00:00:09 Hey everybody. Hey Ann, Krista, Nick. Welcome. Welcome. Bringing up. Seeing if you have any questions pre submitted state, does it look like we do? It looks like we probably have relatively up to date with all of the pre-submitted questions. Okay. So we got a couple of questions here. Maybe we can, we can just get started with.
00:00:52 Okay. Let’s see. Okay. So we got some, got some pre-submit questions we’ll go through. I’m not sure how many of these ones we’ve, we’ve gone through yet. Some of these are definitely new, so we’ll just go a little far back as a toy. Don’t really recognize any of the names or anything like that. So here we go.
00:01:18 Right here. We have one. This one is from AccessAlly. She has short store called shop Palm palm.com. Bring up the store real quick. Very cool. Cool plastic free by design course of sex and kids, kids toys, and play things says you need help with everything. My Facebook as a coach to help us it’s high ticket item, but even so I’m struggling to whether to send them all to landing pages directly to a product page.
00:01:50 And then the really old captures their email. I’m just both, whatever my texts are good. I send them to the product landing page and enter their email. And then my RT is 15% rather than the 10% I’ve already been offered, but there’s that undermine what they have just learned because immediately a better offer. So I would say when you’re retargeting, the benefits should probably be more than what’s the,
00:02:23 they they’ve been offered. So when you’re targeting, I would kind of have an exclusive Facebook ad offer for just them and how to make it like today only type that way they can get 10% off, like just by going to the store and, and signing up, but they can get 15% off if they specifically act today through a Facebook ad and you can kind of exclude some of your audiences so that,
00:02:50 you know, you could say my retargeting audience may only be seven days. So they may see that ad for seven days and then they get removed from that audience and they don’t see that 15% off ad anymore. So sometimes it does kind of like undermine your marketing because I get it. Sometimes you’re offering different discounts, different places. Then the day, if it gets people to buy them,
00:03:11 one of the main struggles you’re going to have at the beginning with Facebook ads is essentially just getting enough data to the pixel, to where you can make progress. And in order to do that, you have to get people purchasing through the website because there’s certainly, and, and through ads, so that have the ads and the algorithm of Facebook can actually learn who a purchaser is.
00:03:28 Who’s the type of person that will buy this product. And even though we can set all of our targeting and all our demographics and all of our interest based and lookalike audiences, like all the targeting set in the platform really it’s, it gets to a point where, for example, I’ve, we have clients that have had enough purchases like thousands and thousands and thousands of purchases through their Facebook pixel for their site,
00:03:48 that they can just leave targeting wide open, and the pixels are able to go find those people. So even though if you said, like, here’s my demographic, here’s male, female age, demographic location, potentially interest groups potentially look like audiences, even going to give Facebook all of that, that pixel still needs to know within that subset of people who’s potential buyer.
00:04:08 So it’s even a smaller subset of that audience. So the only way to get there is to have your pixel essentially trained, and that can be difficult. It takes time, it takes buying data, it takes getting purchases. So we have to figure out a way to get that purchase data on that pixel, you know, that pixel can sometimes get data from other sources.
00:04:29 So should pixels on your Shopify store. And you’re sending traffic from email. People are buying, that’s still purchase data. That’s still good data for Facebook, but even brands right now that have thousands and thousands and thousands of purchases on their pixel. Right now, it’s getting harder and harder because there there’s less and less data to go around with iOS 14 updates and people blocking ads and cookies.
00:04:51 The calculus future we’re kind of living in the Facebook pixel is trying to find ways to get more and more data. So we have to be able to at least be able to get purchases. So that being said, if that means we have to offer a discount, it’s whatever we can do to really get that data. And then hopefully you can get to the point where your,
00:05:08 your pixels, you know, trained up, you’re getting consistent purchases and you’re scaling, and then you don’t have to offer discounts anymore, unless you want to. It’s not like kind of by any means necessary. But if you’re buying traffic always think about like, if you’re buying traffic, you’re running Facebook ads, all that traffic is data. And that data gives you tons of information that data can tell you about which pages should drive traffic to.
00:05:31 You’re talking about splitting the traffic into different pages. The data can tell you that you look at the average time spent on site. If you send it to a pro product page, what’s the average time they’re spending on the site versus if they go to the homepage or whichever product or whichever page you’re using, I may also be worth checking out, trying Zipify landing page for your best selling product and have it be just selling one thing and then have ads just selling one thing,
00:05:55 going to a page like one, cause either way, that’s getting the pixel data and people who are likely to buy your hero skew or going to be similar to the people who are going to buy your second biggest skew, your third biggest, your fourth biggest skew, but you have to start somewhere. You know, McDonald’s gets us to come in for,
00:06:13 you know, a burger and fries, but we had drinks and they have desserts and they have all these other things. But when they run their ads, it’s usually for like what their heroes products are either a new product or main product they’re trying to push. Cause it has tons of the highest chance of adoption, high chance to get someone to come into the store.
00:06:29 And then once they get there, they’ll, they’ll buy other stuff. So I would say like, if you really do feel like you have one hero skew and maybe worth building a super five landing page for that one hero skew and just put all your marketing efforts to sell you one thing, because that one thing is, if it’s your best seller, then that’s the way you’re going to be able to get as many people into your ecosystem.
00:06:48 And, and their data is what needs to get to your pixel. So hopefully that helps, but, but I totally get where you’re coming from with that, with that situation. Okay, next we have Amanda, Amanda, I’m really wanting to restart my Facebook ads, mostly retargeting, DPA, and showcase how your stock VNM and online brick and mortar and online I’m in New Zealand and we’ll tend to get up at fast 30.
