I’m Rianna. So we got Rihanna in here today. Everybody. Yeah. She’s stepping in for Andrew today. Probably had some gigs somewhere.

He’s always out playing some kind of band somewhere, right? Yeah. I think this time he’s a visiting family. Cool. That’s cool. It’s always good. Well, I just got a really quick announcement for all of you guys. I know some of you were not on the copy call yesterday, but I have some great news that September GSD that you should have been received,

like by now just recently got shipped out. So it’s going to take awhile. I will. It actually just got to the printer. So it’s going to take a while before you guys get it. So rather than have you guys all wait to get the GST delivered to you tat her and I talked and we decided to give it to you. Everybody it’s unlocked in your members area.

So you don’t have to wait for the GST to get to you, go into your members area, click on unlocked golden tickets, and then click on unlock golden tickets for 2021. There you will find the GST. I believe it’s GFC 51. And all of the swipe files are you could download them and keep up. So usually you can’t download any of the swipe files,

but I know they’re important. So I told Tanner, let’s give it to you guys. So he said, yes. So yay on that one makes me excited. It looks like a bunch of you. People are excited about that too. So there’ll be an announcement in the Facebook group later today, but just wanted to give you guys a heads up just so you’re on head of the game before everybody else.

So that’s all I really got. And as you know, BGS live tickets are still available January 10th and 11th in Dallas, Texas. So if you have any questions or you’re new to the group, or just learned about BGS life, so feel free to send me a support ticket and I’ll be more than happy to explain you guys more about it. And with that,

I’ll have Rihanna take it away from here. Very cool. Well, hello everybody. Yes. I am Rihanna. M hill B director of media buying over at Sawtooth filling in for Andrew today. So he can take some time with his family, but he did send me some of the, the notes and the link here. So it looks like we’ve got a couple of questions on the,

on the chat here I can go through. So there’s one here. Shop pompom if you’re here about yes. Hi. Cool. So I’ve got your question here. It looks like there’s a high ticket item wanting to know whether to send them to the landing page directly to the product page is the first question. Do you want to share any more contact information about that?

Or we can do a screen-share. Yeah, absolutely. Okay. So for, to do that, I think I add you as a panelists here. All right. I may have to ask, do you know how to presume I’m a little bit? I don’t use them very often how to add somebody so they can screen share. They should be able to screen share,

but all you gotta do to add them, go on to the attendee, find them, and then if you click on them, you should have the option to add them up as a panelist and then they can screen share at that point. Okay. There she is added. There you go. Hello? Hello. How are you? I’m doing well.

How are you? Well, thank you. I have to apologize in advance. I’ve got the one on nanny deals day. And so if it’s a disaster, then I will drop off. I bribed him with all sorts of things, so we will see how it goes. Okay. I’ve got a one-year-old myself. So I understand that. Perfect. Okay.

And now I’ve got you here. We out share screens. Okay. Is that sharing? Yep. We can see. Perfect. Okay. So here are my ads. So not to put it into my feed. Yes. There we go. BGS. Basically my ads generally are a disaster. They were quite good in March time and then they have sort of plummeted really.

And the thing I’m trying to sell is an indoor triangle, indoor climbing frame. And it, and so it’s about 300 pounds. So in terms of a high ticket item and kind of, that’s what I’m going for. And so at the moment I’m doing a combination of, re-targeting sending people back to a landing page, which is here. It’s probably easier to see it in there.

So they go to a landing page where they are, where they fill in that email, they then go into, get 35 quid off. They then go into a flow and then they then get offered 35, put off, then 50 pounds off, then eventually full price for something else, et cetera, et cetera. And so that’s what’s happening at the moment.

And so that’s the landing page, or they get sent directly to the website. I’ve got a bar up here, so they can also go directly to the website is the other way of doing it. And then they would just go there. So it’s either that, which is my actual, you know, my website or the landing page option that they go into or generally where,

whether I’ve kind of got my ad set up wrong. Okay. So as far as what you have now, where do you send your cold traffic to? Do you send them to both All traffic? I’ve been sort of testing to see whether they go to the landing page or they go to my home page and at the moment, as you can see,

I haven’t had kind of massive success maybe this month versus this month, I’ll do it from September. Cause that’s when they started again, I’ve been sending some, both, and it’s sort of been kind of equal, not massively successful either way For add to cart, Add to cart. It’s not too bad here. We had a hold on. Oh yeah.

