Summary of Jam Session:
In this session, we did 3 critiques. Majdi Shahein – Detoxing Supplements. Jesse Casado – Nootropics. Chris Cade – Inspirational POD.
Critiques:
Critique 1
0:05:05 – Critique number 1 is for Majdi Shahein, https://detoxificationworks.com/. Detoxing Supplements
Homepage: Tanner mentions issues with the hierarchy of focus. The search bar needs an actual search button. Matt mentions promoting your season special within the homepage banner has worked well for partnered stores. The unique value propositions are a little too wordy, they should be shortened. Creating a gif to show off the uniqueness of the product.
The Christmas Survival button should take them to the bundle product page, not a collection page. Now the user has to locate and click the bundle again just to get to the page they originally thought they were going to. Hide review stars on any products that don’t have many reviews.
Product Page: The product description needs to explain to the customer what the bundle includes. The product image is too small and not clear. ATC button colors are not consistent throughout the site. Add cart icon on the ATC button.
Cart: There should not be any navigation links on the cart page, it should be purely focused on the cart, nothing else. Shipping and tax calculation should be suppressed. The team mentions many other optimizations that have been missed.
Checkout: Checkout page looks great.
Critique 2
0:34:40 – Critique number 2 is for Jesse Casado, https://nustait.com/. Nootropics
Product Page: Matt talks about how users consume information differently via text/videos. Also utilizing progressive disclosure to users digest information at their own choice. Track your video through GTM and reposition the location of the video.
Cart: Test removing reviews from the cart page and simplifying it.
Checkout: Checkout logo can be improved.
Tanner then goes into BGS’s youtube analytics and breaks down some metrics and what we can learn from looking at video data.
Critique 3
1:05:30 – Critique number 3 is for Chris Cade, https://www.themiracles.store/. Inspirational POD
Homepage Banner: Matt and Tanner recommend simplifying the banner and keeping it focused on the mission and nothing else.
Noteworthy Topics:
0:54:30 – Tanner breaks down video analytics