00:07:12 I wouldn’t you’re better than me if you made it back in December. I personally am I old, old, personal account managers have been the sale for money as is about warring appeals. And of course, no reason found happens a lot. The only thing I can think of is that having more discounted and sent freight pre, and so my ads were some posts,
00:07:32 boosted posts, possibly. I don’t really don’t know if that’s what it could be. About six weeks after that, my shoe store business was disabled for many asthma. Previously created ads were still going up at that point, mainly retargeting DPA and guessing this because I’m still an admin of a business manager account. And the page a few say, or my shoe store business manager started running ads again.
00:07:56 So they were not going well at all. As I have the pixel on the page, I don’t know how they’re basing info and what’s to display of them. So I was able to turn them off. December, January is able to chat with support, but can get held. One of the reps told me to start a new account. Please advise me of any suggestions on how to do that.
00:08:13 I’ve been trying to chat with Facebook, but can’t find any links right now. They’ll still be hidden. Okay. Well, to be start I’ll can give you guys the link for Facebook direct support that might be able to help. Let me grab it real quick. But if he ever needed to talk to someone at Facebook, you guys wanna put this in the chat and you guys copy and paste it.
00:08:42 I have it bookmarked 24 7, but this is the, the main place to go for support. You can get someone on Facebook chat. However, I will say that they have been very, not extremely helpful lately. They just have, there’s just so much stuff going on at Facebook right now that it’s, everyone’s like their, their, their support staff is just slammed because there’s so many people who need support with Facebook because performance is dead so much lately.
00:09:13 But on top of that, they’re like hiring new people that are aren’t really trained. And then like people who are trained are getting moved up into the ecosystem. And the people at the very bottom of the ecosystem are basically like they don’t even know a ton about Facebook ads. They’re really just customer service people. So when you ask them like detailed questions and ask for detailed answers,
00:09:31 it’s very hard to get. And they pretty much just send stuff to the policy team for you and then report back and they don’t have any influence on the outcome. And they aren’t going to be able to be transparent with you because they’re pretty much just regurgitating, whatever policy tells them. And that’s kind of where it stops. So this, this, this is an awful,
00:09:48 this is awful, awful, awful, awful customer service. It’s an awful customer experience. But then in the day, their Facebook so that they can get, they know they can get away with it. It’s not like people are going to stop. You know, they don’t even care. If we stop putting ads, like clearly with your situation, they they’d ban you from running ads.
00:10:04 And you were like, Hey, Facebook, knock, knock. I want to keep giving you money. And they’re like, you’re not worth our time, essentially. That’s what they’re saying to you, to me, to all of us, they’re saying like, even though we’re trying to give them money, there’s other people who are more important than us giving them way more money.
00:10:19 So we, they can, we’re very low level in the Facebook ecosystem. Even myself who spends a million dollars a month on Facebook ads is still very small. When you have agencies with like hundreds of clients spending millions of dollars a month, those huge, huge whales that have been doing this for so long that have these grandfathered in Facebook reps for so long,
00:10:42 they have access that we just will never have at this point going forward. So we just have to do the best with what we can. So that all being said, there’s the support link with your business managers. If you have, there’s like different levels to serve renos. You have your Facebook account, which is like your personal account. You have your business manager,
00:11:04 you have your ad account, and then you have sense of your ads. So all these different levels, you can be like disabled and whatever word you want to use it. You can lose, you can get ads rejected. That’s like the most basic level. You get your ads rejected. You can get them appealed. Everyone knows how it is. You can learn about why they get rejected.
00:11:24 If it’s a false flag, happens all the time. AI picks up something. It seems something that’s against policy. When it actually isn’t, you get in front of me and review, they were trying to add skin rejected. And the next level is you’re counting stables. So if your account gets disabled, it’s kind of like, definitely not good, but it’s not the end of the world.
00:11:42 You know, every business manager can have multiple accounts. If account gets disabled, you can get accounts back. Sometimes I have a business manager that has account got disabled. I wasn’t able to get it back. And I just had to kind of move on with my life. And I ran those ads in a different account, no problems ever since it’s just,
00:11:59 you know, enough ad rejections could trigger an account being disabled. And then that account gets disabled. Sometimes it’s very hard to get back, but if you run a new account and you don’t have those issues with ads getting rejected, then that second account might be totally fine. So you’re at level one, rejected your accounting disabled. The next one’s your business management for businessman that gets banned.
00:12:21 Then every ad account in that business manager is disabled. Every ad is rejected. So at that point, you must’ve done something pretty wrong. Or sometimes if you’re new to advertising and you mess up, then they’ll just disable your business manager. And just pretty much be like you’re kicked out. You’re out of the club, you blew it. We gave you a chance.
00:12:45 So that happens a lot to new advertisers. You can for personal, like every first of all, Facebook account could have multiple business managers. So I always, I max out my business managers for my Facebook profile. That way it has, you know, I have five business managers. Each one of those can have five ad accounts, which means I have access to 25 possible ad accounts for different clients,
00:13:04 for different projects that I work on or for my, for my own brand. If I ever was like in your shoes, I would want to have multiple business managers ready to be able to run ads if I had to. But at the top of that, unfortunately I believe this could have changed my believe, need to have separate. If you really want these business managers to be a long-term asset for you,
00:13:22 you have to have them be like tied to a business entity. So I will usually have a business manager for like different LLCs. So I may spend $200 to open up an LLC, get an EIN. You know, obviously that may be extent of how the LLC does business. However, I just need that EIN and that LLC paperwork to be able to have Facebook verify another business manager for me.