Those links look through rates are pretty good. Yeah. So, you know, liking to see something over 1% and especially over 2% and then re retargeting, especially over 2%. So your click through rates are good. The website patch does it. Yeah. So, so the click through rates tells me that it’s not an ads problem. You’re reaching people that are pretty relevant.

Okay. However, looking at the setup, one of the things that is really good to do is to optimize towards those purchases, because right now you’re telling Facebook that you want it to find people that you’re trying to pixel that you want it to find people who are going to view content and who are going to add to cart. Okay. So, you know,

there’s a lot of people that love to click on these, love, the click out of the cart, but don’t necessarily purchase. So one of the, one of the good strategies would be to create a campaign specifically targeted for purchases. Since you’re already collecting emails, using those emails to create an audience of, of those emails to target for your retargeting is also good because with the iOS update,

just retargeting, add the carts or view content can kind of leave some people out. Okay. So I do the, so I do the lookalike audience based on the people that have clicked through Searchie. So all of the emails that I collected, basically okay. To retarget those folks, although that might be a little bit tough because unless there’s over a thousand people might tell you your audience is too small.

Yeah. But that could be a way to build. Yes. So as far as figuring out, so just like looking at the ads, looking at the click rates, you know, the cost per clicks, pretty good. Do you have any kind of way that you’re tracking what they do once they get to the landing page? I’ve got lucky orange.

Okay. Okay. Are you figuring out where that, which page they’re dropping off or which one might be having a better conversion rate? No, it’s sort of, I mean, in terms of the, in terms of the, the, the, the row, it literally been split half, half as to, I mean, as you can see exactly that many website purchases I’m in,

so that way it’s actually like two and two, so that’s not terribly helpful. People don’t seem to mind in terms of collecting the emails, they seem to either be doing it because, because it’s a pages page, a page by page, my video basically gets in the way. So it comes in on my regular website after about a minute or so.

And so after about a minute or so on the whole, they’ve either signed up for Willow or they’ve signed up to give over their email address or they’ve dropped off kind of thing. And yeah. Okay. Gotcha. So with that in mind, maybe a great way to restructure this is, you know, do your, do your ads like a funnel.

So have, you know, the top of funnel ads, that’s just sanding sending to that generic website page so that the cold audience, you know, they want to go to your website, browse around, see what’s there, look at all the different offers and kind of figure out what it is. So that’s a great place to send cold traffic, and then you can re target those page with the other one.

That’s very specifically like, Hey, get 30, 35 That’s killer, which is the exact reverse of what I’ve been doing, I guess, starting off with 35 quid and then sending them to the, to the thing. So literally just reverse it. Yes. Okay. And then try using the, the purchase conversion optimizing towards, towards that purchase conversion for your Okay.

What, in terms of click-through because I, looking at it’s kind of down, I mean, given what you’ve just said about 1%, et cetera, some of the others are these weren’t too bad down here, their click through rate, wasn’t too bad. It’s just, I kind of stopped on them. Cause they’re add to carts were just not as strong,

but our click through rate kind of word, what on the basis of when I pause ads, what 50, what criteria should I be choosing to get rid of people to get rid of ads and determined that they’re just not working Cool boy. So that could be, you know, that could be many things, you know, of course click-through rate is a great indicator,

but at the end of the day, you know, you want purchases, right. So good Montessori targeting is, is a good one for that one and The Montessori. Yes. And for that toy, I get targeted with, with those a lot. So you want to optimize at the end of the day towards purchases, but of course, you know,

there’s several pieces in the ladder to get to those purchases. So first they have to see the ad and want to click on it to get it. And so that’s where like the click-through rate being high is good because you’re peaking their interest. Okay. You know, next you want to have the view content to add to cart percentage. You know, you want to have that one be good.

And then of course, the add to cart to, to purchase and all the little steps in between there, you know, adding your payment info, getting the lead gen in adding an email. So this is a really good indicator. However, the other indicator is if your click through rate is high, but your add to cart rate is low. They could be clicking on the ad because they see something that they like.

