okay. We’ve already done it already to Facebook. Cool. All right. Perfect. Now I think we’re, we’re in the money here. So we scored all of eight we’re into that blue one and they click connect that blue one. Sweet. And which one of these domain is?

00:48:34 So click let’s click that primary. Is that the primary domain you use forced attrition usa.com. Yes. Okay. So let’s do that bottom one, I think then is the main one. Yeah. Primary domain and click continue And cleaned by another business furniture account. That makes sense. Celltech scab. We can to cut the domain. We don’t need that.

00:49:06 And then click the, that, that top one where it says, suggested let’s, let’s go connect and be an accept terms. You just got to sign your life away again. My Wife owns my life, so yeah. So it’s like except right there at the top, that, that button. And then we go back to Shopify and we can,

00:49:29 and we can do the other one. Same thing with the other one. Yeah. Thanks. And then we go back to Shopify and then done and we’re almost there. We keep going down. So cool. And then the Facebook page was going to be, I believe that. Which one was it? It was, let’s go to the, let’s go.

00:50:03 If you go to dabs over to the left on your browser. I think we have it up the other way. The other direction. Sorry. Oh, right. Well right there. So this is a see, scroll down a little bit. Let’s see. Where does I think she grown down. Keeps going down the middle on the middle of the page.

00:50:28 I’m trying to see if I can see anything. Anything that will help. Okay. Anyway, we’ll go. Let’s go back shop fine. We’ll figure it out. Let’s select the one. I think if you scroll up a little bit, it will have that 13 page likes. I believe with that one. If I had to guess. Yeah. Let’s click let’s connect that one.

00:50:50 This is max muscle stone mountain. The, the, are you wanting the one that I did? I think I did max muscle nutrition. Okay. Let’s try that one. Yep. Connect. Yup. So, okay, so that one, it may not be that one. Let’s try the stone mountain. Well, let’s see if that one works.

00:51:11 Okay. And then hit connect. Sorry. I go back to the shop. Find, just click the connect button. The green. Yeah. That the green connect button right there. That one work. Which one is it cute. Let’s go over the top. Let’s see. So, I mean, I clicked tonight. Try it again. Let’s see.

00:51:38 Hmm, Hmm, Hmm, Hmm. Hmm. Let’s see. Let’s see. Let’s try clicking that move page and see what, see what happens there and hit, add page to connect. Come on. Cool. So you want to want to check that on that shared data? We’re going to check that on. If it lets you and select your United States,

00:52:10 I’d assume is your target country And then accept and then finish that up. And I think all you’ll have to do is update that, update those payment details on the Facebook ad account, and then it should let you finish setup. So if you click that update, that payment details, it won’t make you do this, your screen Sharon. But so you click that.

00:52:36 It should open up a new window. You’ll fill that out. And once that’s done, you can go back to the Shopify tab and you should be able to finish that up and you should be connected with this new business manager. You should have a connected to Shopify and you should be in good shape. You have an ad account, you’ll have a pixel set up or scrolling.

00:52:53 So you should be, you should be in good shape there. So is it, is it the max muscle stone mountain? The one that had 13 pages? Yup. Okay. Yeah. Cause the other one we weren’t, we weren’t able to move because it was connected to that dead business manager. So what we do is we have a new business manager,

00:53:11 we made a new ad account. We use this other page you had, and we just connected all of those assets to Shopify. So now you should be good to go. Okay. All right. I will do this in a, I will contact you next week. Oh man. Hey, we’re making progress. All right guys, I I’ve been doing this a while,

00:53:35 but I’ve never done any paid ads at all. So, You know, anything would be a, you know, a bump up. I got you, man. Yeah. We’ll keep we’ll. We’ll take it one step at a time. Okay. Cool. All right. Well have a good one. Have a great weekend and we’ll catch up with you next week.

00:53:53 We’ll make some more progress. Okay. Thanks. All right. See you, man. Cool. Cool guys. That was awesome. We made some progress, always glad when we can help, help, help out. So does anybody else have anything they want to jump on? We have a couple last minutes. I know we, we did a bunch today.