00:13:48 So that could be worth, you know, for me being someone who runs a Facebook ads agency with, you know, 30 clients, it’s important to, for me to have as much access as possible so that if I ever lose a business manager, I have four more and these are gonna have to last me the rest of my life, as long as I run Facebook ads.
00:14:07 So I like to have them in my back pocket. So for, I have like five different LLCs. One of them is like personal LLC. One of them is my agency. One of them’s an e-com company I own. And I’m one of, them’s a side project with some business partners and some friends. So each one of those have a business manager and I can use them however I want.
00:14:27 But they’re all just, you know, able to be verified as, as, as real businesses with Facebook. So you can have up to five, this is marriage per person. And then if you lose your personal advertising access, right? That’s like top of the line. That means like you can’t advertise ever again. You can’t boost posts, you can’t have any business managers.
00:14:47 So like those are the level you have ad out of counting stabled, asking rejected accounting, disabled business, major, getting disabled and advertise personal advertising access. She uses a personal advertising access and you can’t get that back, which it can be hard. I had a member of my team, just this, this person advertising access, we’re trying to see what we can do to get it back.
00:15:05 But basically if that happens, then you’re basically just not allowed to advertise on Facebook anymore. And so if you’re, it depends what level you’re at. You’ve talked about having pages disabled. You talked about having accounts, disabled business managers to stay bold if you’ve lost your personal advertising access. And it doesn’t matter if you open up a new account or a new business manager,
00:15:24 but if you still have advertising access, then I would, if I’m looking to relaunch, you could go through those steps. Is your business manager active then? Is it just that one account in that business manager? Then you could just have another account in that business manager and try again, if that business manager is gone, you can open up another business manager,
00:15:45 but you’ll have to make sure that you, you know, have that separate LLC. You do it all correctly. And then also just make sure that like, if there is an issue of why your ad accounts are being disabled, if their ads are being rejected, if there is a true reason, why then you have mustard, like remediate that and fix it because you get to the point where if you just like launched a new Facebook page,
00:16:07 launched a new business manager, launch new ad account, Facebook will know that it’s like what you’re doing there. They know everything we’re doing on the platform. For example, I had a member of my team who’s advertising access. He would be on his computer, running Facebook ads, lost advertising access. One of our business partners gave him his access to his Facebook.
00:16:28 Cause he’s like, listen, I don’t even use my Facebook. I’d never going to run ads from it. You can run ads as, as me. So basically I added my business partner to those accounts and then my team member would log in. And as my business partner to run the ads, we got away with that for like six months. And what I believe happened was he would always use his desktop computer to run a heads,
00:16:52 which was where he lost his advertising access. So when he logged in as my business partner, he would use a laptop, his separate computer. And one time he went back in and logged into his desktop computer as my business partner. And that my business partner said lost advertising access. So Facebook could identify the IP address and said, someone has used this,
00:17:14 a computer to run Facebook ads on these accounts. And this was, you know, person a, we disabled his per advertising access. He logged in as person B on the same IP address to work on the same accounts. We know this is the same person. So this person had lost advertising as well. Good luck trying to talk Facebook and to reactivate neither of those.
00:17:34 So like they know. So the most important thing is to just understand that like, if Facebook is mad at you, you need to either do things to remedy it. And if they get mad at you and you get to a certain point, there’s like kind of a point of no return. So it’s just important to just be aware of all this and to make sure so that when you’re running ads,
00:17:54 you, you know, so if your personal is disabled, Amanda, then you possibly could have a member of your team, maybe a significant other or family member, friend, someone who would be able to help you with the project and basically have their Facebook profile, be the one advertising. And then maybe you could use their Facebook to run ads or hire them to run ads or hire a new employee to use their Facebook,
00:18:30 to be able to, to, to run this project. But if it is truly you, that’s lost advertising access and you tried to go roundabout ways of doing it. They’ll probably figure it out eventually. So that’s why a lot of times people come and hire agencies or stuff because we have, you know, tons of assets of the accounts. We have tons of assets of business managers,
00:18:53 and we have just the know-how of like how to not get banned like that. Sometimes it like a lot of people get into this rabbit hole where they get bandages. Cause they don’t know any better. It’s not that you’re actually maybe doing anything wrong. But if you don’t know to how to read between the lines, if you don’t know what can get you banned,
00:19:10 what can’t get you banned, how to, if something starts going wrong, as far as compliance wise, how to not make it worse. A lot of times what happens is people make it worse because they don’t know any better. And that’s what ends up with like, long-term just not being able to advertise. So that being said, those are probably what your options are,
00:19:29 is, is, you know, continue following up with support about trying to get your personal advertising aspect. Sometimes the best way to do that is to when you speak to support is like admitting fault, admitting that like, you know, I ran ads. I wasn’t a hundred percent sure what I was doing. I realized I made these mistakes. I completely know what I’m doing now.
00:19:46 I’ve tried the blueprint advertising course through Facebook and I would love a chance to be able to advertise again. And sometimes they will give you that second chance. And if you exhaust that and they give you kind of like the hard, hard, no, then that makes it a lot more, a lot more difficult, but there’s always that route. And then,
00:20:06 like I said, having someone on your team, run ads, having it be a Saint, the other family member or friend using their Facebook profile to, to help get started or potentially hiring an agency or something like that, to be a way around it, to where it could exist in like dairy ecosystem, which has hopefully more resources and less chances of getting into those issues.