But when they get to the landing page, it’s not what they were expecting to see as well that you want to make sure like, your headlines are matching up. If you have, you know, they get a discount offer, people might just be clicking on it because they want a discount. Yeah. So those are just some good, good pieces to check as well.

Yeah. Okay. And when, and in terms of sending them to my landing page, I mean, it’s all right. Incentives in terms of sending them to my website. If they’ve been there for long enough, obviously Wheeler then picks up. But in terms of driving them there in the first place, if you’re not driving them with an, do you basically give them the offer in the ad to make them go to the website because once they get to the website,

if it’s not a landing page, how do they get the discount without you? Does that make sense? It does make sense. And you probably wouldn’t, I wouldn’t recommend using the discount on ads and tell that retargeting section, because, you know, you want to get the, unless you’re like just giving it to everybody, but you know, you want to get that,

that level of interest and that full price sale at the top. And then if it doesn’t happen, if people don’t happen to do that, you want to follow up with the offer to be intriguing. Yeah. Okay. And what did they, and what did they, and then, okay. And then, because the only way I’ve ever basically made people come through is,

is click on the ad to saying there’s a discount. So just in terms of a brief idea of what, what do you know, people in word, if it’s not a discount to come to your website? Yeah. So some of that is going to be looking at, you know, what is the, so it’s kind of a copywriting thing, but you know,

like what is the pain point that your product is solving? So, Because it’s like, oh, your kids climbing the walls, that kind of thing. Yeah, yeah, yeah. Okay. Do you need to keep your one-year-old distracted for, for five minutes? So you can complete a business call. I have the solution for you. So, so those sorts of things,

a little bit of intrigue, another good thing to do is just like research some of your competitors and look in the Facebook ad library. Or if you do enough research, you’ll just get hit with all their targeting and you can kind of see, see what some of the other people are doing. Look at some of the other websites you don’t have to reinvent the wheel if you’re not a copywriter.

Yeah. Yeah. That’s all really helpful. Thank you. Yeah, absolutely. Absolutely. Brilliant. Brilliant. Thank you very much. Yeah. You bet. Thank you for being patient. No worries. And that answered. Let’s see. Okay. Yeah, they get the 10% originally and 15% off. That’s awesome. Awesome. Awesome. Cool. Cool.

Thank You so much. Yeah, you’re welcome. Okay. Should we let’s see, how do I, You have to demote me. Okay. Well maybe I stopped sharing the screen. Maybe that helps it on. Yeah. Yeah. Go ahead. And I will come here to the attendees. Oh, I have to switch to panelists. Let’s see.

There we go. Excellent. All right. You think I don’t spend my all day everyday on a computer. Just don’t usually use zoom. Cool. All right. So we’ve got another question here. It looks like from Amanda. Are you here? 10 DS. Huh? You’re here from New Zealand early in the morning. Excellent. I’ll put you here as a panelist.

Thank you for raising your hand. Let’s see more promote to panelist. Okay. You should be. And here we go. Okay. So restarting Facebook ads, it looks like you’ve had some issues with out accounts being disabled and kind of stuck there, but it’s come back, but maybe still stuck. Do you want to provide any more insight on that or a screen share some of what you got?

Right. It looks like you’re on mute. One of the disabled accounts is definitely a super frustrating, frustrating thing. Oh, Does it?<inaudible> Nope, man. If I can do this a little bit, even better now, can you see my, I can. Yes. Yep. So this is my self. I don’t know what the terminology is.

