00:00:09 Hey, Krista, how’s everybody doing today? Happy Friday. Hey Chris, I got Andrew here. We’re going to get started here in a minute while he right. They got it Friday. What do you eat for at you? Just to wrap things up on his end and we will get started here. Sid. He might go all day. Hope everybody’s having a beautiful Sunday.

00:00:33 I’m sorry, Sunday, Friday. What the heck am I thinking? Sorry guys. I’ve been sick and I think got all that NyQuil. I took last night, starting to kick in. I don’t know what day it is anymore. You guys don’t have a delay at a what’s called running over and I was like leaving it and trying to join this call at the same time and all good,

00:00:56 sorry guys. That was totally my bad, but how’s everybody doing today? Happy Friday. Last, last Facebook, Friday for a couple of weeks because of Christmas and new year’s Eve and everything it’s lining up on Fridays this year, which is weird. It’s going to be a weird year for that. Like everyone, Everyone getting to three, what? Four day,

00:01:19 week, four day weekends in a row. So I’m Not complaining on my side. Yeah. Yeah. Awesome. So I talked to, I talked to Tanner yesterday and hopefully I’ll be able to make it up to two BGS live, which will be a lot of fun. So we’ll fill out Lower to it. Hope you make it so we can meet in person.

00:01:41 Yeah, absolutely. Absolutely. Cool. So I’m going to jump on the spreadsheet and just see if there’s any pre-submitted questions that we can jump into. And then we can kind of can kind of go from, from there or see if this might be the same amount as, as last time. So we may not have any have any new stuff. So we’re no,

00:02:08 I didn’t feel like we, we always talk about, we started the call talking about talking about institutes Friday. We talked about movies and saw Spiderman last night and not going to spoil anything, but if you’re in Marvel movies and stuff, you’re gonna want to make it a priority to go see that. As soon as you can, if you’re into that,

00:02:25 I heard it’s a great movie. My boy fight in 3d yesterday. They loved it. You watch it through. Yeah, I did not. We were able to, like, we were almost like had to sit in like almost the front row standard small, cause we couldn’t get tickets, but yeah, The boys went to a movie theater. That’s not very popular here in town,

00:02:47 but they were excited because they got in prime time, like at five o’clock at 3d, they were stoked about it. And they said they love it. We’re growing on Saturday. So That you’re going to love it. I’ve heard the three different levels. I’ve hear people say it’s the best Spider-Man movie ever. And then people say is the best Marvel movie.

00:03:07 And then I’ve heard people say, it’s like their favorite movie they’ve ever seen in theaters. So we’re making it sound great. I know. I didn’t say he’s not my words. I think it’s the best Spider-Man movie for sure. And it’s one of the best Marvel movies. Like I’ve seen every Marvel movie be 20 times and I think it’s like top five for sure.

00:03:24 So if you’re doing that stuff, it’s awesome. Even if you’re not even tomorrow like into it, it’s an awesome fun, super fun movie. So cool. Yeah. So I don’t think, okay, so we’ve got a couple of, let me see we got here. Okay. So we have one here. It says, J says my protein ads click-through rates are better than we looked at and must have had the age wrong.

00:03:52 Would you be able to next to get conversions if the CTR are great different landing page. So yeah. Let’s see. Jay, are you on the call today? Let’s see here. Think so, Jay. Hey, so do you want to, do you want to jump on and we can talk about it. Maybe come up with a couple, couple ideas.

00:04:18 Let’s see what kind of what’s going on. Cool. Check one, two AA. There we go. We’re good. All right. All right. How are you Doing good, man. How are you Doing great, man. Yeah. Thanks for scoping this out. I don’t know what happened. Last time I, we saw really low click through rates and then we,

00:04:53 me and the team started going together and we’re like, wait, these are some of the best click-through rates we’ve ever had actually. So I don’t know what I said. I, I was the wrong dates or something. I don’t know if you remember the ad you want to review the ad real quick or you mean? No, I remember. I remember it.

00:05:11 Yep. So, so yeah. Yeah. So it always been like $99. Got great CTR. My question is, Hey, you know, should we, what would you do to make this convert better? Should we do it to a different landing page other than the product page we have or something in the ad or something like that? So yeah.

00:05:30 So what’s the CPM you’re getting charged. Can you have you go to the columns and change the performance and clicks? They might say it. It may maybe. Oh, there we go. $20. Okay. That’s awesome. That’s not too bad for a video. That’s actually really good, but always just video as we say. So Steven was a pretty good cosmic ones are pretty good.

00:05:50 We’re at less than a dollar. At least we always like to see clicks, click through rates. Great. I would say not as, I wouldn’t necessarily jump to too many conclusions right now just because it’s really like, I hate this answer because I just have had to talk about it a lot, but we have like several supplement brands as clients and all of them are just kind of,

00:06:16 for lack of better terms, like eating shit right now. Like it’s just the hardest time of year to sell this. Like literally the hardest time of year to sell these products. Cause if it’s not something you can, like you buy as a gift, very few people are buying like self things for themselves. Like self-help self have been. It’s not that people aren’t,

00:06:32 but like people don’t have a lot of disposable income right now. They’re buying stuff for other people. And this is like, not top of mind. I think what you have, And this was a, this was launched over July, August time. So, so overall time. So is it just not converting right now or is as we spend $99 on this overall or how,

00:06:52 what timeframe Four or five as they each spent about a hundred bucks each and it was for about a week. Yup. And it was during, it was in July or August sometime. And we just got, we were doing tons of other ads for other products and we’re like, oh, we’ll circle back to it. And now’s the time we’re circling back to it.

