Critiques:
Critique 1
0:02:45 – Critique number 1 is for Antje Pepper, https://www.keepgoingkit.com/. First Aid Kits
Homepage: Joe gives his thoughts on automatic sliders, you shouldn’t dictate how your customers view your products or content. Remove automatic slider functionality.
Product Page: The team discusses how Antje can better call out the features of the product. Cannot identify what is exactly in the kit, unless they read through the description. Matt and Tanner discuss product description, what can be improved and what can be removed. Joe mentions incorporating a comparison chart to show how unique the product is. Contents image is too small. Add the BGS order bump app on the product page offering refills.
Send the post purchase survey flow off to your customers to receive feedback.
Critique 2
0:44:00 – Critique number 2 is for Aimee Promislow, https://www.glasssipper.ca/. Reusable Drinkware
Homepage: The discuss whether Aimee should change her currency to USD. Stop catering for outliers and provide for the target market. Simplifying the main headline.
Category Page: It’s important to ensure that not all your products are on sale. Matt and Tanner discuss why this isn’t a good idea.
Product Page: The upsell image isn’t clear of what is included. Size chart button is far too small. If the product has only 1 variant, you need to remove the variant.
Cart Page: Remove the top set of value propositions as they are too small.
Critique 3
1:07:20 – Critique number 3 is for Krystie Yeo, https://shop.adapted4specialed.com/. Special Education Products
Homepage: The team were very happy with Krystie’s banner and the use of colors.
Product Page: Black text on a white background provides a much better contrast. Tanner recommends adding the onsite-retargeting feature on the product page.
Collection Page: Add a “Downloadable” filter on the collection page.
Cart: UVP text is too small and hard to read
Checkout: Delete placeholder text in the CB app.
The team discusses some rough averages for ATC & Checkout.
Critique 4
1:29:35 – Critique number 4 is for Andry Marquez, https://sifri.co/. Jewelry Store
Homepage: Change the “bag” to “cart”, it is more prototypical. The team shares their concerns with the desktop banner regarding charities. The stacks collection image doesn’t present the relevant product, it is covered by the text.
Collection Page: Metal materials should be included within the filters.
Product Page: UVP icons need to be more premium, they are a bit too clipart-ish. Descriptions need to utilize the correct spacing. Joe gives his 3 personal FUD’s from his client’s jewelry store.
Noteworthy Topics:
0:07:45 – Thoughts on automatic sliders
0:10:10 – Calling your product features out
0:12:00 – Product description break down
1:07:20 – Example of the hierarchy of focus
1:45:00 – 3 common jewelry FUD’s