And then under my other business accounts, cause that was the one that was set up originally way back in the day and that one it’s got restrictions. And this one is my shoe spore, which was disabled, but is now not disabled. All of a sudden, a couple of weeks ago, it started running the aides all by itself. That was still active to was able to turn off because that was going to nonsense things of course,

because there’s no pixel on there at the moment. And the catalog that was running re-targeting aids, product display ads to the retargeting and goodness knows how it was finding people. But of course I can’t actually run any ads on that because I personally am disabled.<inaudible> Do you have anybody else on those accounts? I have my daughter on my, as a page manager and the foot forward shows one,

but she’s not actually linked, but I don’t think to the aid side of it. Gotcha. Well, the first thing that would be good to do is to make sure to have a backup admin on all of your accounts with, with a different, you know, from a different Facebook account, from a personal profile, that’s always just good to have in case of these situations,

because unfortunately, I mean, looking at this, the text that you thought might’ve gotten you shut down. I don’t think what if it’s probably an error, which so the good news is final decisions with Facebook actually aren’t final. You can keep appealing it. In fact, I do for, for disabled accounts and whatnot, just keep appealing it and keep appealing it and sending into Facebook support.

Cause some people are just going to say, you know, oh no, you know, they’re not even going to look, they’re not going to like try, but some people, you just have to reach the right person and they’ll be like, oh yeah, this is fine. And reinstate it. So, so the first step is make sure that you have backup admins added to all of your pages and all of your ad accounts through your business manager.

And the second step is keep appealing it and sending messages and emails, both for your personal profile and for any disabled ad accounts for sure. And then to do that anymore, I used to be able to find a link to cheek, to click with people. But now all I get as a circular motion of going to this and then going to that,

and then going back to the first page, I just cannot find a link. Can you go back to the first screen that you were showing us with? I think it was on yours. So it said, see account status in the right hand corner. If you want to click on that And then let’s see, are you able to click the review rejected or any of those to take you?

Yeah. Oh, it just brings you back to the same screen. I see it. Doesn’t pop up with a piece. Yeah. There is a way to do it sometimes. Like if you just keep clicking, like to learn more, eventually it’ll get to a spot where you can communicate with people. Another thing you can do, I’ll spend about 20 minutes during the week doing that and just keeping coming back to the same things all the time.

There is a help support where you can message Facebook as an advertiser as well. Just like through the Facebook messenger app. There’s a link for that. I haven’t used it in a while, but I can find that to get that over and have Andrew bring it next week. Let me grab this chat with account. Okay. So those are like the first,

some of the first things to do to try and get your account access back because that is a great first place to start because any of the other things that you do are kind of where it comes into the circumventing, the systems. So you can use a different Facebook profile and add that Facebook profile onto here to try to run it without being restricted or just reset everything fresh.

So create a whole new Facebook profile, create a new business manager, new account to advertise there. But eventually if you’re using like the same links and the same credit cards that might get rejected, but those are kind of the, it is circumventing systems at that point. But sometimes it is the only way you can get around it to, to be able to advertise.

However, if your ad account did come back and you do have your, your daughter on there, it would be worth it to see if she is able to, or if you log in from her account to try and run an ad from there and see if it’ll let you, if that just came back. Yeah. I might attempt to add her to the business manager.

I mean delayed my honor. I don’t think I did it myself with now that they actual was the page business managers. Okay. Maybe I don’t have to debate myself, but I’m just clicking on this help stuff that I keep I’m trying to do during the week can go to, and then you just go to here and it’s just goes around, around in circles,

Scroll all the way to the bottom link used to be at the very bottom. Yeah. I used to be able to find it, but I cannot find it anymore. Yeah. This does look a little different. They also just updated the business manager to which if you get the new business manager, whereas like Facebook business suite and it looks completely different.

If you go down to the bottom left to click, help, support and report a problem, it pops up in the right-hand corner and you can switch back to the old business manager. If you don’t like the new one On my phone, I’ve got that new suite. Yeah. Yeah. Let’s see. Oh yeah, here you go. Should be.

And then you go, you see, you got to go back to our account quality. Well, I’ve already been there. Yeah. To follow it through. Usually can you back to the last page? Sometimes there is like a follow up. I’ve used to be able to find that, but yeah. Yeah. It used to be just at the bottom of the page,

their most updated it. I think possibly my first thing would be to add my daughter on to see if they would work and then try and work on getting my account re enabled because I really don’t want to go to the hassle of making a new account, even though that’s what one of the customer support people told me to do back in December. Yeah.

You may have to, but keep appealing it like definitely, definitely keep trying. It can take some time, but eventually you’ll reach the right person. I also would recommend going on to Facebook blueprint and just signing up for an account there and like looking through some of the pieces they love to see. Facebook just loves for some reason, to have people taking their Facebook blueprint.