00:20:31 Okay. I was told to open an account back. Yeah. And like, that’s probably a bad idea if they told you to open up a new Facebook account or just a new business manager. But yeah. The digital marketing world has changed so much since December. It’s like, it’s just crazy different world. It’s a whole different world than even back then.
00:20:57 Now December of actually Facebook was probably a lot more supportive and helpful through issues like this. And they were, they’re even less helpful now, but yes, appreciate you waking up early, Amanda. So those are probably what the best options are at this point. Unfortunately I know it’s not the answer you want, but Facebook is very much like judge and jury and prosecutor.
00:21:25 So like if they’ve made up their mind, it’s very hard to get it overturned unless you know, somebody which is ridiculous. It’s absolutely ridiculous. But that doesn’t mean, you know, advertising Hindi over for you, right. Ticked off advertising is blowing up right now. Like I believe tick-tock advertising will be what Facebook ads is eventually. And it will just be like,
00:21:46 oh yeah, I just haven’t, it hasn’t ticked off because if you have the right product right now, it’s so utilized from an advertising perspective, it does so many people on Tik TOK, like ridiculous amounts of people using tech talk. And everyone thinks it’s just for young people, but no, because people’s, you know, parents want to be up to date on what their kids are doing.
00:22:07 So a lot of parents were on Tik TOK and then other than they’re finding themselves getting hooked and there’s this whole community community of older people on takedown cause a huge community of elderly people and that’s growing bigger every single day is becoming more and more of a used platform. So CPMs are incredibly low in tech talk right now, if you gotta figure, you know,
00:22:25 it costs us on average probably 20 to $30 to advertise to a thousand people on Facebook or take talk that could be pennies can be pennies to reach a thousand people. So, you know, it may be a longer term play, but you can get your products in front of so many more people for so much less money. It doesn’t mean it’s going to convert,
00:22:42 but it’s just a platform you can start working on that. You’ll get much more bang for your buck right off the bat. For sure. There’s also YouTube ads. If you have the right product throughout YouTube ads, YouTube is an amazing place. Platforms, run ads, ads on Google ads. Another, another great option. If you, you know,
00:23:02 need to advertise online, Facebook is, you know, one platform, it is getting worse. It seems like that day, it gets harder. I should say worse. It gets harder. It gets harder and harder and harder and harder. So unless you’re working with an expert, who’s been doing this for 10 years, it’s hard for me. And I’ve been doing this my entire,
00:23:21 like almost my entire life. And it’s still every day is harder than the last day. So for beginners, I get why it can be discouraging. It can be, it can be hard. So luckily that’s, you know, what I’m here for is to help you out. So if you have questions on this call, you can use my 10 years of knowledge and,
00:23:40 and even stuff like this, like how to knock into hot water with Facebook, if you are, and how a lot of Facebook, how to get out of it, what to do, what not to do a questions like that, happy to help share all the information I have. And then even to the point where if you, if you guys ever need help and want me to me or my team to,
00:23:57 to help out directly and you want to hire us potentially, that’s always an option option as well. But yeah, hopefully some of that information helped maybe give you some, some ideas next that we have Jen, Jen says my store is brand new and I’m ready to run ads. And during the trafficking traffic sales, what strategy would I take and posting to a state currently ranked two ads.
00:24:20 I think I might have answered this one. I’m not sure I’m doing things right. What training should I take to move forward? There’s a, a company called ad ad skills that I can recommend second hand. I believe that’s stilly. I believe that’s mine. But anyways, it’s a, it’s a training platform for, for all types of ads, Facebook ads,
00:24:42 YouTube ads, but basically you can get started for cheap. And I’ve actually hired a lot of, a lot of people who have come from this program to be a media buyers and my team. So I have hired their graduates and they do know what they’re doing, which means, I assume that if you took the training, you would know what you were doing as well.
00:25:03 You know? And, and they had new the, they keep it very up-to-date and it’s basically like, you know, a program with a facility, $150 a month. They have this one program where you get nine week mastery course, monthly masterclasses, a private slack group, desk questions, weekly coaching calls. Hands-on mentoring, you get a certification that you can use if you’re ever like looking to apply for a job or something like that.
00:25:28 And there’s also like as skills marketplace. So if you’re looking to hire potentially someone to run ads, you could also use this as a resource to hire. If you’re looking to hire someone for your team to help you with Facebook ads could be a resource that you’d be able to find someone who’s been through this program. If you really want like an expert expert expert,
00:25:47 you can come to an agency like high team, or you could take this yourself. If you’re really trying to invest in it and learn it yourself. I think it’s a great skill set for anyone to have, especially any type of entrepreneur. E-commerce, if you can allow no Facebook ads, it’s only gonna help you some point in your, in your journey,
00:26:05 a hundred percent, whether you’re selling your own stuff, or if you’re running a, you know, any type of promotion or just anything in marketing in general, you’ll learn so much from learning Facebook ads that can be applied to every single advertising platform and just advertising and marketing. In general, you learn, you’ll learn so much. Jessica is asking, I just started out with a paid advertising and I need help to allocate my budget and create a strategy,
00:26:30 create a, create a strategy. What types of ads should I run for proper campaign and how much advertisement to locate cyber awareness conversion. I think we talked a little bit last call, but definitely I would say, you know, when I was talking a little bit earlier, that where we talk about wanting to get your Facebook pixel trained as fast as 10,
00:26:50 what I would just do is focus on running conversion campaigns for website sales, going to your store. And if it doesn’t work, then that just means you need to keep trying 99% of the time. The difference between something working and not working is going to be there one or the other thing, one is going to be creative. It’s going to be the ad.