00:07:11 Cool, cool, cool. So I would say that, you know, $900 spent without a conversion is not necessarily a terrible, a terrible thing just because how many clicks unique clicks did we get total? So maybe 76. I didn’t see 76 content views. Uniqlo thinks a hundred. So it’s only been a hundred. It only really was a hundred clicks.

00:07:33 That’s not necessarily the biggest indicator of success or not. We really want to see a bigger dataset to be able to see like what the conversion rate is. Obviously we would love to see a conversion off of those unique clicks. I would say what might be a great resource would be to maybe start retargeting people who visited this page and maybe try to give them a small,

00:07:58 like an ad that says like try your first order, 10% off today, or an ad like that to try to get some of these people over the goal line, because with the click-through rates we’re seeing, and it’s just not quite enough data to really determine if there’s something wrong with the page. It could just be, you know, small data seasonality,

00:08:17 the a hundred people who did click just weren’t the a hundred people. If we had 300 people click, maybe we get, you know, three or four conversions who knows, you know, even at a 1%, 2% conversion rate. So don’t necessarily think we have to make two, any big, giant assumptions yet, but all the metrics look, look spot on.

00:08:38 If it was at a point where, you know, we were getting in click through rates and we’re not still converting. I’ve seen tests where we’ve tried testing different prices, increasing the price sometimes even can help conversion rate because they think it’s a more premium product and that can actually help conversion rates or sometimes reducing the price can CA can help improve the conversion rate.

00:09:01 We can potentially have. There’s tons of different stuff that you can do on the page to potentially try it. It could be worth testing, sending it to like a, if you have like a product page or a collections page that just has all the different proteins or something like that. So they may be able to pick different flavors based on that. Or is it just like the one flavor?

00:09:19 There’s lots of different things you can test as far as conversion rate. The good news is our ads are working. We’re getting the click through rates we want, and these are, these are purchase optimizing for purchase. Correct. Cool, perfect. So I would say it’s probably just, we just probably need a, a little bit more time. They should click the rates are,

00:09:37 are fantastic. Those are probably going to go down a little bit. The more data we get, it’s just the way kind of like probability works and statistics work. So, you know, if we get to like a thousand for every a thousand impressions, if we can help maintain that click through rate of 3.5%, we’re in really, really good shape.

00:09:54 There’s tons of different stuff you can do on the page to help increase conversions. But I would say before you make any drastic leaps about the page, you know, maybe we do a little bit, a little bit more testing because we knew, do know that it’s, it’s an effective ads and they are working. Okay. So here’s my plan of action.

00:10:10 What I’m going to do is create a retargeting specific campaign. Like it’s on campaign just for this app. I would say, I would say creating a custom audience and your Facebook audiences of visitors and you can type in the exact URL you’ve been driving traffic to. Yeah. But I’m just, well, cause like for our camp, for our account, it’s really clean.

00:10:32 It’s very minimal campaign. So I just wanted to make sure that I’m on the same page. I’m not going to throw it in an existing retargeting campaign. It’s all campaigns specifically for those who visited the site and rocket that way Of five as much as possible. But if I get, if I got to start a new campaign, I’m fine. As long as we say,

00:10:53 go for it. Yeah, yeah, yeah. I have, I have accounts with hundreds campaigns running, you know, there’s always the like Facebook best practices, but in the day, like my Facebook rep tells me whatever works works, right. So I would say new remarketing campaign just to this protein’s page, carousel ads worked really well. So if you have some good images of the products like carousel ads and maybe giving a small,

00:11:12 small Shopify, say use code something at checkout for this percent off, your first order that could, that could help a ton. Get some of those people over the goal line they’ve already, you know, already marketed to, they’ve already shown interest in the product. That could be a great way to get some conversions. And I think when we come past Christmas like that December 26th on these ads should work really,

00:11:36 really well. And if we’re running the ads at that point and we’re not seeing the conversions, then, then we might want to look at the page. But right now it’s so little data and it’s like a really tough time of year to make, make any judgment calls on it. I would say that let’s focus on just kind of like remarketing strategy,

00:11:56 continuing to see what we can do to improve the ads and then really just be ready to gear up for that. What we call, which is December 26th, until the end of January, we call it because CPMs are really low. And people are really in that kind of first like buyer mentality where they’re buying things for themselves. Okay. So for this,

00:12:16 so this one, one, we did it as an experiment at this one, one, I don’t necessarily want to test the ad much more than one, but I also don’t want to keep one ad in a prospecting campaign. Should I, what should I do there? I would probably do is if you’re going to do some more like prospecting, what I would do is,

00:12:36 is build the ADOT as a dynamic app, which will allow you have the, the creative that we know is the winner. And then maybe we just are testing maybe some different headlines or ad copies in the, in the actual, in the ad. So we can see if there’s a way we can make still make improvements based off those other smaller creative elements,

00:12:56 without it necessarily like the creative is going to be the main factor on whether your ads work. Right? So those other ones are definitely minor and changing them shouldn’t make like insanely drastic differences, but even if we can get, get, you know, potentially to finding a new headline that gets us, you know, a few points of a percent in click through rate,

00:13:14 that’s still a huge win, but it’s not really going to compromise the overall marketing because it’s still the main piece of creative. Got it. Budget a hundred bucks a day should be good. Yeah, absolutely. Cool. Cool, man. Really appreciate it. And then we’ll come back to some data and look at it any last bit on this. No,

00:13:37 I mean, when I see 3.5% click through rates and those see those lower CPMs you’re right. Where you need to be all the metrics. As far as the advertising metrics are like, right on point, just gotta, we just gotta have enough data to really determine whether we need to do something to the page or not. And I think just a little bit more data in time and testing it at the best time of year to see like,