If you let them know, you know, I’ve been going through the Facebook blueprint courses, I’m enrolled in this. I haven’t seen where any issues have been broken. I’d really like to scale my business using, using your products and spend some money here. I did that in December. It told me to do that as if you look at these things to see why you’ve been disabled while I haven’t done any of them.

Yeah. Yeah. You just, unfortunately, there was no real magic wand here. You kind of just have to keep hitting that wall until you find the weak point. And It used to be a place where you could hit a button and ask for it to be looked at. But when I hit that button, it just said, no, it’s final.

You can’t go any further. Yeah. That’s, that’s not always true. I’ve seen that turned around a few times, but it did take, it did take a long time to get it done. But in the meantime, just to be able to advertise for your business, see if your daughter can, can help out there as well. Yeah. Yeah.

Another thing is you could try it from an incognito window so that you’re not a, your IP address is not showing up so you can look like a different person kind of come out of them that, Yeah. So that’s with the guy. Yeah. I know. It’s, it’s, it’s challenging for sure. And really frustrating to have to deal with.

And, but yeah, that’s kind of the kind of thing. Just keep, keep after it. Yeah. But if he could find a link of somewhere where I can go to actually try and check, it would be really good because I’m just continually going in circles and never find anything. Yeah. It looks like a lot of these pages have been updated.

Cause I used to just be the piece at the bottom that you could follow that would bring to a Facebook chat, but I’m just not seeing it there To go to a count quality. See, what, what can you do? It was there. What was it all The way? Yeah. It’s, it’s tough when it’s your personal profile too. And just like an ad account or something.

That’s what was the name of the account then I have got other<inaudible> account. See that? Yeah. Do you think it’s the ability to advertise there? The second one? Cause it’s not the disabled ad account. Cause it’s your, it’s your personal profile? The ability to advertise there. Ah, yeah. That’s very specific what to do if you get rejected.

Yeah. That’s really your ad or cryptocurrency application. So that’s a little bit misleading. Hmm. Wait, my Facebook account page or business manager. That one, the top one. Yeah. No, it was not helpful. Yeah. We already know where that’s going to go. The solution doesn’t work. Yeah. I type it in there. The same stuff,

you know, I’ve been taking a blueprint courses. I don’t see any of the errors that would have disabled. My account would love to know if there’s something I could do so I could advertise my business on Facebook. I think you said yours is a shoe store. I mean that’s pretty, that’s pretty compliant. Yeah, exactly. It’s not like this before and after photos I’m not affiliate links or anything like that.

Yeah. No redirects. So just follow up with that, you know, I’d love to, to advertise my shoe store and, and spend some money on Facebook and yeah. Just keep doing that eventually you’ll reach somebody and then yeah. And see if your daughter can, can help out there as well through her account. But definitely do that through, you know,

through like the, the incognito with your, with your IP address. Yeah. Pops up. Yep. Great. Cool. Thank you all. We’ll keep on plodding on good luck. I know that one, that one is so tough and most of the time the person didn’t even do anything that went against policy, which is what’s most annoying. Yeah.

Cool. All right. Well I will did that help at least give you some next steps for where to go? Okay, cool beans. I will, let’s see here to participants attendees, panelists. Alrighty guys, I’ve learned so much about zoom today. Excellent. Okay. So those are the two that I have from the, the tune. It looks like the two new questions on the sheet here.

Does anybody have anything that has come up recently? Any specific questions, holiday prep, ads that are working or aren’t working, anything that you want to screen-share to go through how to troubleshoot, kinda leave it for a moment and see if you guys have any questions to come through on the chat there, get this account pulled up in the meantime, I really do need to have,

I mean, zoom really does need to have that ability so I can see if someone’s typing or not. Here we go. Could you share some Q4 tips? Yes. Q4 is going to be expensive most likely just because it always is just more expensive to have to buy ads on Facebook. The CPMs can be higher sometimes. And the just because so many people are advertising,

one of the things is if you haven’t already started an ad plan and a marketing plan for black Friday, I probably wouldn’t at this point because it just becomes so competitive to advertise on that one day that unless you’re already have something in the works, it’s very challenging to, to compete with that. So I would just kind of still just keep treating it like any other day advertising the same ads that you have.