00:27:10 It’s the ad captivating is the ad selling the product. Is the ad showing, demonstrating the benefits is the ad demonstrating how it either shows benefits or solves a problem. You know, it’s the difference between anything about all these insurance companies like car insurance, right? It’s crazy like Geico, progressive state farm, you know, save harm when they advertise, what do they do?
00:27:34 They get celebrities. They have Padma homes. They have Aaron Rogers. They have all these big name athletes. They have Drake, you know, all these alias celebrities in their ads and that’s how they do it. But they’re also funny and humorous and they have their own tone in state farm ads. And then, you know, Geico, you know, you have the gecko and you have all these hydrants seeds getting into,
00:27:57 then you have progressive with like flow and all the characters and the whole life. It’s like a universe they’ve created of characters and people, right? They all sell car insurance. Like it’s the most boring thing ever. No one cares like who who’s charging me less. Like you’re all doing the same exact thing, but the advertising is so different, right?
00:28:16 Like what, what are they doing? They’re being entertaining. They’re being fun. They’re demonstrating their benefits. They’re solving problems. They’re talking about how they can save you money. They’re talking about how the benefits of, you know, state farm versus Geico, but they’re doing it in a fun, entertaining way. If they just had a super boring commercial,
00:28:32 that was like, that was like, oh, Hey, come to us. We all save you money. Cause we’re a car insurance company. That’s not going to work. It’s not going to work. So we can’t expect our Facebook ads to do that. Are we being funny or being entertaining or providing value? That’s I have the thing. So like it’s,
00:28:51 it’s about the creative really? Like that’s 9% of the time my son will work. It doesn’t work. The other half of it is the landing page, the store, wherever you’re sending the traffic. If I have an amazing ad, it gets tons of people clicking and they go to a store and no one buys it’s probably because something’s wrong with the store.
00:29:06 But luckily for you guys, you’re working with BGS. Chances are your landing pages are great. Chances are your landing page is a great chance to get your store is optimized for conversions. So you’ve really should probably be focusing on creative more than anything. And like the actual ads you’re running. And then you should be putting a lot, a lot of thought and time and effort into it to think about it.
00:29:30 Like you’re almost like having to be a influencer or a creative team or a marketing expert. Like you’re not, you’re not just going to be able to probably throw a picture of your product out with a little bit of ad copy anymore. Like those days are gone. The people who are going to survive this kind of like apocalypse are either the people who are becoming world-class marketers and know that you guys are e-commerce store owners.
00:29:59 I know that you guys are wearing probably so many hats in your business that right now, but this is also a hat that if you’re not willing to invest the time and effort into, you’re probably better off hiring somebody for it because the amount of creative bandwidth, unless it’s something you’re naturally great at, if you think you could run an Instagram account and,
00:30:22 and blow it up with funny content and become like some type of influencer on Tik TOK or Instagram, if you have that charisma mindset, marketing ability time and willing to commit to it, then absolutely you could be a hundred percent successful. You could become one of the greatest, you know, Facebook advertisers ever. But like, that’s what it’s going to take.
00:30:46 So a lot of people can either hire creative agency. You why these companies pay $30,000 to Harmon bros like Squatty potty, Dr. Squatch for these really purple mattress, these funny, or like really high produced, entertaining, unique ads, or, or you have to go about the other way and be just like really creative below budget because that’s, what’s going to take to get it to convert.
00:31:14 Unless you have something that’s like super unique and a no absolute, no brainer. Like if you have a simple product that’s affordable, that solves a problem that so many people have, then you may be able to get away with just very basic ads showing off the product. But if you’re trying to build a brand like Allstate, Geico, progressive, like they’re building a brand,
00:31:39 they have a strategy. They’re investing millions of dollars and they’re developing this whole, like thing about this whole universe around their company of like flow from state, Flo from progressive. And then there’s like Jamie, and then they have different personalities and they’re on all these different situations. And there’s all these different storylines going on that have been going on for like five years now,
00:32:00 now that we have to do that with Facebook ads, but you just think about the, the level of attention and detail that it takes that now progressive, isn’t just, you don’t think about them as that’s just that, that car insurance company you think about the humor you think about them. And then you’re deciding basically who’s funnier, like state farm, progressive Geico who’s funnier so that when I want to get a car insurance quote,
00:32:24 I pick this company over the other company. Cause then the data probably all very similar in price. So we’d have to think about it that way. Sinead said I did the ad skills training after a minute, so good. The nine week course courses free loved it and not sure whether to, or do it myself with the cash tight. So thing to do.
00:32:42 So if you have any time, what would be advice to getting started in Google shopping, Google Martin center? Should we kick it off a little bit, guys? I don’t have a ton of experience. Obviously I’ve done it before Google version center is like basically the place to get started. You do have to kind of go through, jump through a couple of hoops to make sure everything on your store is very compliant with Google.
00:33:03 Meaning like if you say claims, then you might have to add like references and stuff like that. If you didn’t want anything to do with health and wellness or potentially like biz op or making money or things like that. But if you have a pretty straight e-com store, that’s not necessarily a really hot button issue or something that’s pretty straightforward. That’s not really has anything controversial.