00:54:11 Kim hit me with what’s up. If you want to jump on or just tech chat, it’s up to you. Okay, cool. Hey Andrew, how are you? Good. So I set up a catalog ad posts. BFCM running it to a pretty broad audience and I’m still getting this ridiculous message that the campaigns ad sets may get zero purchases. I have one campaign,

00:55:01 one ad, well actually two ads, two ad sets and one ad in each ad set and it CBO and it’s $140, but I’m just not Sure. Let me just show you what Maybe we can. I’ll tell you a lot of times some of these messages, like you can ignore some of them, not all of them, but this is one that you might,

00:55:27 might be fun to go with. Can you see my screen? Okay. So this is top level. This is where I am 110 bucks a day. It’s a pretty broad audience. It’s a bunch of different interests mixed in here, but it’s about, you know, $60. Yeah. But what they’re saying here is like, you need to do something,

00:55:50 you need to expand your audience because you’re not going to get any purchases. I just turned it on this morning, but I don’t want to keep going with it, but it’s not going to. And I had this message before with another ad, similarly priced and got zero purchases over three days. And that I did ABO was $40 a piece and nothing.

00:56:09 And I’m just like, what is going on? Yeah. So, you know, I’ve, I’ve seen errors like this and it’s like, it’s more like, what’s my confidence level in it. I usually judge by that because sometimes it’s not always right with these error messages. Sometimes, sometimes it just could be saying that potentially this audience might be honestly,

00:56:26 might be too, too big. And then sometimes catalog ads. Let’s look at the ads too, just to be sure there’s not anything wrong to go on there. As far as like any error messages or anything like that to carousel out with catalog format. What I would say is the reason why it’s, it could be like too, it’s selling that is because you have this huge,

00:56:51 huge audience of like 50 million people. And, and they might be a little bit too broad for it to be able to say like, Hey, for a hundred dollars, we’ll be able to find you the right buyer. So, so let’s, let’s go into one of the ad sets either one of them, it doesn’t, it doesn’t really matter, but maybe there’s going to be something we could do to test.

00:57:15 So I always say that with a broad targeting, there’s like broad and then there’s like broad. So for your product, even though it is, you know, it could be broad for a broad targeting for like any, a diverse, very diverse demographic. I would say if we can like maybe even hone in the age a little bit, like the majority of your buyers might be,

00:57:41 you know, 28 to a 60, you know, even if it’s like that it will help. And then also, you know, gender like specifically, like I sometimes will do, if I’m going to do one gender versus the other, I might have an ad set that’s geared towards women and that’s one messaging and maybe an ad set that’s geared towards men.

00:58:09 If I want to include men in my targeting and say like the perfect gift for your wife or something like that, perfect gift for the woman in your life. That way you’re at least acknowledging that like, Hey, this is showing up on a men’s feed, but we wanted someone to buy it themselves. Or if it’s more we’re marketing for women who want to buy it for themselves,

00:58:28 then maybe we could do it women only. And then we could mess with those age brackets. I’d say like at least, you know, 25 and up just because the type of people we want to get are people who have also have disposable income. That’s exactly right. Because the 18 year olds are not buying. Why exactly. So I would say honing in,

00:58:48 on honing in on the, the, the age and gender, won’t get this audience in a perfect world. I would like to see this audience get to at max, maybe five to 6 million instead of 50 to 60 million, because for a hundred dollars, we only be able to reach, you know, tens to 20, 30,000 people. So we want to make sure they’re honed in as much as possible.

00:59:12 So definitely hone in that age and gender. And then another thing I want to show, if you scroll down a little bit further is what I might do is sometimes what I will do is let’s say let’s pick, pick one of these as far as these interest groups go. Cause you know, your demographic better than any anybody, what is the biggest,

00:59:37 like one of these types of, of, of interest. So what do we have here Mo? Okay, let’s do this. Perfect. Okay. Let’s take out that modest fashion and let’s scroll down and click that narrow audience button and let’s put modest fashion in there. So this is just an example, based on what you had. I would say this is always something you can always play with.

01:00:04 So, so exactly. So basically what you’re saying now is they have this, my target demographic has to show interest in some of these things, Muslim world, et cetera, all of these interests, but they also must match modest fashion. So in this second level of modest fashion, we might be able to add some more fashion interests, you know,

01:00:25 maybe some other fashion interests. So that we’re saying we have kind of like our, our Muslim interests and then we have fashion interests. And instead of combining them, we’re saying, we want, we want both to have them in both, both buckets. So we’re actually narrowing narrowing in, on our interests in, in Muslim fashion instead of Muslim or fashion,

01:00:49 because you put them on, it can target anybody in any of these interests. So for example, if I’m, if I’m targeting, like I’m selling running shoes, I might have, you know, ma marathon runners and all these different influencers who are like famous runners. But then I might also must match Nike Reebok Puma, because just because you like,

01:01:14 Nike doesn’t necessarily mean you like running, right? You like these five famous runners and you like Nike than probably you like Nike shoes and you like running. So that’s an audience I should sell running shoes to. So that’s always the mindset I have when I’m doing these detailed targeting and you can add like layers and layers to this. So what I do is I think about my perfect person,

01:01:37 the perfect demographic. And so, for example, like if I’m I’m right now, I have a, a brand I’m working with that’s a client of mine and their, their product is about weight loss. Their product is skewed towards women 55 and up, and by looking at the audience insights of like their target demographic, I’ve learned lots of things about them.