Maybe if you have a week long discount code or something you can run then for retargeting ads for people who’ve already seen some of your other ads. That’s, that’s kind of a, a mistake I’ve seen made. And I’ve made a few times by self kind of trying to do something last minute there. And very rarely does it work last minute. And then just for all of December and all of the Q4 as a whole,

having some ads that start now that are already running or, well, I guess that have already been running to, to reach those audiences for, for retargeting to kind of help keep those costs down. One method of course, is to have videos have kind of more of those engagement things, have those engagement audiences and retarget people. Who’ve already been engaging with your page because then you’re kind of reaching more of those warm audiences who have already heard of you retargeting those page views.

This is a really, really good time to sort of really have that robust retargeting set in place. Or if you don’t help get that going, just because the cold tar, the cold marketing can be a little bit more competitive and more expensive. Was there anything in specific you were looking for for Q4 or maybe a potential product or shop that you’re advertising or if you’re wanting to try and make a holiday deal,

work any specific industry? Yeah. This year could definitely be different just with, because there’s been so many changes with iOS and, and tracking, you know, last year it was kind of great because some people were staying at home and the costs were so low and it was so successful. But then this year it’s just a little bit different and a lot of people try and Google and YouTube ads now even switching over into Pinterest or just kind of creating an Omni channel strategy,

you know, being very content focused can really help having a complimentary organic strategy. One thing I’ve noticed that’s made a huge difference lately is setting up a process for making sure that comments are being moderated. So anybody who, you know, when you have a post on your Facebook page and you get those notifications, it’s, it’s pretty easy to respond to those comments,

making sure, especially that negative comments they’re responded to and whatnot. But another strategy is just making sure that you go into all of the ads, which can be done through your page as well, and make sure that you’re just responding to all of those comments or hiding the really, really negative ones, or if anybody has any customer service directing them to your customer service email.

If you’re a little short on time, another thing you can do that really helps is on every single ad. Just be the first comment on all of your ads with your page, go and post. You know, if you have any, if you need any help or have any questions, please email, you know, your support line. So then you can kind of control that a little bit with a higher costs.

Would you recommend trying lead gen through Facebook? The, yeah, the first comment thing is it’s super fun. It can really help. So lead gen, I mean, lead gen could get more expensive as well. It’s just all across the board you could do in a way to help with that would just be, perhaps you do start with like a traffic ad that just goes to blog posts or,

and then re target people who are reading those blog posts with your conversion ads, just as a sort of a cheaper way to bring that cold traffic and warm them up before directly going for the conversions, Facebook instant forums. Yeah. Some people, some people really like those Facebook instant forms. I’m always cautious of them because a lot of people don’t necessarily put their real information on Facebook.

So you might not get their real names or real email addresses. One way that I really like is having that traffic ad to a blog post or to some content to get, get people interested, you people on the website and then retarget them. But of course, you know, now with iOS, you’re not necessarily able to capture all those peoples effectively.

So another great way is have a video. If you have, you know, it could even just be a video of you using your product or like with the jungle gym, showing a kid, having a ton of fun on, on the triangle, the, the wooden place that, or, you know, if you have shoes, show a video of the kiddo,

walking in the cute shoes and just have that as like a basic video view ad like even a $2 a day budget. And then you can retarget people who have watched the video of you talking about your product, showing the product is a great way to help with that as well. If that kind of helps kind of a way to get a lead without getting a lead.

Let’s see. I just started running ads. I have no experience in the past at all. And just received a notification saying that my event is not prioritized iOS. Gotcha. Okay. So that is, I know exactly what you’re talking about there. I think, well, there’s a couple of places where that can be. Are you seeing it on the actual ad when you’re building at the ad level?

Like making the creative and copy it’s showing up? Yep. Okay. Let me get an ad set pulled up here and I will show you what that is. It always loads a little bit faster. If I get it pulled up before I screen share, it’s like the internet knows it’s like a watched pot, never boils of watched website. Never loads.

