Summary of Jam Session:
In this session we did 7 critiques. Jody Fisk and Juston Mattis – Accessible products for ederly and disabled. Mel Kelly – Handmade Decor. Lois Wyant – Grandparents POD. Chris Cade – Spiritual POD. Irene Offord – Dog Toys & Accessories.
Critiques:
Critique 1
0:002:10 – Critique number 1 is for Jody Fisk and Juston Mattis, https://ezable.com/. Accessible products for ederly and disabled. Felicia Tappenden – Beauty store.
Homepage: Popup chat shouldn’t appear on page load. Banner shouldn’t stretch to full page width, needs to cap at certain width. Navigation has a massive cognitive load, way too many items listed in the main navigation. It needs to be simplified then filtered better through collection page or search. Font size way too small, especially for this demographic (16px minimum).
Collection Page: Aleks explains how Jody and Juston should display their navigation and collections. You can only speak to 1 type of customers at a time, you cannot successfully speak to both builder and customer at the same time, as they have different shopping criteria.
Critique 2
0:26:50 – Critique number 2 is for Mel Kelly, https://notboringhome.com/. Handmade Decor.
Homepage: Utilizing Mel’s mission to create a stronger value proposition within the banner. Move the ‘Art By Mel Kelly’ further up the homepage as this is getting a lot of clicks.
Collection Page: Needs filters and sorting options. Remove bold and caps from product titles, only for headers.
Product Page: Ensure upsell products are complementary to what the original product is.
Cart: Bug going from drawer cart to cart page. Reduce the size of the logo.
Critique 3
0:54:35 – Critique number 3 is for Felicia Tappenden, https://cangro.com.au/. Beauty store.
Homepage: Cap hero image width size. Team discuss starting the pain point conversation within the banner. Instagram feed should be shoppable, not take them off the site. Search needs to be optimized, as well as 404 and search page. Bold and underline biggest seller in navigation, especially because you are driving 95% traffic to that one product.
Collection Page: Filters need to optimized. Combine different flavors of beauty products to be 1 product with seperate variations.
Product Page: Remove payment icons. Do not have automatic scroll on frequently purchased products, give them left and right arrows and have it fixed. Do not have product descriptions screen-wide, have them right aligned. Send multiple reminders for reviews, one reminder after they receive their product and another after the average use time. Remove auto-scroll reviews and push negative reviews, just make sure you are replying to them.
Cart Page: Related Products feature is bugged.
Checkout: Remove countdown timer, and optimize placeholder microtext within checkout fields.
Critique 4
1:22:55 – Critique number 4 is for Lois Wyant, https://beinggrandparents.shop/. Grandparents Store.
Homepage: Hero image isn’t crisp. Lois expresses her discouragement with FB right now, Facebook is really tough right now. Focus on dialing in the site whilst FB is very expensive. Background color of the dropdown navigation needs to be a lighter background so the text is clearer. “Your Photo” collection, change this to “Personalized”. Add microtext to search bar to help your visitors with search terms. Utilize the fact that you are a grandmother yourself selling products that you have designed and selling, this is your biggest value proposition.
Collection Page: Increase the size of the price, especially for an older demographic. Add filters to your collection page, this is the main purpose of the page (Product Filter & Search). Team discusses how to simplify the product selection process as it is confusing currently. Since the majority of the sales so far has been the pre-designed grandparents names, you could focus more on that, then the custom ones.
Product Page: Size guide link needs to be moved up to be above the size selector.
Cart: Remove background from payment icons and push more on the fact that you are a grandma selling these products.
Checkout: Remove banner and take a look at previous Jam Sessions to see how Checkout should appear.
Critique 5
1:51:00 – Critique number 5 is for Chris Cade, https://www.themiracles.store/. Spiritual POD
Homepage: The team talk about Chris’ value proposition and the importance of setting himself apart from his competition. The cause is going to be the biggest driving point for this brand.
Product Page: Use swatches for products with less than 5 variant options. Product description and tabs should be outside of a scrollable window. Remove bold from product titles and only capitalize the first letter of each word.
Cart: Aleks goes over a couple Cart Page optimizations that Chris is missing.
Checkout: Microtext needs to be updated to best practice, icons should be addressing the customers biggest objections.
Critique 6
2:21:05 – Critique number 6 is for Irene Offord, https://pawzworld.com/. Dog Toys & Accessories.
Homepage: Cap the desktop width to not be full screen. The site needs to pull on the heartstrings of its customers and easily explain what the brand is about and why it’s different to every other dog store out there. If you have featured products on your homepage, ensure you have prices below.
Product Page: The team discuss the sites color scheme. Make sure the copy is on the right-hand side and break the text up a bit more so it doesn’t appear as a wall of text. Make sure your shipping and returns tabs are relevant to the current product the customer is viewing. Hide reviews from products that have zero reviews with a script.
Critique 7
2:42:35 – Critique number 7 is for Diane Bealer, https://www.everydayedenboutique.com/. Women’s Clothing Boutique.
Homepage: Do not have popup on page-load and remove the background image from the field so the customer can clearly see what they are typing in. Ana brings up a great value proposition that Diane could use. Utilize the fact that 3 girlfriends are running a boutique that support ladies of all sizes.
Collection Page: Images all need to be the same size and congruent. Colors need to be added to the swatches. Filters need to be added for customers to narrow down their choices.
Product Page: Size chart should be a popup that appears nice and crisp without a scrollbar. Customers biggest objection is if it will fit, do not create anymore friction.
Cart Page: Aleks found a bug going from the cart drawer to cart page. Remove free 5% off, do not give them a discount without earning it. Test 60 day guarantee.
Checkout: The team address the Checkout best practices.
Noteworthy Topics:
0:07:40 – Simplifying the Homepage
1:12:40 – Send Multiple Reminders for Reviews
1:18:45 – Good example of a Checkout Layout