00:13:57 if we can’t get it to convert after Christmas, then we definitely should look at the page. Yeah. That makes sense. Cool. Awesome brother. Appreciate your time. All right. All right. Let’s see if you okay. So yeah, my guy saw, you got a question. Let’s see. The next one is Michael. We said the past probably able to fix my Facebook ad account issue as I was finishing the process and the shop by Facebook shop was asked the verifying domain,

00:14:33 the volunteerism getting is supposed to is not going to be fair. It was owned by another business manager account. It’s the same problem. Okay. Let me see if I can check a resource real quick By deactivate. I haven’t run into this exact problem yet. So what, what, what I think we might have to do is potentially have a different domain,

00:15:38 unless we can somehow get Facebook support to be able to like unlock our domain. Since that domain is claimed and owned by the business manager, that’s restricted. When a business major gets restricted, things are kind of are kind of stuck there. So it may be at the point where we might have to try a different domain or potentially go a different way about this.

00:16:11 But the domain verification is important because it allows, you’ll be able to set your pixel events. It’s not a hundred percent like absolutely necessary, cause you can still use the Facebook pixel. But definitely something we want to do is verify a domain. That basically means so like I can’t, I can’t run ads optimizing for conversions to a website that I don’t have access to without the user’s permission.

00:16:36 So I can’t just start running ads to nike.com I could, but I wouldn’t be able to really do anything of merit because I don’t have access to verify nike.com domain with Facebook because I don’t have access to that domain. So let me yeah. Is, is to Let me, I’m going to have to follow up and do the rates if you’re on this one,

00:17:12 because I’ve never seen this happen. Yeah. So basically what happened was when you put the domain you have in the other business manager, it was verified. However, that domain is now restricted. And that’s the problem we were having was that paid was locked. That Facebook page was locked, that the restricted business manager, and it looks like this domain is locked to that business restricted business manager.

00:17:38 So I don’t know if we’re able to remove the domain. We can, we can try, I can try to walk you through it and we can try one thing. And if it doesn’t work, I’m going to have to probably do some more research. So I’m going to add you to the call and maybe we can screen share and see at this works.

00:17:55 And if this doesn’t work, I’ll follow up and see if there’s, if there’s anything I can, I can do or any research I can see if to do on my end. Hey Michael, are you doing another day? Another day? It looks like you’re. I don’t know if you’re muted or something. I just can’t hear you. I’m not sure.

00:18:32 Doesn’t say you’re muted, but Can you hear me now? Oh, we’re good. We’re good. Yup. Got you. Cool. So if you want to share your screen and open up your business manager, maybe we can try and see if we can get this domain is it’s like every time we make progress, this is another roadblock. It feels like.

00:18:59 Yeah. Screenshare yep. Can you say yep. Yep. Cool. Yeah. So this is my primary domain right here. This sports nutrition, USA. It says unverified. So let’s click that and let’s in front of them and see what happens. Okay. So let’s go to, let’s go to a new tab and let’s go to business.facebook.com and see if we can see if we can sort through this and we can see if we can get it unlocked.

00:19:53 Okay. So let’s go to the, see where it says give feedback way in the bottom corner. Yeah. And say, switch to business manager and then switch. I hate this new view business suite they’re doing. And then you get canceled. You didn’t have to send anything that I just want feedback. Cool. So let’s go to the, the business settings here,

00:20:21 which is the bottom left hand corner. There’s that gear where the bottom left of the screen. Yeah. Let’s look at gear and let’s go down, scroll down the left-hand column to that brand safety, like right in the middle. You ever NCV and then domains. Cool. Cool. Cool. So it’s that sports, nutrition USA one. That’s the one let’s click that one on the,

00:20:49 to the left a little bit to that. And then let’s then you’re gonna click for move and the top right. Click remove. Yep. Okay, Cool. So let’s go back to Shopify now and try now. Okay. Does he confirm? Yup. Cool. I think it worked That’s the fastest we’ve ever fixed them. Yeah, it is. I’m shocked.

00:21:31 I’m shocked. Pleasantly pleasantly. Yeah. Cool man. Well, hopefully that’s the last roadblock you run into with that one. So it says the Facebook marketing is active so that that’s there. And then Yeah, it looks like you’re almost finishing. We continue set up there and then keep scrolling down. So it says now, now it says pending review.

00:21:59 Okay. Okay. That’s about it. We’re making progress there. So if we keep scrolling down to the checkout method, I think probably want to do two Shopify store. So we hit saved there. So basically when they click an ad, they go to your Shopify store and then you may want to, I think you’ll just have to create a, a Facebook commerce account,

00:22:17 which basically will just connect your, your Shopify store to your Facebook. So if you go through that process, create that account and then that should be your last step is setting it up and you should be good to go. All right. Go man. All right. So that’s all set up. Is this automatically set up with Instagram as well? Yup.

00:22:43 Yeah, it should be when you click it all set up, you should be able to open up the, that, that the Instagram shop channels. So it’s all connected through Facebook. Facebook owns Instagram, so Okay. But not Google. Right? Google is Google. No Google is going to be completely separate. Yep. Okay. All right. All right.

00:23:06 Well I will wait and see what, what does it take like 24 hours? It might. Yeah. When, when we jump off, when you jumped off the call, follow up and do that, that last step, which was the commerce account. Go ahead and go through that process and then agree to the terms and conditions and you should be,

00:23:21 you should be all set up. All right. No problem, man. All right. All right. Cool. Cool. And we have one last pre-submitted question. We have Chris, Chris, let me add you to the call. Go from there. How’s it going, buddy? Feel good, man. Good. Doing good. Let me chat with you again.

