Summary of Jam Session:
In this session we did 7 critiques. Kalyn Chandler – Lifestyle Accessories. Alyssa Isogawa – Clothing for Swimmers. Ted Scearcy – Clothing store based out of Minnesota. Mavis Paul – Trendy Summer and Date Night outfits. Francesca Helina – Used Horse Stuff. Geetha Kommepalli – Plus Size Clothing. Dario Civon – Dinosaur Apparel.
Housekeeping:
0:00:00 – Event Details: Book your FREE tickets through the Members Area
0:01:55 – Older Members: Do not unsubscribe or block the BGS email as this will delete your account. All sensitive information is tied to your email.
Additional Topics Covered: Rules for the Homepage, Color Swatches on Collection Page, Drawer Cart vs Cart Page, Hotjar vs. Lucky Orange
Critiques:
Critique 1
0:08:40 – Critique number 1 is for Kalyn Chandler, https://effiespaper.com/. Lifestyle accessories for women.
Homepage: Do not have more then 1 popup, and ensure it is always on exit intent. What we have also learned is that no one cares for your logo as much as you do, therefore it should not be the most prominent thing on your homepage. Typically we reduce the size of the logo and move it to the left hand side on desktop as we don’t want it pushing more valuable estate further down the page. This makes more room for a more prominent search bar that will make you a lot more money.
Aleks and Tanner go through your general rules for the main navigation, what should stay and what should be removed. We have seen significant results in applying 80/20 rule to your navigation collections.
Collection Page: Tanner speaks about the importance of filters on the collection page. The only point for the collection page is for customers to be able to easily narrow down what they are looking for.
Product Page: You want your shopping experience to be as simple as possible. Prototypicality is important and trying to avoid your customers having to think about the process. The team then go over the hierarchy of focus of the page. Changing the colors to not take the attention away from the ATC button.
Checkout: Remove the header from the checkout and replace it with your logo and contact details. You can find this in the brain, ‘4 quick and easy checkout page optimizations’. It is also located in the onboarding program. Always suppress additional payments until the Payment Page.
Critique 2
0:44:25 – Critique number 2 is for Alyssa Isogawa, https://dpnd.co/. Clothing and Accessories made for Swimmers and Water Polo.
This store is very well optimized to our standards. Alyssa has followed our instruction closely and has made great progress.
Homepage: The team discuss how Alyssa can iterate her banner and make the most of it. Also separating different section of the homepage using a subtle background.
Product Page: Increasing the font size to at least 16px. This is the minimum font size we use on our stores.
Checkout: Add payment icons below the CTA on Checkout. Checkout is really the only place that makes sense to add these. We used to have them on the Cart, but have since replaced it with ‘Paypal Accepted’ icon.
Critique 3
1:07:10 – Critique number 3 is for Ted Scearcy, https://www.lakelivingclothing.com/. Clothing store based out of Minnesota.
Homepage: Matt & Tanner begins by mentioning the fundamentals of the homepage. Removing the sliding collections, changing the navigation, proving better value in the banner.
Product Page: The two most important things on your product page that will improve conversions above anything else is, good product images and good copy. Replace the accepted payment icons under the ATC button with relevant icons that make sense to your buyers.
Cart: Removing payment icons from under the Proceed To Checkout button and the reviews. Replace it with ‘Paypal Accepted’ or nothing at all. Recent tests show that simplifying this page and removing any distractions have improved click-through rate.
Checkout: As mentioned in the first critique, remove the banner and replacing it with what is taught in the onboarding program, ROH Handbook and ‘4 quick and easy checkout page optimizations’.
Critique 4
1:22:30 – Critique number 4 is for Mavis Paul, https://allmavy.com/. Trendy Summer and Date Night outfits.
Homepage: Typically we remove the Home button from the navigation as everyone knows your logo takes you to the homepage.
Product Page: Lifestyle images are great, although they need to be used in conjunction with a clear image of the product. Matt talks about changing the color of your links to be blue, customers are familiar with seeing blue links.
Critique 5
1:41:10 – Critique number 5 is for Francesca Helina, https://www.usedhorsestuff.com/. Used Horse Stuff.
Homepage: If you have reviews on the homepage, ensure they are paraphrased and get images to accompany them. Avoid having extremely length reviews
Collection Page: Matt addresses how Francesca can overcome showing out of stock items on the collection page by automatically suppressing them when the product runs out of stock. The reason this is very crucial for this store is because typically there is only 1 of each item in the store so products are going in and out of stock constantly. Customers do not want to see a bunch of out of stock items when scrolling through a collection page.
Product Page: Remove fake scarcity apps and be genuine with how many items you have left in stock.
Checkout: If you are using Order Bump, ensure you change the link colors from white to blue. The app displays white as stock color. This will be changed in the next update.
Critique 6
1:58:48 – Critique number 6 is for Geetha Kommepalli, https://coolgalboutique.com/. Clothing store focusing on plus size clothing.
Homepage: Team quickly go over the homepage mentioning clarity within the banner and updating the value propositions.
Collections: We have recently learned that removing the color swatches from the collection pages and adding a link that reads ‘More Colors Available’, has converted better. It reduces page load speed and improves click-through rate to the product page.
Critique 7
2:14:40 – Critique number 7 is for Dario Civon, https://dinostorus.com/. Dinosaur Apparel.
Dario came loaded with questions for the team. First question being on the product page, Dario was curious on what the team thought of his new bundle app. The immediate response was it made the page too busy. Matt explained how Dario should focus on having less on the page and just selling more of the product itself.
The team then helped Dario break the fear factor of taking this to the market, because it is more than ready to do so.
Noteworthy Topics:
0:11:15 – Rules for the Homepage
2:03:15 – Color Swatches on Collection Page
2:06:00 – Drawer Cart vs Cart Page
2:18:40 – Hotjar vs. Lucky Orange