Okay. Here we go. All right. And then we’ll just share screen. Here we go. So you’re getting the notification up in here most likely for the ad. I think so what you can do is when you come down here towards the bottom, it wants you to select here tracking to select one of these pixels for domain tracking. And that should take care of it.

If you don’t have that done, where that’s done is if you go to over here to your business settings, let’s see, this is all really important stuff with the iOS updates. But if you go to business settings and go into data sources, or excuse me, this one’s brand safety domains, you want to add your domain here. And when you add the domain,

you have to verify it. And there’s these, these different methods you can do for how to verify it. And once it’s verified, you know, there’s a little verified here and that’s when it shows up on that ad set level. The other piece that you want to do is on your it’s in your events manager here go to aggregated events management, and you want to manage your events here and go to that domain that you already have verified to configure events,

manage events, edit, and then from here, you know, make sure that you have the correct pixel selected that one. Yeah. And then you choose your events purchases, you know, the most important you can do up to eight, but having a purchase event, you know, an add to cart initiate checkout. If you have initiate checkout, which with Shopify,

you usually do, then you can do, you know, the add to cart as well here. And I think it goes down to like, I’m doing this very badly just in the sake of interest, but you know, purchase initiate checkout, add to cart. If you’re doing lead gen you know, complete registration all the way up to having page views is kind of that bottom one there.

So that’s a, that’s a really good, good way to have that set up. That might’ve been it might’ve been a little bit more detailed than what you were asking for. Yeah. So go ahead and give that a try there. Just setting up the events. Yeah. It is a full set up there with the, with the pixel there. Okay,

cool. Awesome. Yeah, if you just search aggregated event management and verifying a domain all in the business setting and make sure your business manager is verified, there’s tons of great YouTube videos that can help with those pieces as well. And that’ll help with that notification. So awesome. Let me make sure I didn’t miss one here, Jen. Okay, perfect.

And Krista, I know you touched on it and retargeting earlier. Can you go over that some more? How you recommend setting up Facebook retargeting ads to account for the iOS people? Yeah. So I’m a big piece with retargeting and keeping iOS in mind is first just staying straight on Facebook. So you can re target, like pull up audiences here. You can re target people who have engaged with your page.

And if you need to bump those numbers up, you can have a video view ad or put some of your ads in engagement, which if you create ads and put them in an engagement ad, and then you use the post IDs from those in your other ads, that kind of builds up the social proof there, which is kind of a cool strategy to have,

have there as well. But the let’s see, oh yeah. Screen share again. Okay. So when you’re in the audience levels here, you can create a custom audience based on the Facebook page. And so from here, you want to make sure you go to like your correct Facebook page. You can have any, or all there’s several ways to set this up,

but anyone who’s engaged with your page in the last 365 days, for example, you can re target people who currently like and follow your page or who visited the page. I would recommend starting with anyone who’s engaged with a poster and ad just because that’s going to be the largest audience. These are going to be much smaller. You know, like if you have two or 300 people that like your page,

that’s only 200, 3, 300 people. If you have more like, you know, 5,000, 10,000, 15,000 people that like your page, that’s where these can really come in handy for retargeting. This could be, so this would be a great like middle funnel because it’s anyone who’s commented on a post or maybe clicked on a post to read more. This would be a great,

like bottom of funnel, because these are people who have clicked on those actual ads, you know, to shop now to learn more. And then of course sending a message safe. Postals are probably going to be much smaller audiences as well. So I would do, I would start with this 1, 365, just cause that’s the biggest that you’re going to have,

and this won’t be effective iOS. Cause it’s just the stuff that’s on Facebook already. It’s not trying to follow them through any kind of funnel. So that’s one way to do it the other way. Here is my goodness. Don’t get slack on your phone guys. It’s a mistake. The thing never shuts up is to create a, when you create your lookalike audiences,

start with a custom audience that comes from a customer list because then you have their emails. You know, typically it used to be like from the website and creating for all website visitors, people who visit specific webpages, people who, you know, have purchased or add to cart to be able to retarget. And those are still valuable for sure, because you know,