00:23:59 Yeah, absolutely. What can I do for ya? So are, is running a ads we made those changes. Did, did the ratio one they’re getting much better clicks. I’ll show you, but then all of a sudden, like just prices, just skyrocketing, like you said, I think to another gentleman that, you know, people are just maybe not in the buying mode right now,

00:24:30 but I, I need to look at the data and I’ll explain to get your thoughts because I don’t want to just burn money, but I do want to keep what I mean, like sure. Let me just load this up. Make sure I’m on the right word here. Okay. So rock bands, USA. Okay. So last seven days. Okay.

00:25:16 So these four or five ones are the new ones that you got me to set up, those videos. And I added the yellow text and stuff to kind of pop come on zoom When you’re screen sharing and like we’re live streaming and recording. Facebook ads manager is already a huge tie CPU suck. Yeah. Well the average is always a good sign, right.

00:25:48 But what are those? The actual click. There we go. So not bad, right? That’s better than the original. Yep. I would always focus on, I would always focus on this link, click through rate, because that means that they’re like clicking the link or the click through rate all is going to be like, do they click your Facebook page?

00:26:05 Do they want to learn about more about you by clicking on your Facebook page, maybe saw the Instagram ad and they went to your account. So I try to like the click, the CTR all is a metric that you can say, but it’s really kind of a vanity metric really is as a marketer and someone who’s doing something for a return on ad spend,

00:26:21 then I really focused on the link click three. Cause that means how many people are actually going to the, to the, to the actual click funnel site. So there’s still, there’s still solid, solid, solid click through rates That up higher. Don’t we? We do. We definitely do. Yeah. Yeah. We definitely want to try and get the 2% is like the magic number,

00:26:40 but that being said with the Renegade add, one thing that jumps off to me is we’re getting like significance is lovely, cheaper clicks. So for whatever reason that is these all going to the same audience and everything’s like, you know, the same for the most part, Right? Yeah. 53 cents. That is the Cheapest. So whatever reasons they’re charging a much lower CPM for this.

00:27:05 So if we scroll to the left a little bit, we can see this CPM metric, which is how much Facebook is charging us to run ads. We can see, for some reason we get a $4 CPM or 17 or 16. So that directly leads to our, our cost per clicks. So, you know, that’s a way that that’s a great sign.

00:27:22 There’s something about this ad for whatever reason as getting a much cheaper CPM, which is something to lean into. Like that’s a good metric because even if this click-through rates a little bit lower at the end of the day, the metric of cost per click is significantly lower for, you know, compared to new impossible. It’s it’s, it’s 50% and compared to new Renegade it’s it’s it’s that?

00:27:44 So it’s Renegade, the original one you had wrote There’s actually another one called impossible was the original, but I’ve spent a lot of money on this one as well, too, over that I’d probably use the same ad for probably a year and a half it’s amount of social proof on it. That’s probably could be why Facebook is giving a cheaper CPM because you’ve had a ton of history running this creative and this ad with,

00:28:11 with positive user engagement, lots of feedback. So it’s not saying that these other ads could eventually get their CPMs lower too, but them just being a newer ad with less history, Facebook’s always going to treat something like new differently. So just something to keep in mind that like we did the test, we did did work. We increase the click through rates,

00:28:32 right? The problem we’re seeing now is that we need to get those CPMs a little bit lower. It’s also really, really expensive time right now to be, to be running ads in general. So I would say after Christmas and stuff, we might see all these CPMs dropped down a little bit, but that for that under $5 CPM is, is,

00:28:49 is fantastic. So I think it could have something to do with the history of the ad and the social proof of that ad in a perfect world. We’d love to get, you know, higher click through rate with it. But at the end of the day is actually outperforming the other two from a, from a cost per click. Yeah. So I’d almost,

00:29:06 if I wanted to get this going again, we should probably just turn these off at least till after, before Christmas and just run this one only maybe. Yeah, yeah. And potentially, maybe I’m just like kind of leave this one going because the CPM is so low and, and, and maybe some of those other ones we treat specific, maybe we treat those uniquely.

00:29:28 Maybe we put those in a separate campaign or a separate ad set with a lower budget, just because we know we’re trying to build up these ads. We’re trying to get that social proof on these ads, but we need to, we need to focus on if we’re focusing on that cost per click metric, we want to put a chunk of our budget to these ones that are getting us the cheaper clicks and hopefully it’s converting as well.

00:29:52 How did the conversions go for these Second look? Yeah, so we got a new one crushed it they’re like, that’s pretty good. We just need to get that CPM lower. And w where that’s like the best of both worlds, right? We’ve got the higher, highest click through rate on new impossible. And we have the most amount of conversions.

00:30:17 The only thing we’re suffering from it actually has a much higher conversion rate. Believe it or not. If you think about the amount of reach to conversions, awesome conversion rate. But the only thing we’re suffering from is, is, is the fact that the CPM is a little bit, a little bit higher. So what you can do to lower CPM is sometimes is,

00:30:39 you know, breaking it out on its own and maybe giving it a little bit broader of an audience. I don’t know how broad your audience is. They do have, That’s one thing we haven’t really looked at. I had it pretty, pretty broad man. Like a lot of bands. Oh yeah. Yeah. That’s, that’s a huge, that’s Huge.

