Summary of Jam Session:
In this session we did 9 critiques. Keith Pierce – Stabilizer Pads. Mor Halali – Jewellery Store. Alyssa Isogawa – Water Sports Clothing. Majdi Shahein – Detox Supplements. Lysanne Denneboom – Snacks for Kids. Geeta Powani – Eczema relief. Diana & Justin Rendon – Skin Care. Kelly Knight – Crystal Store. Jessica Klein – Natural Dog Treats.
Critiques:
Critique 1
0:00:00 – Critique number 1 is for Keith Pierce, https://kpbase.com/. Stabilizer Pads
Homepage: White text on hero banner is very hard to read, but also you are speaking too broadly. You need to demonstrate how you would use this product in different scenarios if you want to tell to a broad audience. Gmail addresses are not as trustworthy as a professional email address @’storename’.com. Educating your audience to know what this product is used for and having relevant naming conventions.
Product Page: Value Prop icons are distracting the user away from the ATC button, also adding more clarity to the icons. Shipping time icon to be clarified.
Critique 2
0:26:00 – Critique number 2 is for Mor Halali, https://gemstoneking.com/. Jewellery Store.
Homepage: The team discuss the large amount of SKUs the site has and how this could be negatively affecting the sites performance. The site is very slow.
Collection Page: Collection filters are good, but the site speed is making navigation almost unbearable.
Product Page: Repress review stars if your products have no reviews.
The team further discuss site speed issues and Mor is putting his focus into fixing this issue.
Critique 3
0:46:25 – Critique number 3 is for Alyssa Isogawa, https://dpnd.co/. Water Polo Inspired Clothing
Homepage: Team talk about the contrast of colors used on the homepage for navigation and hero image. The team then talk about how Alyssa could iterate her hero image to provide more clarity. Value proposition icons are not unique to the brand. Use what selling is selling the most as your first level of navigation.
Cart: Continue Shopping link should redirect back to the homepage, instead of collection page. Typically the homepage is the highest converting page.
Checkout: Logo and trust icons need to be uploaded
Critique 4
1:12:20 – Critique number 4 is for Majdi Shahein, https://detoxificationworks.com/. Detox Supplements.
Homepage: Search needs to be prominent, but a border around it. Matt talks about the trust difference between an established store such as Organifi, also getting professional images. Matt then goes over color contrast on the homepage.
Product Page: Improving product thumbnails so users can easily identify what is within the capsules. If your main target audience is US, change from Canadian currency.
Critique 5
1:29:10 – Critique number 5 is for Lysanne Denneboom, https://lolo-s-bites.myshopify.com/. Snacks for kids.
Homepage: Imagery is great although color contrast needs improving.
Collection Page: Merging 4-pack and 6-pack product pages and removing the whole collection page step.
Product Page: Too many value prop icons under the CTA, choose 3 of your best propositions and incorporate the rest within their relevant section on the site. Promote the fact that you ship within 48 hours.
Cart: Proceed to Checkout button takes the user back to the Cart Page.
Critique 6
1:42:15 – Critique number 6 is for Geeta Powani, https://mymias.com.au/. Eczema relief.
Homepage: Tanner talks about presenting the hero image a little differently, less wordy. Increasing font size across the homepage. Remove centre-aligned text. Remove ATC buttons from homepage, replace with “View Product”.
Product Page: Price should be left-aligned. Remove false bottom from product pages. Add back to top button for longer pages.
Cart: Add Paypal Accepted icon.
Checkout: Remove banner, upload logo and support details as per our best practice.
Critique 7
1:57:50 – Critique number 7 is for Diana & Justin Rendon, https://bluelakeskincare.com/. Skin Care
Homepage: The team first discuss the main headline on the homepage. Product naming convention confusing users.
Product Page: How to present 1 bottle, 3 bottle swatch and manipulate your prices to encourage customers to take a certain offer. Tanner talks about there being not enough description, especially for a product that is applied on the body. Add ingredients tab.
Cart: Test removing reviews and payment icons.
Critique 8
2:17:35 – Critique number 8 is for Kelly Knight, https://modernmysticshop.com/. Crystal Store.
Homepage: Logo is very faint, needs to stand out. Too much white spacing between different elements on the site. Remove autoscroll from “Shop by Solution”.
Collection Page: Imagery is not congruent, also background of images are distracting users from the product itself.
Product Page: Your website is your conversation with your customer, so be very clear with how you present imagery and descriptions.
Cart: Icons aren’t clear or trustworthy.
Checkout: Missing logo and support details.
Critique 9
2:41:35 – Critique number 9 is for Jessica Klein, https://www.pethonesty.com/. Natural Dog Treats
Homepage: The team discuss the issues around Carthook and how it can negatively impact your business.
Collection Page: Sort By filters should be removed, users do not sort by those filters.
Product Page: No shipping information provided, add a shipping tab. Add icons within description to break up the text. Remove recently purchased app, this app has been abused by untrustworthy sites and is not trustworthy anymore.
Noteworthy Topics:
0:00:00 – Hero Image & Educating Your Audience
2:13:15 – Shipping Prices Test
2:35:00 – Your Website Is Your Conversation With Your Customer