probably at least 50% of your audience is still being tracked in, in not the iOS forms. So you can still retarget those people. But another way just to make sure and kind of help with the iOS is doing it from the customer list that you can export export from your website to create the lookalike audiences, especially is, is really what I do or the video one,

which is really cool because then you can even, oh, all right. I might’ve made it mad. You can re target specific videos that are on your page based on a percentage of how much watched. So for example, if you do a bunch of live videos, you can retarget anybody. Who’s watched at least 50% of video, one, two,

and three, or at least 25% of this video, which can be pretty cool if you have a really good video strategy for your organic Facebook. Yeah. So that would be kind of the ways to, to, to still implement really good, robust retargeting strategies taking into mind the, the iOS updates, if that helps. Cool. Awesome. Yeah.

Looks like we got about eight minutes left here. Do you guys have any more questions? Any other thoughts? Want me to go over something like the, how to verify business manager or aggregated events anymore? The domain verification? I can do that some more or landing pages to look at good click-through rates. I can show you kind of a cool strategy.

I’ve done here as well. So this is one of the retargeting pieces I’ve done. And of course, unfortunately that relies a little bit on some of those iOS data pieces, but this is a blog. They have a blog on their website. That’s about the best workout for women over 40. So we send a bunch of traffic to this from Pinterest and then retarget them on Facebook,

which, you know, it’s a pretty good sized audience, about 7,800 people, which is nice because like on Pinterest, you know, the CPMs are like three to $5, the cost per thousand impressions. And we can get, you know, three or 4% click through rates there so we can get it’s much, much cheaper to get somebody on the website,

reading a relevant log and create an audience that way that, you know, we’ve been doing this for a few months now. So it’s built up to, I guess, a little over a month, but you know, good to start it a long time ago, but second best is right now. Huh? To build that up so that we can retarget these people who have all already been to the website,

they’ve heard of the brand name before they’ve, they’re interested in the content since they’re reading it, which will really, really help with keeping costs down, coming up. So there’s a chat landing pages. Yeah. Do you have a specific landing page? Do you want me to, that? You want me to look at or a specific question? Okay.

For, sorry, can you give a little bit more detail as to see the process, like the process with how the, for the, the blog type deal or creating the audience from the ad to the page? Yeah. So like how long it takes for them to get to from the ad to the landing page, as far as clicking on that ad goes,

delivery, get one loaded up here. What appar step do I need to do this? As far as like collecting emails? Oh, so like if somebody is going to yes. Yeah. Oh yeah, of course. I see what you’re saying. Yeah. Let me come back through to audiences and share screen. So what you can do in order to retarget that landing page there is when you create a custom audience from the website here,

you can do it. People who visited a specific webpage within 180 days is usually, did they make it bigger? No. Oh, well, within 180 days, and the URL contains a specific value. So like for this brand, for example, on the blog, we could go, you know, anyone who visited a URL that contains blogs, for example,

so that we can create, you know, it’s 180 day audience of let’s see, this is how we do it 80 days. And then you have this whole audience here for the landing page, which can be done. I mean, really anything. So if you have, you know, like, especially here in the workout or fitness space, you know,

January’s coming guys, any of these. So anyone who visited this blog and then just create a blog, create an audience of people who visited that page as a way to retarget them. And then even just start like a traffic ad for that at a dollar a day now, so that you can build up that audience to be, you know, big enough to be able to actually retarget is,

is a great way to have that. So did that, did that help with awesome. How come? Cool. Well, we’ve just got about a couple minutes left. Is there anything else? Any quick, last minute questions, comments, remarks of concern. Tiffany’s Cool beans. Awesome. Well, thank you guys so much. Yeah. Thank you Krista.

I really appreciate it. I’m Rihanna with Sawtooth. We help help our clients do this a lot and really appreciate your time here as I’m being an Andrew imposter. Andrew, stand in here to show some, some good guidance around Facebook. Yeah. Thank you, Amanda. Appreciate it. Nice to virtually meet you guys so to speak. Cool beans. Cool beans.

All right. Thank you, Isaac. And I, was there anything else that you guys that you wanted to say before I stop the recording? Cool. Well, I’ll go ahead and end things there and thank you guys, everybody and have a great weekend. Cheers.