00:30:59 You know, I normally I used to do, do people still do non targeting lists once you get enough purchases, do you still do that? Like just don’t target anyone and let the pixel Yeah, you can. It’s just always something to test. You may get, you may, you will get cheaper CPMs. So it’d be something I would test.

00:31:16 I would chest maybe honing in the, maybe if you remove the bands and then honed in on maybe the age and gender a little bit, or just, just maybe do a test with just no detailed targeting, no band interests and just see what it’s like, the click, the rates might be lower because it’s going to be a little bit less specific,

00:31:34 but maybe you can get that CPM CPM down to where that other one is. And it could be a huge, huge swing. We just won’t know until we test it. Okay. Well at least, yeah, that, that lets me know which ones. Cause I was chatting with Tanner. He wanted me to just try, cause I’m known in the,

00:31:49 I’m known in both worlds, but I’m also known in the Christian audience too. So we’re trying to, to, to this audience to see how many ads do I got running, we can just to, oh, and I’ve got the best two, which is good. I selected the ones that were giving me the best thing, but I’m going to get a new data here,

00:32:13 You know, how to, how so you know how to like kind of carry ads from, from one campaign to another to keep that social proof by Using the post ID. Yeah. Cool. Good, good. That’s awesome. Cause that’s going to be your secret weapon. So just so you know, there’s also another tactic that you could do is if you let’s say that that one ad that’s doing really,

00:32:33 really well, but we’re just trying to get that social proof maybe to lower the CPM. What you can do. A trick we used to do is, or we still do is we use that post ID. We put it in a separate campaign with whatever targeting our best targeting. So those band interests, all those bands and stuff that worked really well for you.

00:32:53 And you actually run it as an engagement campaign. And basically it’s optimizing to get people to comment and like, and share, and maybe you put it at a smaller budget. Maybe you put it at like $2 a day or a dollar a day and you just leave it running forever. So that it’s constantly kind of like on this, on this separate campaign,

00:33:12 we’re not focusing on conversions. You might get a few conversions from it, but we’re really focusing on just trying to get some more engagement on, on the actual ad. And we used to do that. And it just used to, you know, when you, when you see a product, right, and it’s for maybe a piece of music equipment and you see an ad and it has like 5,000 comments on the ad,

00:33:34 it just automatically makes it seem a little bit more authoritative and trustworthy and definitely affect that buyer mentality. And then also we can see, it clearly affects our performance on ads too. Our CPMs were one third because of the amount of probably because the amount of social engagement is on the ad and the amount of history. So that’s good. Well, that’s,

00:33:56 maybe I need to do that for cause, and I don’t know if you’ve tried this for your band yet, but I think it’s like the holy grail I’ve had purchases, but I’m not in this. It was my, in my other ad set when I, my other ad account, but I’m just going to a digital download of an album or they get four albums.

00:34:18 I’m doing four albums and I’ve done it at 9 95 and had sales. I’m testing this right now at 7 95. That’s what this ad is. I’m curious too. Let’s just see which one is doing the best first. I’d love your, have you ever run that to just digital downloads as opposed to, So we, we, we right now run, we run Facebook ads,

00:34:40 but we’re really focusing on pushing. We push traffic directly to, to Spotify, to stream on their record. And we’re pretty much tracking that because we can get listeners on Spotify for, you know, under 20 cents, which is even still expensive. However, you got to understand that like just you’re paying for 20 cents for a listener, but they could stream your song a thousand times.

00:35:03 So it could be added to a playlist or it could be. So we’re just trying to like more do that to increase awareness, but we are optimizing for conversions and those conversions are someone going directly to Spotify to listen. So, but I love this. I would love to, to test this out and say, you know, get, get a,

00:35:19 a digital, you know, four copies of our digital copies of her album or something like that would be, what’s be super cool to test. So Yeah, like I’m trying it right now. Like this one is doing the best. It had 327 shares. I was cranking it up again and trying to use all the tactics from, from BGS. Cause when I was,

00:35:37 it, it wasn’t, it wasn’t, it wasn’t profit, it was close, it was close. But like, if I can do that digitally, that’s like, that’s like info marketing for music. You know what I mean, printing money. We have upsells to like, add it, add it, add four more albums for $5 or something like,

00:35:58 you know what I mean? If you got a t-shirt for 10 bucks or something, that’s just something that’s really like, that’s obviously harder because you have to fulfill something physical, but whatever you can do to add more digital, digital, digital assets into the funnel that could go with it. So it could be like, I don’t even know. It’s tough.

00:36:22 It’s tough for music. And I have to think about it. For example, we used to run a diet, a diet offer digital diet, like a diet guide. And we would have a, the ad-ons would be like, get a, get a, like a recipe guide and cookbooks and workout lists. And like all these things that go with the diets,

00:36:42 new diet, you just, it’s not just about the food. So it’s about like the entire program. All those were just like super micro upsells. We put in the up sell flow just to get that average order value a little bit higher. And it wasn’t when we did that, that actually our traffic became profitable because their average order value went from $37 to a $47.

00:37:00 Right. And then all of a sudden we’re good. And now we’re to seeing how far we can push it. So I would say that’s definitely the way to go see if there’s anything creative you can do. As far as like other digital upsells, you might be able to put it in there that doesn’t require any type of fulfillment or something. Or if you don’t mind doing fulfillment,

00:37:17 maybe you could put, get physical copies of the signed physical copies of the album for 20 bucks or something. Like I know, you know, the margins, like the dollar to dollar to print them and whatever it is to ship them three shifts of ship them. So maybe worth, worth testing dat because if you have a inventory and stuff could be something,

00:37:37 Yeah, I’ve been doing that on the front end for a long time, but it could be To do it on the backend and the people who take it, we know it’s going to be profitable. And if you can almost get the front end digitally to break, even then you’ll be making all your profit off of that. And, you know, I guess I just need to get some more traffic.