01:02:01 I’ve learned that they lean to be more right-wing politically. And they learned, they learned to be more also like Christian religious, like secular. So what I do is women 45 and up as my, as my, my top targeting because, and aren’t really buying product that often, and anyone younger than 45, isn’t buying the product that often. And so that already brings me down a few million people less.

01:02:27 And then I’ll start by adding like, you know, weight loss, interests, like a Jenny Craig and weight Watchers. Let’s find the people, the women 45 plus who want to lose weight. And then I’ll say, and also must match. So maybe some right wing conservative things like Fox news or Donald Trump herself, they Must also match a few of these Christian interests.

01:02:51 And that brings that to be like 2 million people. But those 2 million people are like the exact demographic I want to put my ad in front of. And that’s still a pretty good, that’s still a good size audience, like 2 million people with the budgets we’re spending. So I would say, is, think about like honing in on that demographic with like gender and gender and age,

01:03:11 and then detailed targeting stacks to try to get that audience size down to maybe a few million peoples under less than 5 million people, because then your pixel then your, your ads will be so much more targeted in, on, on, on who the target demographic should be. And when you add the interest in this second section that says must also match, does it mean that it must also match modest fashion and whatever else I add down there as well?

01:03:39 Nope. So it will be any of them. So let’s say you added five minutes, five fashion interests. There’ll be like any of these fashion interests. So if there’s other, like if there’s other competitor brands to what you sell, or like bigger name brands who sell stuff similar or things like that, you could try adding those there, or even a,

01:03:58 there you go right there. So She’s a big, she’s a big brand. Exactly. So now you’re kind of combining it and you’re actually going to narrow it in and as, and smaller, it’s actually going to do us a lot, a lot of good. And I would say, as long as your audience is over a million people are going to be plenty,

01:04:14 big to be able to advertise to. And you’ll actually probably have better results this way than if you were going super, super broad. So while you may get zero purchases, it’s because it’s saying like, Hey, we’re going to try, but this is a really big group. It’s a lot of folks. So that would say like, try narrowing it down in that way.

01:04:35 Yeah. I think that makes sense. And you were mentioning this on a couple of calls back where you were saying how you were starting to think outside the box about interest in. I was thinking about how I could use that in my targeting. And I said, well, we do get men that shop with us and buy for their wives. So I will do some male specific ads that are targeted specifically toward men and say things like,

01:04:55 you know, this would make the perfect gift for your wife or your wife deserve to look beautiful. And something like that to kind of let them know I’m appealing specifically to men. You know, Some of these, some of these similar interests might still work with men, but maybe some of the fashion ones, maybe those are not, maybe it’s more that there’s also one.

01:05:15 I always use kind of like a secret one that sometimes I put in as it almost must match also must match, but it’s called engaged shoppers. And usually what that means is it means that they’ve, if you can search for it, I can show you what it is. It’s a huge, huge audience. But my gosh purchase behavior, people who have clicked it call to action button shop now.

01:05:38 Well, that could be one that’s like, these are also 500 million people, but this is people who have clicked shop now button. So people who are shopping online, sometimes what I’ll do is like all my interests layer one, my interest layer two, and my interests layer three might just be the engaged shoppers. So like my, my Muslim based interests and my fashion based and just,

01:06:03 they also must be an engaged shopper that way that they are in the habit of online shopping. And sometimes that’s a great way to hone in on the whole. Yeah. Yeah. Because some people are just passive scrollers, you know, they don’t do anything. They just look a lot of window shoppers, you know, like those out. Exactly. Exactly.

01:06:20 So that could be some of the tasks not saying this will work, but I just say different way. Yeah. I’m going to, I’m going to take a step back and like refine it and then I’ll have some more results to report back next week. Cool. Sounds great. Yeah. I hope so too. We’re Hey, we’re at the Christmas shopping time.

01:06:37 So, so I think definitely it’s a good idea to, to, to, to, to, to do some of those, like buy it for your, your, your wife or spouse or something like that could be Definitely. Definitely. Yeah. Well, thanks for that. Always appreciate your time. No problem. Hi everyone. Have a good weekend.

01:06:53 I’ll catch up next time. Alrighty. You guys next week.