Summary:
In this session we did five critiques. Nate Jones – Energy Potion; Daniel DeParolis’s pet store; Hemapriya Gopi’s organic baby food (mobile); Dave Marino’s store with shirts and personal development products; and Peter Szabo’s Babybee Phone Toy Deal funnel.
Housekeeping:
The GA Package special offer package. Email packages separately are available as well.
BGS Live is July 22nd & 23rd in Reno, NV and a private 1-day workshop on the 24th.
Stop looking at Breathrox for your optimization; as of this week they are no longer pushing the online model and going to retail. We are no longer going to be optimizing the Breathrox site.
The Revenue Optimization Handbook is in the mail along with the January issue.
From now on, new members will receive this in the welcome kit. After today, if you have not implemented what is in this book, you will not be eligible for a Jam Session Critique.
Starting soon – we will have a brand new special call every two weeks on Google shopping ads and Google branded ads. Brandon will be doing these.
If you apply for a critique; you need to show up for the call. The whole point is for it to be interactive so that we can ask questions.
Critique 1
0:23:27 -Critique number 1 is for Nate Jones’s store, http://www.manapotions.com. This is a shopify store that sells Mana Energy Potion, the premium energy shot made by gamers for gamers. It has lots of vitamins, no sugar, and no aftercrash. The critique covers site tags for Google analytics; the effectiveness of the search bar with only two products; offering the discount on the front page instead of at the product page; contrast on USP’s; remove dates from reviews; remove number of reviews; footer background color; test adding ingredients information; change order bump to one selection; move reviews above related products; we accept paypal increases conversions.
Critique 2
0:46:50 – Critique number 2 is for Daniel DeParolis’s store, https://www.roccospetpalace.com. This is a shopify store that sells pet related items including toys, supplies, and clothing. The critique covers: taking out word “pet” from categories; banner critique – remove; audience segmenting; take the best line of the reviews- too long; move reviews up where USP badges are; verbage on discount offer;
product page text needs to be trimmed down; default photo showing options; cut choices down to 3 in colors. Image resize on checkout to help loading speed.
Critique 3
1:13:55 – Critique number 3 is for Hemapriya Gopi’s store (specifically the mobile site) https://shop.mylittlemoppet.com/mobile. The store sells organic baby food. The critique covers tagging sections for GA; consider changing to 4 boxes; rearrange boxes for most clicked; remove padding in banner; consider photo with children and real background. Product page needs work changing categories into 3 boxes. Make clickable area on the hamburger menu larger on the mobile menu.
Critique 4
1:32:55 – Critique number 4 is for Dave Marino’s store https://shop.elegantfemme.com. The store sells personal development products; t-shirts; bags; and their #1 selling product, journals. The critique covers: can’t get rid of wheelio (x out was white/same color of background)- shouldn’t come up on load- on exit; shirts upside down; and script lettering all not clear; ditch banner; move journal up since best seller; click on shirt takes you to a collection – not to the specific shirt; product page font is too small (16 min); description needs to sell the shirt, go through the site as a customer. Verbage on Discount button “give me my discount”.
Critique 5
2:19:30 – Critique number 5 is for Peter Szabo’s Babybee Phone Toy Deal funnel.
Looking at the mobile version where they are driving traffic. The critique covers: the top half looks like a blog post, moving product image above the fold; “ratings” is not typical language; lots of social proof is better than the text at the top; the buy 2 get 1 free offer is not compelling; why would a parent want 3 of the toy, maybe use this on the upsell page; lead with what the benefit for the product is for the child; on checkout page look at having options; move product details up to the top where the decision to buy is being made. Need to work on trust factor- reviews that don’t show name look fake. On checkout – have the best deal auto selected. Clarity prompts persuasion.
the reason people don’t buy is they don’t trust the page.