00:37:59 Like I’m not scared to spend money and get it dialed as long as I get a dial. But it’s just a Also like, I’ll tell you for the digital specifically, the digital one, I would, I would test outside of the United States. Like we run ads worldwide and put it this way for us to get a listener in the United States, cost us sometimes like 80 cents to a dollar 21st to get a listener,

00:38:25 which is a real person. Like these people are tagging us on Instagram. They’re sharing our music and they may be in, you know, Germany, or they may be in the Philippines, but they’re they’re music fans and they’re spending money. They’re buying merge. So like the difference is that CPMs, like no one’s advertising to them. These people in other countries,

00:38:44 in other countries who love, love music, they love American music for your digital offer. I would open up a test and just test some worldwide. That’s what this one is. This one’s international. Well maybe I, maybe you should. Maybe I’m not including all the countries that you think I should, that would actually buy. I’ve got like Europe,

00:39:04 Canada, Spain, Denmark, Germany. I do a, I do a small test. I would it, if you go to your include yeah. Type in the type in one word worldwide Worldwide, and just let it R L D Y w I D. Yeah. And that will be, it will be every country. And then what I might just do is exclude any specific countries you don’t want to advertise to like really like third world countries or countries where you’re like documenting.

00:39:39 But what you could see is like, your CBMS could be like, like a dollar instead of, instead of $5. So you’re getting five X, five X cheaper traffic. And if it’s a digital offer, it could still convert just as well. And you don’t have to fulfill any shipping or anything. So just, yeah, I I’m seeing, especially with my pixel as a ton of purchases,

00:40:00 we exclude Africa, we exclude, but this is also shipping physical goods. So it’s totally different. Cause we have to worry about taxes. We have to worry about customs. We have to worry about all the, the incredibly expensive shipping rates. But you know, if at the end of the day, if it’s people who can, can buy through ClickFunnels and through your website,

00:40:20 the only thing I do do is you scroll down a little bit more. Yeah. Do that one just because that’s one wheel, you just probably won’t get any bars if you scroll down a little bit more. Okay, cool. So yeah, we just put English as the browser language so that way they can at least read, read the hat and you already have that.

00:40:35 So yeah, Dude, just so good to be talking to someone about ads again, like I, I miss miss this platform. I like, I don’t want to rely on it as much, but I, I like it. You know, it’s just, I don’t know. I just think it’s incredible. I’m going to try this man. I’ve,

00:40:54 I’ve done worldwide for info products and it crushed it and we would exclude Qatar and you know, Olivia and all that stuff. I’ll, I’m going to start cranking on this right now. I’ve already made some changes to this, but let’s, I’m just going to freaking do it again here now And worldwide for physical products, just excluding countries that they physically cannot ship to.

00:41:13 And even though the click-through rates like plummet, right. It doesn’t matter because when the people do convert, the cost of the clicks are going to go down to like 10 cents instead of 80 cents. You know what I mean? So Keeping prices just like I did the free plus shipping the CD international and we’re showing I Would have maybe just a digital only version for the $7.

00:41:38 And maybe you’re able to get conversions for like three, three bucks, and then you can just see how much you can scale it. And there’s, there’s billions of people you could be reaching potentially, you know? So I’m going to try, man, I’ll let you know. I will let you know Either way. I would just test it with a lower budget and just see,

00:41:55 see if you get a conversion after a few days, maybe, you know, five bucks a day or something. Okay. Well, I got 50 on here right now At 50 80. If you spend 50 and you don’t get a convert, I mean, I would give it time to, because like pixel has to understand what an international purchaser looks like.

00:42:14 Most majority of your traffic’s a specific way. So we had to train it. But yeah, like I’m saying like 20 cents compared to a dollar 20, you’re talking like six X cheaper shop could be really be worth it. I’ve never ran traffic to Spotify. You know, Spotify, we’ve been really good with, we’ve got, I’ve got about 800,000 monthly listeners there.

00:42:33 Congrats, but I’d love to feed it more, you know? So I don’t want to take up all your time so we can maybe in the next call. Yep. Cool. Well, I’ll get to work, man. Thank you so much. Yeah. I’ll see you see you on the next call. We can generate some more crushes. I think,

00:42:52 I think it’s definitely worth a shot. I’ll let you know, man. All right. Yep. Okay. Let’s see. Okay. So Michael, figure out what’s more trouble. That’s so weird. If it allows you to submit an appeal, I would definitely do that at the end of the day that we’re going to have to do that anyway. So if there’s a button to click where you can go and submit an appeal,

00:43:21 I would just type, let them know what happens. Like, Hey, I’m trying to set up my Shopify account e-commerce account. And it says we’re not, not, not able to and just see, see what they say and see, see what they say back. They might give us some feedback. If they give us some feedback, then it’s maybe something we could,

00:43:40 we could jump into and see. But either way we won’t be able to make any progress until we submit an appeal. It’s kind of, kind of like the brick wall. I hate out every time we work on something, we hit another brick wall with this one, but this is a tricky one, but I think we were going to work through it.

00:43:55 And hopefully we can, you know, you know, find a way to make that, make that work for sure. But yeah, the only thing I wanted to talk about in this, you know, Chris or Nick, if you had any questions or anything you wanted to jump into or any questions you had definitely want to give you guys some time while we have 10 minutes,

00:44:18 we can go a couple minutes over. If we have to, if someone has something they really want to work on, but cool, awesome. So one thing I want everyone to keep in mind going into it is that that Q five, where we’re going into where the cost of advertising and Facebook is going to go, it’s going to go down. So that’s huge opportunities.

