00:30:18 Victoria : utm_source=facebook&utm_medium=paid&utm_campaign={{campaign.name}}&utm_term={{adset.name}}&utm_content={{ad.name}}&utm_placement={{placement}}
00:31:33 Svetlana Zhitnitsky: Oh this is so cool. I didn’t realize that placement was added
00:31:52 Svetlana Zhitnitsky: I’ve been using that script for a while besides that last part
00:32:16 Arthur Scharf: I love that dynamic utm. Thanks so much for that Victoria
00:33:28 Svetlana Zhitnitsky: What does that placement refer to just to double check? Is that the placements in the ad set up?
00:36:23 Arthur Scharf: Svetlana… not sure but I think that may be where in the FB universe your ads are being placed.
00:42:25 Svetlana Zhitnitsky: Thanks @Arthur, that’s what I was thinking
00:50:32 fitz gerald: yes
00:51:07 Svetlana Zhitnitsky: Cool thanks very much Victoria, I jumped on late and missed you saying it the first time
00:58:56 Svetlana Zhitnitsky: so you want to layer those audiences together to an ad set or run them separately
00:59:19 Svetlana Zhitnitsky: Meaning the lookalikes of pixel audiences and the klaviyo segments?
01:00:06 Kimberly Shamsiddin: So you recommend creating CA’s from Klayivo segments? that’s awesome. Never thought to do that
01:02:46 Krista White: Here’s the info on how to do it in Klaviyo:
01:02:46 Krista White: https://help.klaviyo.com/hc/en-us/articles/360040954011-Syncing-to-Facebook-Audiences
01:23:41 Svetlana Zhitnitsky: My CPMs lately are in the $50-$100 range for LALs, which is just totally crazy
01:26:10 Svetlana Zhitnitsky: Have you used BGS’s order bump? I think you can add multiples or complementary products with that
01:26:37 Svetlana Zhitnitsky: Not sure if that’s the best way to bundle but it might be worth testing
01:27:39 Svetlana Zhitnitsky: Had a quick question higher up related to the audiences
01:28:06 Linda Singh: Im ready
01:28:56 Svetlana Zhitnitsky: So create separate lookalikes for each of those as usual and then layer them into the same ad set right?
01:29:56 Svetlana Zhitnitsky: Awesome thank you, I’ll try that. I’ve run them separately before but they have not been performing well for a while
01:30:26 fitz gerald: so would you keep the cold audiences isolated or stacked
01:34:03 Linda Singh: yes
01:34:19 Svetlana Zhitnitsky: also quick question when you have a second with regards to retargeting ads. I’ve been running one retargeting ad for a while which runs to VC & ATC over the last 10 days. It’s not working anymore, any suggestions on how to tweak?
01:40:37 Svetlana Zhitnitsky: sure
01:40:38 Krista White: How are you finding Cookieless Ads testing to be going so far?
01:40:59 Krista White: Ok 🙂 Thanks, you know I’m curious!
01:54:59 Krista White: Have you tested Reach & Frequency vs. Auction lately?
01:55:29 Krista White: I usually use Auction but just curious in the interest of testing.
02:11:51 Krista White: Me too 🙂
02:12:13 Kimberly Shamsiddin: Is there ever a reason to optimize for add to cart?
02:15:26 Kimberly Shamsiddin: yes
02:19:57 Kimberly Shamsiddin: Good to know. thank you so much
02:20:13 Svetlana Zhitnitsky: Thanks so much Victoria, you’re the best
02:20:14 Kimberly Shamsiddin: Awesome as always
02:20:16 Krista White: Thanks!