00:33:28 Like if you were selling like gun products or something, then I would say like, you should be fine. You set up your merchant center, which connects directly to your Shopify store and it creates a product feed. And if all those products go through the feed and get approved, then they feed directly to your AdWords account and you can start shopping campaigns and then you can kind of start running it from there.
00:33:46 And when people search for a certain product, yours control at the top under the shopping, but I would definitely recommend getting started with even branded search. I feel like, you know, it’s definitely old. It’s like the oldest form of digital marketing outside of SEO. But you know, search campaigns on Google are still really powerful. If you have a niche that is,
00:34:07 is relatively unique and you have a product that solves a certain problem, like if you had a, a product that solved a problem with like breaking your cell phone or something, and it’s like, you could find keywords and longterm search terms, people saying like how to fix my phone screen. And yet, and you had a product. Someone could buy that,
00:34:28 fix their phone screen. That’s really cheap, affordable. Then you could just kind of, you know, add those long-term search terms. Anytime someone searches for that, you could, you could compete to show up in those results. And then you’re to split test in your search ad to be able to optimize it, click through rate and everything else. The same kind of thinking about the opposite way.
00:34:49 Like in Facebook ads, we’re putting our products in front of potential customers, hoping that they buy with Google. Like they’re looking for a problem. They have a problem. They’re looking for a solution and you’re able to pay the, present them that solution. So why that’s, that’s really powerful. So Google search could be a great place to get started with some of you for advertising,
00:35:08 if you have the right strategy and it’s all based around keywords, right? So search terms, what people are Googling. So that could be a great place to start for some of you to get some sales to your store. Sometimes I think about it too, where it’s like, if we can create a really good Google search strategy, which may not,
00:35:25 you know, it may not change our lives. But what it does is if we have our Facebook pixel on our store and we are getting people to buy through Google search, which is highly targeted. And even if it’s kind of breaking, even what it does is, is getting all that data to our pixel, to our Facebook pixel is learning who our purchased purchaser is.
00:35:44 So if you did that for a few months, we’re able to get some volume and then you turned on Facebook ads, but that same Facebook pixel, that Facebook pixel would have a much better idea of who’s going to buy our products already than if you had just started on Facebook. So sometimes that’s a good strategy. It’s really unique to every single situation.
00:36:02 However, so yeah, I think you’re on the right track of Google shopping and, and, and most and center Krista says, cool, awesome. Krista says, I’m setting up a Facebook shovel is the best way to attract sales separately from my Shopify store. So when you set up a Facebook shop, basically it creates a new sales channel on your Shopify.
00:36:25 And you should be able to, like, when you look at your basic dashboard, you should be able to sort by channel on Shopify and there should be a Facebook channel. And then there’s like an Instagram shop channel now, too. So that’s basically that like, you should be able to separate it in Shopify from that channels. There’s usually like channels and it’ll be like Facebook and they’ll be like online store and then might be like Instagram.
00:36:49 You may have other channels too. Yep. The sales will still, this Facebook is like partnered with Shopify. So the only way to have a Facebook shop is to have a Shopify account. Maybe some of them maybe will commerce based on this too, but shop fight over fact. It’s like buddy, buddy with Facebook. So if you have a Shopify store,
00:37:09 Facebook like can connect directly to it with dynamic product catalogs with Facebook shops. And they have a data sharing agreement too, which means you have a Shopify store, you actually get more data to your pixel and people who don’t have Shopify, if you’re running on like click funnels or something like that, Facebook doesn’t like click funnels. So face because I have a data sharing agreement with the click funnels or some of the platforms.
00:37:30 So yep. You should be able to see the sales coming from the Shopify and be fine. And then you’ll be able to see them coming from the Facebook channel. And there’ll be like combined on your main screen, but you can definitely see like per channel. And you’ll also be able to see it in analytics too. If you set it up in analytics,
00:37:49 you’ll see like people who buy directly from Facebook and people who drive directly from the Shopify store, you’ll be able to separate that and track it. If I use different info for my shop, then what I use to verify my store earlier this year with Facebook, no, it should be able to change it. It should be okay. I know, I know people who,
00:38:12 who, you know, have it running Shopify forever and then just setting up their Facebook shop right, right away. So you should be okay to set up a Facebook shop and switch it out. They actually just updated their Facebook channel. And Shopify does last year. So like, if you have the old Facebook channel like that, one’s discontinued. So when you set up the new one,
00:38:32 you’re going to have to reconnect it all and re redo it. Anyway, when setting up the Facebook shop, they sounds for business and focused on. We should know you should be fine. Totally fine there. Okay, cool. No problem. Let me get back into the questions and the last one here. Oh, that was, you think it was some may have asked the question.
00:38:57 Okay. Stores in your own based island. Okay. I think we talked about this last week. We talked about like the different, the different currencies, right? So if your account is set to a different currency, then it is kind of stuck that way without creating a new account. So it’s like, if you really, really, really want an account to be in the right turn seat,
00:39:18 then you can create a whole new account and do it that way. But we have clients who like, are based out of Australia, their accounts in Australia. So basically we just change our mindset. It’s like, when I look at this, like, even though it’s like a $50, let’s say it’s a $50 USD CPAs, or looking for looking for a $50 CPA.