00:44:42 Like we talk about year round, like all these performance metrics we have of click through rates and conversion rates and so much every single one of those is really important in the overall equation. But that CPM is like the brand number. We have no real control over. We do have control of our click through rate. To some extent we do have control of our conversion rate to some extent,

00:45:01 but we don’t have really control over that CPM, but it’s going to drop drastically. So it’s a great time now to put in the work of coming up with maybe a strategy, a plan for your Facebook ads now, so that when we do hit that right after Christmas price is going to be low, low, low, low. It’s like when we’re going into,

00:45:23 like when we, when we’re advertising, what we’re doing is we’re buying data. You know, we hope people buy our products from our ads, but then the day, those ads, what we’re doing, we’re buying data and we’re buying that data so we can look and see what changes we can make so that we can buy more data and make progress.

00:45:41 And it, what it is, it’s buying data, analyzing the data, just like we just did with Chris. It just like we did, you know, early in the call with Jay analyzing the data and then making those little tweaks, that little wins that are going to be able to, you know, provide biggest changes. So when the CPM is drastically reduced because of this,

00:46:01 the time of year, it’s a massive, massive opportunity. It’s like going into a store and having everything in the store marked 50% off for just a couple of weeks. Like you want to take advantage of it, right? If there’s something that you buy every single day, a grocery store and one day or one, couple of weeks out of the year,

00:46:19 they said, everything’s going to be drastically reduced in price. You’d go in and you’d stock up. Right? You buy all the stuff you’d normally buy every day. Well, a lot of us buy Facebook ads every day. So this is the one time a year where we have this insane blowout to where we can buy ads really, really, really cheap.

00:46:37 Cool. I love that. I love that. Is this just based off, if everyone on the call, Chris just sent in the, the list of countries to exclude, which are countries that, you know, might be more difficult to kind of get conversions from or just countries that are probably not worth advertising to in the long run, but that’s a great list.

00:46:59 Never had sales or very low sales. So a lot of these are, are the same. There’s the countries that you don’t even know exist that maybe you’ll, we’ll be able to get sales from. So that’s why I use that worldwide. And when you do use worldwide, you got these people that might be in the Philippines or people who might be in one of these countries.

00:47:17 They may, you know, buy your product, especially with a digital product or especially if you have something that, that can confuse them and you can get incredibly cheap CBMS regardless, just because no one else has to them right now in the United States, I’d say the average CPM is probably, you know, 30 to $50 to reach a thousand people and ads just a couple of years ago.

00:47:38 This was probably, you know, 10 to $15. So that’s always going up. Facebook is always increasing their prices, just like everything increases their prices. The cost of an iPhone is more expensive than the last iPhone than the last iPhone, the last iPhone. So Facebook is going to continue to increase their prices. So unless we are doing drastic things to increase our metrics,

00:48:01 which are going to stay the same. If you run the same campaign at the same audience and you get this click through rate that click through rates, always going to be that click through rate, unless you improve the ad or unless you improve the landing page, like you’re going to get the same results. But if the charges that CPM, they keep charging us more.

00:48:17 We have to make big wins on the ads. We have to continue to get better at ads to be able to deal with the increased pricing. It’s the only way to get the same results as we got last year is by, you know, being that much better. So they increase prices by 20%, we have to be wondering, increase our click through rates by 20% and our conversion rates by 20% in order to just do the same thing we did.

00:48:39 So just something to keep in mind, going forward, you know, all of us are tied to Facebook and Facebook ads. They’re going to keep increasing our prices and the people who are staying in front of that. And the people who are, you know, analyzing the data they’re seeing, what’s working, they’re analyzing the trends. They’re looking at their competitors.

00:48:56 They’re seeing what their competitors are running. They’re monitoring their click-through rates. They’re coming up with ideas of click-through rates. One great resources. There’s a Facebook ad library. And basically you can type in any company, any brand, and you can see all the ads that are currently running and you can use that for inspiration. So if you see a company that,

00:49:12 you know, cause they’re a competitor of yours, that’s doing really well. You can go look at their ads, see what type of ads they’re running. We’re going to post the link in here. Everyone can, can grab it and, and save it. But this is the, the link. And I encourage everyone use it. I have this,

00:49:39 I have this straight up on my bookmarks on my browser because I check it so often. But what you basically can do is you just want to, there’s this one section I’ll share my screen real quick. So we can just go through, I’ll show you guys how to use this tool real quick. That’s gonna be amazing tool for you guys to use.

00:49:55 So this tool right here, you’re going to have this ad category. I would just say all ads. And then you can type in like here’s companies. I look at stuff I’ve looked at. So liquid death is one of my favorite comp advertising companies. You probably see wearing liquid death, mercy, but I love their ads. They have super funny,

00:50:11 clever creative ads, tons of just e-commerce style ads, the type of stuff for e-commerce ads. Now they do a little bit of everything. They do really like silly, funny advertising. They take, people are talking, talking, talking, let me see if we can get this going. Oh, I think I might’ve. I might’ve. There we go.

00:50:35 I was on everybody. I was on panel. So and so, so yeah. See this link, but yeah, I would bookmark this. You can see a competitor and see what every ads they’re running, the type of stuff they’re running. It’s an awesome, awesome, awesome tool. So I know Jay was doing something for like a protein company.

00:50:57 So what we can do is we can go see, go on Google machine and we can see like a protein company, whey protein. Right? And maybe you can think of one that’s like similar to your brand. So his was like for, for women. So we’ll say like for women, we can see that like maybe this one particle particle products,

00:51:19 right. This is essential for when women. So maybe we can see if we can figure out if they are running some ads. And this is like the research I do every day, right? Their product called products. It looks like they’re not running Facebook ads, at least from this page. So maybe they’re just a company that’s focusing on Google ads right now,

00:51:41 but there’s plenty other here. We can try. Let’s let’s let’s see if there’s any of these brands here on Facebook, her natural way. And it’s pro nutrition labs. It’s always easier. Also, if you can find their Facebook page, because this is basically how they’re judging is based on the Facebook pages. So it looks like they’re running Facebook ads either,

00:52:09 but if we do find ones that are running Facebook ads, then we can see the ads that they are running. So I’m sure when you guys are working on your projects, you guys get Facebook pixel just like I do. Right? So you see ads for his competitors and you see ads for, for similar things. Six star nutrition is probably a good one to test.

00:52:38 There we go. So what is six star doing? Okay. They got some cool product shots. Things that I always noticed is what are they doing? They’re using the seasonality clearly. Like they, they, they are a little bit behind the ball, but they’re talking about like a fall sale. So like being seasonality about what you can do, they’re leveraging seasonality with influencers and they’re talking about football.

00:53:04 Football’s like football season right now. Right? They’re using a lot of UGC. They’re using tall formats. We talked about squares versus like 16 by nine versus tall format. You can see that they’re, they’re doing some taller formats. Where’s that become tall. If they’re on the stories, they’re doing some of the stuff. That’s just like really of eye-catching these,

00:53:28 you know, maybe they work. I doubt these work too great. Just because they look too much like ads, but things that look that will probably work really well. They’re using a lot of pro athletes and influencers, but a lot of these, these things look like. So if I was going to say any of these that I like probably these two are probably going to work the best.

00:53:48 Why? Because they look like real people. They’re not stock footage. This was actually, you can tell a real picture that was taken. They’re not doing a ton of stuff in posts. They’re just talking about and they’re, and then UGC, like talking heads. This is always the best piece of creative. You could test as if it’s somebody who can talk about the product,

00:54:06 because it just creates so much, so much trust. Right? So this is a great example. Let’s see if we can get a couple more examples. We’ll just keep going with whey protein brands. I think there’s one called ghost. I really like ghost ghost. Yeah. So this company ghost goes lifestyle. I don’t know if they actually run ads anymore because I’m pretty sure they’d become Amazon brand.

00:54:41 Let’s see. Yep. Here we are. So they’re doing a Christmas sale with free shipping worldwide. They’re doing like, it looks like some type of influencer stuff. We can go to their page, see if we can get their exact thing for the library. Sometimes you can actually find it right here too. Sometimes they put the ad library right here under transparency.

00:55:17 So if you see a Facebook page, right, you guys can go in and click it and it’ll take you right to it. So here we go. Love this, love the colors like this pops off. Like when you, when you see the colors pop off on your, on your screen, like that’s, that’s, that’s awesome. A lot of stuff that they’re using influencers.

00:55:37 So this is, looks like some type of like gamer influencer screens pop up pops off of your screen. Right? If you see this in your end junior story, and then they, they usually they license like flavors like national brand flavors. So they actually have like warheads as sponsor. I would say like, this sounds like they’re doing too much horizontal too.

00:56:00 Like we talked about last, I don’t like that. They’re doing too. They’re doing like a horizontal ads and not vertical or squares. I would say that’s probably the biggest thing I could, I could say about them is the stories look great. They’re doing some influencer stuff. And I would do, I would, I would make these full squares. If I was them,

00:56:21 they get higher click-through rates. They’re also doing a coupon codes often, like always giving someone that extra incentive to buy today, a coupon code or something like that is always great. But anyhow, my goal, keep trying to even get an appeal set in. If not, then maybe we can, we can, we can jam on it next week.

00:56:40 I know for some reason your Facebook is like, like you can’t get to the place where you can spend appeal, but maybe see if, maybe see if, maybe see if there’s a way I’m going to put the Facebook support link to just so hopefully you guys might be able to use it, but this is the default support link I always use that lets me see,

00:57:01 like I even have an ad account disabled right now, but it lets me get support. And if you’re logged into Facebook, you should be able to get to this support page. And if you’re not logged into it, that roundabout way that could do it is potentially maybe Michael, if we get stuck next week, maybe you may be able to yeah,

00:57:22 maybe next week we can try. If you can add, maybe if you add me to the business manager, maybe I can try to see if I can go through support and help you out. But well, we’ll just take it kinda one day at a time as it comes. Thanks for everyone for jumping on. I gotta run to another call, but I don’t think we’re gonna do this call next week.

00:57:38 So Michael, if you want to, if you want to add me on Facebook, I’m pretty easy to find them. They only Andrew rapier and you’ll see that my Facebook profile picture is pretty much the same picture I have here. So I mean on Facebook, we can jump on maybe a Facebook chat. And maybe I can help you try to see if I can help you out with that,

00:57:53 that extra support maybe next week. It says we’re not going to do this call next Friday. So not next Friday or the Friday after that, just because it’s Christmas, even New Year’s Eve. So I’m sure all you guys will be busy anyway, but if everybody needs anything, like I said, you guys can find me on Facebook and Facebook message me.

00:58:10 If you have a question, you can send me a quick loom video. I’ll try to answer as soon as I can and find any help again, but hope you guys have a great weekend and Christmas and new year’s everything. And then we’ll jump back in getting ready to go for a Q1 and see you guys in.