00:39:38 I just know that that could be $30 in Australia or 70, whatever it is. I don’t know which ones are worth more at this point, but you just know that like, no, my metrics should be this because it’s in this much dollar amount. So when I go to optimize and I look at the number and I look at the dollar mouse,
00:39:55 I just know it’s going to be this instead of this. And you just change your mindset that way. And eventually you won’t even notice it. That’s probably the easiest way, unless it’s like way off, but usually with like British pounds to two or Euro $2 or like Australia to dollars, it’s not too, too far off. So in your situation,
00:40:21 I think you said it’s it’s, I think it’s said it’s like Ireland, so it’s in like pounds. So that being said, like, just do the conversion in your head the first time. And then when you’re looking at your account and be like, okay, you know, the other day, my product costs this much in whatever currency you want.
00:40:42 You want your CPA to be this much and whatever currency you want. But when I look at ads, this amount of currency is actually, if it’s 50, it’s actually 70. So when you look at your ads, you just optimized for 70, instead of 50, you just know anything, anything under this amount on good, because the currency difference.
00:41:00 So cool. So that was all the visit. That was all the pre-submitted questions. So we have about 15 minutes left. So if anybody has anything else they want to chat about or anything that they want to ask me about specific things happening with them, or about digital marketing in general, about Facebook in general, I’ll now open it up just to anyone in the chat,
00:41:23 if wants to jump in and ask you the questions. Cool. So it looks like everyone’s, hopefully it means that everyone’s ads are doing great, which is exciting. I’m going to try to think real quick and let me think about what’s been going on in the industry. Okay. So we had the big Facebook shut down. What was that? October 4th.
00:41:56 So that was big deal. It seems like they are updating a lot of things on Facebook and for better, for worse, it seemed like what happened was when everything went down on October 4th, they implemented an update, which like could be a coincidence, but probably isn’t, but it seemed like a lot of detailed targeting expansion. So normally you would put like your interests in the,
00:42:22 your targeting on your ad set level, right? You’d say like interested in horses and horse riding, and they’re interested in, you know, CNN, whatever it is, whatever your interests are for your demographic that you would normally put on your ad set level for interest based, targeting Facebook, trying to get broader and broader and broader and broader, they want to use less specificity.
00:42:45 So if that’s even a word I don’t even know, but anyways, so basically now they’re like just saying like, Hey, thanks for this info. Thanks for these suggestions. We’re also going to go out of these suggestions, just so you know, if we feel, if we feel like we can get you better results, and this is like now mandatory,
00:43:06 like you used to be able to turn it on or off, it seems like it’s just part of the ecosystem now. So that being said, it just means we might have to change some strategies, you know, not using interest targeting as heavily anymore. And then on top of that, you know, understand that if we are using just targeting, it could be like,
00:43:24 it’s going to be more broad than what we really think our audience size. And then on top of that, it may be worth, really investing in finding ways to use lookalike audiences, custom audiences find data sets. If you can get email lists of customer audiences, let’s say you like run a shoe store and you could somehow buy or borrow an email list.
00:43:44 You know, like a buddy. So you have a shoe store sells running shoes, you know, someone who’s in the running industry and you’re willing to trade email us so that they have your email list combined, right? So that’s a big data set of people like to run. You could take that email list, you could run your ads to those people.
00:43:58 Then you could also create lookalikes off those people that helps Facebook hone it in a lot more finding unique ways to be able to get better. Audiences is going to be imperative going forward. Nick says he talked to a Facebook rebrand. I don’t know a ton about it. Other than people are really, really pushing towards this like internet 2.0, and it sounds like crazy.
00:44:21 Now it sounds like matrix, but what internet, if any of you guys are, you know, mess around with or do any research into cryptocurrencies and NFTs? I do. But even then I’m like very like casually Intuit. I’m not, I’m not saying I’m an expert in any of this. And I very well could be speaking incorrectly, but I at least play around with it a little bit.
00:44:45 So I can tell you the most information I know is that like internet 2.0 is going to be like the first level of internet was about information. So we would all get on the internet and we’d be able to access information. Right. We’ll be able to access like normally it’s like the cyclic. Remember when we were all younger and we’d go to the encyclopedia.
00:45:02 If anyone remembers that, because you wanted to learn about the civil war. See when the cyclopedia and you went to Asheville, encyclopedia was like 30 huge books. And you would like, look for the level of letter C or you’d find a section about the civil war or there’d be information about the civil war. And you would use that for like research paper,
00:45:19 internet 1.0, was that information it’s about us going on, be able to access information, share information internet the second, like 2.0, I know it just said we’re going to internet 2.0 is probably more like 3.0 2.0 is more about communication. Connecting us communicating. The first was like chat rooms, right? Remember like that was the second big internet. Boom was like,
00:45:41 oh, I can go to the chat room and I can eat people. I can have social media. Social media was the second boom. Like internet had no social media. The beginning social media then took over the internet. That was like the second big boom of the internet. And it was us being able to Connect, talk, share, and it became the way all of us learn to communicate forever.
00:45:59 We stopped pretty much, pretty much communicating. Anyway, other than using internet email, huge, right? It used to be like, no one use email. Now it’s like, no one can live without email, actually going away from email now because it’s, everything’s evolving now. It’s like direct messages and, and FaceTimes and zooms right now. We can actually communicate over the internet face to face like we are right now.
00:46:21 So that’s like information. That’s the second. That was the second boom of dinner. That’s this next boom of the internet that’s happening right now is through the blockchain through cryptocurrency. And it’s, it’s creating like, like living on the internet. We exist on the internet and it seems like far-fetched. But if you look at like a movie, if you read the book or seen the movie ready player one where like you go home and you have this like second life you live that is on the internet.
00:46:44 And we think that’s crazy. But like right now, we all do have it. Like you have who you are on Instagram. You have who you are on Facebook. That’s not who you are in real life. And Instagram. You may be happy and post those pictures of your life. And you’re showing off who you are and the things you do.
00:46:57 And people have an idea of who you are through your internet presence. And you like live that’s your life, even though it’s not real, but this is like actually living on the internet, like having an avatar, you go into like a video game and being able to show off your life and connect with people. So that’s what they’re calling kind of like this,
00:47:18 like metaverse where it’s like, you exist your life on the internet, which a lot of us do like right now, our jobs and our livelihood is all like tied to the internet. Sure. There is reality going on, but most of our life is here. We’re doing e-comm, we’re doing marketing. We’re doing stores on the internet where we’re communicating on the internet.
00:47:35 We’re hiring people through net or working with people on the internet, right? We’re not talking to these people. They’re not coming to our house and working it’s like off the internet. So it’s like the next level of that is like all of us just kind of listening to this. And so Facebook wants to be in the forefront of this, creating some type of like,
00:47:49 metaverse like new reality of Facebook, but this is a Facebook where you actually can go and play a part in and live a life in and buying a car in real life will be like what you need to get around. So you’ll need to buy a car in this. Metaverse you’ll get around. And this manifests, like that seems silly, but it won’t be,
00:48:08 they won’t be able to will be reality. And people will be willing to pay hundreds of thousand dollars for a car that’s online. Right? That’s not their actual car because right now people, you know, if you think about like a lot of what, especially like internet marketers, marketing people, successful people do successful. People want to show off how successful they are right in real life.
00:48:28 So they buy a Rolex. So they buy expensive car to buy a private jet so that they can really live this life luxury and show it off. So everyone knows this is my status. People are going to want to do that. The same thing online with this metaverse they want to be able to have this level of interaction and being able to show off who they are,
00:48:48 like having a blue check mark, like having a blue check mark on Instagram and Twitter. It doesn’t actually have value, right? There’s no like price you can pay to get it. There’s no, you can’t sell it. You just have it or you don’t have it. But what it is is a status symbol. You are showing that I’m important.
00:49:03 So I have this blue check mark people take me seriously. So I have this blue check mark. Now think about that was just like everything in your life online. Like every single thing, the things you own, things you possess are all now part of this digital world that you’re showing off you live and people treat you seriously. You’re allowed certain opportunities because you exist in this,
00:49:23 this new internet world. It’s all sound super Spotify, but it’s not. And so that’s what Facebook’s doing there. They’re creating a Facebook. That’s going to be part of this blockchain where you will be able to spend money on Facebook. You’ll be able to pay each other on Facebook. You’ll be able to work through Facebook. You’ll be able to live a life.
00:49:39 Your Facebook be entertained through Facebook. Imagine that you go into Facebook, you log into your avatar and you can go to a concert. And that actual artist is also living in this metaverse with you having a concert and you can, you can attend this concert or this sporting event through Facebook using like a VR headset. And you won’t have to all using digital money,
00:49:58 digital assets, and you have this whole other life around it. That’s kind of like where they’re going. Facebook is realizing that they are in serious trouble with like they built, what they built now is, is becoming archaic. And the way they make money through advertising is becoming archaic. And obviously they’re getting shaft for it. So they are trying to rebrand and find a way to exist this like Facebook 2.0
00:50:19 in this, in this next version of the internet. So that’s the extent I know about the Facebook rebrand and what they’re doing. I have no idea. Even it’s going to affect advertising what it’s going to be like in general. But like, it’s just gotten to the point where Facebook has reached its its lifecycle of what it is now. It needs to become something else.
00:50:39 So last question we have here is from snakes. Domino. The question following me, if you have the time, I’m not sure if you were in a previous Google, if you, if, if I ran my previous Google analytics ads through this email address that your VA runs or this other email address, doesn’t matter. All that matters is that how you log in?
00:51:02 Like if you could get into it and view it, it really doesn’t matter. If you have a Google account, it’s probably best to use the same account for everything, but you can link them all up. Like you can add multiple accounts to it who all have the same access. So it really shouldn’t matter too much when you’re a Google admin, you can add other Google admins that are G suite.
00:51:24 It just matters that if you have like, if it is info at, at Uganda, ha if it’s that email just sorry, it would be different. It could potentially be different accounts. Yeah. So sometimes the best ways to like go to Google analytics type in your login and then go to analytics and see if there’s an whole account set up with everything.
00:51:52 And if there isn’t, then it’s probably under a different email address. So let’s say you figure out what’s the info email address actually, where it’s all housed. Then you could go in and add Senaida as, as another admin. And that way they have the same access. That’s probably the easiest way is to just figure out which one it is. And then start adding whichever ones you want tab access.
00:52:11 That way you can connect them all. It really shouldn’t matter once you figure out which one it is. Does that make sense? Cool. Cool. Awesome. Well, I hope you guys all have a awesome weekend and feel free to pretty submit any questions you have over the course of the week. And next week, we’ll jump on this call again and I’ll,
00:52:31 and I’ll go through any of the questions you guys submit over and yeah. Have a good weekend. Oh, the movie picks. So we talked at the beginning of the call, but with Tanner, we were talking about movie pick of the week is, is the movie dune. I went and saw in theaters last night, but it’s on HBO. Max was pretty cool.
00:52:46 If you’re into star wars, if you’re in scifi stuff, the movie picks the week. Yeah. Cool movie. Anyways. Hope everyone has a great week and we will talk to you next time.